BfB

After the Second World War a group of men got together in an Amsterdam Hotel and made a decision that the conflict they had just lived though had been caused by the rise of irrationality, and that it was an imperative that irrationality be combatted.

That group of men took a hand in forming the post-war consensus that maintained a global peace for over fifty years and created a new world free of the chaos of irrational individuals.

Those men were known as The Bilderberg Group and the weapon which they wielded against the forces of chaos was a simple one. They were going to be competent.

Sigmund

When Mark Hughes arrived at Bradford City he did so with a shrug. It seemed a curious thing to the outside world that a manager who had only carried out his role at International level and in the Premier League would decide to take charge of a League Two club.

The footballing world reacted with a shrug, albeit a grudgingly impressed one, were happy to prefix his name to the club while those around Bradford City sought refuge in Freud’s aphorism that they would never want to be in any club which would have them for a member.

Whatever had brought Mark Hughes to Bradford City it seemed to confirm that there was something wrong with Mark Hughes, and this fault had caused him to step into the world of a chaotic mess of a football club.

Derek

Derek Adams has suffered relegation with Morecambe following his return from Bradford City where he had a short spell as manager, but very few people want the unaffable Scot to leave that club, who have no money to spend and no real way of resourcing a League One club.

Adams’ time at Bradford City is not at all fondly remembered, but the changes he was a part of may prove significant. Professional to his fault, Adams’ legacy at Valley Parade and his promise at Morecambe is that he will control the chaos around a football club and impose order.

Adams’ appointment coincided with a number of changed at Valley Parade which, to most, are rooted in the appointment of Chief Executive Ryan Sparks. Sparks took the role saying that the club were setting a higher standard, and were no longer going to accept mediocrity, but really his revolution at Valley Parade has been one of competency.

Competency

Having worked for Bradford City in the chaotic times of Edin Rahic’s regime at Sparks set about remaking the club along the lines of a modern football business. Dysfunctional systems were replaced with processes which had stable outputs.

And while this might not be to the taste of every supporter, with the club increasingly falling into the unagreed upon shapes put down by rivals, it is effective in minimising instability.

To his great credit, Sparks has created a functioning business in an industry which is built on disorder.

Mancini

Over ten years ago Mark Hughes was fired from Manchester City following a fulcrum shift of overseas investment. That investment has dominated English Football since. The Abu Dhabi United Group’s money has changed Manchester City into an ultra-efficient football business which stands as marked contrast to the scattershot approach to football that occurs across the City at Hughes’ former club, Manchester United.

That decision to replace Hughes set him on a course which would ultimately lead him to Valley Parade, but it may have ramifications for Manchester City with the man who replaced him, Roberto Mancici, having been paid to do a second job while doing the job he had taken over from Hughes, to get around rules on funding.

This and any number of other misdemeanours the Abu Dhabi Group made on their path towards creating the utterly competent football business of Manchester City are to be the subject of punishment by the Premier League in the coming weeks.

All Around

Football is chaos. It relies on the performances of individuals who are in the least stable time of their lives and makes them rich, adding further instability.

To add to this problem clubs are bewitched by creating newsworthy events around dismissing managers and signing players to stand out in a crowed media landscape. Success, for most clubs, comes from the sort of stability which the system they participate in abhors.

This is the chaos which Manchester City were escaping, but it may catch up with them yet dragging them into the seething morass of football.

Hughes

Sparks found Hughes and in doing so found a fellow in competency. Coming over like a capable professional able to stand aside from the chaos that enfolds around them, Mark Hughes is the Hannah Waddingham of football managers.

Hughes assessed the squad over his opening months, and changed it to the team which took to the field in August 2022 that obviously had strengths but were susceptible to losing the ball and not regaining it, and were weak in the space in front of the back four.

Richie Smallwood, captain and would be pivot midfielder, is significant here. There is a persistent meme that Smallwood is performing poorly. Smallwood’s trajectory follows a script best typified by former Bradford City manager Peter Taylor and Tommy Doherty where the latter struggled to perform, and the former struggled to find a solution, and the season declined as a result.

Smallwood struggling to fill the role Hughes had for him in the first half of the season, but his performance levels were managed, and his usefulness kept until Adam Clayton was recruited, allowing the captain to move a little forward on the field and perform exceptionally well.

Spark(s/y)

The Winter of 2022/23 recruitment was product of the stablity Sparks had built and Hughes was the benefactor of where the team could be altered, and altered in some fundamental ways, without breaking because the competency brought to it had created an anti-fragile environment.

Hughes’ team steadily improved in a league characterised by the wild swings in form of rivals. That City flirted with the top three was more a product of those swings in form than it was Hughes’ side, who carried on with a metronomic gathering of points through a series of controlled performances.

Those points took Hughes and City into a play off game with Carlisle United, the first leg of which was won last night, with an unfussy first half goal when Jamie Walker put a low finish in at the Bradford End. The rest of the match, entirely in keeping, was about City ensuring that everything that could be controlled was controlled, and that City were not the victims of chaos.

What’s Next

This then stands as Hughes’ contribution. The club is transformed into a competent member of the football community, with the manager’s warm statesman like persona disarming antagonism.

Having seen a weakness in football and found the correct way to apply pressure this is an achievement for which Ryan Sparks can take credit. Football is an inherently unstable game, and chaos is everywhere, but if one can insulate oneself from the chaos one can be successful as other teams break themselves apart.

The weapon which Sparks is wielding, and the one which typifies the club as it goes into next week’s second leg against Carlisle United, is to be competent.

Officially announced new Bradford City manager Stuart McCall needs no introduction at Valley Parade and so let us not waste words with them.

And let us waste no time heaping praise on his playing career at City, at the FA Cup Final, at the World Cup, at Rangers. We know it was good, and he knows that we know it was good. We’ve been here before. Stuart McCall does not start his time at Bradford City ab ovo.

By appointing McCall Edin Rahic has joined a story en media res. The new City manager is the old City manager and in some ways he begins exactly at the point where he left the field having lost 1-0 to Bury in February 2010. The League Cup final, promotion at Wembley, Chelsea, Sunderland et al become a separate timeline that ended at Millwall and Phil Parkinson’s last game.

Rather than nothing being known about the new manager, everything is, and that brings with it a collection of nervousness about known quantities. Uwe Rösler would have brought with him questions, not so McCall.

With McCall we have answers on past behaviour, or at least we think we do, and the gnarling feeling in one’s stomach is the acceptance of that. It is the feeling of knowing what your birthday presents are.

McCall has been at Rangers, has been at Motherwell, and has been at Scotland and those qualifications need to disavow the most embarrassing of the criticism of him in the past – that he was “not a proper manager” – but from those experiences McCall needs to have learnt much to correct that course that he was on when he walked off the pitch after the Bury game five years ago.

Things that went wrong have to be put right in order that McCall be successful and some successful things need to be retained.

Ethic

McCall’s predecessor Phil Parkinson created teams which – through a peerless team ethic – dragged out results playing a direct game centred around not conceding goals. McCall’s Bradford City teams were in many ways the opposite of that. His teams worst characteristic was (and I exaggerate for effect) their ability to turn a poor decision about a throw in into a eight game winless run.

This is the greatest difference between the two managers. Parkinson build his team with an internal belief based on a spirit within the dressing room. There were times when this did not work and it was obvious that this did not work and times when it spectacularly did. It is impossible to imagine the McCall’s teams of 2007-2010 slowly grinding themselves back into a game at Chelsea when 2-0 down.

McCall’s teams, when they worked, were belief bubbles that players floated on. Remembering perhaps McCall’s best game – the 4-1 win over Exeter City – it was a projection of what Joe Colbeck could be to Colbeck and to the rest of the team that spurred the performance. This approach was not open to Parkinson who told the players that their achievements are the sum of their inputs rather than the fulfilment of their buoyancy.

Likewise ten minutes after Barry Conlon came on 2-0 down at Accrington Stanley the game was won 3-2 after the Irish striker caused mayhem in the penalty area. McCall cast the game plan at The Crown Ground aside in a way that Parkinson never did. When 2-0 at Chelsea (admittedly a different proposition) Parkinson’s team did not change how it played other than to play better. McCall’s ability to add a randomness to proceedings is a strength at times but was a weakness too.

Not only a weakness but a cause of weakness. When the belief is not in the dressing room and the player’s belief in each other’s abilities it is always subject to being assailed by external pressures. When Parkinson’s teams lost they looked at themselves and saw how they were good, and that how they would come good over time, but when McCall’s teams lost the looked at themselves to see all the ways they were bad.

Needless to say one hopes that the lessons McCall has learnt include an understanding of this and built it into his management philosophy.

Hope

Which leads onto a worry about losing the capacity that Bradford City under Parkinson had of being able to maintain a position within games. The term “game management” has become overused to the point of de-definition but recalling McCall’s celebrated 3-2 win at Accrington is to forget the times when games went beyond his side and they had little character to bring them back.

This is not uncommon but was uncommon under Parkinson who only rarely saw his City team more than a goal down. The ability to keep a game with grasp, even if it could not be grasped, is something that encouraged belief in the dressing room. City under Parkinson never lacked hope.

Yet so much of McCall’s managerial style was based around hopefulness (which is to say that his teams were never to be described as negative) that the nature of defeats like the 3-0 reversals to Rochdale and Accrington at Valley Parade came at a huge cost. To chase games at 1-0 down defensive responsibilities would be abandoned which would bring defeat, not victory, closer.

Those games were painful to watch in the stands and did damage to the squad. They were the counter to the sensational comeback but seemed to do more damage than those comebacks did good.

Another term used to the extent of de-defined is “stability”. It is not just manager retention, or squad retention, it is an environment in which lessons taught are understood and worked on, and improved, rather than one where behaviour patterns are random or seem to be random. McCall needs to have understood how to take the lessons from defeat but to not dwell on defeat and he needs to ensure that practise continues at City.

McCall the coach wins the praise of players for his ability to work with them but what is the point of having a coach to improve players if – as was the case – every twelve months the squad is changed drastically? Edin Rahic’s hopes of bringing in post-Academy players from top clubs seems to tie in with McCall’s skills but it will only work if there is a lengthy commitment to a stable development environment.

McCall can do this – arguably he can do it better than Parkinson – but the whole club has to be aware of the necessity of stability beyond the idea of just having the same manager standing in the middle of chaos.

Environment

Chaos perhaps being an apt description of 2007-2010 at times.

Stuart McCall created three teams at Bradford City and they can be summerised thus: The first one, the one that had a load of money thrown at it, the one that had a load of money ripped out of it; One might want to pretend against evidence that money is the governing factor in football but experience tells us otherwise.

It is rare that one finds a disharmony and successful football club. There are exceptions to this rule but more often it is accurate as it seemed to be in McCall’s first period as manager of the club.

Because there is a telling of history that is entirely manager-centric that is applied to Bradford City over the last decade. That Phil Parkinson arrived and – by virtue of his being a better manager than all who proceeded him – the club turned around.

This empowerment of the manager to the auteur of success is very common in football as it is “>in history. It speaks to something romantic in us all – that a single person can create wonders – and that romance is the hope that one such person might come and turn the fortunes around.

And the counter to that is that anyone who is a manager at a club that does not succeed has failed, rather than the failure being common or shared, as seems most often to be the case.

The reason Liverpool have not won the league since Kenny Dalglish left is because Kenny Dalglish Great Man theory says obviously untrue.

There is another view of history which would have it that Bradford City in Stuart McCall’s first time at the club was – to be frank – a mess.

This is an unpopular view and one that people are criticised for voicing. The perceived wisdom is that the club was making purposeful and direct steps back to the rude health as early as 2007 and that left it in good condition when Edin Rahic and Stefan Rupp bought it. That wisdom does not correlate with what we know of the times.

You can pick your own example of this. What was going at Valley Parade when a deal was done with Royal Montegnée that brought Willy Topp to City as the first in a partnership? Did McCall want (W/B)illy and if not why did he get him? What was going on when Phil Parkinson – in the glow of the greatest FA Cup shock of all time – was seemingly forced to onto bended knee to apologise to two directors for pointing out the obvious problem with the pitch at Valley Parade?

What happened to the link up with RIASA? Was it a success or not? Why did the club employ Archie Christie to do one job and the manager Peter Jackson to do another when it would be generous to say that the two men did not work well together? Who wanted Christie at the club? Who didn’t? Why was Paddy Lacey signed on sixteen times the wage of Nahki Wells? Why did City end up paying £250,000 for a player that no one seemed to want at the club? Why was one of the chairmen serving up a spiteful fish course?

Only the most fanciful retrofit of history can call this a club pulling in the same direction.

Return, mentally, to the idea of the Bradford City squad being called in on a Sunday to play a game for a South African player that Mark Lawn had “discovered” and then having the game called off half way though and to be accused – according to then manager Peter Jackson – that they would not pass to the new “star player”.

That Jackson even let it happen, that Rhodes let it happen, that the architect of it Lawn let it happen, says so much about the state of the club at the time.

It all changed – for regrettable reasons – when Lawn took a step back and Phil Parkinson was able to take a team to Wembley. This consolidated Parkinson’s power at the club and all other directions were ignored, and retroactive considered ignored, because the idea of upsetting Parky by making him bring his team in to try out the South African lad risked too much.

And so the club had a single direction and benefited from it.

Which is what Stuart McCall needs to have learnt from his first stay at Valley Parade. When he was given a budget that required one squad to be ripped up and another build McCall should have said “no, that is not what I’m doing here. It will not bring us closer to what we want.”

If McCall is a different manager now this is how he needs to be different. He is a “legend” but that is an honourific afforded by the supporters and not the boardroom. He needs to use his legend status rightly rather than have it used to mask any number of curious goings on.

Fr example When one of the chairmen stopped talking to Stuart McCall in 2009 he should have asked supporters – publicly if he had to – just how the eight month sulk helped move Bradford City in the direction they wanted?

If a legend is not on the side of the fans he is not a legend.

A football club needs to have a single direction and everyone is adjunct to that. If the direction comes from the manager – as it did under Parkinson – then everyone at the club needs to stand behind him and anyone who does not needs to get out of the way.

If the direction comes from Edin Rahic then McCall needs to either understand that and be able to agree and support Rahic’s direction or he needed to have not taken the job.

But he has taken the job and while at the moment it is unclear as to what the shape of this new era Bradford City will be McCall, Rahic, Rupp et al need to be of one mind in this.

There is a view of the history of Stuart McCall as Bradford City manager that paints him as a capable manager in what was an increasingly dysfunctional situation. It is a view that writing BfB during the course of the years, and talking to the people involved, I subscribe to.

His capabilities are shown at Motherwell getting them into the Champions League qualifiers, the dysfunction at City was seen by Peter Taylor, and by Peter Jackson, and all the many messes which made the rise under Phil Parkinson so remarkable.

It is hard to say if that is the case and if McCall was a good manager in a bad situation, or if McCall is the failure in the Great Man theory that some say, or if it is some other history as yet untold about to shape the course of our club.

As Stuart McCall is welcomed back to Bradford City for a fourth coming we might be about to find out.

As Edin Rahic started interviewing new managers for the Bradford City job bemoaning his poor fortune at any attempts for a smooth transition of ownership were wrecked by Phil Parkinson’s departure it became clear to any seasoned Bradford City watcher that nobody has a clue who will be the next City manager.

The German owners have had applications for the job starting from Friday night when Parkinson exited – although one suspects that people have mentioned themselves before then – and are sitting down with a candidates to interview.

Applications for football management always seemed a strange idea to me. How does one write a CV to be a football manager? What does one play up in interviews and what does one seek to hide? When Jose was talking to United in May did the really ask him “what do you think you biggest weakness is?”

(Answer: John Stead)

Nevertheless in our brief sojourn around Bradford City just after Phil Parkinson got the job five years ago JayMc and I got the the chance to flick through a glossy brochure about Scottish manager John Hughes.

The brochure, which had superior production values, was all about Hughes and his attitude and approach to the game. It read like a Which? magazine article about football management where every chart, graph, or table ended up with Hughes’ attribute at or near the top. After flicking through it for five minutes I’d have given him any job he wanted.

On the counterside to that when Steve McClaren won the England job away from Martin O’Neill it was said that O’Neill sat and talked to the FA as one might expect but McClaren had a more impressive presentation including slides. The idea that England’s 2000s slump could have been avoided had the FA not found a Powerpoint transition impressive is a curious one.

Much of the time one can imagine what a club wants in the application process it is going though. When Peter Taylor left Peter Jackson filled a hole in a comforting manner for all supporters and the part of the boardroom who craved familiarity. Geoffrey Richmond dismissed Frank Stapleton because of his 20 hour a week work ethic. Every manager following that was a grafter.

But in the case of Edin Rahic who knows what he wants? Anyone who tells you they have a clear idea is either very good at making friends in Europe very quickly or lying their face off. I know which I’d suspect.

Rahic has talked about wanting a manager who can take players who come out of academies and using them for League One – a team of Steven Darbys if you will – and in keeping with the trends of German football wants a manager who employs gegenpressing. That aside Rahic has no modus operandi to educate a guess from.

The reason that the names which appear are appearing for the job is – one suspects – because they are the names which have been considered habitually for any League One job which arises. The kryptonite to those Bolton Wanderers “big club” claims is that it was one of the names off the: Nigel Atkins, Steve Cotterill, Phil Parkinson ; list they appointed that the likes of Derby County, Nottingham Forest, Aston Villa et al have been ignoring for a few years.

So Stuart McCall is keen to get the job and Uwe Rösler has been more than mentioned in dispatches. Some people seem to want Neil Warnock or Steve Evans and there are a great many other names flying around and most of them have no mooring to Earth.

Why would Edin Rahic not look at convicted football fraudster Steve Evans and decide that he would not want anything to do with the man? Evans’ history with Bradford City is not the issue, it is his base unimpressiveness, unless he does a good Powerpoint that is.

First this then what? While the history of BfB remains unwritten if I were to follow our friends at A Post in doing so there would be a large chunk of that about the process of recruiting managers.

Because while Bradford City have not had to appoint a replacement manager for some five years in the five years before the practice was becoming so common as to have started to be tedious.

The transition from Peter Jackson to Parkinson was something of a disorganised fumble with the candidates being interviewed not understanding the remit of the role they were applying for. Colin Cooper is believed to have told Mark Lawn and Julian Rhodes that were he to get the job he would sack Chief Scout Archie Christie and Rhodes reply – as reported by Christie – was that Christie’s input on the manager would weigh heavily on the process.

At the time Rhodes and Lawn had wanted John Still the then Dagenham and Redbridge manager (who is now manager of Dagenham and Redbridge again) to take the position but were turned towards Parkinson as a better option.

Jackson’s appointment was a Sunday afternoon nonsense where it seemed that the club had decided that as a former player Jackson could skip an interview process for who would replace Peter Taylor and go straight to the manager’s chair,

Jackson had been working in a care home when he got the call to become a football manager once more. In my view he was barely adequate in his performance and the problems of his appointment were those of his departure. No matter how Edin Rahic and Stefan Rupp go about recruiting the new manager for Bradford City one doubts it can be worse than that period of the club’s history.

Peter Taylor had been an outstanding appointment to replace Stuart McCall bringing to the table a seniority which McCall lacked and a proven track record of success. Taylor’s time at the club is rightly not fondly remembered but it is his professionalism rather than the lack of material which stopped him from sticking a few boots in on the way out.

The Shane Duff fish story speaks volumes.

Taylor’s appointment is perhaps the model that Rahic and Rupp – and any other chairman looking – would best follow when looking for a new manager. Selecting a candidate who had achieved success is important but much more important are multiple successes across different situations.

This adaptability is probably what attracted Bolton to Parkinson. Parkinson has worked on a budget at City at first, and at Colchester United, and he has shown an ability to take on big occasions at Chelsea, Arsenal et al.

There is an element of confirmation bias in Parkinson’s appointment.

The news that Chief Scout Tim Breacker is leaving with Parkinson comes as music to the ears as the club badly need to readdress that area. Parkinson’s recruitment was becoming an problem at Bradford City. Of the players he was happy with Stephen Darby, Rory McArdle, James Meredith and Kyel Reid were all picked up a long time ago and if there was a faultline between Rahic and Parkinson along the idea of recruitment then one would struggle to suggest that the manager should have been allowed to carry on doing things the same way.

Likewise following the defeat to Millwall I expressed a concern that Parkinson had created a kind of Oakland Athletics in League One (The Oakland A’s being the subject of the book Moneyball) which was able win in the grind of week to week football but were found wanting at the sharp end of the season.

That concern was just that – a minor concern, rather than a fully stated question – and of course is denied by memories of Aston Villa away and Stamford Bridge but while the strength of Parkinson was his team’s ability to grind out results and sneak 1-0 wins that was a weakness when overplayed.

One should never be critical the the days of milk and honey ended but Millwall game illustrates this concern. In one of the forty five minute periods – the first – the Londoners dominated City and in the others the Bantams were arguably the better team but did not repair the damage done.

Perhaps more significantly to the concern is that in those three forty-five minute periods that followed Parkinson’s side did not seem as if it could repair the damage of being 3-1 down. Keeping game’s tight and nicking goals works over a longer period, less so in a two legged tie.

But would overplays this at one’s peril. Parkinson was an exceptional Bradford City manager and as Edin Rahic and Stefan Rupp look for his replacement they must hope to keep the best of Parkinson.

Parkinson’s teams were seldom out of games. Rarely were the side over a goal down and always did it look capable of getting something out of an encounter. One of the more compelling reasons to follow Parkinson’s City on the road was the fullness of the ninety minutes of football. Never being out of a game was a watchword of the previous manager, and hopefully will be one of the next.

This was in no small part down to the spirit Parkinson’s side had which was second to none seen at Valley Parade. One could write books about how the players aided each other through bad moments that stopped bad games and probably still not understand exactly how that team spirit worked. Suffice to say whatever it is needs to remain, as to Stephen Darby and Rory McArdle the chief proponents of it.

Finally Parkinson’s pragmatism needs to be a factor in the new manager especially when confronted with the stated iconoclasm of Rahic and Rupp who have a clear idea of how they want the Bantams to play (“High pressing, exciting”) but may have to accept as Parkinson had that tactics are created to suit players and situations. Parkinson’s final season at City was defensive by necessity. The new manager, whomsoever he may be, should hope to make sure that he understands this.

As far as first words go Edin Rahic and Stefan Rupp had chosen well. They had bought Bradford City – they explained – because of the supporters.

In their opening statement Bradford City’s new chairman Rahic – who will run the club while Rupp funds from Germany – spoke about how “(he and Rupp) have seen the way the club and fans interact and the model of affordable football is very important to us… having witnessed games here at the stadium we know how passionate the fans are.”

Rahic made the right noises and continued “I met with Phil (Parkinson) this morning and we had a very encouraging discussion about the future.”

And with that a good deal of worry over the future of the City manager was assuaged although one would wonder what the new chairman and football’s fifth longest serving manager will have talked about. One assumes that Parkinson, planning for this summer’s recruitment, will have sought to have an assurance that he would not be replaced (By Uwe Rösler or anybody else) understanding the importance that that assurance would have when signing players. Chief Executive as well as chairman one imagines Rahic will involve himself in that recruitment handling contracts as his predecessors used to take turns in doing and will have given Parkinson and indication as to what sort of budget he will have.

It is perhaps this working relationship between Parkinson and Rahic which will define the manager’s future at the club. I have been convinced for sometime that recruitment in football is a full time job – or at least two part time ones – and that it is not something that can be left solely to the manager. I am also convinced that there is nothing as disruptive to a club that a structure that means that the manager ends up with players he does not want.

The Newcastle United experience where Graeme Carr recruits players for one of many managers to use is typical of the system in that it has both failed to bring a successful team and failed to find that many impressive players. Newcastle’s policies though are based on Olympique Lyonnais’s approach which – in the days before Paris SG’s oil wealth – saw them win the league eight times in a row under four different two year managers.

It is a give that a transfer policy that – and pardon the Wired speak – crowd-sources the transfer targets while not forcing those targets on a manager seems an model to pursue. Many opinions on a player have to be better than one man’s thoughts but one man’s thoughts – the manager’s – have to be conclusive. Lyon – it is said – based their model on the relationship between Brian Clough who would yes or no Peter Taylor’s ideas on players to sign, and on how the Anfield boot room of old would decide the merits of a player that Bill Shankly suggested.

Last season eleven new permanent signings were made at Valley Parade and none cemented a place the first team. As Parkinson approaches the busiest time for recruitment Edin Rahic’s first priority must be to ask how he can help the manager with this systemic failure at the club.

Nevertheless so far Rahic and Rupp’s investment in City – be it buying or funding the club – is one of many mysteries which will no doubt become clearer in time. Rupp sold a business for €150m but with the club noting that expectations in the short term should be managed – nearly always synonymous with scaled down – then we wait to see what the next few days, weeks, and months bring.

However a smile, some nice words about the fans and a thumbs up for Phil Parkinson is a good first day.

When talking this week about the need for Bradford City’s players to put in a Bradford City performance manager Phil Parkinson engaged in a little modesty, and a little evasion.

I don’t think there was enough out there in terms of the Bradford spirit and determination we’ve known – and that didn’t sit easy with me – Phil Parkinson

Four years ago on Tuesday saw the Bradford City manager who proceeded Parkinson go into a broad room meeting trying to justify a lifeless performance against Dagenham & Redbridge and failing. He resigned and within a week Parkinson came to the club after the cameo of a Colin Cooper 4-2 against Barnet.

Many wanted Cooper to have the job and Parkinson, less obviously attacking in his approach than Cooper, was criticised as he went about a process that made City more predictable and by virtue of that less interesting.

Jackson’s last side was as lifeless as one could imagine but it was not criticised for that having come after Peter Taylor’s weak outfits and Stuart McCall’s sides who famously could take an offside decision going against them in a win and sulk it up into a six game losing run.

This has been the way Bradford City have been perhaps since Paul Jewell left the club in the Summer of 2000. For those ten years we were a club often at the whim of external forces be they financial or on the field. To a greater or lesser extent until Parkinson arrived City were a club who seemed unable to control its own fortunes.

Unless one wants to journey back decades then it would be more accurate to say that it is not a “Bradford City performance” that Bradford City failed to show in the 2-1 defeat to Gillingham it was a Phil Parkinson performance.

Modus operandi

Having watched Phil Parkinson’s teams over the last four years it strikes one that first and foremost the City boss demands the level of effort which was lacking from his players on Tuesday night. For much of Parkinson’s time at the club he has been able to select a team from a squad who all were able to reach that level required.

That that situation was coming to an end has been obvious for some time. If one believes that the Gillingham performance would not have happened had Jon Stead been in the forward line, or had Andy Halliday been in the team, then one convicts oneself of the most idealised thinking.

On Tuesday night – and over the week – it became obvious that he did not have eleven who put in what Parkinson requires and so new faces were called in: Reece Burke on loan from West Ham United, Lee Evans from Wolves.

In the past four years Parkinson’s loan signings – as opposed to his loan to purchase deals – have largely been to decorate the fringes of his team. Burke and Evans came straight into the side recalling Parkinson’s first month at the club when the likes of Matt Duke, Jamie Devitt, and Andrew Davies were signed and put into the side.

Loan signings disrupt the flow of a team, but when the team is not flowing what is to lose?

Replacements in South Yorkshire

In the event Lee Evans turned in a fine performance in central midfield as the Bantams had more control of the central area than they had in any game previously this season. It should not be said that Christopher Routis is the sum of the problems at Bradford City but with him injured, and Tony McMahon ill, the middle two of Evans and Gary Liddle looked to have the kind of solidity which has been lacking of late.

Evans will be at the club for five months at least. He is young and has some ability. His signing on loan suggest is is an after thought but one finds it hard to believe that Parkinson can have thought that he could go into the season with such poor resources in central midfield and perhaps Evans’ two weeks sitting out games at Wolves focused his mind on how to progress his career at another club.

Only here for a month Reece Burke – 19 years old and having only played five games previously – slotted into the defence alongside Rory McArdle and never looked out of place. Burke put in a calm, assured performance as one might expect from a player on his debut but he seems to be a short term solution to the problem of replacing Andrew Davies.

Alan Sheehan – who has performed the role better than anyone else this term – was on the bench and is thought to be about to leave the club. Millwall defender Mark Beevers has had talks over a move but those talks came to nothing. Nathan Clarke is on the bench until such a time as Parkinson redeems him.

Redemption/reconstruction

While there were chances for Bradford City to win at Oakwell against Barnsley Parkinson’s City were not seeking a redemption so much as reconstruction.

Burke slotted into a back four which was supported by a central midfield who did not stray too far up field and most of the afternoon the full backs were supported by the corresponding wingers Paul Anderson and Mark Marshall.

Parkinson has made it clear that we are at a stage in the season were we can judge all the players (except for Brad Jones, once again absent having missed training all summer) but judgements on those two wide players – and a third Josh Morris – are not kind.

Anderson has – thus far – failed to live up to the hefty reputation he arrived with. His performance against Gillingham was risible and while he was defensively better at Oakwell he showed only very occasional abilities to go beyond the forward line and link onto what could be won by James Hanson.

There is much to do for Anderson.

Josh Morris – who replaced Anderson after just over an hour – has shown more in terms of the ability but is frustratingly easy to knock off the ball for a player with pretensions to take a central midfield role as well as a wide one. For defenders playing against Morris is about playing on the line of fouling and hoping that the Referee has no sympathy for the player who concludes every challenge looking back at the official and appealing.

More curious is Mark Marshall who has very good delivery of a ball when he happens upon the right position to deliver it from but getting Marshall into those positions seems to be a random process. Defensively he issues vague and wrong instructions to the full back behind him but such things are worked on in training and that could improve with time.

Going forward Marshall needs to position himself to take on defenders and go forward rather than to dribble past central midfielders and move sideways. A man who can beat a player is useful when attacking but dribbling through central midfield is dangerous at worse, and fairly pointless at best.

One understands Marshall’s frustrations even without agreeing with his way of venting them.

City’s trip to Barnsley was about keeping a clean sheet and in keeping a clean sheer starting building belief in the squad that it is master of its own destiny. The balance was in favour of defending and none of the wide players was given much of a remit to attack. Parkinson wanted to see if Anderson, Marshall, and Morris were prepared to dig in, that the team were prepared to do as told, and to be responsive for achieving an outcome, and the answer was a qualified yes.

In this context Steve Davies and James Hanson toiled up front with the latter often isolated and the former missing a great chance when one on one with Adam Davies in the Barnsley goal.

One doubts Parkinson will lose much sleep over that. He goes into training for the first time this season – and I would say the first time since Reading – with a team that can be said to have had control over the outcome of the game rather than been buffeted on the winds of occasion.

That was the first thing Phil Parkinson achieved when he arrived at City four years ago. He hopes to have won it back on Saturday.

The Overton window in politics

“In political theory, the Overton window is the range of ideas the public will accept. According to the theory, an idea’s political viability depends mainly on whether it falls within that window. At any given moment, the “window” includes a range of policies considered politically acceptable in the current climate of public opinion, which a politician can recommend without being considered too extreme to gain or keep public office.” Overton Window, Joseph P. Overton

It is commonly held, and held for good reason, that the current and previous incarnation of The Labour Party (Miliband and Blair) are substantially to the right of the 1970s (Wilson) party and that the current Conservative policies are also massively to the right of where they could have been in the same decade. 1971’s Industry Relations Act from Ted Heath would put him left of current Labour thinking.

The Overton window is defined – broadly speaking – by the left and right of what the public will accept and so the two parties stand glaring across it. The window was dragged significantly to the right under Thatcher and so Heath would be out of step with modern Tories just as Blair would be out of step in the 1970s Labour movement. The left and right are relative to a centre which is defined by the greater populous.

James Hanson, predictable

Which seems to have very little to do with a Friday night in Doncaster and Bradford City wandering into the dressing room at half time scoreless against a Rovers side who – like Chesterfield on Tuesday night – looked very similar to the Bantams in approach and effort.

First half blows had been exchanged – weakly perhaps – and once again City seemed to be playing a game on a knife edge. Gary MacKenzie’s slip on Tuesday night had decided the Chesterfield game in the visitors favour and something similar would decide this game, or so it seemed.

Which was the frame of reference that a grumble about the predictability of City’s approach of hitting the ball to James Hanson came about. The speaker thought City needed to “get rid” of the man 442 had called the 45th best player outside the Premier League and one could waste ink on the denotation of this rather than its connotation: that City needed something to tip the knife edge in their favour.

Hanson was policed all evening by a Doncaster Rovers backline who know the striker’s threat and did what they could to respond to it. After forty five minutes they would have been pleased with their attentions – not so after ninety – but the instinct of City fans that the Bantams needed to add something less predictable alongside the thrust of James Hanson was telling.

At this stage of the season four years ago there was (needless, in my opinion) talk of City falling out of the League because of Peter Taylor’s management and Peter Jackson’s arrival was seen as something of a saving grace. Taylor’s team were never in danger of relegation and so any credit to Jackson for “saving” a club that was not in trouble is – in my opinion – misplaced but he is given that credit in wider public opinion.

The Overton window in football

Manchester City almost finished in the UEFA Cup places in 2005. At the time it was high drama in the Premier League. David James – goalkeeper – went up field to try seal this amazing achievement for the Blue side of Manchester but it was not to be. In the end Manchester City reflected on a good season but finished 8th.

A similar finish for Manchester City now would be cause for alarm. The ownership of the club – through Khaldoon Al Mubarak – has changed what the populous believe Manchester City should be achieving significantly. When winning the Premier League last season the reaction was muted – or so it seemed – because of failures in the Champions League.

The Overton window in football for Manchester City has shifted as a result of the massive investment in the club.

The same can be said for Chelsea who played league games at Valley Parade in the 1980s but now measure their success by European Trophies and Premier Leagues. It can be said to have shifted down for Newcastle United who go into a derby game with Sunderland hoping for local bragging rights and a secure Premier League finish as a return for a club that twenty years ago believed they would win the League. Mike Ashley’s ownership of the club has – in the minds of fans and the rest of football – made sure that ambitions should be limited and so they are limited to a window of achievement which is shifted downwards since the Keegan era.

It can be said for Blackpool who – when the North of England used to holiday there in the 1950s – were a team capable of winning trophies but as overseas holidays took business the Overton window for football slide down and down to a point where the team who had the Greatest Footballer ever (some say, Matthews himself thought Tom Finney was better) are now amazed to have had a year in the top division.

Four years ago the Overton window in football at Bradford City had shifted down to a point where relegation from the Football League was feared and the idea of promotion from League Two was considered to be all but unreachable. “My main aim next season is to play attractive football, but winning football as well” said Jackson, “I can build for the future.”

Something changed

What words were said at half time by Phil Parkinson at Doncaster Rovers we will not know but the outcome was incredible. In the second half the Bantams were yards ahead of the side that has matched them stride for stride in the opening forty five minutes. Gary McKenzie’s opener came from a scramble on the far post following a corner, and a cross in, but it was the result of pressure following half time that did not relent.

Hanson, tireless, chased down defenders all evening and in the centre of midfield Billy Knott and Gary Liddle stopped the home side having time on the ball. Indeed Knott – coming up against one time favourite of this Parish Dean Furman – can be pleased with his best performance in a two man midfield for City so far. His tendency to go missing went missing and Knott manifested his progress over the season in the display. Liddle battled through and Filipe Morais’ control of possession in the home side’s half showed what had been missing in recent weeks.

Hanson ran defenders down and made room for Billy Clarke to add a second. Tony McMahon got a third – his first for the club – filling in at left wing for Mark Yeates who felt his shoulder pop out ungraciously in front of the visiting supporters. McMahon seems ready to play anywhere for City just to be at City and that attitude is probably worth noting.

McMahon’s goal – picking up on a slip by Reece Wabara – completed a fine enough evening that Phil Parkinson walked the length of the away supporters to give thanks to those who had come down from Bradford. The scenes seemed as unlikely an hour previous as they would have done four years ago.

Which is Parkinson’s success at Bradford City and one which is not dependent on promotion being achieved this year although this result increases the chances of that. The shift in the Overton window in football upwards for Bradford City has it that City should be thinking in terms of a Championship side and thinking about how to win games against teams like Doncaster Rovers who have just exited that level. How can we win the game on the knife edge to chase a place in the Championship? It was not a question we asked four years ago.

And while Manchester City and Chelsea are foremost in clubs who have shifted their windows up through investment – and clubs like AFC Bournemouth, Hull City and others have had smaller investments and smaller shifts – most of the time when the Overton window for football shifts it is because of money coming in or (Blackpool, Newcastle United, Leeds United, Portsmouth) going out in City’s case it has been achieved on the field, with the same scale of resources, and no sudden injections of funds. In fact City have paid back investment in the last four years.

Which is truly remarkable. With the same resources (less, arguably) which were considered only good enough for playing “good football” at the bottom of League Two Phil Parkinson is measured against Bradford City’s ability to be promoted to The Championship.

Now that is success.

In the game of Chess there are five ways to draw. Most of them involve no move being playable within the rules but there is a method called “threefold repetition” in which a draw is called should the same position occur for a third time in a game.

The purpose of this rule is to avoid a situation in which the two players go into a stalemate situation. It is rare in the world of perfect objectivity which is Chess. Not so much a rule to say that a draw has happened, but one which pre-empts the draw.

Even before Gillingham substitute Antonio German scrambled a stoppage-time equaliser to give his side a 1-1 draw at Bradford City a threefold repetition could have been called on the game such seemed like the inevitability of the result.

Inevitable in that watching Peter Taylor’s teams for his brief time in charge of Bradford City – especially the way he set up his teams to play away from home – was seeing a manager comfortable with a point.

Inevitable in that Phil Parkinson’s Bradford City teams hold close to the believe that games are on gradually rather than but great pushes and even when an own goal by Leon Legge following great work by Andy Halliday on the flank the Bantams did not commit to getting a second goal.

Inevitable that Gillingham keeper Stuart Nelson made two saves which turned goal-bound shots onto the post one in the first half from Billy Knott and a second from James Hanson in the second. With goal efforts at a premium Nelson’s reactions were as valuable for the visitors as Jordan Pickford’s were at Preston last weekend.

That City had the better of the chances seemed to suit their being the home side but as both teams were comfortable with a point a draw was the result.

Which returns to the the threefold repetition rule and its place at Bradford City. The rule is in place to stop games in which no progress is being made and on a cold November afternoon turned evening it seemed that no progress was manifested on the field.

All animals are equal, but some…

This week there had been talk from the Inner Party of the Bradford City Supporters Board that the club were aiming to be in the Championship by 2017. It was not clear why exiting administrator David Baldwin had made this claim to the selective group without adding any detail as to how they would be achieved – it would seem that the feedback from this curious organisation is a one way process – but make it (it seems) he did.

What is the plan for that? And why is there an assumption that everything tends to improvement. City seem to sit at a crossroads in the club recent history. There is the will to improve the clubs and many paths to take to do it. The management of the club is in a good position – Parkinson gets a lot out of his players – but there are questions about recruitment that were highlighted by Aaron McLean’s exit this week.

Likewise there are questions about the structure of the club the exit of David Baldwin – a man rated above his abilities in my opinion – and how to craft the business as it tries to grow. Further there are questions as to how those improvements would be translated into success. Simon Kuper and Stefan Szymanski’s contention in Why England Lose is that the only real guide to one’s place in the pecking order in football is turnover and that increasing turnover moves a team up the divisions.

Aside from wanting it to be so, and hoping that the statistically improbable falls in a way that benefits, what right have Bradford City got to expect that next season will be better than this? If Andrew Davies were to leave when out of contract in the summer why would we expect someone better to replace him? Why is there an expectation that Gary Liddle – excellent today – should be better than Gary Jones?

These are points which need to be addressed before the club start talking about 2017 in the Championship.

So now then

Phil Parkinson’s side could have been accused of not being committed to trying to win the game but Parkinson was no more going to send his team to be gung-ho than Peter Taylor’s were of doing anything other than defend.

Two teams cancelling each other out and neither looking in a position to make progress. Phil Parkinson is a good manager doing a good job at Valley Parade but one wonder what he is up against week-in week-out and how the teams who do progress support managers?

This is an open question. I am not suggesting a plan to be followed but what I am wondering is who at Valley Parade had the domain knowledge that would be helpful to Parkinson? In a week where City have agreed to pay 75% of the wages of a player in a side chasing promotion I think we all have to admit that there is scope for improvement.

On the field some games are won, some are lost, and like today some are drawn and that is how it will stay unless for outrageous fortune one way or another. That or the intervention of the boardroom at the club who – at the moment – seem to have aims without plans.

Peter Taylor, a miserable night and a miserable football match, that all reminded me of what happens when the board have aims without plans.

Gillingham boss Peter Taylor was kind enough to raise an arm to greet the Bradford City supporters who for a brief time watched him manage the side and for a time he must have wondered how the noise from the Bantams stands had changed.

Taylor once heard his own team booed off after winning a match, and his leader Tommy Doherty was booed on the field, to a point where the then City boss suggested that if the fans thought jeering was so beneficial he should work it into training.

When he watched Aaron McLean sprint into the box as a James Hanson header was fed out wide to Adam Reach and probably feared that the once feared hit man would dart past the defender and do what he had not done in eight weeks as a Bradford City player and score. He did.

McLean’s relief was obvious after his goal as was the affection for him from the Bradford City supporters. Such a drastic change since Doherty being booed, Taylor must of thought, and as City pressed on his Gillingham side in a tide which should have washed the Kent side away how right he was in his criticism of the booing supporters.

McLean has been nursed through every game by fans willing him to be all he could be. It warms the heart to watch.

But little else did as City squandered near total domination over Gillingham and ended up with a draw which it might be said both managers will be happy with but that Phil Parkinson should take no delight in at all.

Gillingham’s open midfield in the first half left an area between the back four and the midfield which City were able to exploit and did so. Adam Reach and Kyle Bennett started to show an understanding as if linked by sixty yards of elastic one showing one side when then other came in for the ball. Matthew Dolan moved forwards well and City had a chance to expand on the one goal lead but that chance – or those chances – were squander.

Amine Linganzi moved into the gap in the second half and Adebayo Akinfenwa came on and City would soon be looking at an equaliser by Cody McDonald and an afternoon where standards were lowered.

A word on Akinfenwa. He is often a joke of a player massive as he is but today Referee Michael Bull, and a good few of the City players, were taken in by that joke. Akinfenwa played by his own set of rules about the physical game and Bull allowed him to do so. It was like watching a kid at school who was rubbish so he was allowed to be offside to even things up.

But Akinfenwa is not rubbish, he is over weight, and he is allowed to throw that weight around with far less intervention from the Referee than other players on the field suffer. It is as tedious as it is disappointing and Andrew Davies must have wondered why Akinfenwa was allowed to spend fifteen minutes at the start of the second half jumping at him rather than with him (including in the build up to the goal) without a free kick being given.

But had Davies played with the spirit that saw him not even give Akinfenwa a kick at Wembley last May then City would have won and that leads us to the lowering of standards which was in evidence especially in the second half.

City have started to accept less than they should and this Parkinson should be worried about this.

First let me draw a distinction here between the idea that fans deserve more – a phrase I hate – or that players should always score with every shot or never make mistakes or other things which go under the idea of not accepting less and focus on this very specific issue of the lowering of standards.

Take Matthew Dolan on seventy minutes when the ball came to him thirty five yards out and when falling he lashed a ball which would not trouble the goalkeeper even slightly. Take Nathan Doyle putting in a half challenge in midfield and complaining that he has fouled. Take Kyle Bennett being challenged in his own half and unlike Adam Reach’s Elvis hips shimmy into the box in the first half falling and darting eyes to the Referee.

Parkinson needs to set a higher standard than this. He needs to underline to the players what playing well looks like and not accept that the players had a jolly good try at doing something else. Players need to play with their heads and with the trust in their teammates, and they need to play in a way that understands that they have teammates and that much of the time their jobs are to serve those teammates.

There was a moment in the game when Kyle Bennett, furthest forward, chased a ball and on catching it hooked it to the goalkeeper tamely. It was not understanding where your teammates are, it was not playing intelligently, and it was the sign of a standard slipped that Parkinson has to address.

Players are playing for contracts – they always are – and Parkinson will look at Adam Reach and feel that he has found a player who can raise the level of the team but many of the other players who may not be at Valley Parade next season are playing under a standard which they need to be to worth keeping at the club.

And again I underline the difference between holding a high standard and highlighting mistakes. It is not that players are pilloried for mistakes it is that some of the players will have left the field today feeling the did “alright” in a “decent result” and I believe that that is not the right attitude for a team looking to progress.

Today City needed to play to a higher standard and did not. Parkinson’s reaction to that – if he thinks that the way Matthew Dolan played today will replace Gary Jones (eventually) or the way Kyle Bennett played will be a substitute for how Kyel Reid played – will define next season.

Functionalism seems the most fitting label when reflecting on the way Phil Parkinson has lined up Bradford City in the last three games, at least.

Functionalism is a theory that design (in this case tactics and team selection) should be determined by its practicality rather than by aesthetic considerations. Like buying a supermarket brand of baked beans because money is a little tight, aside from the slip up to Hereford, the Bantams have accomplished their objectives in a largely efficient manner. The style will have to come later.

A run of disappointing results had intensified the need to start winning at all costs, and so for now at least the attractive manner of passing football that had featured in the Bristol Rovers and Port Vale games has been shelved by Parkinson. That’s not to say City under Parkinson have become as dour as they were a year earlier under Peter Taylor, but there are certainly similarities in the more organised nature of the way City have played.

As the saying goes, you need to learn to walk before you can run. City couldn’t afford to carry on playing well but losing points, so for now we are watching a different approach that is proving more effective in grinding out results and slowly tightening up a defence which has been far too leaky.

Expect more of the same at in-form Macclesfield tonight. City have only managed to pick up three points on the road this season, and haven’t won in the league away from home since James Hanson’s first half header at Moss Rose six months ago did much to preserve the Bantam’s league status. Parkinson apparently adopted a more defensive approach in the last away match at Hereford but didn’t get the sufficient levels of performance from his players; but it seems plausible he will prioritise not getting beaten this evening over playing in the open way at Port Vale a month ago, which was highly unfortunate to go unrewarded.

Should the slow and steady improvement be continued, it will be interesting to observe when Parkinson begins to give his attacking players more of a free reign to show their flair. Perhaps he has looked back on his early games in charge and concluded he tried to implement that passing, expansive style of play too soon.

As much as we can say recent tactics are more in the thinking of Taylor’s ethos, the former City manager had his team playing in that manner from day one and made no attempt to disguise such intentions. Parkinson, you feel, is different. Complaints about the style of football he played in previous jobs are well-known, but you don’t get to be a scout at a club with the philosophy of Arsenal – like Parkinson was when out of work last season – by being anti-football.

The need to earn wins and push City away from the relegation worries is hugely important, but that doesn’t mean Parkinson has found a formula that he will stick to for the rest of the season.

So we watch recent performances with raised spirits by the results, a few tiny doubts about the approach taken but optimism that what the more stylish football glimpsed previously will be continued when the time is right and with better personnel (e.g. a more solid defensive platform from which to play attacking football). Right now, functionalism is the key. One hopes we’ll have fun this season too.

Macclesfield offer a much stronger test than City’s last three opponents. Without being disrespectful, there is a theory that clubs of the Silkmen’s type – that is to say clubs with low resources compared to others – tend to start seasons well, but fade away when injuries and suspensions become too testing for a small squad. Nevertheless with three wins from four and only one home loss to date, it is not the greatest of timing for City to face them.

A win for City tonight though and we’ll have our own three from four, and the mood around the club will improve dramatically. A defeat and – with tough games to come against Swindon and third-placed Cheltenham – doom and gloom will weigh heavily.

Matt Duke keeps goal despite a constant soundtrack of supporters demanding he is dropped for Jon McLaughlin (odd that, seen as at the end of last season McLaughlin was getting slated). For me, the relationship between supporter and goalkeeper is about trust and, at the moment, Duke struggles to hold ours. As such, every time a goal goes in we instantly question whether he should have saved it. When a goalkeeper has earned our trust, we don’t do that unless they make a notable mistake.

Duke was blamed by some supporters for Michael Jacobs’ thunderbolt strike for Northampton – which seems ridiculous. Equally I can’t understand why Hereford’s goals were labelled his fault the week earlier. He is getting slowly better, and we need to stick with him.

In the defence, Liam Moore and Robbie Threlfall sit either side of Luke Oliver and Marcel Seip. It was an encouraging home debut from the Dutch defender, who looked better when he didn’t have to think compared to a few occasions when he had time to assess his options. Perhaps he is the opposite of Steve Williams.  Two of the midfield four pick themselves, with Ritchie Jones and Kyel Reid both producing superb second half displays on Saturday.

Who will play alongside them is where the controversy will centre on, if the game is lost (because Parkinson has already seemingly past the honeymoon and has been attracting some strong criticism from some supporters,  so they will need some ammunition). While Adam Reed did okay on Saturday, Michael Flynn is playing far too well not to be recalled on his return from suspension. However, Reed may keep his place in the centre and Jones moved wide right.

If Parkinson does this all hell will break loose, because it means the promising Michael Bryan will have been dropped. Yet the functionalism theory dictates that playing with two out and out wingers away from home is a more risky strategy, and Parkinson does not seem shy of making such a tough call in picking Jones as a wide midfielder to give City a stronger central midfield. Personally I thought Bryan did well in flashes on Saturday, but some of the praise he received seemed a little over the top.

Up front Craig Fagan and James Hanson will continue, with Parkinson a big fan of the pair developing a partnership that showed initial promise on Saturday and at Burton a few weeks back.

There are plenty of other people waiting in the wings, but the likes of Jamie Devitt, Chris Mitchell and the injured Ross Hannah may have to wait patiently until the pressure on the team lessens to the point style can be prioritised again. Rarely has a Bradford City season being about the squad of players, rather than the first 11, in the way that this one is shaping up to be.

Two months on from his shock resignation as Bradford City manager, Peter Jackson has yet to utter one word in public regarding his reasons for departing, other than apparently telling a group of Huddersfield supporters that “two people at City are going to kill the club” for the way they are running it. When the day comes he sees it fit to explain himself, it’s hoped whoever is holding the microphone in front of him asks what his thought process was towards his left backs.

Back in those care-free days of pre-season, a flattering 4-1 win for Premier League Bolton over the Bantams was followed by Jackson revealing he’d told full backs Robbie Threlfall and Lewis Hunt, “they can go if they find a club”. For Hunt – only still at the club because a desperation for a right back forced City to offer him a new contract – being told he could leave was understandable and he’s only featured once this campaign. Yet as Threlfall made his 18^th start of the season in the home win over Northampton – enjoying arguably his finest game to date in a City shirt – a question popped into my head concerning why three months ago he was told he had no future at all.

I’ll admit I’m a big Luke O’Brien fan. When it comes to selecting who plays left back between Threlfall and O’Brien, I would always – and still would do – favour Luke because of the greater attacking threat he provides. When Jackson rarely picked Threlfall in pre-season and then made his revelation post-Bolton, I was pleased that O’Brien has apparently won his battle to be first choice.

What happened next – and where Jackson’s honest opinion would be welcomed – was baffling. The final pre-season friendly against Carlisle saw Threlfall brought in from the cold and then starting the season’s opener against Aldershot with O’Brien not even on the bench. An unfortunate own goal wasn’t the greatest of starts, but Threlfall’s superb assist for Michael Flynn’s goal at Leeds will live as long in the memory as the Welshman’s terrific strike.

Yet still, we waited for O’Brien to reclaim his place in view of Jackson’s earlier declaration; and as City made a slow start and Threlfall looked fairly average in those early games, bewilderment grew. When O’Brien was brought on as sub in the Johnstones Paint Trophy win over Sheffield Wednesday – a week after Jackson’s exit – there was a chant of “hallelujah” in support of the Halifax-born player. But neither caretaker Colin Cooper nor new manager Phil Parkinson took Threlfall out of the team.

Which would have been harsh – because with each passing week, Threlfall has quietly gone about his business looking more effective than the last game. Having originally being signed by Peter Taylor in February 2010 and much made of his set pieces during his initial loan spell, he’s again making his mark in this area too. Most notably setting up City’s opening goal at Huddersfield in the superb JPT victory.

O’Brien played that night too, and to date all of his appearances have been as a winger rather than his natural full back role. With his greater dribbling ability and willingness to take people on, O’Brien could make a good career out of this position. Particularly because – unlike your bog-standard League Two winger – he has a much greater awareness of his defensive responsibilities and will regularly help out his full back. In the last two home games Parkinson has started with two out and out wingers and then brought on O’Brien when needing to protect a lead. On each occasion he made a decent impact.

So having apparently won the full back war only to lose the battle quite badly, O’Brien’s City future now appears to hinge on his willingness and adaptability to become a winger. Competition is strong in this area of the team too, but with Michael Bryan and Jack Compton only here on loan for now O’Brien’s aim must be to prove to Parkinson these temporary players are not needed long-term. New rivals, but the same kind of challenge he has been used to at left back.

Meanwhile Threlfall has surely become one of the first names on the team sheet. He was outstanding against Northampton, time and time again successfully tackling his winger and providing good cover for Luke Oliver and Marcel Siep, while showing great positioning. Meanwhile in the less-celebrated side of his game – going forwards – he put in a strong display, linking up well with Kyel Reid. He doesn’t take people on like O’Brien, but his greater passing ability means he is starting attacking moves and then joining in further down the line by charging down the flank. With Chris Mitchell struggling to get back into the starting eleven, Threlfall has taken on the greater responsibility regarding set pieces.

All credit to Threlfall for his attitude. There are more celebrated and eye catching members of the team, but his determination to re-discover his form – after a disappointing 2010/11 campaign – and battle for his future at the club is a shining example of what City are trying to achieve this season.

Improvement in individuals, improvement as a team. Threlfall was supposed to be consigned to the scrap heap, but too often City have given up on players and released them rather than develop them. Told to get lost by Jackson, he has come back stronger than ever. Threlfall’s first team spot is his to lose – and on current form I can’t see that happening anytime soon.

At a Q&A session in the week – and again in the Telegraph and Argus – Michael Flynn has talked about his belief that while the Bradford City’s plans on developing players are well meaning but the club should focus on the first team squad and should direct all the resources at getting promotion.

City’s skipper speaks out and people listen. It is good to hear the thoughts of any of the players even if they did prove to be slightly off the mark when talking about the cost of the development project (he apparently claimed Development Squad players earn £300 per week, a figure way off what Archie Christie, who is in charge of the club’s budgets, told BfB when explaining the £145 a day cost for the whole set up) – although some of the players might object to their leader talking in public about their pay packets – but is this really the time for Michael Flynn to be voicing his thoughts on the way the club manages its resources?

Signed by Stuart McCall, Flynn has played under four different managers at Valley Parade. Peter Jackson seemed set to dump the number four casting him to the depths of the squad but Flynn’s big performances saw him work his way back into the first team up to being captain. Every manager has grown to appreciate the Welsh midfielder as much as the supporters who he acknowledges diligently at the end of every game. Three times the job of manager of Bradford City has come up while he was at the club. He has – as far as we know – yet to apply.

That sounds factitious but is worth consideration. Flynn is telling the club how it should be spending its resources and his suggestion is that we should direct everything – George Green money and all – into getting out of League Two. If that sounds familiar it is because it is the modus operandi of Bradford City in Stuart McCall’s second season, and in Peter Taylor’s season at the club.

It is the ideas that brought Paul McLaren to the club for a season, and Tommy Doherty and we recall how those seasons turned out. Flynn’s comments echo John Hendrie back in 2009 when he talked about throwing more money at the first team. Lots spent, some promise but ultimately no return and much of what was in place before had to be taken apart after. One might argue that the club is still recovering from the decision to spend the money that came from Fabian Delph’s sale on the first team. One might also say that we are on a long road of recovery from Geoffrey Richmond’s six week plan that we should put everything into a first team that would stay in the Premier League. Certainly it is hard to argue that we are not recovering from allowing Peter Taylor to build a one season squad last term.

If it is Flynn’s opinion that it is the Second Season of McCall/Season of Taylor plan that Bradford City should be following – perhaps hoping for third time lucky – then there is a time and a place to make that statement. The time is when a new manager is being recruited, the place is in a job interview where he tells Mark Lawn and Julian Rhodes why focusing everything on the first team will bring promotion this time when it did not in the previous two attempts. That time and place is not in the last three paragraphs of a T&A article.

None of which is to say that Flynn should not vocalise his thoughts or that the club should not allow its captain to talk about his thoughts, but Flynn needs to explain just why the throw everything at promotion approach will work in 2011/2012 or 2012/2013 when it did not in 2008/2009 or 2010/2011.

The club deserves credit for trying to break a cycle of failure which has seen us slide down the leagues each time thinking that if we could just get back up a division then we could start planning for the future. Even if the current development squad project was to fail then merits of trying a different approach rather than repeating the plans of past seasons – which many would say failed – are today are still valid (and perhaps even more so in future), and they are still laudable.

Even if the captain might not agree.

It is cliché to say that six foot seven Luke Oliver stands head and shoulders over his team mates but on Saturday as City claimed a hard fought one goal win over Torquay United the defender put in the kind of performance that many of his more celebrated peers who have played the position over the past few season would have called a good afternoon’s work.

Signed by Peter Taylor and often seen (in a negative way) as that manager’s favourite Oliver has hardly spent his time at Valley Parade as the most popular player on the field but his honest work ethic and robust displays seems to have started winning over supporters as well as management. Since his arrival at the club Phil Parkinson has picked Oliver for every match.

Which is a turn around from the first friendly of the season when the rag, tag and bob tail under Peter Jackson were posted to Silsden FC with Oliver, Michael Flynn and Robbie Threlfall seemingly being sent a message to them that their time at the club was coming to an end.

Talk about “writing players off” Oliver – it seemed – was with Flynn and Threlfall part of Jackson’s cull of players. Four months later Oliver, Flynn and Threlfall have all played their way back into the first team but one might argue that of the three Oliver’s turn around is the most remarkable.

Peter Jackson signed and named as captain Guy Branston pairing him with Steve Williams in pre-season and Lee Bullock in the opening match against Aldershot. Draw up a list of players in the manager’s thought and Oliver would have been fourth or fifth. That same list now would have him around the top.

All of which is massive credit to the man who took some fierce criticism when playing up front for Taylor’s side and a good deal when he was back in defence. Such criticism I always found curious and could never agree with. Oliver’s displays were practical if not revelatory and his attitude excellent. A year ago today Oliver was leading the line for City in a 2-0 win over Barnet with little impact but great effort.

I could not say what other publications were saying about the player but looking forward to this season at BfB we talk about a player who had not let anyone down and could do a job when needed.

For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.

Which perhaps is the key to Oliver’s revival in fortunes. By offering a calm reliability he has created a platform to move onto a higher level of performance. None of which is to suggest that the player has room for complacency just that he has reason to be proud of his achievement in winning over the new manager.

And winning over fans. Last season one might have found long odds on the Bradford End signing “One Luke Oliver” but so they did on Saturday in appreciation of another clearance.

Watching him commanding at the back against Torquay on Saturday one has to admire Oliver for how he has stepped out of the shadows cast by higher profile players and claimed a first team slot. In doing so he provides a message for all City players who are looking to edge into Phil Parkinson’s side about the application needed to claim, and retain, a place in the starting line-up.

So far Luke Oliver is the success story of the season but – typically – that story has been told in quiet tones. No bluster or bravado just honest, hard working displays which have been noted and rewarded.

City will not be launching an appeal about Andrew Davies’ red card against Torquay and with the loaned suspended the question now is who will be partnered with Luke Oliver, and not if Oliver is going to be called on, and that is a great credit to the player who after a season too big to not be a target has now stood to his full height.

Phil Parkinson’s arrival at Bradford City might be the repetition of the familiar sight of the club unveiling a new manager but for Mark Lawn his appointment represents a chance to revisit the most decisive moment he had taken as The Bantams chairman, and to try put right what went wrong.

Parkinson replaces former City captain turned manager Peter Jackson coming to the club with a CV that suggests that one should not expect expansive, attacking football. When City team drew 1-1 with Parkinson’s Colchester United in 2006 City boss Colin Todd called the man who now takes his seat “the death of football.”

It is fair to say that Parkinson is a footballing pragmatist although how this pragmatism will impact his City team is debatable. Having spent the summer talking about replacing Pat Rice as Arsene Wenger’s number two at Arsenal perhaps the negative football that raised Todd’s anger so was the best he could get out of his Colchester side, and that at Arsenal he would had done things differently. At City it might be worth seeing what practicalities he puts in place.

Nevertheless it is the icon replaced by the pragmatist. It is hard to not cast the decision as Mark Lawn’s chance to revisit the change he made at the club in 2010 when Stuart McCall was replaced by Peter Taylor. Lawn proudly stood alongside Taylor and there was a suggestion that amateur hour was over and a “proper manager” had taken over. Twelve months later and Lawn was recruiting again. Parkinson was interviewed for that position but Peter Jackson favoured.

Even in retrospect it is hard to piece together what went wrong with Lawn’s appointment of Taylor. He was welcomed to the club on the strength of his reputation for winning promotion – his CV is more impressive than Parkinson’s – and he pointed the club in the direction of the improvements which are now trumpeted. The new and better facilities were a demand of Taylor’s which were promised, then said to be not required, and then given to Peter Jackson.

But things went wrong – very obviously – and Taylor left after twelve months. Mark Lawn was the last of the board to agree on appointing Taylor but agree he did and he spent the summer pumping up City as promotion favourites.

When talking about Taylor’s team as being on the way out of football saved by Peter Jackson Lawn might deal in exaggeration but he also exonerates himself of any responsibility in the failure of the club to challenge for promotion that year. Lawn made his move in replacing the manager, his move failed, and Parkinson offers a chance to revisit that.

One wonders though is Lawn has learnt from the mistakes made with Taylor as he takes the chance to relive them?

Back when there was talk about Colin Todd being sacked as he approached 100 games in charge of City his record split pretty evenly down in thirds between wins, defeats and losses but – at the time – it was a better record that Parkinson (his Colchester team were top of League One at the time) had after the same number of games. In other words two years plus change into Todd’s contract he was doing better than Parkinson, when Parkinson got to three years his team were well on the way to promotion.

Parkinson’s old boss Alan Pardew has been given a five year deal at Newcastle United – a club no stranger to replacing gaffers – as an indication of how much the chairman believes in the decision he had made. One year, two years, the indication is still that the club is going to see how things go.

The club have stated that there is an aim to reach the Championship in five years time. If Parkinson is the man to start that process off then are we to take it he is not the man to finish it? If he is worth giving being trusted with the first two years of that process why not all five? Obviously his contract would be extended were he to do well but once again we are in the process not of finding the man we want for our future but rather auditioning managers on a short term basis to see if they are worth keeping in the long term.

This season is for building, and in the last year of his contract Parkinson must follow that the next is for promotion and should he achieve that the he will have earned himself the chance to be the club’s long term manager.

So Mark Lawn gives a manager a remit to get promotion next season – which is what he did with Taylor – and hopes that things go better than they did last time.

One hopes that Lawn has learnt more from his mistakes than the ability to repeat them.

Bradford City have today confirmed that Phil Parkinson is to become the new manager, after agreeing a two year contract. The Bantams have already made a sizeable bid for striker Paul Benson, a fan of Parkinson, and are said to be chasing out of contract winger Kyel Reid.

Who is he?

43-year-old Parkinson has been out of work since been sacked as Charlton manager in January. Having taken over the South London club when it was clear they were already doomed to relegation from the Championship in 2009, Parkinson led the Addicks to a play off semi final – which they lost on penalties to Swindon – in his first full season in charge, before losing his job last season due to a poor run of form but with Charlton still fifth in League One and only three points off the top two.

Parkinson was previously given just 24 games as manager of Hull – making way for Phil Brown, which didn’t work out too badly for the Tigers. He built his reputation as a bright young manager by guiding Colchester to the Championship despite the Essex club having one of the lowest budgets and smallest gates in a League One that included Colin Todd’s Bradford City. He had been appointed United boss in 2003, steering them clear of relegation in that first season.

In 2007 Parkinson was set to take over as Huddersfield manager before making a last-minute u-turn and choosing to remain assistant to Alan Pardew at Charlton – prompting this memorable press conference.

As impressive as promotion for Colchester was, it needs noting that it took him three and a half seasons to achieve it – demonstrating once again the importance of giving a manager time. Rightly or wrongly he will probably not get such patience at City unless progress is swift in these next two seasons.

Since leaving Charlton, Parkinson has been assisting Arsenal with scouting work and is said to have turned down a position within their coaching staff.

What sort of football can we expect?

Parkinson rocks up to Valley Parade with accusations of playing dour football that echo Peter Taylor, the man he once succeeded at Hull. His successful promotion at Colchester saw his tough to beat side concede just 40 goals – less than a goal per game, making it the best defensive record in the division – and score only 58. At Charlton he endured criticism for negative football, though the play off finish season featured the Addicks scoring 71 and conceding 48.

That said what classes as dour football isn’t always truly the case. Todd’s City were routinely criticised as boring to watch, yet the former England centre half maintained a passing philosophy and usually played two out-and-out wingers, which made this common complaint somewhat dubious in truth. Relatively speaking, no recent City manager has managed to get his side as defensively strong as Todd did; but flair was not exactly short either in the likes of Nicky Summerbee, Marc Bridge-Wilkinson and Jermaine Johnson.

As Jackson began to lose his way in his final two games, the level of organisation Parkinson’s methods would appear to offer might prove beneficial to a team clearly bursting with enthusiasm but so far lacking League Two know-how.

What about the club’s long-term Development Squad initiative?

Parkinson has a decent reputation for giving opportunities to and improving young players – his Colchester team included Greg Halford, Chris Iwelumo, Neil Danns and Wayne Brown.

At Charlton Parkinson was said to have been given less money to spend than any previous manager since Lennie Lawrence in the 1980s. This meant he had to partly rely on young players and loans from clubs in lower leagues.

While forging a positive relationship with Archie Christie would seem to be key, there is every reason to be confident Parkinson has the experience to thrive in this environment. He seems unlikely to be diving into the loan market as often as Taylor did last season, which was to the detriment of the squad and to results.

What will change from Jackson?

Not much one would think. Unlike many of his predecessors in the Valley Parade dugout, Parkinson takes over with the squad in a relatively strong position and no great need to make wholesale changes other than the two signings already lined up. While he probably won’t be entirely happy with the squad he inherits and there will be winners and losers to this change of management, Mark Lawn and Julian Rhodes are likely to have told him all about the summer recruiting and the path started by Jackson should be continued.

What is expected of Parkinson?

These turbulent days have not exactly centered around expectations being or not being met, and so the remit that this is a building season with promotion welcomed but not expected will be the same. An improvement on last season is the minimum, and Parkinson has the time and the resources already available to attempt to make that happen.

The two-year deal is interesting given Taylor and Jackson were not awarded such long contracts, and City will probably need to finish in the top seven next season for it to be extended.

What about Lawn and the Board?

Even allowing for the fact the last managerial recruitment process of assessing candidates will have been fresh in the memory from last time, there is an impressiveness about the speed and manner the club has sought to replace Jackson. Compared to the uncertainty in way the manager situation was handled towards the end of last season, which must have played a part in the club’s poor form and near-miss with relegation, the transition has been relatively smooth.

The Board claim to have been stunned by the resignation of Jackson, but what could have proved a turbulent time has in fact gone relatively smoothly with a badly needed win followed by proactive action recruiting Parkinson. The long-term plan could easily have been ripped apart, but Lawn and the Board have maintained their conviction in the summer’s approach and moved sharply to ensure it should be continued.

What’s next?

Colin Cooper is expected to remain in charge of the team for Tuesday’s game with Sheffield Wednesday; so the new manager should lead his team for the first time at Morecambe on Saturday.

Peter Taylor is a hard act to follow, or so it proved for Peter Jackson at Bradford City and Phil Parkinson the man who replaced him at Hull City and today emerged as the man seemingly most likely to take on the role of Bradford City manager next.

Parkinson has already interviewed for the role of City manager as a part of the last two rounds of interviews having been out of work since leaving Charlton Athletic in January this year. He is expected to talk to Mark Lawn and Julian Rhodes next week, this has been enough to have Sky Bet suspend betting on the next arrival at Valley Parade.

Parkinson followed Taylor at Hull City unsuccessfully having taken the job following his work at Colchester United which saw him take the club to The Championship despite having the lowest attendance in League One that year.

At Charlton big things were expected but did not materialise with the London club bobbing along in League One under his stewardship losing in the play off semi-final to Swindon Town. Parkinson, who lives in the North and is from Chorley, had been offered the job at Huddersfield Town but knocked it back to stay at The Valley.

Replacing Peter Taylor, three stints in management, one promotion and knocking back a club in West Yorkshire. Seven years Jackson’s junior Parkinson has a similar CV to the outgoing manager.

Parkinson is the kind of manager that causes concern for chairmen. Having achieved at his first post he has not been able to replicate that success and one would worry that he had no plan to work from to remake what he had.

As a candidate there is no reason to believe he would be any better than Jackson, nor that he would be any worse but he would not have the baggage that Jackson carried. Parkinson’s blood might be blue and white, but it is the blue and white of Reading.

He is an outsider – like Taylor – not involved in the personalities of West Yorkshire football. Perhaps an outsider can sit in the now vacant manager’s office at Woodhouse Grove and take care of business there without the need to involve himself with toppling the fiefdoms at Valley Parade and attempting to stand tallest amongst people who own stepladders.

A manager smaller than the club perhaps, and perhaps that is no bad thing.

Mark Lawn and Julian Rhodes will be used to looking for a new manager and – after three appointments two of which lasted less than a year and a bit – they show no signs of having a grasp of the right criteria to make those appointments.

When Stuart McCall “resigned” from the club the question we asked was what the plan was for the recruitment of his replacement was. A lot of these questions have been answered with the move to new facilities at Woodhouse Grove and the appointment of Archie Christie as Chief Scout and Director of Football Development.

There is a plan at the club which Christie was brought in to implement to develop players for the first team – and to provide more players for the manager with a more extensive scouting network – which aims to take some of the onus of recruitment from the manager and have a retention of knowledge beyond the man in the dug out. Unlike the situation where Peter Taylor left and his backroom staff were sent away with him Jackson having left yesterday the players have familiar faces around them.

It is this type of system which saw an end to Kevin Keegan’s second spell at Newcastle United and – in a way – Alan Curbishley at West Ham but is increasingly common in football. Indeed on Jackson’s last day at Valley Parade Michael Flynn told Radio Leeds that Colin Cooper took the players through their paces while the manager spent the morning on the phone to football managers trying to find a striker on loan. The team and manager lunched and went over the plan for the Barnet game, then resigned.

(It should be noted, and as an aside, that Keegan’s contracted stated that he would have the final say over players brought into the club and when the club’s Director of Football Recruitment Dennis Wise signed Xisco – the issue which Keegan resigned over – Newcastle United were in breach of that contract and while Keegan resigned he later successfully sued the club for constructive dismissal. One wonders what the detail of Jackson’s contract was.)

The manager’s remit is the first team and the requirement is not for an holistic club builder but rather for a game winner, and someone who with coaching and deployment can edge a performance an inch or two better. There is a list of managers who were considered to replace Stuart McCall (now Motherwell): Peter Taylor (now Bahrain), Steve Cotterill (now Portsmouth), Russell Slade (now Leyton Orient), Peter Jackson, Lawrie Sanchez (now Barnet), Jim Magilton (now caretaker assistant manager Shamrock Rovers), Dean Windass (working for BSKYB), John Coleman (still Accrington), Iain Dowie (no club), Martin Allen (now Notts County) and Wayne Jacobs. Six months ago John Hughes (no club) declared an interest in joining City and John Still (still Dagenham) interviewed for the position.

How many of these fulfil the remit which Jackson was being asked to work within? Certainly John Still – the victorious Dagenham manager of last week – would do having worked with Christie before but one has to wonder how much of an appreciation of what skills the next manager needs to have, and how those skills are distinct from those which were required when looking for McCall or Taylor.

Having appointed a big personality in Jackson – and perhaps had personality clashes – Lawn and Rhodes may be tempted to opt to bring in a younger manager who is more malleable, less set in his ways of how to run a club, and able to work within the current structure. They would do well to avoid “Yes” men.

The aim of the club is to have an appointment before next week’s trip to Morecambe which suggests that there is someone in mind – probably someone who has talked to the club six or eighteen months ago – but that Lawn and Rhodes do not have the clarity to bring someone in immediately. Were John Still to be the choice then one imagines a call would be made, a resignation drafted, and the new man revealed on Monday. The fact that there is a week until appointment suggests that there are discussions to be had and a choice to be made. There is a suggestion that three interviews will be held this week. One has to wonder what Lawn and Rhodes think they will hear in those interviews which they had not heard in the last two rounds, and how they will be able to sift the answers to get the right man. We are to assume that Jackson and Taylor were both the most impressive people in interview.

The early runners

The link to John Still – who talked about how he would have joined City were it not for the uncertainty over the future of Valley Parade – is a strong one with the Dagenham manager being in the final two of the club’s thoughts when Jackson was appointed. The club would – not doubt – have to pay Dagenham to free Still from his contract.

Impressive in the last round of interviews was former Hibs and Falkirk manager John Hughes who is out of work at the moment and could come in without any compensation payable. Hughes is a strong candidate for the job but one might expect him to be appointed this morning rather than next week if he is the chosen one.

Former players Peter Beagrie and Dean Windass have their name’s mentioned often in connection with the job. Beagrie has shown no interest in moving into management thus far but Windass has made his desire to take over the club known – Terry Dolan as his assistant – and could fit in as the type of rookie manager who may appeal to the board who have had problems dealing with experienced number ones.

Former Barnsley manager and City man of the 1980s John Hendrie is also an option although one might wonder how many conversations Hendrie has had with Stuart McCall about the board at Bradford City and how that would colour his view of the job were it offered.

City have always been fond a bit of fashionability and so perhaps Jim Magilton – who is working as caretaker assistant at Shamrock Rovers who qualified for the Europa League with this superb strike last night may be an outside bet having talked to the club previously.

Other names work mentioning include Colin Cooper the current caretaker manager and former player and Farsley manager Lee Sinnott. Paul Ince has been mentioned – his promotion with MK Dons would impress the board almost as much as his collection of shiny medals but his track record is patchy.

Finally John Coleman has interested City in the past.

For those seeking a barometer on events at Bradford City’s the club’s trips to Accrington Stanley’s Crown Ground provide just that.

The first meeting between the teams in modern times saw Joe Colbeck – fresh from his return from loan at Darlington – the hero as City ran out 2-0 winners and Omar Daley tore the home side in two. The hard work of striker Barry Conlon brought praise that visit and there was a sense that four months into his time at the club it seemed that Stuart McCall was starting to get the basis of team together.

Three years ago City were outplayed for eighty minutes and then Stuart McCall brought on Barry Conlon and one might riot some how managed to be the catalyst for a stunning turn around that saw City leave Stanley boss John Coleman with a ruined wedding anniversary and City fans happy.

Happy for a time though because it was though that – eventually – City could do better than Conlon and his manager Stuart McCall and so the change was made to Peter Taylor who with huge fanfare took his City team for their first game.

You might remember the wet ground, the late arriving and early departing Mark Lawn with a vandalised car, and the performance that set the tone for Taylor time at Valley Parade. There was a sense of optimism in the air that day that – probably because the display was away from home and followed not long after by a great 3-1 win at Rochdale – which went undented. Recall, if you will, the people who said that Taylor was going to sort out the mess that Stuart McCall had caused. Try not to look at the top of the Scottish Premier Division.

The optimism of Taylor’s arrival was in marked contrast to last season’s trip to The Crown Ground where City were so badly second best that manager Peter Jackson could find not an iota of optimism. Having taken up a team of the Disunited from Taylor Jackson – following Accrington – could not see how the club would claim another point in the season. At that point Peter Jackson thought Bradford City would go out of the Football League.

So Bradford City go West for the fifth time with Jackson having nailed together a team he has more faith in and which built around the optimism which was in such short supply in April’s visit. A team for which improvement is the aim and the assumption that enough improvement will drive promotion. Seeking a first win of the season following Saturday’s 1-1 draw at Oxford and on the last of three trips away from home that started at Leeds the tone for the return to Valley Parade for three back to back home games will be taken from this barometer test.

A device to measure pressure City’s barometer readings have been troubling for some years. This summer – for the first time since relegation from the Premier League – there seems to be a realism in the club’s aims and that has brought with it a sense of optimism that the club is going in the right direction.

There is a question as to how long optimism can be maintained without victories and – along with that – the merits of optimism. Paul Jewell’s side famously gathered two points of the first twenty-one and got promotion at Wolves with many expecting them to fall at the last hurdle. Any optimism garnered on the last four trips to Accrington have done nothing to stop the club going backwards, often by a route of its own choice.

As long as there is progress in the players then – perhaps – there should be an optimism to match.

Jackson goes into the game with Martin Hansen in goal – there is a rumour that the Liverpool loanee is undroppable in his time at City although there is always that rumour about loan players. Jon McLaughlin is working his way through his interrupted pre-season and once again is being viewed as an answer to all problems. Never wanting to disrespect a player who I believe is a good and serviceable goalkeeper worthy of his place in the squad and team but never has a player sat on the bench performing so well. On the bench he is the human traffic light always on red, the unbeatable keeper, the greatest custodian in the club has had.

Three of City’s back four have been unchanged all season – the other position has rotated to three different names. Liam Moore, Guy Branston and Robbie Threlfall are constant, Luke Oliver, Steve Williams and Lee Bullock have changed. Oliver is expected to retain his place having played his part in the build up to Ross Hannah’s equaliser on Saturday. There was speculation that Oliver pushed Duberry, or at least that is what Duberry said, or was told to say by someone at the club, and he is sticking to but he is not doing twenty months for that, no way…

The midfield presents Jackson with options having favoured a five at Leeds and Oxford with Chris Mitchell at the base of Michael Flynn and Richie Jones with Mark Stewart and Jack Compton on the flanks but the improvement seen with Michael Bryan and a 442 might prompt a change in shape that sees one of Flynn and Jones benched. Jones brings a hamstring niggle into the game and perhaps that will see him sitting the match out.

Stewart – a player still finding his feet but showing some nice feet when he does – would then press forward alongside James Hanson who once again showed the limits of his abilities as the only player detailed to attack on Saturday. Given the thankless task as the only pink shirt in the other half at the Kassam Stadium Hanson has an unfruitful afternoon and sure enough garnered criticism for his play in isolation. Conlon used to suffer criticism too, but his replacement was Stanley legend Paul Mullin and soon Barry was missed. An object lesson if ever there was one.

All of which is expected to leave Naille Rodney and Ross Hannah on the bench – impact substitutes in a Conloin stylee perhaps – but gives Peter Jackson the sort of selection problems which Taylor could have only dreamed of where his has a choice of players who all seem to be keen to show how they are improving.

To show a twitch on the barometer, and perhaps a reduction in pressure.

Success is a hard thing to judge in football.

Every different clubs’ supporters and chairman/board have different expectations for their club in the upcoming season.

Some clubs expect to find themselves in a relegation battle come the ‘business’ end of the season.

Many teams would be content with a mid-table finish in the division that they currently find themselves in. A mid-table finish for other teams would be a disappointing return for a seasons results.

The top teams are expected to challenge for honours on all fronts and in all competitions. Nothing less than that would be acceptable.

Since relegation to the old forth division back in 2007, Bradford City’s annual expectation is to be challenging for promotion into League One.

Four seasons later and that expectation has failed to be realised despite high budgets (relative to the division) having been spent and two well fancied managers losing their jobs.

This seasons’ pre season expectations is perhaps time to take a step back. Do we realistically expect to get promotion or close to it this upcoming season?

Last season, Peter Taylor’s side were widely fancied to be in the hunt for not only a promotion place, but challenging for automatic promotion. Local and national media once again talked up City’s chances. But once again, hope was crushed in the most dramatic fashion imaginable, with City not just failing to get near a playoff/promotion spot, but found themselves in a serious battle against relegation out of the entire football league.

Taylor’s 12 month spell as the Bantam’s manager left the experienced manager completely shell-shocked in what he described as “the most surprising and disappointing season I have had in 23 years in management”.

If a City legend and up and coming young manager as well as an experienced ‘promotion specialist’ manager have failed to get City out of League Two, what hope does Peter Jackson have for the upcoming season?

Many would write off our chances and probably accept a season of consolidation.

A season of success at City would probably be achieved in most supporters eyes by changing the brand of football so widely adopted under Taylor. The type of ‘grinding out results’ that was meant to make us win 1-0 every week and thus promotion out of League Two was never realised, and we played some diabolical football in the process.

The devastatingly negative tactics when we went 1-0 up at Oxford as well as the dour 1-0 home win against Stevenage under Taylor still live fresh in the memory.

If Peter Jackson can get this team attacking the opposition, playing open and attacking football, may supporters would be appeased even if the final result in May means we just missed out on a playoff spot. It would be something to build on and take to the next season with, crucially, the same squad of players. Chopping and changing teams and replacing Player X with Player Y has been widely discussed on this website – and we all must agree it generally never yields a good result.

Supporters can help in this process by keeping morale up, no matter how hard it gets. Being around the squad last season was very difficult indeed for everyone connected with the club. The previous regime seemed to have a negativity around it that was extremely hard to shake off.

Outlets like the excellent ‘Bantams Banter’ podcast provide supporters a place to turn when the going gets tough watching the team struggle. If we take our position a little bit more light heartedly i’m sure it will rub off on the players themselves and help the squad ‘turn the corner’ in any difficult times that we might/will face in the upcoming season. It shouldnt be a case of us versus them. We should be united in wanting success for Bradford City football club and i’m sure, with the young nucleus of a squad now assembled, we can change this negative ethos. Players getting boo’d – players turning on the fans – should all be part of our past.

No player signs for City wanting to play badly or upset supporters. The sooner we realise that as a collective group and get on their side, the more they will want to play their hearts out for the club, and not just put their head down at the first sign of trouble.

Barring a serious disaster Peter Jackson will be given at least one season at the helm. Many ( including myself) did not want him to get the job on a full time basis, but he has the job now and its time to give him and the players 100%. Lets not start calling for heads at Christmas. Lets not question every decision made when the going gets tough.

If mentalities throughout the club change, we can start to build something that might get us to where we want to be, because the path we have taken previously at the end of every season in League Two has led us nowhere, fast.

In comparison to his two predecessors, there’s something unique and noteworthy when looking at the characteristics of Bradford City manager Peter Jackson – his ordinariness.

Stuart McCall took his place in the managerial dugout with his legendary status and heart-on-his-sleeve love for the Bantams, which meant no one who shared his passion for the same cause would have wanted him to fail. His replacement Peter Taylor came with an outstanding track record that inspired widespread confidence he could achieve great things. And so for the past four seasons, so much of the focus and responsibility for what’s happened on the pitch has been centred upon one person.

Whereas both McCall and Taylor’s managerial qualities were universally held in high esteem at one point, towards Jackson there is much lower adulation, far less attention and a reduced level of expectation. Having been presented as a potential managerial hybrid when he became City’s Interim manager last February, amongst fans on the eve of this season, there is either a general warmness or quiet disapproval regarding Jackson. Trusted to do the job yes, but no one seems to be expecting miracles.

This outlook might be personal to Jackson; but, after the last two appointments were ultimately judged not to have worked out, it is perhaps more a case of the club and supporters falling out of love with the idea that a manager is the answer to all the problems.

For now at least Jackson has regained the sort of popularity he enjoyed when captaining the club with great distinction and dignity during the 1980s, before a second spell in the early 90s proved hugely disappointing and a defection to matters blue and white. Ever since he’s been considered more an annoyance than legend, whether managing Huddersfield for two separate spells or popping up as an agent for disgruntled young City players. His returns to Valley Parade saw him endure some strong and at times vile abuse, and the idea of him ever being welcomed back as manager would have seemed laughable.

Time heals wounds, and as Jackson cropped up as Lincoln City manager in 2007 – quickly followed by being diagnosed with throat cancer – attitudes towards him began to change. As McCall struggled as manager the season after, Jackson’s name was put forward as an alternative solution. He was passed over in the interview stage in favour of Taylor after McCall quit in February 2010, and a year working in a very different environment with his wife was ended by some proactive phone calls to Julian Rhodes when Taylor went the way of McCall, five months ago. The rehabilitation of Jackson’s standing amongst City fans has been swift since.

Even when he was claiming to bleed blue and white, Jackson was never far off our radar – so the strengths and weaknesses of his managerial ability have already been heavily debated before. Past successes are easy to point to – twice he left Huddersfield better off than when he took over them. Failures are also difficult to ignore. It’s not hard to see why Rhodes and Mark Lawn chose Taylor’s CV over Jackson’s 18 months ago, and the fact his three previous managerial appointments all ended with the sack suggests there’s a high possibility it won’t end brilliantly this time either.

Yet there is much to commend Jackson for since his first game in charge at Gillingham in early March. If he didn’t exactly set the world alight in terms of results, he at least applied some brakes to the post-Christmas slide in form that had pushed City from play off outsiders to relegation candidates. The season ended badly, but could have been far worse. Performances weren’t much better overall, but the style of play was at least more attractive. Jackson oversaw survival with a week to spare, all the while left uncertain over his own future and with growing off the field problems overshadowing his minor achievements.

Jackson’s desire to get the job full time was laudable. As the Valley Parade rent situation looked desperate, BfB understands he was told that this season’s playing budget could have been as low as £400k; on top of the potential 10 point deduction to start the campaign from. Such a bleak prospect would have put many people off – remember Bryan Robson in 2004 walking away because he felt the job, post administration two, would be too tough? Yet Jackson remained unfazed, determined to take his chance.

If his Interim manager record of four wins, three draws and seven defeats is hardly the stuff of great promise, the impact his personality has had on the club certainly was impressive. Who’d have thought, as he posed a lot and talked about himself in third person while managing our local rivals, that this annoying git would actually prove himself to be an immensely likeable bloke?

His loud, passionate and enthusiastic persona may not be everyone’s cup of tea, and maybe it didn’t have the greatest affect on the players he inherited from Taylor. But now having built his own squad and appointed his own coaching staff, there’s a feeling that Jackson’s motivational style can make players perform above themselves and improve as professionals.

And it doesn’t just begin and end with the players. Jackson clearly enjoys mixing with supporters and talking to the local media. Those who attended the club’s recent open day will have witnessed the manager serving burgers with Lawn and chatting away happily to anyone and everyone present. Just like McCall, it’s clear that Jackson doesn’t regard this as any old club and is proud to be here. That may not translate into success, as McCall showed, but it can only help.

Like Taylor, Jackson has only being handed a one-year deal and what the Board and supporters’ expectations are from him this season are unclear. Everyone knew that for Taylor it was promotion or bust; but given how far away the club was from achieving it last season, to demand the same from Jackson would seem unrealistic. That’s not to say this season can’t end in glory, but that smaller steps need to be focused on first before the bigger leaps.

The fact Taylor’s one-year deal was so centred on delivering instant success did not produce a stable atmosphere, and when things went wrong it quickly felt like he was a sitting duck rather than someone who would be given time. Perhaps that’s why the loan market was so overly used by Taylor – he simply didn’t have the space to develop existing players by giving them chance to come good. Perhaps that’s also why the likes of Jon Worthington and Mark Cullen were signed but given little opportunity when they didn’t make an immediate impact. Will Jackson face a similar type of instant pressure of having to narrow his focus on simply getting a result on a Saturday to keep his job, or will there be leeway for him and his players to make mistakes?

For me, success and the offer a new contract for Jackson come May is for us to be able to look back and reflect on improvement: a more appealing style of football, more committed performances from the players and a healthier league position. If a forwards momentum can be started, it would be wrong to risk its continuation by sacking Jackson if its speed is not as fast as we’d ideally hope.

We’ve spent four seasons impatiently trying to scramble out of this division and truthfully haven’t even come close. Now has to be the time to truly take it steady rather than keep hoping to find shortcuts; and for Jackson the challenge this season should be to prove he is the man with a map to success.

Above all else, it may be that this season – relative to the last few – talk in and around matches is less about the manager. The fact that hiring and firing managers has proven a failed policy in delivering improvement will probably never be embraced by some, but this year more than ever there is a collective responsibility for everyone involved with the club to perform.

Maybe Jackson is an ordinary manager, who we could do better than but could also do worse. But after the last few years have seen so much hope and expectation pinned on his predecessors, it might be nice having someone in charge who we already recognise as having faults – in order to move past this culture of blaming every failing upon the occupant of this role.

While trooping out of Valley Parade following the Bolton friendly defeat yesterday, the loud moanings of one fan could be heard over the sea of relative contentment most people felt towards a very good Bradford City performance. The subject of this person’s ire was Luke O’Brien, and the fact he’d been caught in possession leading to Bolton’s undeserved fourth. And despite a decent performance otherwise, this fan could not stop slating him.

It’s not an unusual occurrence over the 18 months. Despite having his best season in his fledgling career last term, complaints and criticism over the left back’s ability were aired frequently. At some games people seemed determined to pounce on his every perceived mistake while constantly questioning his positioning. When he did things right, many attempted to still find fault. When he actually did make a genuine mistake, the level of abuse was astonishingly high. In some people’s eyes O’Brien is a poor player the club needs to be rid of, despite having made 136 appearances in claret and amber.

But as rumours began to surface last night – confirmed by the T&A this morning – that O’Brien’s position rival Robbie Threlfall has been told he can leave, it appears the former Bantam trainee has won the battle that really counts – convincing the manager he should be first choice left back. Many argue Threlfall is a better player, looking at purely technical ability he probably is; yet the former Liverpool youngster has failed to nudge O’Brien onto the sidelines, and has now been told where the door is.

All of which says a great deal about the mental toughness and desire of Luke. When Threlfall was signed on loan from the Reds one game into Peter Taylor’s ill-fated reign as manager in February 2010, it looked curtains for the previous player of the season who had struggled for form during Stuart McCall’s final weeks in charge. Threlfall netted a superb free kick on his debut at Rochdale, and became a steadfast fixture in the team before his move was made permanent during the summer. O’Brien was initially moved to left wing where he was steady if not spectacular, but by the end of the season he’d lost his place in the team.

Despite Threlfall beginning last year first choice left back, with O’Brien on the bench, he struggled to find his own form and eventually lost his place to Luke. A change of manager to Peter Jackson though, and come the end of the season Threlfall was back in favour and O’Brien on the sidelines. Perhaps now we can suggest this was Jackson using the last few games to put Threfall in the shop window, but from the outside it didn’t looked good for O’Brien – widely considered runner up in the player of the year award to David Syers.

Instead Threlfall is looking for a future elsewhere and O’Brien can look back with pride on the fact a player was signed to replace him and he stood up to the challenge with great character and dignity. And as the complaints from some fans will no doubt continue this season regarding his ability, there are further reasons to bestow a comparison on him with one of the club’s greatest modern day players.

Wayne Jacobs: a great club servant, hugely respected by most fans – constantly vilified by others during his 11 years playing at the club. Jacobs was considered the team’s weak link in Division Two (now League One), but despite many fans attempting to drive him out he kept pace with the club’s meteoric rise to the Premier League. When he made a mistake the reaction from many was over the top and deplorable, but he seemed unfazed and continued coming back.

Then there was all those replacements signed to take his place, who he managed to shake off: Lee Todd, Andy Myers, Ian Nolan and others. Only when he got older did Paul Heckingbottom finally wrestle the shirt from him. To have so many fans barrack you and to have managers try to replace you: that Jacobs stayed so long at City – making the best use of the ability he had – is a commendable lesson for anyone.

Including O’Brien, who from some he attracts similar types of criticism as Jacobs and who has now fully fought off his first major rival. It is sad that it has to be this way but – just like with Jacobs – it should not be overlooked how many supporters do rate him and are willing to fight his corner. Luke does have weaknesses to his game and can occasionally be caught out, like others he will make mistakes over the coming season. But his work rate and positive attitude makes up for other failings, and the defensive ability he does have means he can go further in his career than a League Two full back – with or without City.

Growing up watching City on the Kop, no doubt hearing the abuse directed at Jacobs over the years, Luke couldn’t have had a better role model. Those lessons probably helped him when his future looked uncertain at City more than once; now he has the chance to continue to build on a promising career with even more reason to feel confident.

Pre-season allows a different view on football.

Nestled at the side of the pitch the players – who will be seen from the height of stands and the back of terraces – are up close and personal in front of a few hundred supporters. Players who look almost like a fleshly blur when at the far end of Valley Parade are right in front of you. Live and loud.

Very loud in some cases. Guy Branston’s “discussion” with the Referee at Nethermoor was the sort of language which very much would be both foul and abusive but not only did the officials do nothing about it they did not even break stride or blink, nor did the players. Par for the course perhaps, and not something one appreciates when watching from the stands.

Football is a sweary game up close and the players have nicknames, and they all end with “y” or “o”.

One thing one might notice about the players this season – not those on the field so much as those watching their team mates – is the fact that they are not wearing suits.

This time last year there was much talk about suits. The problem with Bradford City circa Stuart McCall was that the players were a shabby mess of leisure wear and lounging around and the solution in the new, sensible, and obviously better regime of Peter Taylor was to get the players dressing professionally. To this end Roger Owen provide the money to kit out the Bantams in a nice yard of cloth.

That was the narrative of last summer. The rise of professionalism under Peter Taylor and the need for things like overnight stays which would not see the season out and culminating with the clumsily named Make-Tommy-Doherty-Ride-A-Bus-All-Night-Gate.

Those things are not important now, or so the prevailing narrative of Bradford City tells us, because the key the success is the Twitter team and the Development squad.

The Twitter team aptly describing the trend started by Ross Hannah to use the social networking site to talk about the Bantam in a really, really, really positive way.

Hannah, Branston, Nialle Rodney. They beat the drum proudly for Bradford City and this is a good thing. You can buy the PR and good mood which has derived from reading the daily musings of the assembling City squad but it is safe to say that the people who brought you Santa Dave would not have invested in it.

The Twitter team strikes one as indicative of a good squad dynamic. Of young lads getting on well together and enjoying being footballers. It is many things good, and nothing at all to do with the need for suits which was so important a year ago.

Likewise The Development Squad and the rise of “Woodhouse Grove” as the training facility – a far cry but not a long way from “Apperley Bridge” which this time past year we were being told was suitable – are the essentials in the current story of the reconstruction of Bradford City.

Not that one wants to complain about these things. Almost everything that has happened at City this Summer has been a progressive step which will have improved the club at the end of the season regardless of promotion but the worry is that this time next year if promotion has not been reached will the Development squad be hanging up at the forgotten back of someone’s cupboard next to Roger Owen’s suit?

Will City players be banned from Twitter as their peers at Leeds United and would that move be trumpeted as increased professionalism needed to sort out something shabby. There is a cycle of what we are told is salvation one season being shoved out the door the next.

These things would seem dependant on the prevailing narrative of the club, and that is not a good thing.

The prevailing narrative is a powerful thing and one which governs how we view the club in terms of its progress and how the club view us.

City spun from being on our uppers to putting upwards of six figure bids in for players while Peter Jackson has moved from being the man who does not always say what he means when he swears that he bleeds blue and white to being the arbiter of truth when he says that Omar Daley has not been offered a deal by the Bradford City team he now manages. If it is the case that there is no deal then someone might want to tell Omar Daley that. Regardless this shows how Jackson has changed in perception at the demand of the narrative the club creates.

Like Taylor and his professionalism, and like McCall the Messiah, Peter Jackson as City manager is subject to his own narrative arc. He is cast as Saul, converted by the blinding light to the one true path and ready to make good for the faith not in spite of his wrongdoing but because of it.

So the Development Squad goes to Bradford Park Avenue while the seniors will entertain Premier League Bolton Wanderers in the first game at Valley Parade of the season.

Jackson is seeking a gatekeeper and will use both games to try out someone to perhaps replace the ill Jon McLauglin for the first game of the season. Mark Howards’ attempt to impress on Tuesday night was not impressive and so Iain Turner – a wanted man – will be given the chance to keep goal if he wants it against Bradford Park Avenue, or Bolton Wanderers, or both. McLaughlin’s illness keeps him out of both games. Goalkeeping coach Tim Dittmer has been given a squad number.

Simon Ramsden is expected to make a long awaited return against Park Avenue for a team which is thought to be mostly the development squad and Ramsden will feature at and he is expected to partner Luke Oliver in the middle of a back four with Lewis Hunt next to him on one side and Robbie Threlfall on the other. At times last season that back four could have started games for City. Andrew Burns and Adam Robinson could feature in either game but it seems that Peter Jackson is moving towards Chris Mitchell, Steve Williams, Guy Branston and Luke O’Brien as his first choice backline. Expect those to get a run out against the Trotters.

Jackson’s attempts to pair new signing Richie Jones and player of the season for the season where there was no player of the season David Syers met with mixed returns on Tuesday night and the Bantams looked a sterner outfit with Michael Flynn alongside Jones. Flynn seems to be being edged away from the Bantams first eleven but has responded in what seems to be typical fashion for the Welshman with some gutsy performances suggesting he will not go quietly into the night.

Should he play on the Friday night the future for Flynn may have been decided, if not then he has a chance of staking a claim. The development squad against Avenue is expected to feature Patrick Lacey, Alex Flett, Luke Dean and perhaps Lee Bullock while Bolton will face a midfield of Jones in the middle, the impressive Jamie Green on the left, Dominic Rowe on the right and one of the Flynn/Syers/Bullock mix in the middle.

Leon Osbourne is looking too developed for the development squad but not enough for the starting eleven. Scott Brown could play in either squad. Scott Brown is the future.

Up front Jackson is expected to give Nialle Rodney and Nakhi Wells a chance for go at Park Avenue as he tries to get a deal for Wells with Mark Stewart and James Hanson looking favoured for the Bolton game. Ross Hannah is in the middle, a decent place for a forward. Darren Stephenson, already, is starting to look like like he will struggle to get a chance.

Hannah, of course, is not for playing now. He is to be thrown on with twenty minutes left of the Leeds game in the first week of the season and to snatch a goal. That is his narrative, and deviation from it will cause some upset.

Readers of long-time Bradford City fan John Watmough’s outstanding Counsel and Criticism column for the City Gent will be only too aware of the number of occasions a new Bantams manager has complained about the fitness of the players. And, as the players returned for pre-season today, at improved training facilities, latest manager Peter Jackson has taken his turn in bemoaning  the condition of the squad he inherited.

So often has the Telegraph & Argus relayed such sentiments from City gaffers that one can’t resist feeling as weary and cynical as John when reading them. If every new manager really had gone onto improve the players’ fitness when they arrived, City should be putting people forward for the Olympics. It comes across as a cheap shot, a chance to talk down the past and propose that behind-the-scenes training exercises they have instigated – which we’d otherwise never notice the fruits of – will make a positive difference.

Though Jackson has at least has gone further than some of his predecessors in his plan to address the supposed problem – with the appointment of Nick Allamby as fitness coach. Allamby, former head of fitness at Middlesbrough where he worked with City assistant manager Colin Cooper, will help the players through pre-season and then two days a week once the campaign gets underway. His arrival is the latest dot in a more joined-up thinking strategy that seems to involve finding experts and letting them run their own areas of the club, rather than the manager controlling and taking responsibility for all.

After all, what does a football manager know about fitness? As a player they would have been required to follow exercises set out by their club’s coaching staff and their own focus would have been on building and maintaining their own. When undertaking the necessary coaching badges that all managers have to complete these days, learning about fitness and how to build it in players would have undoubtedly figured on the courses. But that hardly makes them an expert in an area that almost every City manager seems to take pleasure in deriding their predecessor for.

At lower league level and City in particular, fitness experts are rare if ever used. When taking over as caretaker manager in 2007 David Wetherall did employ the outside help of Sports Scientist Ed Baranowski to improve the players’ fitness levels, but the results of Wetherall’s attempts to implement a high tempo playing style were poor. With managers before and after, the fitness side of matters has apparently been down to the manager and coaching staff to implement. There’s probably little wrong with this if all of City’s rivals are doing the same; but in a league where the tiniest of percentages can make a huge difference, Jackson and Cooper’s move to bring in Allamby could make a tangible difference.

Allamby’s arrival follows Archie Christie’s appointment as Chief Scout, with his very own budget to work with and objectives to achieve. And suddenly Bradford City’s future does not quite seem solely the responsibility of the manager, but a number of different experts working towards a universal goal. A well qualified person to pick the first team on a Saturday, a specialist scout to unearth hidden gem players that can form part of that selection, and a skilled fitness coach to ensure each and every player is at their physical peak. Other key figures at the club such as Peter Horne will also have a big role.

Perhaps most encouraging of all is that it is difficult to place the credit for this developing off-the-field strategy on one person. Cooper has brought in Allamby with Jackson’s approval, while it appears Christie’s arrival is more the work of the joint Chairmen Mark Lawn and Julian Rhodes. There is apparently some like-minded thinking in Lawn, Rhodes and Jackson’s vision for next season, and hopefully with it will be a better chance of achieving those goals.

A year ago it seemed Peter Taylor was the only person with a plan, with Lawn and Rhodes bending over backwards to help put it into action. Taylor’s superb track record meant this was understandable, but the fact he didn’t see out his one-year contract left the club struggling for direction when he departed. Perhaps the pair have learned from this experience and are consciously doing things different now instead of devoting almost every penny to signing players – the new training facilities, after all, were their initiative.

This time around, it can be argued the buck for failure won’t rest solely with the manager. Those who have access to the bigger picture will be able to look at every area and assess where it might be falling down. That way the long-term planning doesn’t need to end when the manager departs.

Wishful thinking maybe, but if and when Jackson is relieved of his duties in the dugout it would be nice not to have to read other staff being placed on gardening leave and for everything to be torn up yet again.

The Bradford City joint-chairman Mark Lawn is rarely shy in expressing his opinion, but in the two weeks following the club’s announcement it was staying at Valley Parade next season the 50-year-old has become especially vocal in his views. Some of the opinions expressed disagreeable perhaps, but much of it has been worthy of note.

Lawn’s latest comment, that he believes there is a “losing culture” surrounding the club, certainly offers an interesting talking point. Talking to the Telegraph & Argus, Lawn revealed his determination to instil a winning mentality that has even included him talking to youth team coaches Peter Horne and David Wetherall to ensure it’s adopted at all levels.

All laudable in principle, but what exactly is a “losing culture” in the first place? And how do you ingrain a winning ethos into the fabric of the club? A losing culture would allude to issues over mentality and the habitual or characteristic mental attitude in responding to situations. Psychological issues, in other words. Culture, however, suggests it is more to do with the working environment rather than problems with individuals (and years of changing personnel, with no tangible difference, backs this up). So how can that be reversed?

Lawn also commented about his losing culture view: “I said that to one manager here and he hit the roof.” This reaction – either from Stuart McCall or Peter Taylor – would appear understandable given it is was their job to build the right atmosphere for players to give their best, so it would seem like a personal criticism over their ability and attempts to do so. Peter Jackson has previously made similar statements about a losing culture existing at Valley Parade, but this is easier for him to say when he was trying to secure the manager position and present himself as the solution.

Now he has to cross the line to being on the side of the players, and in time may find others declaring he is part of the problem.

And by then the viewpoint will probably be very different for Jackson. From inside the confines of the dressing room he leads, next season he will have a much greater appreciation over the level of pressure he and his players will be under to deliver results from those outside of it. Supporters who will cheer when things are going well, but who are very quick to hammer players when they are struggling rather than offer encouragement. The losing culture on the field is heavily contributed to by those in the stands.

Then there’s the boardroom. McCall will be able to tell Jackson only too well about the weight of demands City’s Board are capable of placing upon the team and manager. Roger Owen’s attacks on McCall in December 2009 were said to have led to the City legend angrily confronting Owen; while Lawn’s own relationship with McCall, a long-time friend, had become so strained they were no longer talking. Over the last few weeks Lawn has publicly criticised Taylor’s style of management too. McCall and Taylor were once looked upon so favourably, but when the chips were down both can argue they were not supported as adequately as they believe they should.

At Bradford City we supporters and Board members have become used to seeing the team fail to match our expectations and so possess a mentality of quickly turning on them when they do. People justify booing and screaming abuse on the basis that – if they didn’t – the players would think they can get away with under-performing and so, because of the boos, they will try harder in future. Those who try to go against this grain by offering encouragement can find they are criticised too. Last season, for example, I was shot down at one game for trying to be supportive of Luke O’Brien.

We fail to achieve our goals year on year, and the frustration builds. Come the next season optimism is allowed to flourish and the atmosphere improves for a time; but as soon as things start to go wrong criticism is quickly aired with the weight and baggage of the past decade of failure. Too many people are quiet and shy in praise when the team actually is succeeding, but are ready to jump down their throats when they start to fail.

That’s a lot of responsibility for the players to have to bear, and it could be argued that Taylor especially could have done things differently to ease that pressure. In the home dressing room last season, he put up special signs for every year the club had achieved “nothing” in a season, going back to 2000-1, as a way of motivating them. The thinking, presumably, was to get the players to contemplate how much success would be cheered if they could deliver it to the club, but you could argue this history became a burden. Certainly the players didn’t respond in the way Taylor would have intended.

So much of the expectation on the club is out of the control of the players and management, and so it has become a problem they alone cannot fix. Already Lawn has talked optimistically about City’s playing budget next season, and come August many of us will be joining him in building up the club’s chances of promotion. It’s good to be confident of course, but expecting too much seems to set us up for disappointment and leads to negativity and anger towards the players.

Success in football so often goes to those who react best in defeat; but when the boos and grumbles are so loud, the pressure for the next game grows so large and reminders of recent failed history are so regular it hinders the team’s ability to produce that perfect reaction. If only we could stay on their side in the bad times as well as good, they would surely be more likely to look forwards with determination rather than dread.

This losing culture runs through the whole club and, as interesting as it is to talk about tackling it, perhaps the only way we’ll ever build a winning mentality is when we truly recognise that we all have a major role to play in making it happen.