Memes / 2023 / Football

Football is a game played on a Saturday afternoon.

I’ve spent most of my life, which ebbs to a fiftieth year this month, watching it at Valley Parade and some of those ninety minutes have had a life changing impact. The game of football unfolds as a grand narrative of point and counterpoint, of disappointment and direction, of the drama of the real.

That decorated footballer and manager Mark Hughes entered the narrative was a curious moment in that drama, but that curiosity has given way to a metronomic, sincere competency. Mark Hughes’ Bradford City have become a watch word for stability.

Always Mark Hughes’ Bradford City. Never miss the prefix.

That prefix features frequently in previews of this season. Mark Hughes’ Bradford City are placed firmly in the five teams which could get one of the three automatic promotion places this season and their position is clear: Understudy.

Dawkins

When biologist Richard Dawkins coined the term memeification in his 1976 book The Selfish Gene he spoke of how culture could be passed in the same way that genetic code was. The useful was retained and propagated. It is useful if an animal can reach the higher branches, so the animals with long necks live while others do not, and then: Giraffe.

The rise of meme culture, inherently tied into online culture, it has grown to a rate where it has consumed Dawkins almost entirely. In Meme culture, an outcome of memeification, a concept’s complexity is stripped away to allow it to pass between groups without friction.

So memeification is changing culture, football, and next season will govern League Two as Wrexham return to the Football League.

Matthews

Wrexham are a proud football club, and have a proud history, and they are managed by the peerless Phil Parkinson whose name is a byword for better times at Valley Parade.

Wrexham have moments of knocking Arsenal out of the FA Cup, and of being knocked out by Rhyl. Sir Stanley Matthews wore a Wrexham shirt, as did Alan Hill. Ryan Valentine scored to keep them in the League, but they dropped out of the League.

None of that matters, though, because they were bought by Hollywood’s second-best Ryan and a guy called Rob from that TV show you always promise yourself you’d watch but never did.

Hamlet

I have not seen much of Welcome To Wrexham, in which Ryan Reynolds and Rob McElhenney navigate the perils of being the owners of a small football club, but I’m told it is not without its charms.

The pair act as Stoppards’ Rosencrantz and Guildenstern constantly away from the action while contemplating their importance to it. Phil Parkinson comes over as an honest, good football man, which is certainly my memory of him, and the player serve up a slice of their lives.

But Wrexham is not Manchester United, and football at this level is difficult even when one has more money, a path forward, and the will to succeed. Welcome to Wrexham, some of us have been here quite a while.

Not Crewe

So it is not Wrexham who are most fancied to win this League but Ryan Reynolds’ Wrexham, and they are followed by Notts County who are pulled into the swirl as the Baby Jane of Wrexham story.

Salford City, owned by a group of former Manchester United players seemingly headed of Sky TV’s Gary Neville make the mix, and so do Stockport County who are remarkable for being unremarkable in this instance.

This is the impact of memeification. The complexities of League Two stripped away to a list: Ryan Reynolds’ Wrexham, The Bad Guys Notts County, Mark Hughes’ Bradford City, Gary Neville’s Salford City and also Stockport County.

Stockport County are interesting. Manager Dave Challinor has a kind of minor note in post-technocratic football alongside the much more important new Brazil and Flumense manager Fernando Diniz and Malmo’s Henrik Rydstrom. These teams are less interested in creating the kind of preset patterns which mark out modern football and are more interested in harnessing creative thinking in attacking play. New signing Nick Powell’s role in that may prove decisive this season, and Challinor may break out of his meme as “the long throw man”.

Nigel Clough’s Mansfield Town, Just Stop Vegan Green Rovers, “Owned by a bunch of idiots” Crawley Town and so on. Maybe it has always been like this. Maybe it is not a bad thing.

Pitch

Often when talking about football we avoid talking about football. We talk about the football themed theatre that surrounds the game – and Wrexham are the prime example of this – but we avoid talking about what happens on the field. Transfers, quotes, filmed training, player interviews, speculation. These are all things around the football which are mistaken for, but are not actually, football.

The discussion is of a become a replaying of personal dramas tangential to the game itself. League Two offers these for Bradford City next season with Parkinson’s return a moment of reflection of how far we have come since he left for Bolton Wanderers, and Derek Adams‘ return a similar moment when Morecambe arrive.

Those moments, I imagine, will be used to define those games but have little to do with them. Increasingly, football is a more technical pursuit. Adams at Valley Parade brought a move towards player data performance at Bradford City which Mark Hughes continued without question.

The Bloke

Within the last generation all football has moved away firmly away from being defined by passion, and the laudable desires to give 110%, into a more scripted approach. Watching Brighton on the field is like watching a Musical, where actions give way to set responses. Watching Hughes’ City team play the ball away from the back has a similar feel.

City try draw on an opposition out of the resting defence, who set traps in passing lanes to quickly force turnovers, while the flow of players between the forward lines give a series of rotating options to disrupt that defence.

“No, we did not play 442 and boot it long to the big man, and we don’t smoke between games or have a pint before the match either.”

GAAaS

Key to how Hughes will play is the performance of Kevin McDonald who comes in to replace the departing Adam Clayton. Clayton’s fulcrum pivot role at the base of the midfield was key to City’s excellent second half of the season, and McDonald’s job is to do the same while being fitter.

The deep sit midfield has retained Alex Gilliead and Richie Smallwood, although the latter was under contract, and if every two players reflected the football of technical analysis rather than instinctual readings it is they. “Get forward”, “Get stuck in”, “Get it in the net” are heard, best passing rate, high win percentage, GAAaS are observed. It is Reals before Feels for Mark Hughes, and for football.

Ryan East suggests himself as the first reserve in those positions, although one might hope he might start to suggest himself more firmly, and many of the more forward minded players can drop in to the three-man pivot midfield.

The two-man double pivot where Smallwood and probably McDonald sit behind three forward midfielders is another option and the success of that depends on the progress of Jamie Walker. Walker was, at times and between the tackles, the best player in League Two last season, which seemed to be so noted by the opposition who focused him.

Scots-ish

If Walker plays well, City win, on the whole, but the key to him playing well would seem to be to have enough options around him that he is no longer the focus of the opposition’s attention.

Enter here Alex Pattison joining from Harrogate Town. Pattison and Walker are not similar players – Walker drifts into space to find the ball, Pattison picks it up deep and moves forward with it – but they perform a similar task of changing midfield possession into attacking and the hope will be that the one will distract from the other. Likewise, a fully fit Emmanuel Osadebe could do the same.

Alongside these three are the likes of nominal midfielders Harry Chapman and Bobby Pointon, and Tyler Smith and Matt Derbyshire of the forwards, who will be peopling the positions behind Andy Cook. Perm any two from four, and play the ones who are performing well.

In a world of memeification Cook is the Medieval Siege Engine rolled up to the Castle walls. It takes an age to get it where you want it to be, but when it gets there, there is no stopping it. Cook is terrific and has the kind of energy which a manager wants. For all the appearance of a blood and guts number nine Cook conserves his bursts, and can be trusted on the field.

And so Hughes’ trusts him with Bradford City’s season. Attempts have been made to add a few more goals from the midfield, but Cook’s thirty plus are factored in. Verdaine Oliver stands by, and is useful in that way.

Best

Footballer turned Podcaster turned Footballer Ben Foster turned up to play for Wrexham in a signing which was mostly a brand alignment exercise, and now he is being talked about as League Two’s best goalkeeper by people who probably do not know their Corey Addai from their elbow.

Harry Lewis is the best keeper I’ve seen in goal for City since Jordan Pickford, and perhaps the best City owned keeper since Matt Clarke and Gary Walsh. I would suggest that he is too good for League Two, but seeing Lawrence Vigouroux leave Leyton Orient to sit on the bench while Burnley blood England u21’s James Trafford is a sobering sight.

Vigouroux was the best keeper in League Two for some time and he may well claim the number one shirt at Turf Moor but if he does not then talent is wasted, and Lewis avoids that waste by keeping goal at Valley Parade. Long may it continue.

Sam Stubbs was the heart of improvements in the second half of the season and will in the back four alongside – probably – Matty Platt. Ciaran Kelly, Ash Taylor and perhaps Timi Odusina give Hughes’ the option of a three-man back line with two-man pivot and three in font of that. That formation is still a work in progress after some creaking pre-season but is seems obvious that Hughes wants to blood it to give himself more flexibility in how City play.

As wide defenders Liam Ridehalgh and Clarke Oduor on one side, and Brad Halliday and Daniel Oyegoke on the other fill out the options.

So Now Then

It is tempting to suggest after a full season that Hughes has to – in some way – “get it right” this season and CEO Ryan Sparks has talked about setting high standards as a quixotic mantra. My belief is now, and always has been, success is a product of good behaviours and not the other way around that Sparks seems to understand that too.

Hughes’ has City doing the right things and his changes in the squad seem to underline his belief in bringing in players with a high level of professionalism. Matt Derbyshire’s arrivial and Jake Young’s departure set a tone about seniority, experience, and what one does in the positions one is given.

The Mark Hughes name seems to be enough to get City mentioned in hallowed circles but seemingly only as the understudy for the likes of Wrexham who might fail. There is a stablity in what City have, and lack of variance, and that is not true of the other clubs in the division.

For what it is worth I think that Wrexham, and Notts County, may faulter but Stockport will not, but what do I know other than that everything will be decided on the 113 x 70 yard space on a Saturday afternoon where the noise around football drops away and there is just football.

Those afternoons are glorious. They are a moment where complexity runs amok, and where the simple is impossible. Every action, the result of and part of a chain of complex pre-actions which could never resolve in football, the cacophony of discussion is replaced by the symphony of the real.

Speight to exit City

Jake Speight is expected to sign for Dean Saunders’ Wrexham today completing a single season at Valley Parade and allowing Peter Jackson to continue building a new squad.

Speight signed for Peter Taylor’s Bantam for the princely sum of £25,000 but soon after was convicted of an assault charge he had not informed the club about.

This infraction set Speight’s career at the club off negatively and from that, for some supporters, he never recovered. The lack of goals – and chances – through the side also weighed on the player although one might point to his willingness to work hard and cover ground on the field as a mitigation of those problems.

Whatever the failings of Bradford City last season they were not owing to a lack of effort from Jake Speight.

Speight drops down a division to join former City striker Saunders’ side for an undisclosed fee. Ross Hannah takes Speight’s place in the hopes of City fans that the next strikers will be the right striker.

Four five what?

He looked down at the ground. There appeared to be no attempt to pass the blame or even highlight the virtues of the goalkeeper who’d blocked his shot. He should have scored and how he and his side could live to regret that moment.

Barely a minute later he’s celebrating though, two of his team mates had charged forward and ganged up on the exposed full back. They worked the ball effortlessly past him and sent over a low cross that’s tapped home. The villain a minute ago becomes the hero, 35,000 fans watching want to strangle him and many of their neighbours are quietly chortling as a former player of their’s strikes the blow.

Marc Bridge-Wilkinson, former Bantam, has just struck the second goal of Carlisle’s eye brow-raising first leg Play Off victory over Leeds United on Monday. The Cumbrian side were classed as underdogs having only won one of their last eight games, but were now in enviable position with 30 minutes and a home leg to follow. Leeds would pull a goal back right at the end and win impressively at Brunton Park three days later, but the tie had not been as straightforward as the Elland Road club might have assumed.

If the first leg result was unexpected, it was the approach of Carlisle which really surprised. There was no sitting back, concentrating on keeping the game tight and hitting Leeds on the break. They attacked from the first whistle, Bridge-Wilkinson unlucky with a shot clipping the post early on. Knocking the ball around confidently, they looked threatening every time they went forward.

Leeds are a good League One side and had plenty of chances, Carlisle keeper Kieran Westwood was in stunning form, but the Sky Sports stat on the half hour mark that the last five minutes had featured 74% possession to Carlisle showed just who was running the game. They scored soon after and, with Leeds expected to come out firing, seemed to up their efforts even more after the break. Bridge-Wilkinson missed that glorious chance but was soon mobbed by team mates after getting it right soon after.

The formation Carlisle employed for their attacking approach? 4-5-1. It’s something that City manager Stuart McCall, who is said to be taking in most Play Off games with an eye on new signings, will have noted. He came to Valley Parade last summer with fresh ideas, one of which included the aim of City being adaptable enough to play 4-5-1 in difficult looking away games. A decent pre-season draw against Burnley and narrow Carling Cup defeat to Wolves seemed to confirm it was a way his players could play.

Yet to some City supporters, 4-5-1 is a formation to provoke anger. Stuart has tried to play this way in other games during the season, with limited success. The formation is viewed as too negative and it’s argued City are playing for a draw. When Stuart opted for 4-5-1 at bottom club Wrexham in January steam was apparently coming out of people’s ears. The message from these supporters was to stick to 4-4-2 and stop being defensive.

They have a point about not been too cagey, but the success of only playing the traditional 4-4-2 formation in recent years is questionable. Omar Daley, Ben Muirhead and Bobby Petta are just three of the inconsistent wingers who’ve frustrated. 4-4-2 relies on wingers bombing down the flanks and getting in good crosses; but while there’s been several memorable days it’s worked, there’s also been several exasperating occasions where it hasn’t.

The secret behind the way Carlisle and I believe Stuart attempted to play, with 4-5-1, is to get midfielders charging forward from deep and causing the opposition problems in picking them up. The MK Dons played this system at Valley Parade last month and our defence struggled to mark the runners. It also needs a good defensive midfielder who can sit back and allow his four colleagues to take turns at charging forward at will.

The key, which is where Stuart has struggled, is the right personnel. Chris Lumsdon did an outstanding job for Carlisle at Elland Road by sitting back and allowing others to get forward, while Bridge-Wilkinson and Hackney particularly caught the eye with some killer forward runs. These players won’t be arriving at Valley Parade this summer but a Stuart-esqe defensive midfielder and attacking midfielder, or two, hopefully will.

Despite the fantastic opening hour at Elland Road, it all went wrong for Carlisle. For the final 30 minutes they were guilty of sitting too deep and holding out for 2-0, the late goal they conceded shifting the momentum. In the second leg they played 4-5-1 at home but were outclassed by a Leeds side who stuck rigidly to their 4-4-2, without playing any traditional wingers.

On this evidence a defensive formation to protect a lead it is not; but, if Stuart wants to adopt the 4-5-1 attacking principles of the MK Dons and Carlisle in away games next season, I’ll be one supporter at least who won’t be unhappy.

The Medley Moment

The days have past since the blast of Luke Medley’s left foot that change the course of City’s 2-1 win over Wrexham – probably more when all is told – and allowed Stuart McCall to taste victory at Valley Parade as a manager for the first time but the taste in the air is just as sweet.

Medley has been talking about his first kick – nice to have your first kick be one of the best goals at Valley Parade in years – and McCall has been speaking of relief now the pressure of hunting the first win is over and everyone else has fallen into line, rightly so. Like the first springs of love if you can not enjoy an eighteen year old lashing in a debut goal with his first kick then you can not enjoy anything.

Medley’s goal came from an impressive pass down the left flank by Kyle Nix whose contribution to the first win of the season can not be under-estimated. Pulled from Sheffield United by McCall Nix lost the headlines but did much to convince of his worth coming in on the left flank and getting to grips with the lack of width at Valley Parade to use the ball well pushing inside to the hardworking midfield of Eddie Johnson and Paul Evans. Evans was once again Imperious. The best player in League Two wears Bradford City’s number four shirt.

Nix’s ready supply of creative movement balanced out Eddie Johnson’s hard working but ultimately unprobing midfield work that is a worry. Johnson’s graft deserved a reward and as Nix tried to beat one too many bodies on the edge of the Wrexham box at the start of a second half that followed the Bantams best of the first twenty then even run of the last forty-five Johnson snapped onto the lose ball and hit hard and definitely into the lower left hand corner of the keeper’s goal. Johnson – like Andrew Cooke before him – had his goals celebrated for the obvious effort he puts in. Any player who works that hard deserves a reward.

Conversely what is to be said of Omar Daley the most enjoyable dribbler one could hope to see but often found wanting when pointing in the opposite direction. McCall obviously wants Daley’s attacking flair and more often than not – although not always – Daley does enough coming back to merit his inclusion but rather unfortunately for all when the winger is required to track back he is rather ineffectual in his efforts. Exhibit A is the noodle limbed wafted at a ball crossed by former Bantam Michael Proctor to another Neil Roberts who headed an equaliser. There is a call to be made on Daley and one suspects that McCall might accept his deficiencies at the back for his forward play and – for once – I’m not sure that is entirely the wrong idea should Daley maintain a level of effort.

Defensively City worried over Darren Williams – who will miss four weeks injured after falling in the first half – but a shorn Simon Ainge looks to be made of the right stuff for the step up and impressed at right back. The back five look anything but uncrackable and one hopes that long term unification could bring more solidity. Perhaps one is worrying over nothing, Donovan Ricketts was rarely troubled.

McCall will be troubled by the ratio of chances to goals – Barry Conlon works very hard but never looks like finding the goal – but will hope that the likes of Medley can make do until a rhythm is found and his team looks on the brink comes of age.