BfB

When thirty four year old Billy Clarke signed for Bradford City over the summer there was some upset at the club’s perceived inability to find new targets.

New targets were to follow in the personage of Elliot Watt and Levi Sutton but by the time they did a narrative was set that for the want of a recruitment network City were scruffing around to bring in the manager’s mates ahead of what would be a terrible season.

Clarke

No club will look back on football in lockdown with less fondness than Brentford who seemed to have three gilt edged chances for promotion to the Premier League and missed them all. For them the time will come and perhaps they appreciate the distance they have travelled in the past ten years.

In April 2009 Brentford turned up at Valley Parade £10m in debt but spending freely as they tried – and succeeded – in beating Stuart McCall’s Bradford City to promotion. There is a celebrated match report on this very website one can read about it from back when I was good.

Amidst the three entwined narratives of Stuart McCall’s time at Bradford City is the peripheral figure who is on loan to, should be sent off for, and scores for Brentford: Billy Clarke.

Jacko

There is story about Peter Jackson saving Bradford City from relegation from League Two which is rarely heard and lacks any real veracity.

Jackson took over a team destined for a reversion to the mean and a mid-table finish, performed significantly worse, and managed to make a last minute goal from Ross Hannah at Morecambe into a showpiece triumph.

Jackson lasted less than a half dozen games as permanent manager of Bradford City and left among acrimony. Like Billy Clarke poking the ball away for Brentford he is a part of someone else’s history as the manager before Phil Parkinson took over.

Five

“Jon McLaughlin’s fifty yard run and punch on a Crawley Town player is – to me – the moment when Bradford City’s fortunes turned.

The brawl that saw five players sent off was the moment when Phil Parkinson’s team coalesced into being the team which would go onto Wembley twice and Chelsea 4-2.

Had Johnny Mac walked slowly to the dressing room after the dour defeat none of that would have happened.”

Life

In 1970 John Horton Conway devised a Mathematical simulation known as Game of Life in which cells were placed on a grid and be dent of their having or not having the correct number of neighbours they would thrive or not.

Cells follow rules and from that the interactions happen. When I was around eight or nine years old I was entranced watching Life creating stories of villages smashing together, narrating the rise and fall of these areas of blocks, enforcing a story onto what was entirely deterministic.

In Life one created a starting situation, and followed a predetermined set of rules, and the complexity which followed was not in any way random but seemed that way because of the massive compounding of simple factors into something which while deterministic seemed to be utterly random.

Looking at it long enough, focusing on it long enough, staring at it long enough, a story started to emerge.

2021

Bradford City may have a terrible 2020/2021 season or it may be glorious but probably it will be neither.

A lot of teams in League Two have had to lose a lot of players and bring in mostly new squads and one suspects that the League will be decided by how quickly and well those players mesh into a team rather than how good they are.

One thing that Bradford City have going for them is that Stuart McCall – left a half dozen players by Phil Parkinson when he last returned to the club – has some experience melding squads together.

Foucault

All of which presents something of a difficulty for the modernist grand narratives which the match report for the Brentford game, the footnote of Peter Jackson, the friends of friends recruitment of 2020, or the McLaughlan Brawl and how it led to Chelsea are trying to present.

The Parkinson era did not end with the departures of Phil Parkinson or owners Mark Lawn and Julian Rhodes but continued for another year or so with McCall’s side being an offside call from Promotion. Likewise the Rahic era did not end when Rahic and Julian Rhodes returned.

The narratives we attempt to use to analyse football as it happens are anticipations of post-hoc appreciations of events which will be given context in relation to other events.

Right now we look at events as they unfold and we decide variously if we think that it is smart recruitment or it is wrong headed and we decide what that will mean for events to come writing a future history as we do that. Looking at events and unfolding information and trying to craft them into the story of the future of Bradford City.

Clarke (Again)

All these events are Billy Clarke appearing dotted through history with significance assigned arbitrarily.

Clarke is just the manager’s mate, unless the group coalesces into a team and wins promotion in which case he is a great senior pro.

We construct overarching narratives to explain events dotted through the past excluding what does not fit our narrative and we do the same for a future we know will only be contextualised by the playing out of those events.

We are all watching John Horton Conway’s Game of Life and assigning meaning to what we see hoping to make sense of seemingly random patterns.

Officially announced new Bradford City manager Stuart McCall needs no introduction at Valley Parade and so let us not waste words with them.

And let us waste no time heaping praise on his playing career at City, at the FA Cup Final, at the World Cup, at Rangers. We know it was good, and he knows that we know it was good. We’ve been here before. Stuart McCall does not start his time at Bradford City ab ovo.

By appointing McCall Edin Rahic has joined a story en media res. The new City manager is the old City manager and in some ways he begins exactly at the point where he left the field having lost 1-0 to Bury in February 2010. The League Cup final, promotion at Wembley, Chelsea, Sunderland et al become a separate timeline that ended at Millwall and Phil Parkinson’s last game.

Rather than nothing being known about the new manager, everything is, and that brings with it a collection of nervousness about known quantities. Uwe Rösler would have brought with him questions, not so McCall.

With McCall we have answers on past behaviour, or at least we think we do, and the gnarling feeling in one’s stomach is the acceptance of that. It is the feeling of knowing what your birthday presents are.

McCall has been at Rangers, has been at Motherwell, and has been at Scotland and those qualifications need to disavow the most embarrassing of the criticism of him in the past – that he was “not a proper manager” – but from those experiences McCall needs to have learnt much to correct that course that he was on when he walked off the pitch after the Bury game five years ago.

Things that went wrong have to be put right in order that McCall be successful and some successful things need to be retained.

Ethic

McCall’s predecessor Phil Parkinson created teams which – through a peerless team ethic – dragged out results playing a direct game centred around not conceding goals. McCall’s Bradford City teams were in many ways the opposite of that. His teams worst characteristic was (and I exaggerate for effect) their ability to turn a poor decision about a throw in into a eight game winless run.

This is the greatest difference between the two managers. Parkinson build his team with an internal belief based on a spirit within the dressing room. There were times when this did not work and it was obvious that this did not work and times when it spectacularly did. It is impossible to imagine the McCall’s teams of 2007-2010 slowly grinding themselves back into a game at Chelsea when 2-0 down.

McCall’s teams, when they worked, were belief bubbles that players floated on. Remembering perhaps McCall’s best game – the 4-1 win over Exeter City – it was a projection of what Joe Colbeck could be to Colbeck and to the rest of the team that spurred the performance. This approach was not open to Parkinson who told the players that their achievements are the sum of their inputs rather than the fulfilment of their buoyancy.

Likewise ten minutes after Barry Conlon came on 2-0 down at Accrington Stanley the game was won 3-2 after the Irish striker caused mayhem in the penalty area. McCall cast the game plan at The Crown Ground aside in a way that Parkinson never did. When 2-0 at Chelsea (admittedly a different proposition) Parkinson’s team did not change how it played other than to play better. McCall’s ability to add a randomness to proceedings is a strength at times but was a weakness too.

Not only a weakness but a cause of weakness. When the belief is not in the dressing room and the player’s belief in each other’s abilities it is always subject to being assailed by external pressures. When Parkinson’s teams lost they looked at themselves and saw how they were good, and that how they would come good over time, but when McCall’s teams lost the looked at themselves to see all the ways they were bad.

Needless to say one hopes that the lessons McCall has learnt include an understanding of this and built it into his management philosophy.

Hope

Which leads onto a worry about losing the capacity that Bradford City under Parkinson had of being able to maintain a position within games. The term “game management” has become overused to the point of de-definition but recalling McCall’s celebrated 3-2 win at Accrington is to forget the times when games went beyond his side and they had little character to bring them back.

This is not uncommon but was uncommon under Parkinson who only rarely saw his City team more than a goal down. The ability to keep a game with grasp, even if it could not be grasped, is something that encouraged belief in the dressing room. City under Parkinson never lacked hope.

Yet so much of McCall’s managerial style was based around hopefulness (which is to say that his teams were never to be described as negative) that the nature of defeats like the 3-0 reversals to Rochdale and Accrington at Valley Parade came at a huge cost. To chase games at 1-0 down defensive responsibilities would be abandoned which would bring defeat, not victory, closer.

Those games were painful to watch in the stands and did damage to the squad. They were the counter to the sensational comeback but seemed to do more damage than those comebacks did good.

Another term used to the extent of de-defined is “stability”. It is not just manager retention, or squad retention, it is an environment in which lessons taught are understood and worked on, and improved, rather than one where behaviour patterns are random or seem to be random. McCall needs to have understood how to take the lessons from defeat but to not dwell on defeat and he needs to ensure that practise continues at City.

McCall the coach wins the praise of players for his ability to work with them but what is the point of having a coach to improve players if – as was the case – every twelve months the squad is changed drastically? Edin Rahic’s hopes of bringing in post-Academy players from top clubs seems to tie in with McCall’s skills but it will only work if there is a lengthy commitment to a stable development environment.

McCall can do this – arguably he can do it better than Parkinson – but the whole club has to be aware of the necessity of stability beyond the idea of just having the same manager standing in the middle of chaos.

Environment

Chaos perhaps being an apt description of 2007-2010 at times.

Stuart McCall created three teams at Bradford City and they can be summerised thus: The first one, the one that had a load of money thrown at it, the one that had a load of money ripped out of it; One might want to pretend against evidence that money is the governing factor in football but experience tells us otherwise.

It is rare that one finds a disharmony and successful football club. There are exceptions to this rule but more often it is accurate as it seemed to be in McCall’s first period as manager of the club.

Because there is a telling of history that is entirely manager-centric that is applied to Bradford City over the last decade. That Phil Parkinson arrived and – by virtue of his being a better manager than all who proceeded him – the club turned around.

This empowerment of the manager to the auteur of success is very common in football as it is “>in history. It speaks to something romantic in us all – that a single person can create wonders – and that romance is the hope that one such person might come and turn the fortunes around.

And the counter to that is that anyone who is a manager at a club that does not succeed has failed, rather than the failure being common or shared, as seems most often to be the case.

The reason Liverpool have not won the league since Kenny Dalglish left is because Kenny Dalglish Great Man theory says obviously untrue.

There is another view of history which would have it that Bradford City in Stuart McCall’s first time at the club was – to be frank – a mess.

This is an unpopular view and one that people are criticised for voicing. The perceived wisdom is that the club was making purposeful and direct steps back to the rude health as early as 2007 and that left it in good condition when Edin Rahic and Stefan Rupp bought it. That wisdom does not correlate with what we know of the times.

You can pick your own example of this. What was going at Valley Parade when a deal was done with Royal Montegnée that brought Willy Topp to City as the first in a partnership? Did McCall want (W/B)illy and if not why did he get him? What was going on when Phil Parkinson – in the glow of the greatest FA Cup shock of all time – was seemingly forced to onto bended knee to apologise to two directors for pointing out the obvious problem with the pitch at Valley Parade?

What happened to the link up with RIASA? Was it a success or not? Why did the club employ Archie Christie to do one job and the manager Peter Jackson to do another when it would be generous to say that the two men did not work well together? Who wanted Christie at the club? Who didn’t? Why was Paddy Lacey signed on sixteen times the wage of Nahki Wells? Why did City end up paying £250,000 for a player that no one seemed to want at the club? Why was one of the chairmen serving up a spiteful fish course?

Only the most fanciful retrofit of history can call this a club pulling in the same direction.

Return, mentally, to the idea of the Bradford City squad being called in on a Sunday to play a game for a South African player that Mark Lawn had “discovered” and then having the game called off half way though and to be accused – according to then manager Peter Jackson – that they would not pass to the new “star player”.

That Jackson even let it happen, that Rhodes let it happen, that the architect of it Lawn let it happen, says so much about the state of the club at the time.

It all changed – for regrettable reasons – when Lawn took a step back and Phil Parkinson was able to take a team to Wembley. This consolidated Parkinson’s power at the club and all other directions were ignored, and retroactive considered ignored, because the idea of upsetting Parky by making him bring his team in to try out the South African lad risked too much.

And so the club had a single direction and benefited from it.

Which is what Stuart McCall needs to have learnt from his first stay at Valley Parade. When he was given a budget that required one squad to be ripped up and another build McCall should have said “no, that is not what I’m doing here. It will not bring us closer to what we want.”

If McCall is a different manager now this is how he needs to be different. He is a “legend” but that is an honourific afforded by the supporters and not the boardroom. He needs to use his legend status rightly rather than have it used to mask any number of curious goings on.

Fr example When one of the chairmen stopped talking to Stuart McCall in 2009 he should have asked supporters – publicly if he had to – just how the eight month sulk helped move Bradford City in the direction they wanted?

If a legend is not on the side of the fans he is not a legend.

A football club needs to have a single direction and everyone is adjunct to that. If the direction comes from the manager – as it did under Parkinson – then everyone at the club needs to stand behind him and anyone who does not needs to get out of the way.

If the direction comes from Edin Rahic then McCall needs to either understand that and be able to agree and support Rahic’s direction or he needed to have not taken the job.

But he has taken the job and while at the moment it is unclear as to what the shape of this new era Bradford City will be McCall, Rahic, Rupp et al need to be of one mind in this.

There is a view of the history of Stuart McCall as Bradford City manager that paints him as a capable manager in what was an increasingly dysfunctional situation. It is a view that writing BfB during the course of the years, and talking to the people involved, I subscribe to.

His capabilities are shown at Motherwell getting them into the Champions League qualifiers, the dysfunction at City was seen by Peter Taylor, and by Peter Jackson, and all the many messes which made the rise under Phil Parkinson so remarkable.

It is hard to say if that is the case and if McCall was a good manager in a bad situation, or if McCall is the failure in the Great Man theory that some say, or if it is some other history as yet untold about to shape the course of our club.

As Stuart McCall is welcomed back to Bradford City for a fourth coming we might be about to find out.

As Edin Rahic started interviewing new managers for the Bradford City job bemoaning his poor fortune at any attempts for a smooth transition of ownership were wrecked by Phil Parkinson’s departure it became clear to any seasoned Bradford City watcher that nobody has a clue who will be the next City manager.

The German owners have had applications for the job starting from Friday night when Parkinson exited – although one suspects that people have mentioned themselves before then – and are sitting down with a candidates to interview.

Applications for football management always seemed a strange idea to me. How does one write a CV to be a football manager? What does one play up in interviews and what does one seek to hide? When Jose was talking to United in May did the really ask him “what do you think you biggest weakness is?”

(Answer: John Stead)

Nevertheless in our brief sojourn around Bradford City just after Phil Parkinson got the job five years ago JayMc and I got the the chance to flick through a glossy brochure about Scottish manager John Hughes.

The brochure, which had superior production values, was all about Hughes and his attitude and approach to the game. It read like a Which? magazine article about football management where every chart, graph, or table ended up with Hughes’ attribute at or near the top. After flicking through it for five minutes I’d have given him any job he wanted.

On the counterside to that when Steve McClaren won the England job away from Martin O’Neill it was said that O’Neill sat and talked to the FA as one might expect but McClaren had a more impressive presentation including slides. The idea that England’s 2000s slump could have been avoided had the FA not found a Powerpoint transition impressive is a curious one.

Much of the time one can imagine what a club wants in the application process it is going though. When Peter Taylor left Peter Jackson filled a hole in a comforting manner for all supporters and the part of the boardroom who craved familiarity. Geoffrey Richmond dismissed Frank Stapleton because of his 20 hour a week work ethic. Every manager following that was a grafter.

But in the case of Edin Rahic who knows what he wants? Anyone who tells you they have a clear idea is either very good at making friends in Europe very quickly or lying their face off. I know which I’d suspect.

Rahic has talked about wanting a manager who can take players who come out of academies and using them for League One – a team of Steven Darbys if you will – and in keeping with the trends of German football wants a manager who employs gegenpressing. That aside Rahic has no modus operandi to educate a guess from.

The reason that the names which appear are appearing for the job is – one suspects – because they are the names which have been considered habitually for any League One job which arises. The kryptonite to those Bolton Wanderers “big club” claims is that it was one of the names off the: Nigel Atkins, Steve Cotterill, Phil Parkinson ; list they appointed that the likes of Derby County, Nottingham Forest, Aston Villa et al have been ignoring for a few years.

So Stuart McCall is keen to get the job and Uwe Rösler has been more than mentioned in dispatches. Some people seem to want Neil Warnock or Steve Evans and there are a great many other names flying around and most of them have no mooring to Earth.

Why would Edin Rahic not look at convicted football fraudster Steve Evans and decide that he would not want anything to do with the man? Evans’ history with Bradford City is not the issue, it is his base unimpressiveness, unless he does a good Powerpoint that is.

First this then what? While the history of BfB remains unwritten if I were to follow our friends at A Post in doing so there would be a large chunk of that about the process of recruiting managers.

Because while Bradford City have not had to appoint a replacement manager for some five years in the five years before the practice was becoming so common as to have started to be tedious.

The transition from Peter Jackson to Parkinson was something of a disorganised fumble with the candidates being interviewed not understanding the remit of the role they were applying for. Colin Cooper is believed to have told Mark Lawn and Julian Rhodes that were he to get the job he would sack Chief Scout Archie Christie and Rhodes reply – as reported by Christie – was that Christie’s input on the manager would weigh heavily on the process.

At the time Rhodes and Lawn had wanted John Still the then Dagenham and Redbridge manager (who is now manager of Dagenham and Redbridge again) to take the position but were turned towards Parkinson as a better option.

Jackson’s appointment was a Sunday afternoon nonsense where it seemed that the club had decided that as a former player Jackson could skip an interview process for who would replace Peter Taylor and go straight to the manager’s chair,

Jackson had been working in a care home when he got the call to become a football manager once more. In my view he was barely adequate in his performance and the problems of his appointment were those of his departure. No matter how Edin Rahic and Stefan Rupp go about recruiting the new manager for Bradford City one doubts it can be worse than that period of the club’s history.

Peter Taylor had been an outstanding appointment to replace Stuart McCall bringing to the table a seniority which McCall lacked and a proven track record of success. Taylor’s time at the club is rightly not fondly remembered but it is his professionalism rather than the lack of material which stopped him from sticking a few boots in on the way out.

The Shane Duff fish story speaks volumes.

Taylor’s appointment is perhaps the model that Rahic and Rupp – and any other chairman looking – would best follow when looking for a new manager. Selecting a candidate who had achieved success is important but much more important are multiple successes across different situations.

This adaptability is probably what attracted Bolton to Parkinson. Parkinson has worked on a budget at City at first, and at Colchester United, and he has shown an ability to take on big occasions at Chelsea, Arsenal et al.

There is an element of confirmation bias in Parkinson’s appointment.

The news that Chief Scout Tim Breacker is leaving with Parkinson comes as music to the ears as the club badly need to readdress that area. Parkinson’s recruitment was becoming an problem at Bradford City. Of the players he was happy with Stephen Darby, Rory McArdle, James Meredith and Kyel Reid were all picked up a long time ago and if there was a faultline between Rahic and Parkinson along the idea of recruitment then one would struggle to suggest that the manager should have been allowed to carry on doing things the same way.

Likewise following the defeat to Millwall I expressed a concern that Parkinson had created a kind of Oakland Athletics in League One (The Oakland A’s being the subject of the book Moneyball) which was able win in the grind of week to week football but were found wanting at the sharp end of the season.

That concern was just that – a minor concern, rather than a fully stated question – and of course is denied by memories of Aston Villa away and Stamford Bridge but while the strength of Parkinson was his team’s ability to grind out results and sneak 1-0 wins that was a weakness when overplayed.

One should never be critical the the days of milk and honey ended but Millwall game illustrates this concern. In one of the forty five minute periods – the first – the Londoners dominated City and in the others the Bantams were arguably the better team but did not repair the damage done.

Perhaps more significantly to the concern is that in those three forty-five minute periods that followed Parkinson’s side did not seem as if it could repair the damage of being 3-1 down. Keeping game’s tight and nicking goals works over a longer period, less so in a two legged tie.

But would overplays this at one’s peril. Parkinson was an exceptional Bradford City manager and as Edin Rahic and Stefan Rupp look for his replacement they must hope to keep the best of Parkinson.

Parkinson’s teams were seldom out of games. Rarely were the side over a goal down and always did it look capable of getting something out of an encounter. One of the more compelling reasons to follow Parkinson’s City on the road was the fullness of the ninety minutes of football. Never being out of a game was a watchword of the previous manager, and hopefully will be one of the next.

This was in no small part down to the spirit Parkinson’s side had which was second to none seen at Valley Parade. One could write books about how the players aided each other through bad moments that stopped bad games and probably still not understand exactly how that team spirit worked. Suffice to say whatever it is needs to remain, as to Stephen Darby and Rory McArdle the chief proponents of it.

Finally Parkinson’s pragmatism needs to be a factor in the new manager especially when confronted with the stated iconoclasm of Rahic and Rupp who have a clear idea of how they want the Bantams to play (“High pressing, exciting”) but may have to accept as Parkinson had that tactics are created to suit players and situations. Parkinson’s final season at City was defensive by necessity. The new manager, whomsoever he may be, should hope to make sure that he understands this.

Bradford City have been sold to German company ER Sportsgroup for £6m with current joint-chairmen Mark Lawn and Julian Rhodes being replaced by Edin Rahic and Stefan Rupp.

Rahic and Rupp will arrive on Tuesday and will continue to work with some of the current Bradford City staff but – troublingly – are attached to unsavoury noises about preferring Uwe Rösler to Phil Parkinson as manager.

This choice on manager is an early the acid test of Rahic and Rupp. I have said before that there is nothing about the playing side of Bradford City other than the things Phil Parkinson brings and to remove Parkinson would be to buy the club and throw away one of its defining features. To do that is just not the mark of sensible men.

However on Tuesday when Rahic and Rupp outline their plans for the club – and the newly formed ER Sportsgroup is called “group” indicating that the pair might have bigger plans than owning one League One team – should those plans include any form of youth development then one can see where problems with Parkinson’s methodology would arise.

Rahic and Rupp would do well to focus on improving recruitment at Bradford City in the short and medium term and recognising that Parkinson best serves most medium term aims. The club works better in The Championship and with better recruitment – and one notes Rahic has worked in scouting at Stuttgart – it would get there in short order.

However should the long term vision differ from Parkinson’s then – ultimately – they would replace the manager but in doing so without something very impressive to replace Parkinson with in terms of a structure and a pattern of success they would be damaging what they have bought.

If Rösler is arriving to serve that aim of assisting Parkinson then he is very welcome. There will be more on this, one suspects, in the weeks and months to come.

On Lawn and Rhodes one gets into matters of hagiography. One can read no end of appraisals of how they have saved the club in one way or another and the most nauseating of these are those with claim to speak for all Bradford City fans.

My views differ and if that is something which will hurt your sensibilities then return to the streams of praise and glory elsewhere, otherwise progress duly warned.

While he is a crashingly superb chap Julian Rhodes has proved himself dubiously effective at Bradford City in the tasks that he most often credited with.

Rhodes and Lawn are talked about as, indeed talk about themselves as, custodians and stewards of the club but Rhodes was there when £8.5m was paid out in dividends from the club which would spend a decade or more riddled with debts. Rhodes was there when the club went into administration with huge debts having received some of those dividends.

Rhodes was there when the club’s main assets (Valley Parade) was sold to one of its own board members in a deal which benefits that board member but will financially hamper Rahic and Rupp and has been a millstone for the club ever since. Rhodes was there when the club went into administration again in 2004 and watched as £500,000 from supporters pockets was what kept Bradford City going.

Rhodes was there when the club took a 9% above base rate loan from a new director which – were it not for Parkinson’s team’s historic League Cup final appearance – would still be outstanding and costly now.

I know Rhodes has done good things for the club and I appreciate the efforts he has put in and will be sorry to see him leave for reasons that – when I read the above litany – I cannot fathom. The impression seems to be that Julian Rhodes has always wanted to do well and perhaps, had he not ended up with the characters in the boardroom he did, he would have.

But that is not the case, at least not when one considers the club were in the Premier League and ended up at the foot of League Two via two spells in administration.

Perhaps the most honest history on Rhodes’ time at the club is that he represented rationality amongst irrational men and without him the forces of irrationality that allowed a football club to sell its home, to give its money to its directors, to come so close to non-existence, would have been more damaging that they have been.

As it is history named Rhodes the man who took City to promotion twice, and not the man at the club that went into administration twice, and that is nice for him.

History is set to lavish praise on Mark Lawn too, although one wonders for how long.

Lawn is a strange character to meet. Myself and Jason McKeown (mentioned again, like some forgiven child of mine) had a stand up argument with Mark Lawn where the joint-chairman had a tantrum at us for not having painting him in a better light in an interview that painted him in a good light.

Because the tantrum fell in the middle of an interview we were conducting with someone else it was recorded on Dictaphone and made for a curious listen later. Lawn’s main gripe seemed to be that we had been accurate in our reporting of what he had said and that were we more professional – Jason is, I’m not – then we would have changed what was said to something that was not said, but that he wished he had said, because it would have been better to have said that and not what he did.

I mention this because a lot of what I read about Mark Lawn seems to be from people who have had not had the pleasure of meeting him but judge him and his contribution entirely on the progress of the club.

Lawn gets credit because the last few seasons at Bradford City have been very good to watch and there is a reflection from that. How much impact he had on that, how much he created that, is something that will come out in time no doubt.

Lawn was – before Phil Parkinson’s arrival – the joint-chairman who took it upon himself to organise a training match to give a trial a South African player who – according to a ludicrous scene described in former manager Peter Jackson’s book – was not good enough to be a footballer. Lawn then abandoned the game because the players in the other Bradford City squad would not pass to the inferior newbie. That the City squad were involved in the charade Jackson details goes a long way to describing Valley Parade at the time just before Jackson left to be replaced by Parkinson.

He may also be the joint-chairman who – according to former player Shane Duff – used to insult the players performances as he served them lunch in the (admittedly excellent) 1911 Suite at Valley Parade. Imagine being at your work and hearing something like “here is your fish, and by the way you are garbage at your job”. Imagine being the manager trying to build a successful team in that environment. Imagine believing that doing that was a way to bring success. The mind should boggle.

These are two examples, many more come through grapevine. Many who encountered Lawn had a story of curious behaviour but vested interests and the desire to stay on the right side of the club are powerful motivators. With the need to stay in his good graces no longer important you might start to hear a second side to the story of Mark Lawn’s seven years at Bradford City and his role in the progress under Phil Parkinson.

You can choose to believe – Dear Reader – that Lawn went from failed scout (and, perhaps, demotivational chef) to architect of football success in the space of a few months if you wish but I would suggest that if you do then you convict yourself of naivety.

Your choice.

What should not be accepted though is the suggestion that Julian Rhodes and Mark Lawn saved Bradford City.

Lawn’s claim to this has always been a mystery to me. Lawn invested in the club and a good deal of the investment – a loan and some funds – was spent on a promotion campaign with an increased playing budget. There was no promotion but the club did not go out of business as a result.

Had Bradford City not spent that money then the club would have achieved at least the same outcome but – considering later it would get to the League Cup Final with a smaller budget – there was no reason to suggest it would be endangered without it. Just that City wanted to spend more money to get promoted. The only danger of a bust was, not for the first time in City’s history, the result of trying to get a boom.

If Mark Lawn never offered his money to City then City would have just had to make do with (in one season in L2) a £1m smaller wage budget and still not have been League Two’s lowest spenders.

Mark Lawn as the saviour of City is a myth.

Julian Rhodes’ credentials to the honourific are a little better.

Rhodes and his family have invested into the club as well as taking out of it but given an appreciation of the comprehensive view of his time one might be tempted to suggest that Julian Rhodes saved the club from himself, or at least from situations in which he was involved.

It would be wrong to minimise the efforts Rhodes (or Lawn’s for that matter) has put in to Bradford City but equally wrong to overstate them. If he is to be credited as saving the club then he must also be attributed as being there when the club was put in danger.

Which is the crux of the matter.

When Bradford City was put in danger in 2004 following a schism between Julian Rhodes and Gordon Gibb it was not Rhodes who saved the club. It was you.

You and other supporters.

The supporters of Bradford City, and the community of Bradford and football at large, found around £300,000 in the space of a few weeks which was used to fund the club over the summer where football clubs have no income.

This ensured that when Rhodes wanted to return, and for that matter later when Lawn wanted to invest, there was a Bradford City at all.

Without that £300,000 – £300,000 raised by you and people like you and added to by Rhodes (see below) – Bradford City would have not been saved. Neither joint-chairmen at the time (Gibb and Rhodes) would fund a summer without income. When August and paying customers came round again Julian Rhodes was able to launch a CVA that gave him ownership and control of the club without Gibb and – according to the Kroll administrators at the time – with no debt.

That there was a Bradford City to sell for £6m in 2016 is because of the money you gave in 2004. Money you did not give as a loan at nine per cent, or in exchange for shares, or with any expectation of being paid back.

Julian Rhodes as the saviour of City is a myth.

It was not Julian Rhodes who saved Bradford City, nor was it Mark Lawn.

It was you.

If you want to give that credit away then again, your choice, but be very wary of anyone who wants to give it away for you or to take it from you.

As the club changes hands to new owners then it is worth remembering that the reason there is a Bradford City is not because of Rhodes and Lawn, or Richmond, or Gibb, or Rahic and Rupp.

It is because over the years supporters decided it would not let the club die despite the decisions in the boardroom by people who come and go.

Lawn and Rhodes are not the custodians of the club, nor are they saviours of the club. You are.

We are.

People can name stands after Rhodes if they like or build statues of Lawn if they have that much metal but never let anyone say that those people saved the club.

You did that.

Not the boardroom, the fans.

They messed up, you fixed it. You always do. You have the power, not them. Owners, directors, chairmen and all will come and go at Bradford City but you will remain.

You saved the bloody club. You are the bloody club.

Mr Rupp and Mr Rahic need to know that as they arrive at Valley Parade tomorrow.

Bradford City ground out a win against an Oldham Athletic team who played most of the match with ten men after Connor Brown was sent off for a late and long lunge at Kyel Reid and were defeated when James Meredith’s deep cross was lob headed in by Tony McMahon.

City had chances to add to the lead which were squandered – strikers James Hanson and Billy Clarke both were guilty of missing the target in the final third – but it seemed that there was little commitment from City boss Phil Parkinson that his team would add a second, or third, goal against a team in the bottom four and playing with one fewer men.

Parkinson was happy with a one goal win. Parkinson is always happy with a one goal win. Parkinson has been Bradford City boss for around 250 games and we know that he approaches football like this. He likes clean sheets and takes a geological (“Geology is the study of pressure and time“) approach to winning matches.

This approach was in evidence at Parkinson’s finest hour and in many other fine hours before and since.

The game this time last year against Millwall which saw the visitors fold after an early sending off was the game that everyone wanted once Brown was sent off but it did not happen. Oldham under new manager John Sheridan were more robust than that Millwall team and approached the game trying to not be beaten rather knowing they needed to trying to win.

Wedded to that was City’s struggle to make play. James Meredith had one of his better games but most of the other players have had more fruitful afternoons. None of the players have got more points on an afternoon – there is no four points for an entertaining win – and so City continue to occupy a place in League One where with games in hand and a good wind the Bantams would trouble the play-offs.

Pressing palms

After around eighty minutes of the win over Oldham Athletic a cross from Mark Marshall was headed wide by James Hanson. It was a bad miss and received only a smattering of applause from the Valley Parade crowd of 18,522. I did, and was (in a roundabout way) ticked off for a friend who sits nearby at VP.

“I’m not clapping that” he remarked with what could be described as a cheery grump, before asking me why I was. The exchange was good natured with fifteen minutes of him turning to ask if it was acceptable to clap now and me telling him that he could not.

This exchange culminated with (and I shall let you, dear reader, judge if this is a high bar to clear) my point which encapsulates the argument crisply.

“You can clap when the fourth goal goes in against Chelsea, or you can start before then, its up to you.”

It all comes back to Chelsea in the end.

Gnomic

What is supporting a football team? A disinterested friend of mine calls it “cheering laundry” while a friend of his defines his life by the fact that he has a season ticket at Old Trafford. One suspects that there is a type of support for every supporter.

But there does seem to be an Isthmus of Suez between those who believe that supporting is an active participation in creating a better football team and those who believe it is appreciating the endeavours of that team. The former see supporting as an active process of involvement in a community while the latter look at it as a reactive experience in which their involvement is largely immaterial.

To start to characterise the two groups the latter group Hanson’s miss has nothing to applaud. It is a failed attempt to produce an aim. To the former group Hanson’s miss is a subject to improvement and that that improvement is made through hard work by the players and that hard work comes as the result of encouragement. It is not hard to imagine what the latter group would think about that.

The latter group look on a miss like Hanson’s as being similar to a duff album track, or Star Wars Episode One, as something that could be done better but was not. Why get excited about something like that? Why clap Jar Jar Binks as a good attempt that went wrong?

The former would reply that the heights of achievement are only possible because of the support at the bottom and that when teams are playing poorly, or when players miss headers, it is the role of supporters to rehabilitate and return to the heights.

When to start and when to finish

The classic Chicken or Egg situation exists here. Are Real Madrid, Barcelona, Manchester United et al popular because they are successful or successful because they are – or were – popular? Is there a symbiosis of the two?

The Chelsea game gives a case in point. The cheer for the fourth goal – the footballing cherry on the top – was so much full-voiced than that for the first which seemed a consolation at the time, or the second which equalised. Instinctively I know why this is but it would be better to have cause and effect explicit.

I clapped Mark Marshall’s cross, and James Hanson’s effort to get to the ball, and Jon Stead’s 1-2 goal and the effort which created the single chance City mustered at Accrington in a Peter Jackson inspired 1-0 defeat which represents the lowest ebb of City’s play I’ve seen.

Hanson’s header went a long way wide but his header against Aston Villa put the club into a Cup Final. The approach, losing a man, getting in front of a defender, the effort required, everything to the finish was the same. Is only one admirable?

Perhaps I should have saved my applause for the moment Yeates had put the ball past Cech or some other rung on a ladder between there and here and somewhere lower. I did not and I cannot help but wonder what football would be like if people did that.

An away trip through South Yorkshire

Chesterfield away is a classic of the genre. A one goal victory that came when Bradford City ground the ambition out of the home side leaving only struggle.

Every pass forward was marshalled and pushed away by an imperious defensive line. Every easy clearance was made hard by strikers and midfielders who chased down what would have been the routine were it not for the attitude that manager Phil Parkinson has drummed into his team.

The goal came when Tony McMahon finished off a mazy run and low cross by Billy Clarke. Clarke enjoyed his best game in claret and amber and tormented the Chesterfield backline dropping into the hole between James Hanson and the midfield and exploiting it.

Chesterfield’s response – to bring on the aging Richie Humphrey – showed a team stepping back on their home turf. McMahon’s goal finished off the home team.

Parkinson would say after the game that City could have had four – indeed the post was pinged a number of times – but really the City manager oversells his policies. A one goal away win excites Parkinson – and excites me – because of the grind that has seen wins come Scunthorpe United, Rochdale, Doncaster Rovers, Oldham Athletic.

Those days are Parkinson at his best.

Playing away to teams that want to win mirrors the visits of Sunderland, or Arsenal, or Aston Villa, or the trip to Chelsea. When the opposition commits to victory Parkinson uses Hanson the battering ram occupying multiple defenders, and soaks up pressure with a mean back four.

The City manager’s problems come at home when teams sit back and defend the Bantams attack which is sporadic as shown by the third fewest goals scored total in League One. When City are forced to make the play in a game then games slip away from Parkinson.

Or sometimes things do not work.

An away trip to South Yorkshire

Text message before the game with Sheffield United: “Upper or lower?”

Reply: “Neither.”

Going to a football match should not cost more than going to the cinema. I’ve said this in the past and I believe it.

I think that Bradford City’s home pricing is a rare oasis of sense in a madness of a game in which this generation sells the game from the next and does so with a great deal of support from those getting fleeced.

Bradford City’s away pricing – and walk up pricing – is equally toxic to the game as a whole. Last time I checked it cost £25 to go to Valley Parade as an away fan. It cost £22 at Chesterfield, it cost similar at Walsall, it cost similar at Doncaster, or at Scunthorpe and so on.

The impact of this aggressive pricing that makes following football a thing that only some can afford is obvious to anyone who sees the aging supporter group and the gentrification which seems to come with it.

£27 to get into Sheffield United is certainly something I can afford but it is not something I will pay. It is a few pounds more than other games and those few pounds are hardly significant to me but I will not pay it.

And I do not know when the hand becomes the wrist nor do I feel like I’ve created a hard and fast rule never to be broken but I would not support this part of football’s attempts to gouge out of my pocket because they assume that because I can pay it they should sell to me, aged 42, for a price that me, aged 21, would never have been able to pay.

The combination of the two

If you enjoy a team that puts in a performance that is part frustration, part opportunism then you would have enjoyed the Chesterfield game.

I would argue that Chesterfield, or Scunthorpe, or Doncaster, or Oldham were little different to the game with Chelsea that defines 2015 for Bradford City: Minimise chances coming at your goal and maximise what one has at the other end.

But I cannot say with all honesty that all people would enjoy all or any of those games. I am cut from a cloth were I am more impressed with hard work and honesty on a field than I am by rabona kicks and 45 man massing moves.

I enjoy seeing a team with limitations which overcome those limitations, some of the time, and the processional football of the Champions League leaves me cold. I’ve no interest in football where the players who walk onto the field against Barcelona believe they are beaten before kick off.

Winning away at Chesterfield from few chances but battling to make sure that the team does not concede a chance let alone a goal is a good Saturday afternoon for me but probably only because of the narrative it creates.

It is enjoyable to watch my team Bradford City attempting to overcome limitations because I know those limitations. There is an overarching story of the emergence of Rory McArdle from understudy to as rock of defence, or about Tony McMahon finding a role having floated anchorless at the start of the season.

(There is also a story about James Hanson being not good enough for a transfer to a professional club, not good enough for the bottom of League Two, not good for the middle of League Two, not good enough for a League Cup semi-final, not good enough for a play-off second leg, not good enough for League One, not good enough for a team chasing the League One play-offs. One day he will not be good enough and I’m sure the phrase “we told you so” will be used regardless of all the times naysayers were proven wrong. Watching Hanson over the last few years is a lesson in the narrative of football.)

These things are seen over the course of months, and years, and not in isolation. Football, for me, is never viewed in isolation. I find the idea of turning on Sky Sports to watch any old game as mystifying as opening a book at a random page, reading twenty pages, and then putting it back on the shelf.

To watch the unfolding narrative of a team one needs to be able to watch often and prices over £20 are no aid to that for me but would have been a substantial problem to me twenty years ago. Is Sheffield United vs Bradford City £27 worth of entertainment when – if one considers it – one could take a friend to watch The Force Awakens in IMAX and still have change for popcorn?

I can’t remember a worst time

Sheffield United away is not Chesterfield. Without a game owing to waterlogging and without the regular training pitches owing to flooding reports return that City lack sharpness and are easily beaten. Football is a multi-polar world and games are hard enough when preparations are ideal.

The supporters – both Bradford City and Sheffield United – are subject to some racist chanting from Sheffield United fans and some chanting that is unpleasant. This will be passed onto The FA – who are perhaps the least able and qualified body in the Universe on this subject – but probably not to the Police.

The FA never seem to tire of their role as prosecutors of – some might say persecutors of – those whom the Law of the Land can find no case against claiming their lower standard of evidence as somehow better than the one that is required by any court which could not be prefixed with the term Kangaroo.

I would not want to have The Racists of Sheffield who were at Bramall Lane to be convicted for what they said or what they think. I’m happy to just consider them to be a collective of idiots and be done with it.

But I did not pay £27 so what can I say?

The focus

To suggest that football needs to understand better its audience is to allow the game – the collective of clubs and organisers – leniency on the charge that they understand full well that they increasingly greying men who populate matches are the ones who will dig deepest for tickets and that they exploit that.

The people who run football always need more money and they know that people aged 35+ in good jobs with good incomes will fund their extravagant demands for more wages paid, more promotions pushes, more mistakes and managerial pay-offs.

These people are the focus of football’s attention. In twenty/thirty years time when those people have retired to Saturday afternoons in more comfortable surroundings there will be no generation to replace them because that attention is so narrowly focused.

Oddly enough because of the odd combination of Wembley twice and season ticket pricing Bradford City are one of the clubs who have some protection against this – there is a healthy group of younger City fans who have been allowed a stake in the support – but mingle with the home fans at an away game and appreciate the difference.

Football is ploughing fields without planting seeds.

The longview

Sheffield United away is I am told a bad performance in isolation but not out of keeping with how Bradford City perform. When taken over a longer period City are averaging a point and a half a game away from home, as well as the odd Chelsea if you will.

Often the game plan of Chesterfield works but when it does not the result is as it was in South Yorkshire. Since Phil Parkinson arrived his plans have had a shifting impact on the mentality of the club.

When he arrived the club was congratulating itself for avoiding relegation out of the Football League under the hapless Peter Jackson. Now there is a consideration that the club is not ideally placed to reach the second tier of English football.

But I – and perhaps you – only know this having been fortunate enough to be able to afford to follow the club from that period to this.

I do not see how that will be possible for the coming generations of football.

When talking this week about the need for Bradford City’s players to put in a Bradford City performance manager Phil Parkinson engaged in a little modesty, and a little evasion.

I don’t think there was enough out there in terms of the Bradford spirit and determination we’ve known – and that didn’t sit easy with me – Phil Parkinson

Four years ago on Tuesday saw the Bradford City manager who proceeded Parkinson go into a broad room meeting trying to justify a lifeless performance against Dagenham & Redbridge and failing. He resigned and within a week Parkinson came to the club after the cameo of a Colin Cooper 4-2 against Barnet.

Many wanted Cooper to have the job and Parkinson, less obviously attacking in his approach than Cooper, was criticised as he went about a process that made City more predictable and by virtue of that less interesting.

Jackson’s last side was as lifeless as one could imagine but it was not criticised for that having come after Peter Taylor’s weak outfits and Stuart McCall’s sides who famously could take an offside decision going against them in a win and sulk it up into a six game losing run.

This has been the way Bradford City have been perhaps since Paul Jewell left the club in the Summer of 2000. For those ten years we were a club often at the whim of external forces be they financial or on the field. To a greater or lesser extent until Parkinson arrived City were a club who seemed unable to control its own fortunes.

Unless one wants to journey back decades then it would be more accurate to say that it is not a “Bradford City performance” that Bradford City failed to show in the 2-1 defeat to Gillingham it was a Phil Parkinson performance.

Modus operandi

Having watched Phil Parkinson’s teams over the last four years it strikes one that first and foremost the City boss demands the level of effort which was lacking from his players on Tuesday night. For much of Parkinson’s time at the club he has been able to select a team from a squad who all were able to reach that level required.

That that situation was coming to an end has been obvious for some time. If one believes that the Gillingham performance would not have happened had Jon Stead been in the forward line, or had Andy Halliday been in the team, then one convicts oneself of the most idealised thinking.

On Tuesday night – and over the week – it became obvious that he did not have eleven who put in what Parkinson requires and so new faces were called in: Reece Burke on loan from West Ham United, Lee Evans from Wolves.

In the past four years Parkinson’s loan signings – as opposed to his loan to purchase deals – have largely been to decorate the fringes of his team. Burke and Evans came straight into the side recalling Parkinson’s first month at the club when the likes of Matt Duke, Jamie Devitt, and Andrew Davies were signed and put into the side.

Loan signings disrupt the flow of a team, but when the team is not flowing what is to lose?

Replacements in South Yorkshire

In the event Lee Evans turned in a fine performance in central midfield as the Bantams had more control of the central area than they had in any game previously this season. It should not be said that Christopher Routis is the sum of the problems at Bradford City but with him injured, and Tony McMahon ill, the middle two of Evans and Gary Liddle looked to have the kind of solidity which has been lacking of late.

Evans will be at the club for five months at least. He is young and has some ability. His signing on loan suggest is is an after thought but one finds it hard to believe that Parkinson can have thought that he could go into the season with such poor resources in central midfield and perhaps Evans’ two weeks sitting out games at Wolves focused his mind on how to progress his career at another club.

Only here for a month Reece Burke – 19 years old and having only played five games previously – slotted into the defence alongside Rory McArdle and never looked out of place. Burke put in a calm, assured performance as one might expect from a player on his debut but he seems to be a short term solution to the problem of replacing Andrew Davies.

Alan Sheehan – who has performed the role better than anyone else this term – was on the bench and is thought to be about to leave the club. Millwall defender Mark Beevers has had talks over a move but those talks came to nothing. Nathan Clarke is on the bench until such a time as Parkinson redeems him.

Redemption/reconstruction

While there were chances for Bradford City to win at Oakwell against Barnsley Parkinson’s City were not seeking a redemption so much as reconstruction.

Burke slotted into a back four which was supported by a central midfield who did not stray too far up field and most of the afternoon the full backs were supported by the corresponding wingers Paul Anderson and Mark Marshall.

Parkinson has made it clear that we are at a stage in the season were we can judge all the players (except for Brad Jones, once again absent having missed training all summer) but judgements on those two wide players – and a third Josh Morris – are not kind.

Anderson has – thus far – failed to live up to the hefty reputation he arrived with. His performance against Gillingham was risible and while he was defensively better at Oakwell he showed only very occasional abilities to go beyond the forward line and link onto what could be won by James Hanson.

There is much to do for Anderson.

Josh Morris – who replaced Anderson after just over an hour – has shown more in terms of the ability but is frustratingly easy to knock off the ball for a player with pretensions to take a central midfield role as well as a wide one. For defenders playing against Morris is about playing on the line of fouling and hoping that the Referee has no sympathy for the player who concludes every challenge looking back at the official and appealing.

More curious is Mark Marshall who has very good delivery of a ball when he happens upon the right position to deliver it from but getting Marshall into those positions seems to be a random process. Defensively he issues vague and wrong instructions to the full back behind him but such things are worked on in training and that could improve with time.

Going forward Marshall needs to position himself to take on defenders and go forward rather than to dribble past central midfielders and move sideways. A man who can beat a player is useful when attacking but dribbling through central midfield is dangerous at worse, and fairly pointless at best.

One understands Marshall’s frustrations even without agreeing with his way of venting them.

City’s trip to Barnsley was about keeping a clean sheet and in keeping a clean sheer starting building belief in the squad that it is master of its own destiny. The balance was in favour of defending and none of the wide players was given much of a remit to attack. Parkinson wanted to see if Anderson, Marshall, and Morris were prepared to dig in, that the team were prepared to do as told, and to be responsive for achieving an outcome, and the answer was a qualified yes.

In this context Steve Davies and James Hanson toiled up front with the latter often isolated and the former missing a great chance when one on one with Adam Davies in the Barnsley goal.

One doubts Parkinson will lose much sleep over that. He goes into training for the first time this season – and I would say the first time since Reading – with a team that can be said to have had control over the outcome of the game rather than been buffeted on the winds of occasion.

That was the first thing Phil Parkinson achieved when he arrived at City four years ago. He hopes to have won it back on Saturday.

Fargo

This is a true story about a four team football tournament that never happened but was going to happen at Valley Parade in the Summer of 2012 at Valley Parade, Bradford.

The tournament would be hosted by Bradford City and feature three of the biggest names in British football: Rangers, Everton and Manchester United.

It is a strange story and one which seems out of keeping with the profile of the club at the moment but take my word for it, it did happen.

Some of the names have been left out to avoid embarrassment for the people involved who did embarrassing things.

This does not include David Moyes who, if he reads this, may feel embarrassed.

Sorry David.

Flashback episode

Jason McKeown and myself, when we talk, invariable talk about the day we spent with the Chief Scout and would-have-been Director of Football at Bradford City Archie Christie. At the time we talked about the day as like being on Jim’ll Fix It but now we don’t.

The day had an unreal air about it. The aim for Christie – the 49 year old Scot who had recently arrived at Bradford City – was to show what he did in a day and how what he did did not conflict with manager Phil Parkinson but rather augmented Parkinson but thinking back I believe there was something else behind our invitation.

Christie lived in London but worked out of the a Bradford hotel most of the time. The conflict between Christie and the people he worked with like Mark Lawn, Roger Owen, and Peter Jackson I could – and perhaps will – write a book about but suffice to say that at the end of long, hard days of work the gregarious Christie went back to The Cedar Court hotel at the top of the M606, and was alone.

I imagine that Christie thought when he took the job that he would have more to do with the people around Bradford City. I imagine he thought that he would be part of a group of people, a gang, and that he would trade stories about his adventures in football and about the club he had joined but instead was spending a lot of time in a featureless Bradford hotel.

I think he probably wanted someone to talk to about Bradford City, and I think that someone was me.

Everton Part 1: Tom Cleverley

Tom Cleverley signed for Everton under freedom of contract and for no transfer fee this week leaving Bradford City without a percentage payment on the deal which took the England international – then a twelve year old child – to England’s biggest football club Manchester United.

Bradford City co-chairmen Mark Lawn is honest about how much the club were expecting that one day Cleverley would leave United and sign for someone in a deal which activated City’s sell on clause but that will not happen now and so City were – in his reading of the situation – out of pocket.

The detail of the transfer that took the twelve year old Tom Cleverley from Bradford City’s to Manchester United included a percentage of any transfer fee paid for the player, and it included a payment for each Football League/Premier League appearance the player made and – I believe – ended up netting City about £75,000*.

At Bradford City it was thought that that £75,000 was dependent on Cleverley playing for Manchester United. It was also thought that the “sell on clause” percentage applied to full transfers, and not loan deals.

However in the Autumn of 2011 Christie he drove over to Old Trafford with a copy of the transfer deal in hand and demanded the money be paid for the games played for Leicester City, Watford and Wigan on loan, and a cut of any loan fees that United were paid for Cleverley.

Christie’s point was that the transfer deal didn’t specify that the games Cleverley played had to be for Manchester United – they could be for anyone – and did specify that City were entitled to any transfer fee which included temporary transfers. The Scot was prepared to sit in the reception area until someone would deal with him, and agree with him.

He camped out for a few hours in Manchester before returning back to Valley Parade with a cheque from United for the amount which went straight into manager Peter Jackson’s budget.

The fact the money arrived for Peter Jackson to spend rather than over the following years may, or may not, been significant but what was useful was the conversation which that Christie had started with one of the biggest clubs in the World.

Christie used the opportunity to create a relationship with people in the system of Old Trafford. The terms of the relationship seemed to be that Christie would keep Manchester United informed of developments at Bradford City, and in his newly set up Development Squad and Manchester United would compensate his Development Squad Fund for that to the tune of £45,000 over a period of time*.

Money, and The Development Squad Fund

The Development Squad Fund is always a source of some confusion. It confused me and I had a good look through the spreadsheet. I knew how much the young player who Christie had offered the chance to turn their careers around at Bradford City were being paid and let me tell you they were not millionaire footballers.

Players were on around £100 a week. Christie believe that that would root out players who wanted the lifestyle of a footballer rather than to be a footballer. To live on £100 a week in Bradford you had to really want it*.

As with all clubs The Football League give money to Bradford City to be spent on for youth development some of which created a part of the fund as was appropriate because it featured some of the youth side.

The fund was augmented by other money that Christie could generate from the squad itself. This might include the Development Squad being paid to play closed-doors friendly matches at other clubs, or it might include anything raised by loaning out Development Squad players*.

This money then went into a separate pot to the manager’s budget and could not be used by the manager because it was – in part – made of Football League grants and could not be spent on transfer fees or first team players.

Christie controlled that separate pot and used for his Development Squad. From this pot players like Scott Brown, Dean Overson, Dominic Rowe, and Nahki Wells were paid, although they were not very much.

Some of the players who joined the Development Squad from other clubs were given a simple proposition by Christie. “You’ve failed as footballers to this point, your previous club does not want you, and you are going to have to get a real job now but we at Bradford City will give you a last chance. Impress us and we will put you in our first team and you do not have to go work in a Supermarket.”

Nahki Wells’ name stands out on the list because he embodied that proposition whereas the rest have had more modest careers as footballers, or no careers at all.

Wells’ name seems to justify a project like a Development Squad for clubs like City – who benefited from his transfer to Huddersfield Town for £1.25m – and justify too Premier League clubs like Manchester United investing in what are ostensibly rivals to make sure that any gems they – or their rivals – accidentally let go can be polished up and returned to the crown.

Wells has not gone to the Premier League football but Cleverley did, and so did Fabian Delph. Delph and Cleverley were both spirited away from City very young and coincidentally both played in last week’s FA Cup Final. They made the big time.

Of the tens of thousands of eleven and twelve year olds kicking a ball every weekend how did Delph and Cleverley ended up becoming the subject of real football transfers. How do clubs like Manchester United or Leeds United (who bought Delph from Bradford City) even find out that if they watch that specific game of the thousands they could watch in a weekend then they will see a future England International?

The answer seems to be from relationships such as the one which existed between Bradford City and Manchester United as a result of Archie Christie’s involvement in making Manchester United pay for Tom Cleverley.

A Person with a Black Book

In the World of Advertising Agencies (in which I have worked) there is always a New Business department and within that department there is always a Person with a Black Book.

In that book is a list of names and the names are the Person’s Contacts and those Contacts work for potential Clients. Probably the Person has got his or her job because of the names in that book and the prospect of linking Agency up with Client that Contacts represent.

After a while the Person moves on to another agency and takes the book with them. At the new Agency the Person start getting in touch with Contacts who by that time have moved to different Clients and work is done. Even though the Agency and the Client are different the Person and the Contact are the same, and that is how the business works.

What is important though is that the relationship between Agency and Client is actually a relationship between Person with a Black Book and Contact.

I’ve worked in an Agency where the Person with a Black Book has been fired on a Monday and on the Tuesday the Contact has taken the Client’s business away. This is how I am used to business working.

Advertising is a strange business like football is. It seems in both that the people have all the control they need but they do not. No matter how much work you put into a Pepsi campaign if Coca-Cola do a better campaign you lose, and no much how much work you put in in a football match if the other team do it better you lose.

In this world without control people are loyal to people.

Whatever relationship there was between Bradford City and Manchester United was really a relationship between Christie and someone at Old Trafford who was taking an interest in making sure that the Red Devils knew what was going on in the youth set-up of various clubs to make sure that they would be on hand when the next Cleverley, Delph, or Andre Wisdom or (in 2011) George Green emerged.

Whoever that was at Old Trafford – and I have no idea who it was – would probably be highly sought after for the contact book he had and likewise the contacts Christie made at Bradford City would stay with him wherever he would go after.

The cost of being Manchester United

All this might seem odd but think that Manchester United spent £59m in a transfer fee on a single player last season, and paid that player Angel Di Maria a further £280,000 a week in wages. It is estimated that Di Maria will cost United £70m over the course of five years.

By way of contrast in 2014 players who were signed young at United were often paid much less than those bought in for large transfer fees. Juan Mata was paid £140,000 a week, Shinji Kagawa £80,000 while Danny Welbeck got £75,000 and Cleverley got £40,000.

This means it would probably cost United a six times more over five years to employ of Angel Di Maria rather than Tom Cleverley.

In that context it is not hard to see why a club like United will have relationships with teams like City. To bring in a serviceable first team player when young represents a massive saving for a club even at Manchester United’s level.

Team #2: Manchester United

So it was that Manchester United agreed to take part in a four team tournament at Valley Parade in the summer of 2012 along with Bradford City which was of course an agreement between Archie Christie and someone at Old Trafford. City would be playing their full team and United would not which is how – one suspects – the agreement could be made.

The tournament was designed to fill a part of Phil Parkinson’s pre-season plans on the one hand and to showcase Bradford City on the other.

It was something Christie would have liked to do when he was working in his previous role at Dagenham and Redbridge before joining City but the poor facilities at that club prevented that.

Dag&Red is no place for entertaining the glitterati of British football but Valley Parade – a Premier League standard ground – is. Christie was a place where football people could be networked and the club could re-build relationships within the game.

“He runs up and down and kicks people”

At the start of 2011 Liverpool signed Jordan Henderson for £15m from Sunderland and some four years later that would seem to have been a good investment. Henderson has blossomed into a very good player.

At the time though Henderson was considered a curious signing by Reds boss Kenny Dalglish and was the poster boy for the idea that football’s valuations of transfer fees had lost touch with reality.

It was probably that reality which had prompted the Bradford City’s board to be somewhat amused by Archie Christie’s statement that he could get over a million pounds for fifteen year old junior player George Green. At the time Green was unknown even in Bradford City circles.

Christie had told me that the other co-chairman Julian Rhodes told him how much City were hoping to get for Cleverley and that he would be impressed if Christie could get more for Green.

Christie did. Everton paid £2m for the youngster in October 2011.

I once asked Archie Christie if he thought George Green was worth that much money and he shrugged his shoulders and indicated that most players values had little to do with their abilities and much to do with how many people wanted to buy them.

With George Green the value was set by a bidding war which was started out by Spurs following a game Green played on trial for Alex Ingerthorpe junior side (Ingerthorpe is now at Liverpool, and a great example of a person who has taken his contact book with him to another club) and the bid went to a number of clubs before eventually settling on Everton.

One of the suitors was Glasgow Rangers.

Christie’s relationship with Rangers had started long before I crossed paths with him and would carry on after. Christie involved himself in one of the many takeover bids for the club he supported and would have – when asked – call Rangers his dream job.

Christie saw Rangers as the perfect club for Bradford City to sell George Green to explaining that he wanted the youngster go to a club who would then sell him after he had progressed as a player and so City’s sell on percentage clause value would be maximised.

I believe* that Rangers put a bid in for Green and that bid included City getting their choice of the Rangers youth ranks to take on loan to Valley Parade. I was asked who I would take and joked “John Fleck“, to which Christie indicated that not only did he agree but that that would be the deal.

Fleck turns up at Valley Parade as an impressive Coventry City player now and again but at the time signing him seemed unrealistic.

Negotiations with Rangers seemed to have produced an offer and part of the negotiations included Christie telling his opposite number at Rangers that Green would eventually be a better player than Henderson who “runs up and down and kicks people”

Rangers agreed – or rather someone at Rangers agreed – to join in the four team tournament in 2012 and like Manchester United they would be sending a young side. They may have had a similar agreement in place about the Development Squad or being kept informed but not long after they were thrown out of the Scottish League structure after spending more than they could afford and many of the staff left the club, including Fleck.

I asked Christie what he really thought of Henderson and he said he thought he was a good player. I asked him how Green was worth £2m and sighted an example of another player who had sold for less and his reply stays with me now for its oddness: “I’ve Spice Girlsed this.**”

That Championship Manager problem again

We are a generation of football fans schooled on the computer game Championship Manager.

In Championship Manager every player has a value set by the game as a function of his abilities as represented by statistics. The higher the stats the more a player is worth, and the stats are (mostly) visible to all.

This is how we got to understand transfers as we grew up to a football world increasingly interested in money. We understood that within football there was a way of looking at a player and – with an experienced eye – knowing what his true value was.

Of course there is not. Not in reality.

We also know the economist credo that something is worth what a purchaser will pay for it. That proposition does not help us in trying to find how much a footballer is worth in the absence of anyone attempting to purchase him, or anyone making a bid.

City had had a single bid for Tom Cleverley and so Tom Cleverley was worth £75,000*.

With George Green bidders were set against bidders and the price escalated until a fifteen year old who only played his first League Two games this season (on loan at Tranmere Rovers) sold for more money than City would end up receiving for top scorer Nahki Wells when he left for Huddersfield Town three years, forty two goals and two appearances at Wembley later.

Nahki Wells was not Spice Girlsed.

Everton Part 2: “I was pissing by the door”

Tottenham Hotspur had put in a transfer offer for Green. This transfer offer was for £1.5m is unique in the entire history of professional football.

It is the only one which I have held in my hand.

I walked to the printer, I picked up the five copies, and I read one. It was six or seven bullet points detailing when City would get various payments for Green’s services and it was signed at the bottom by Daniel Levy, the Spurs chairman.

None of the points were that Spurs would take part in the pre-season tournament at Valley Parade but Christie told Jason and myself that the North London team would be sending a side as he headed to a board meeting, transfer offer in hand.

Again the relationship seemed to exist between Christie and someone at Spurs, rather than Spurs themselves.

Eventually Everton made the deal and agreed to take Spurs’ part in the four team tournament. We’ve talked about this before, dear reader, but there was a curious aside and an interesting finish.

Christie was rarely in London but late one night – I was surprised by how late football does its business – during the bidding for Green I was on a call with Christie on his house phone when his mobile, paced within earshot of the landline, rang.

“Its Davie Moyes” Christie said excitedly before asking me to go along with anything he said to Moyes in the next five minutes. I caught my breath.

Sure enough the familiar tones Moyes could be heard from one phone to another and I heard Christie informed the then Everton manager that he could not take the his call because he was on the other line but rather than saying it was a conversation with me, he said he was talking to Bayern Munich General Manager Uli Hoeness.

Moyes did not believe Christie at first and so Christie offered to allow Moyes the chance to talk on the phone with his German rival. This inspired no little panic on my part as I imagined my inability to convincingly impersonate Hoeness.

I know no German at all and my accent is very much Bradford. I thought of the television programme ‘Allo ‘Allo and uttered the word “Ja” softly but audibly in practice. No one heard I assume.

I need not have worried. Moyes was convinced of Hoeness’ presence and hastened off the other line.

It struck me as embarrassing that Moyes should believe such a fanciful story as Germany’s leading football club trying to buy a young English player that no one had ever heard of but it turns out that at the time Bayern Munich were doing just that.

They were indeed one of the many clubs to express some kind of vague interest in George Green and later they signed Dale Jennings from Tranmere Rovers. They had set up a scouting network in the English lower leagues under the belief that English Premier League clubs might be ignoring the talent that was under their noses in favour of buying in players.

Munich may still believe that but the only player they signed from English lower league football was Jennings and he left for Barnsley after a few years. The English are notoriously bad settlers and this may put Bayern off but it is true that Bayern Munich have scouts watching English League Two football. Perhaps they are the only European club who do or perhaps not.

Maybe City games are occasionally attended by the Barcelona and Real Madrid, Juventus and AC Milan scouts all searching for the next big thing and fearing that if they do not over turn every stone in that search then their rivals will.

After our crossing of sorts I followed Hoeness’ career. He was jailed in 2013 for evading 30m Euro in tax and resigned from Bayern Munich. I tracked down a recording of him speaking about his case.

He sounded very German.

Team #4: Tottenham Hotspur Everton

The deal was done at £2m for George Green to join Everton.

Christie sealed it with a handshake and drove away only for – and this is how Christie related it – Spurs to get back in touch and Harry Redknapp himself to up his offer over Everton’s £2m to £2.4m.

The new Spurs bid was turned down because a deal had been agreed but not before Moyes had “become aware” of it and had sought assurances that he would not be gazumped.

It was important that Christie show that when a deal was made with Moyes all football knew it could not be broken. It was important in re-establishing Bradford City’s credentials in football as a club you could do business with.

Re-establishing because in 2011 City had twice been in administration in the previous ten years and that means twice evaded debts they should have paid. This could make people nervous around deals with City and so it was important to Christie that the club start a rehabilitation of their reputation as a club of good standing.

The handshake sealed the contract and this impressed Moyes who had already agreed to send an Everton side to Valley Parade for the Summer of 2012 Four Team Tournament and now agreed to send his first team as a show of gratitude.

That Moyes would send a strong Everton side was a mark of respect but it was the respect which would prove most valuable in the long term. I was started to see the point of the Summer of 2012 Four Team Tournament that Christie was planning was far beyond good matches and bums on seats.

I had thought that football was an imperfect meritocracy before but now I was beginning to see where those imperfections were. Of course a lack of money holds you back in football but it seemed that a lack of respect was a problem too. If you are not taken seriously as a club then serious clubs will exploit you.

This could have been what happened with Tom Cleverley, Fabian Delph and Andrew Wisdom who joined Liverpool when young all for small fees – I could not say – but I’ve been watching Bradford City for over thirty years and have always noticed that our best players leave us for relatively small amounts.

City’s 1980s heroes Stuart McCall and John Hendrie were good value for the teams that picked them up. Nahki Wells was good value for Huddersfield too when he joined them. The only time I can recall City selling a player and seeming to have got the better side of lopsided deal is Des Hamilton‘s exit to Newcastle United in 1998.

Then City were run by Geoffrey Richmond. He was a serious man indeed.

By assembling a group of big name sides to stand next to City Archie Christie believed that City would start to build networks, to get respect by association, and to become a serious club in the business of football.

The business of football was not unlike other businesses and was built on personal relationships and on being well thought of in the football community as being capable or at least that is what Christie seemed to think.

In writing this I read back this comment from Mark Lawn about the Cleverley deal which seems unlike anything else the co-chairman has ever said in its tone and content.

We’re currently in discussions with (Manchester) United. They are a professional and sensible club so I don’t see a problem.

That sounds like Christie’s words and not Lawn’s who is lauded for being the plain speaking Yorkshire man on Match of the Day. I mention this not to suggest Lawn did not say them but to show how the club was operating in those days.

The highest complement that City could pay the highest team in the land in negotiations – some carefully chosen words – was that they were professional and sensible. City – via Lawn – bestowed upon Manchester United the traits they were so keen to claim back for themselves.

Christie had been offered the Director of Football job at Valley Parade. He had a letter making the offer which he had – for reasons which would become clear – not replied to despite his having a plan in place for the Summer of 2012.

Before that though he would host a collection of influential football scouts and agents to watch a game at City as part of his building of City’s reputation.

It was relationship building but Christie told me he had seventeen people who could help him help Phil Parkinson get together squad he wanted. It was Archie’s way of announcing that City were a serious and credible football club that football could do business with again.

The game was Marine at home in the Second Round of the FA Youth Cup.

So now then

The Summer of 2012 Four Team Tournament never happened of course.

I have no idea how close it came to being scheduled or even if it been talked about at any level with anyone else at Valley Parade but Christie left Bradford City.

It would not surprise me at all if the people at the various clubs had – like Christie – moved on and that little is remembered about sketched plans to take teams to pre-season games.

David Moyes may recall agreeing to bring his Everton side but he has – famously – left Everton since for Manchester United and then Real Sociadad.

The person was at Rangers is almost certainly not at Rangers anymore and who knows who was in the depths of Old Trafford agreeing to bring whatever team to Valley Parade but one can imagine that that person makes it their business to make many of those deals every season.

I would not like to say if what Christie was planning at Valley Parade was unique but I doubt it was. I suspect football is littered with the plans of the ambitious. Not remembered as the agenda moves on, and perhaps not worth remembering to some.

I remember though. I remember because it was such an education into how football worked beyond how we – the supporters – assume it does.

It was arbitrary in a way that exceeded anything I could have imagined even after covering City for the ten years previous and it was more personal than anyone would think.

That is what makes football like any other business. It is not because of the money involved but because like any other business people want to do business with people they like, and respect, and believe can do a good job.

And while those relationships are crucial to a club they are not tied to the clubs but rather to the individual people at the club.

Epilogue: The Archie Christie Memorial Trophy

Summer 2012 in Winter 2013.

A Saturday of semi-finals and then a third place and a final on the Sunday. It was the Olympic Summer and I remember heat of the end of July but it was a cold Winter eighteen months later and I had not much to do.

1. Bradford City
2. Manchester United (II/u18)
3. Glasgow Rangers II
4. Everton

I played out the games using Championship Manager (FM2013) assuming that City would play Manchester United in the semi – City lost – and Everton would beat Rangers leaving a full strength Everton side to play a Sunday final against Manchester United.

Everton won. Moyes beat Manchester United.

So David did get something out of it whole thing, in a way, but I don’t think anyone else really did.

---

Notes

* These figures and deals are from memory rather than recordings, and could be inaccurate because of that, but they are to the best of my memory.

** Archie Christie died in 2014 and much of this article is made up of conversations only some of which were recorded so I have attempted to avoid verbatim quotes through out. Some stick in the mind though.

The Overton window in politics

“In political theory, the Overton window is the range of ideas the public will accept. According to the theory, an idea’s political viability depends mainly on whether it falls within that window. At any given moment, the “window” includes a range of policies considered politically acceptable in the current climate of public opinion, which a politician can recommend without being considered too extreme to gain or keep public office.” Overton Window, Joseph P. Overton

It is commonly held, and held for good reason, that the current and previous incarnation of The Labour Party (Miliband and Blair) are substantially to the right of the 1970s (Wilson) party and that the current Conservative policies are also massively to the right of where they could have been in the same decade. 1971’s Industry Relations Act from Ted Heath would put him left of current Labour thinking.

The Overton window is defined – broadly speaking – by the left and right of what the public will accept and so the two parties stand glaring across it. The window was dragged significantly to the right under Thatcher and so Heath would be out of step with modern Tories just as Blair would be out of step in the 1970s Labour movement. The left and right are relative to a centre which is defined by the greater populous.

James Hanson, predictable

Which seems to have very little to do with a Friday night in Doncaster and Bradford City wandering into the dressing room at half time scoreless against a Rovers side who – like Chesterfield on Tuesday night – looked very similar to the Bantams in approach and effort.

First half blows had been exchanged – weakly perhaps – and once again City seemed to be playing a game on a knife edge. Gary MacKenzie’s slip on Tuesday night had decided the Chesterfield game in the visitors favour and something similar would decide this game, or so it seemed.

Which was the frame of reference that a grumble about the predictability of City’s approach of hitting the ball to James Hanson came about. The speaker thought City needed to “get rid” of the man 442 had called the 45th best player outside the Premier League and one could waste ink on the denotation of this rather than its connotation: that City needed something to tip the knife edge in their favour.

Hanson was policed all evening by a Doncaster Rovers backline who know the striker’s threat and did what they could to respond to it. After forty five minutes they would have been pleased with their attentions – not so after ninety – but the instinct of City fans that the Bantams needed to add something less predictable alongside the thrust of James Hanson was telling.

At this stage of the season four years ago there was (needless, in my opinion) talk of City falling out of the League because of Peter Taylor’s management and Peter Jackson’s arrival was seen as something of a saving grace. Taylor’s team were never in danger of relegation and so any credit to Jackson for “saving” a club that was not in trouble is – in my opinion – misplaced but he is given that credit in wider public opinion.

The Overton window in football

Manchester City almost finished in the UEFA Cup places in 2005. At the time it was high drama in the Premier League. David James – goalkeeper – went up field to try seal this amazing achievement for the Blue side of Manchester but it was not to be. In the end Manchester City reflected on a good season but finished 8th.

A similar finish for Manchester City now would be cause for alarm. The ownership of the club – through Khaldoon Al Mubarak – has changed what the populous believe Manchester City should be achieving significantly. When winning the Premier League last season the reaction was muted – or so it seemed – because of failures in the Champions League.

The Overton window in football for Manchester City has shifted as a result of the massive investment in the club.

The same can be said for Chelsea who played league games at Valley Parade in the 1980s but now measure their success by European Trophies and Premier Leagues. It can be said to have shifted down for Newcastle United who go into a derby game with Sunderland hoping for local bragging rights and a secure Premier League finish as a return for a club that twenty years ago believed they would win the League. Mike Ashley’s ownership of the club has – in the minds of fans and the rest of football – made sure that ambitions should be limited and so they are limited to a window of achievement which is shifted downwards since the Keegan era.

It can be said for Blackpool who – when the North of England used to holiday there in the 1950s – were a team capable of winning trophies but as overseas holidays took business the Overton window for football slide down and down to a point where the team who had the Greatest Footballer ever (some say, Matthews himself thought Tom Finney was better) are now amazed to have had a year in the top division.

Four years ago the Overton window in football at Bradford City had shifted down to a point where relegation from the Football League was feared and the idea of promotion from League Two was considered to be all but unreachable. “My main aim next season is to play attractive football, but winning football as well” said Jackson, “I can build for the future.”

Something changed

What words were said at half time by Phil Parkinson at Doncaster Rovers we will not know but the outcome was incredible. In the second half the Bantams were yards ahead of the side that has matched them stride for stride in the opening forty five minutes. Gary McKenzie’s opener came from a scramble on the far post following a corner, and a cross in, but it was the result of pressure following half time that did not relent.

Hanson, tireless, chased down defenders all evening and in the centre of midfield Billy Knott and Gary Liddle stopped the home side having time on the ball. Indeed Knott – coming up against one time favourite of this Parish Dean Furman – can be pleased with his best performance in a two man midfield for City so far. His tendency to go missing went missing and Knott manifested his progress over the season in the display. Liddle battled through and Filipe Morais’ control of possession in the home side’s half showed what had been missing in recent weeks.

Hanson ran defenders down and made room for Billy Clarke to add a second. Tony McMahon got a third – his first for the club – filling in at left wing for Mark Yeates who felt his shoulder pop out ungraciously in front of the visiting supporters. McMahon seems ready to play anywhere for City just to be at City and that attitude is probably worth noting.

McMahon’s goal – picking up on a slip by Reece Wabara – completed a fine enough evening that Phil Parkinson walked the length of the away supporters to give thanks to those who had come down from Bradford. The scenes seemed as unlikely an hour previous as they would have done four years ago.

Which is Parkinson’s success at Bradford City and one which is not dependent on promotion being achieved this year although this result increases the chances of that. The shift in the Overton window in football upwards for Bradford City has it that City should be thinking in terms of a Championship side and thinking about how to win games against teams like Doncaster Rovers who have just exited that level. How can we win the game on the knife edge to chase a place in the Championship? It was not a question we asked four years ago.

And while Manchester City and Chelsea are foremost in clubs who have shifted their windows up through investment – and clubs like AFC Bournemouth, Hull City and others have had smaller investments and smaller shifts – most of the time when the Overton window for football shifts it is because of money coming in or (Blackpool, Newcastle United, Leeds United, Portsmouth) going out in City’s case it has been achieved on the field, with the same scale of resources, and no sudden injections of funds. In fact City have paid back investment in the last four years.

Which is truly remarkable. With the same resources (less, arguably) which were considered only good enough for playing “good football” at the bottom of League Two Phil Parkinson is measured against Bradford City’s ability to be promoted to The Championship.

Now that is success.

Let us, dear reader, forgo discussions of the 1-0 defeat to Carlisle United and move without flinching to the mainstay of this discussion. Should Phil Parkinson remain Bradford City manager?

I shall ruin the surprise. I think he should

I think he should but I think that a club and community that sacks Stuart McCall can sack anyone – Wembley or no Wembley – and unless there is a change in the boardroom that is the reality in which we live.

My contention on Parkinson is that he has the abilities that Bradford City need in a manager and that if he were not the current manager, and he were available, he would be the top of our list for the job.

We save ourselves the effort and the expense if we just ride out this bad run.

That idea is not one that has traction in the modern culture of football management which revolves around the punitive sacking and let us not make any mistake removing Phil Parkinson would be a punitive sacking.

You can hear it in how people talk about the idea. “One win in twenty one” they say (it is beginning to be a credible sample size) and then mumble about deserving better. The second half troubles me in this. Poor results, even poor performances, are not personal slights and trust no one who treats them as such.

Nevertheless the punishment for such a return is to be sacked. Why is that the so? Because received wisdom tells us it is so.

When I was younger (I was born in 1973) the idea of a rapid manager turnaround was a joke that was becoming a reality at the poorer run clubs. Now it is a truism that almost every manager is considered to be a dozen games away from being fired.

Arsene Wenger loses at City and there are calls for him to be sacked. He loses 5-1 at Liverpool and there are calls for him to be sacked. Someone notices that Arsenal have not won a trophy for a good few years and there are calls for him to be sacked. Spurs have sacked manager after manager as Arsenal stuck with Wenger and have never passed them. They simply burn resources in the changes.

What was a joke is the conversation that has seeped beyond the more tedious parts of Talk Sport into football culture like a drop of ink into water. It is everywhere now. As much in boardrooms as it is on Twitter. We even have a song about it.

If a manager suffers bad results he’ll be sacked in the morning.

Statistics say that bad form rights itself with or without punitive sackings but that hardly seems to be the point. Boardrooms can do very little in terms of direct action to be able to suggest they have a manifest control over the destinies of their teams.

Sacking a manager looks like action but seldom does it come with any change of policy and so aside from the cosmetics of looking like a boardroom is taking action the result of a punitive sacking is almost always negative.

Using Bradford City as an example we call recall Trevor Cherry was sacked as a punishment for bad form and replaced by Terry Dolan who seemed to do a better job taking the team to the edge of the top flight but he in turn was sacked for the same kind of poor run and the Bantams did not get lucky again and Terry Yorath did worse.

If Hutchings, Wetherall, and Jackson do not tell you what the impact of the punitive (rather than planned, from a policy change such as Geoffrey Richmond’s arrival) sacking is then an article by this writer never will.

But this writer would not make that case. Not only is it a pointless argument to have – the boardroom at Bradford City acts as it will – but it’s also not the reason to keep Parkinson.

We should keep Phil Parkinson as Bradford City manager because he is a hard working manager who knows how to bring success. It is not the only way to bring success but it is a proven way. He brings success by instilling a work ethic and having a set pattern of play which is rugged and practical.

I’ve seen more attractive teams playing football although rarely ones with more character, but the fact that those things are the right things to have do not change with a run of bad results or even with relegation.

If you think the answer is to install a manager who promises to play a 352 and drag in some playmaker to Platini around the pitch then you must have been sleeping all last season, or faced in a direction away from the ball.

If you think the answer is just to change to anyone else then go lay down until your sense returns. If you think you “deserve better” then I don’t know what to say to you other than that you have an inflated sense of entitlement.

If you did pay attention last season (and in the other good seasons the club has had, and not just the ones which brought promotions) then you’ll notice that there is only hard work and effort. If you have a manager who prizes those things above all else then why change other than because you want to mete out punishment?

Lewis Hunt has left Valley Parade with the contract extension activated at the end of last season being paid off while Dominic Rowe has signed a new two year deal after impressing all during his loan deal at Barrow.

Eighteen year old Rowe sign a two year professional contract at Valley Parade and celebrated it by watching City’s Development Squad beating Conference side Barrow 5-2 today, Rowe playing for neither side.

Rowe has played six games at the Cumbrian club scoring once. Rowe is the fourth player at the club before the summer who has joined the Development Squad following Darren Stephenson, Adam Baker and Adam Robinson.

It was Robinson who Peter Jackson overlooked when giving Hunt his contract extension at the end of last season which has cost City a sum of money to terminate. Hunt was right to take the stand that he was entitled to the contract he signed being honoured but Jackson’s use of the player rather than Robinson has proved expensive.

Jackson is credited by Mark Lawn as saving City from relegation getting fifteen points in fourteen games (That is 1.07 a game, stats fans) compared to Taylor’s 37 points from 32 games during the season (that is 1.16) and to his fourteen points in his last fourteen games (1.0, of course) which is the only statistic that seems to emerge that supports the idea that Jackson did turn the season around.

The turning around – which was true over the twenty eight games, but not over the full season – won Jackson the job having used all the resources at his disposal including activating Hunt’s contract. You will judge for yourself – dear reader – if Hunt represents 0.07 a game improvement.

Nevertheless Hunt did well in what proved to be his final games of the season letting no one down. City – signing up a young player two for a fraction of what has spent to get Hunt’s contribution – are left to consider the use of resources at the end of last season and plan to not be in the situation again.

Two months on from his shock resignation as Bradford City manager, Peter Jackson has yet to utter one word in public regarding his reasons for departing, other than apparently telling a group of Huddersfield supporters that “two people at City are going to kill the club” for the way they are running it. When the day comes he sees it fit to explain himself, it’s hoped whoever is holding the microphone in front of him asks what his thought process was towards his left backs.

Back in those care-free days of pre-season, a flattering 4-1 win for Premier League Bolton over the Bantams was followed by Jackson revealing he’d told full backs Robbie Threlfall and Lewis Hunt, “they can go if they find a club”. For Hunt – only still at the club because a desperation for a right back forced City to offer him a new contract – being told he could leave was understandable and he’s only featured once this campaign. Yet as Threlfall made his 18^th start of the season in the home win over Northampton – enjoying arguably his finest game to date in a City shirt – a question popped into my head concerning why three months ago he was told he had no future at all.

I’ll admit I’m a big Luke O’Brien fan. When it comes to selecting who plays left back between Threlfall and O’Brien, I would always – and still would do – favour Luke because of the greater attacking threat he provides. When Jackson rarely picked Threlfall in pre-season and then made his revelation post-Bolton, I was pleased that O’Brien has apparently won his battle to be first choice.

What happened next – and where Jackson’s honest opinion would be welcomed – was baffling. The final pre-season friendly against Carlisle saw Threlfall brought in from the cold and then starting the season’s opener against Aldershot with O’Brien not even on the bench. An unfortunate own goal wasn’t the greatest of starts, but Threlfall’s superb assist for Michael Flynn’s goal at Leeds will live as long in the memory as the Welshman’s terrific strike.

Yet still, we waited for O’Brien to reclaim his place in view of Jackson’s earlier declaration; and as City made a slow start and Threlfall looked fairly average in those early games, bewilderment grew. When O’Brien was brought on as sub in the Johnstones Paint Trophy win over Sheffield Wednesday – a week after Jackson’s exit – there was a chant of “hallelujah” in support of the Halifax-born player. But neither caretaker Colin Cooper nor new manager Phil Parkinson took Threlfall out of the team.

Which would have been harsh – because with each passing week, Threlfall has quietly gone about his business looking more effective than the last game. Having originally being signed by Peter Taylor in February 2010 and much made of his set pieces during his initial loan spell, he’s again making his mark in this area too. Most notably setting up City’s opening goal at Huddersfield in the superb JPT victory.

O’Brien played that night too, and to date all of his appearances have been as a winger rather than his natural full back role. With his greater dribbling ability and willingness to take people on, O’Brien could make a good career out of this position. Particularly because – unlike your bog-standard League Two winger – he has a much greater awareness of his defensive responsibilities and will regularly help out his full back. In the last two home games Parkinson has started with two out and out wingers and then brought on O’Brien when needing to protect a lead. On each occasion he made a decent impact.

So having apparently won the full back war only to lose the battle quite badly, O’Brien’s City future now appears to hinge on his willingness and adaptability to become a winger. Competition is strong in this area of the team too, but with Michael Bryan and Jack Compton only here on loan for now O’Brien’s aim must be to prove to Parkinson these temporary players are not needed long-term. New rivals, but the same kind of challenge he has been used to at left back.

Meanwhile Threlfall has surely become one of the first names on the team sheet. He was outstanding against Northampton, time and time again successfully tackling his winger and providing good cover for Luke Oliver and Marcel Siep, while showing great positioning. Meanwhile in the less-celebrated side of his game – going forwards – he put in a strong display, linking up well with Kyel Reid. He doesn’t take people on like O’Brien, but his greater passing ability means he is starting attacking moves and then joining in further down the line by charging down the flank. With Chris Mitchell struggling to get back into the starting eleven, Threlfall has taken on the greater responsibility regarding set pieces.

All credit to Threlfall for his attitude. There are more celebrated and eye catching members of the team, but his determination to re-discover his form – after a disappointing 2010/11 campaign – and battle for his future at the club is a shining example of what City are trying to achieve this season.

Improvement in individuals, improvement as a team. Threlfall was supposed to be consigned to the scrap heap, but too often City have given up on players and released them rather than develop them. Told to get lost by Jackson, he has come back stronger than ever. Threlfall’s first team spot is his to lose – and on current form I can’t see that happening anytime soon.

At a Q&A session in the week – and again in the Telegraph and Argus – Michael Flynn has talked about his belief that while the Bradford City’s plans on developing players are well meaning but the club should focus on the first team squad and should direct all the resources at getting promotion.

City’s skipper speaks out and people listen. It is good to hear the thoughts of any of the players even if they did prove to be slightly off the mark when talking about the cost of the development project (he apparently claimed Development Squad players earn £300 per week, a figure way off what Archie Christie, who is in charge of the club’s budgets, told BfB when explaining the £145 a day cost for the whole set up) – although some of the players might object to their leader talking in public about their pay packets – but is this really the time for Michael Flynn to be voicing his thoughts on the way the club manages its resources?

Signed by Stuart McCall, Flynn has played under four different managers at Valley Parade. Peter Jackson seemed set to dump the number four casting him to the depths of the squad but Flynn’s big performances saw him work his way back into the first team up to being captain. Every manager has grown to appreciate the Welsh midfielder as much as the supporters who he acknowledges diligently at the end of every game. Three times the job of manager of Bradford City has come up while he was at the club. He has – as far as we know – yet to apply.

That sounds factitious but is worth consideration. Flynn is telling the club how it should be spending its resources and his suggestion is that we should direct everything – George Green money and all – into getting out of League Two. If that sounds familiar it is because it is the modus operandi of Bradford City in Stuart McCall’s second season, and in Peter Taylor’s season at the club.

It is the ideas that brought Paul McLaren to the club for a season, and Tommy Doherty and we recall how those seasons turned out. Flynn’s comments echo John Hendrie back in 2009 when he talked about throwing more money at the first team. Lots spent, some promise but ultimately no return and much of what was in place before had to be taken apart after. One might argue that the club is still recovering from the decision to spend the money that came from Fabian Delph’s sale on the first team. One might also say that we are on a long road of recovery from Geoffrey Richmond’s six week plan that we should put everything into a first team that would stay in the Premier League. Certainly it is hard to argue that we are not recovering from allowing Peter Taylor to build a one season squad last term.

If it is Flynn’s opinion that it is the Second Season of McCall/Season of Taylor plan that Bradford City should be following – perhaps hoping for third time lucky – then there is a time and a place to make that statement. The time is when a new manager is being recruited, the place is in a job interview where he tells Mark Lawn and Julian Rhodes why focusing everything on the first team will bring promotion this time when it did not in the previous two attempts. That time and place is not in the last three paragraphs of a T&A article.

None of which is to say that Flynn should not vocalise his thoughts or that the club should not allow its captain to talk about his thoughts, but Flynn needs to explain just why the throw everything at promotion approach will work in 2011/2012 or 2012/2013 when it did not in 2008/2009 or 2010/2011.

The club deserves credit for trying to break a cycle of failure which has seen us slide down the leagues each time thinking that if we could just get back up a division then we could start planning for the future. Even if the current development squad project was to fail then merits of trying a different approach rather than repeating the plans of past seasons – which many would say failed – are today are still valid (and perhaps even more so in future), and they are still laudable.

Even if the captain might not agree.

Saturday’s dispiriting defeat to Hereford once again provides cue for a discussion that is, over the last few weeks, increasingly being aired in the national media – could Bradford City become the first former Premier League club to be relegated into non-league?

The current league table certainly suggests that could be the case. With over a quarter of the season played, the lack of points on the board is starting to go beyond being labelled “poor start”. The undoubted potential which has been regularly witnessed is so far going unfulfilled. There had been signs of improvement in the previous three games prior to the loss to Hereford; but unless City quickly recover from this latest set back, uncomfortable fears about the possibility of falling out of the Football League will be difficult to shake off.

Adding fuel to that fire – and with some pretty poor timing in hindsight – were Joint Chairman Mark Lawn’s pre-Hereford comments on BBC Radio Leeds that he thought the squad Peter Jackson had built during the summer was “the worst in the league”. That squad has since been added to by Jackson’s replacement, Phil Parkinson; but still, what sort of a message is Lawn trying to convey with this statement?

For although Guy Branston has been moved out on loan to Rotherham and it’s rumoured Jack Compton’s loan deal is going to be terminated this week, by and large the group of players Lawn called the weakest in the division are still at the club. The comments may or may not be personal to individuals, but it seems harsh and unfair to be so critical of a group of players who are battling hard to gain or keep a place in the team.

Rash judgement

Nor does it seem particularly well-thought out. The team Jackson built during the summer may well have proven to be the worst in the league, but only four league games of football were played before he walked away. Is it really fair to have made a judgement on the squad so soon? And how can anyone at that stage have realistically evaluated the 23 other new-look squads and concluded they were all better than City’s?

No one could of course, and so one is left considering Lawn’s statement as being a veiled attack rather than something he realistically believes. We can reasonably assume that Lawn was criticising Jackson directly – the person handed a transfer budget this summer and who ultimately made the decision on every player it was used to bring in. But there were other people involved in those choices, too.

So some people can view Lawn’s criticism as a partial attack on Archie Christie, the newly-appointed Chief Scout and Head of Football Development who was tasked with finding suitable players for Jackson to consider. It can be judged to be criticism of Colin Cooper, assistant to Jackson – but who well-placed sources suggest had a much more hands-on role in the summer recruiting, team selection and tactics than an assistant manager might usually enjoy. Lawn probably only means to single out Jackson, but Christie, Cooper and a host of players brought in this summer might also have caused to feel miffed upon hearing his viewpoint.

But the poor start to the season was not just about people. When City played Aldershot in the opening game of the season they did so with hardly any knowledge of who the visitors would be. The  empty filing cabinet inherited by the new scouting set up could only be filled by watching matches (a friendly game offering a limited source of information) – and on opening day that cabinet was more or less empty.

If you give any value to the work that Christie and Nigel Brown are doing in filling that filing cabinet at the club – and if you do not you should – then you have to conclude that Jackson’s squad was playing in the dark.

A false start

There is no doubt that Parkinson has sought to do things differently to Jackson. He has strong ideas on the kind of players needed and wasted no time in bringing those in. Parkinson spent his time out of football scouting, Jackson – and this is meant in the nicest possible way – worked in a care home. Jackson wanted to sign Gary Jones on large wages and had never seen of Richie Jones. His contact book was out of date and some of his signings showed that. Nevertheless those brought in who have lost their place under Parkinson can, with some justification, feel aggrieved by the lack of opportunities they have received over recent weeks – sadly for them, that’s football.

When they have been called upon by Parkinson, the players Lawn’s criticism can be viewed to include have let no one down. At Huddersfield, Mark Stewart, Compton and Chris Mitchell made positive contributions. Stewart has started every game that City have won (if you include the two penalty shoot out wins). Nialle Rodney showed his potential against Huddersfield and Torquay. Ross Hannah has scored two important goals from the bench. Branston stepped in for Andrew Davies impressively last week.

City’s captain may have gone for now, and in time some of the other summer signings will exit the club too. But that doesn’t mean they are all bad players and it doesn’t mean that – had Jackson being prepared to show more fight in the job – they wouldn’t have performed well in time. The point of a manager – and the point of setting a plan of progression – is that things improve over time and not that they are good within four games (and this is before we recall the start made in the promotion season of 1998/99, which at the time was a huge lesson for us all).

Jackson’s squad in those opening games of the season featured faces from the Development Squad and in that one must take a cue from the name: Development. There was a decision taken at the start of the season to fund a development project and to stop looking at the first team as the be all and end all of the football club in the way, for example, Peter Taylor had.

When Jackson left the club the Development Squad numbered four or five players and a number of the youth team – and cost less per week than the lowest paid member of the first team squad. It is not that the Development Squad had sucked up resources from the first team, but that the first team was to develop with the addition – in time – of the Development Squad.

Had Jackson not taken bat and ball home then – in a month’s time and just like Parkinson – he would be taking delivery of Terry Dixon (“Championship player in a non-league body”) and have Scott Brown to call on to replace Michael Flynn, or Andrew Burns to bridge any gap between Liam Moore after he returns and Simon Ramsden before he does.

One might – in time – ask questions about how good the players who come out of the Development Squad are, but the policy at the start of the season supported a squad which was designed to improve and not just over the course of this season, but over the next one too.

The plan for promotion is a two-year one. The results four games – or even twelve games – into that, when the onus is on the club to perform in games 47 to 92 of those two years are hardly worth commenting on when the plan is to spend 1 to 46 improving. It is like criticising the kid on his first day of school for not knowing the things he has come to school to be taught.

Re-visiting pre-season’s objectives

City began this season with everyone talking of it being a building one. A sensible strategy, considering how far from the goal of promotion the Bantams had been in the previous two campaigns. It was also a strategy that allowed Jackson to sign players with the potential to grow with the club, it enabled Christie to launch the Development Squad initiative without the pressure that it would be binned nine months later if it hadn’t produced enough first team players.

Most importantly it suggested an end to the season-after-season-cycle of signing a load of players and releasing a host of others, which has meant such a constant high turnover. The club has a four-year plan of getting into the Championship, and one assumes budgets and transfer policies have been agreed on the basis that no promotion this season would not be a disaster and will not spell cut backs.

As City sit third from bottom of the Football League, a revisit of these pre-season aims is more timely than ever. Promotion would be welcomed this season – but not expected or demanded. Therefore the objectives are surely to shape a squad of players who can be good enough for at least a top seven finish at the end of the 2012/13 season.

There is no reason to believe these aims have changed by appointing Parkinson – in fact it would be ludicrous, given the fact he wasn’t around to build in the close summer, to demand more of the City manager than was expected of Jackson. When BfB spoke to Parkinson at the training ground last month we asked what his aims for the season are and he replied that the initial one is “to be in the top half of the table around Christmas”. A reasonable objective and one that deserves questioning at that point if it is not achieved.

In the meantime, more short-term pain might be unavoidable as he tries to find the right team. In the wake of the Hereford defeat, the usual hysterical message board reaction occurred with anyone and everyone blamed. There will be further murmurings from people outside the club that a relegation battle is on the cards. This is unavoidable of course, but the club itself has to rise above it and present a calm, rationale and positive front. Lawn himself probably knows this better than anyone, but his radio comments help no one and undermine those efforts.

That said though when Lawn talks on the radio he speaks his mind as any fan does (as if he to prove this, he also commented that he was about to become a granddad again but had travelled to Hereford because he is a fan). Perhaps that is the difference unperceived in this radio interview and previous ones. When Lawn ran the club seemingly from top to bottom these were the thoughts of the Chairman. Now the chairman has more help around him then he is more of the fan than he has been allowed to be. His exasperation is matched by many supporters, because it is spoken as a supporter.

Beating the drop

Ultimately, the first objective for this season has to be to avoid relegation. It may be lacking ambition to say that and it certainly feels like setting the bar low; but the idea of it actually occurring is difficult to contemplate. We need to get to around 45 points as soon as possible. And, if and when we do, we can then talk about revised targets for however many games are left.

The club badly needs a season of stability, so that the squad can be developed in a way that can spark momentum needed to succeed in realising Christie’s vision of Championship football by August 2015. Jackson’s departure was a dreadful start in that respect, but the future is more important than raking over the past.

Time is more important than timing. The league table looks bad now for sure, but the true importance of this season is not how we begin it but the shape the squad and club when it ends it.

It is cliché to say that six foot seven Luke Oliver stands head and shoulders over his team mates but on Saturday as City claimed a hard fought one goal win over Torquay United the defender put in the kind of performance that many of his more celebrated peers who have played the position over the past few season would have called a good afternoon’s work.

Signed by Peter Taylor and often seen (in a negative way) as that manager’s favourite Oliver has hardly spent his time at Valley Parade as the most popular player on the field but his honest work ethic and robust displays seems to have started winning over supporters as well as management. Since his arrival at the club Phil Parkinson has picked Oliver for every match.

Which is a turn around from the first friendly of the season when the rag, tag and bob tail under Peter Jackson were posted to Silsden FC with Oliver, Michael Flynn and Robbie Threlfall seemingly being sent a message to them that their time at the club was coming to an end.

Talk about “writing players off” Oliver – it seemed – was with Flynn and Threlfall part of Jackson’s cull of players. Four months later Oliver, Flynn and Threlfall have all played their way back into the first team but one might argue that of the three Oliver’s turn around is the most remarkable.

Peter Jackson signed and named as captain Guy Branston pairing him with Steve Williams in pre-season and Lee Bullock in the opening match against Aldershot. Draw up a list of players in the manager’s thought and Oliver would have been fourth or fifth. That same list now would have him around the top.

All of which is massive credit to the man who took some fierce criticism when playing up front for Taylor’s side and a good deal when he was back in defence. Such criticism I always found curious and could never agree with. Oliver’s displays were practical if not revelatory and his attitude excellent. A year ago today Oliver was leading the line for City in a 2-0 win over Barnet with little impact but great effort.

I could not say what other publications were saying about the player but looking forward to this season at BfB we talk about a player who had not let anyone down and could do a job when needed.

For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.

Which perhaps is the key to Oliver’s revival in fortunes. By offering a calm reliability he has created a platform to move onto a higher level of performance. None of which is to suggest that the player has room for complacency just that he has reason to be proud of his achievement in winning over the new manager.

And winning over fans. Last season one might have found long odds on the Bradford End signing “One Luke Oliver” but so they did on Saturday in appreciation of another clearance.

Watching him commanding at the back against Torquay on Saturday one has to admire Oliver for how he has stepped out of the shadows cast by higher profile players and claimed a first team slot. In doing so he provides a message for all City players who are looking to edge into Phil Parkinson’s side about the application needed to claim, and retain, a place in the starting line-up.

So far Luke Oliver is the success story of the season but – typically – that story has been told in quiet tones. No bluster or bravado just honest, hard working displays which have been noted and rewarded.

City will not be launching an appeal about Andrew Davies’ red card against Torquay and with the loaned suspended the question now is who will be partnered with Luke Oliver, and not if Oliver is going to be called on, and that is a great credit to the player who after a season too big to not be a target has now stood to his full height.

Continuing from Archie Christie Day Part 1. See also Remember The Name: George Green.

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We have not left the Cedar Court Hotel car park and Archie Christie has taken five calls in fewer minutes.

“I’ve got great taste in music Lads, Sixties soul, all originals, I’ll have ye converted by the end of the day.” Christie had said on his way to the car, but once he settles into the driver’s seat of his Audi the phone starts to ring again and parked up in the hotel car park he takes each call, each call about a deal to be done.

There are deals in the offing but one gets the sense that Christie would not have it any other way. Dominic Rowe is going on loan to Barrow and Christie has all but ironed out the details but wants to make sure the paperwork is being done and so sends instructions to Kath back in the office, covering the details.

In-between he talks to three or four clubs who would both be comfortable in calling themselves in the group of the bigger clubs in Europe. As Christie gets off the phone after his five calls he has eight missed, and a stack of voice mails. They include chairmen of top clubs and internationally known managers leaving chatty voice mails. That manager who you have heard on Match of the Day a hundred times is calling him “Arch” and shooting the breeze.

The effect is surreal, and Christie cuts the calls before anything sensitive can be said. Over the course of the day he is as open as he can be with us, but canny enough to respect the privacy of other people in the game and asks that we do the same.

There is an intoxication to it all – Christie seldom takes a breath between dealing with City staff, other managers, his players – and questions fall out thick and fast. Already we are impressed with the shear amount of work which Christie has got through since we were talking about Carlos Tevez and doing lengths of the pool. Why did he come to Bradford from Dagenham?

“I never worked for Dagenham, I worked for John Still,” Christie explained. “Me and John go back years. We were at Barnet. I’ll let him tell it.” The phone is out, John Still is on speakerphone in seconds telling the story of the time he went to Portugal leaving Christie instructions to get rid of a young lad they had at Underhill. By the time he came back Christie had sold that player – Marlon King – for £550,000 and Still was happy to see both the back of the player and get more money than he hoped for.

“Archie gets things done.”

It is not the first time the phrase has been said about the man in the day, nor will it be the last. Talking to football agent Alex Llevak in the morning, he was unequivocal about Christie’s “knack of getting things done”.

Llevak was a part of the deal which took Paul Benson from Dagenham to Phil Parkinson’s Charlton Athletic and the negotiations which would have brought Benson to City. The deal broke down because of how the London club wanted the deal structuring and City walked away from it. Christie’s watchwords – “I’ll only do what is best for the club” – come back to mind.

Softly spoken Llevak is far apart from the burly Scot but believes that Christie’s great strength is his forthright communication. He says what he is going to do, Llevak adds, and then he does it.

Llevak cannot speak highly enough of Christie and his ability to take players who have lost their way and turn them around. “He has an eye,” Llevak says, “for talent and a knowledge of how to make a minor adjustment to get to that talent. A tweak here, a nudge there. Archie knows what to do.”

Doing A Deal

Back in the car and Christie explains “John would ask me to go look at a player, so I would, and I’d tell him what I think.” Dagenham’s success in moving from a self styled “pub team from Essex” at the bottom of the Conference to overtake City and reach League One speaks for itself. Names like Craig Mackail-Smith, Benson and Roman Vincelot were a part of that rise. Christie beams with pride when he talks about Mackail-Smith – a pride he showed in the trio of Dixon, Brown and Burns and in other players throughout the day – who Dagenham signed from Arlesey Town having been released by St Albans City. The Daggers sold him on to Peterborough who sold him on to Brighton in the summer, the London club having a 15% cut which will see them pocket £375,000 and could still see them get more.

Christie is keen to get those sort of deals done for City. “See Tom Cleverley, I looked at his contract and I went over to Manchester United and told them they owed me money.” The story is in the national record – City’s successful attempt to get what was owed from Manchester United for Cleverley – and that was Christie’s doing taking the contract out of the filing cabinet where it was gathering dust and finding the fine print to exploit. He tells us the figure that he prised out of Old Trafford. It is more than the annual cost of the running the development squad by some way.

“Manchester United said to me, and they said to Julian (Rhodes), we like doing business with you.” Christie’s straight forward approach validated.

There are more calls than there is time to answer them. For every Premier League person calling there is a local team’s manager touching base. Key to Christie’s development plan is his ability to loan lads out to the local sides, his aim being to build closer relations with the teams in the area. “The chairman of (club) one minute, the manager of Harrogate Town the next. That is my day.”

Sixties soul turned up and there is a break from discussions. Christie navigates his way from the hotel towards Woodhouse Grove. “This is my five minutes,” he says with a smile.

Already it would be hard to write a job description for Christie. Having got back from deal doing at one the previous evening he was up five thirty to take another meeting with a Premier League manager before we met him. City boss Phil Parkinson says that every club has a guy doing Archie Christie’s job – getting deals done, managing the details – and in a conversation about Liverpool loanee goalkeeper Martin Hansen, Christie talks about dealing with Anfield’s Director of Football Damien Comolli rather than manager Kenny Dalglish. He agrees with the idea that Comolli is his opposite number at the Merseyside club.

On the Hansen deal Christie confirms that he was guaranteed to play as a part of his signing pointing out that when City send a player out to a team below them then he insists on the same stipulation. When Comolli decided – after the deal was done – that Liverpool did not want their man cup tying in the League Cup or the Associate Members Cup (just in case Liverpool fancy a pop at the JPT one supposes) then Christie got on the phone to Harry Redknapp who quickly dispatched Oscar Jansson on a train to Bradford.

“Did Harry do that to earn a favour?” Michael asked, “No, he did it because he is a Gentleman, a real Gent” came the reply.

If it is hard to create a job description for Archie Christie it is even harder to nail down a title for him. He is nominally Chief Scout and Head of Football Development and could probably be titled Director of Football. When Frank Arnesen joined Spurs with such a title there was confusion about his role at the club which was summed up in the idea that when Frank Arnesen rings the head of AC Milan, he gets an answer.

Perhaps Christie is the same. When City’s staff approached Spurs about Jansson they were not successful, when Archie called Harry something was done. Talking about the deals being done during the day it becomes obvious that Christie is a man football people take notice of. “I’ve got one for you, and when I’ve got one, they know I’ve got one, ’cause I don’t do it often.”

Driving through Bradford the mellowed out sound of Sixies Soul plays on and Christie nods towards the CD player, “Trust me, I’ll convert ye.”

Archie’s Boys

We are at Apperley Bridge and Archie Christie cannot spot Chris Mitchell.

Driving into the training ground, parking up and looking out over the squad, the development squad and the youth team is the kind of feeling that you could happily get used to – but to wander up to a pitch and see players you normally only see in the thick of action running defensive drills is strangely unnerving. Today Phil Parkinson has the first team – including new recruit Adam Reed – lined up against the Youth Team who are trying to play like Burton Albion.

Talking to the head of Christie’s scouting network Nigel Brown reveals a story hard to fathom. On arriving at Valley Parade Christie – who had been doing opposition scouting for John Still at Dagenham – found what could best be described as four empty draws in a filing cabinet marked “Opposition.”

Not much is made of this but thinking back to the first day of the season and talking on the walk away from the ground about how the opposition had done their homework better than we had the idea strikes that we had not been doing our homework at all, or if we had that homework had been somehow removed from Valley Parade, or as good as. Perhaps it is this kind of blank slate that the club represents which attracted Christie and he seems to have relished constructing a network of scouts.

“Nigel is my right hand man,” he says introducing the one time retired scout who encountered Christie at a Halifax Town game and was pressed back into service. Nigel explains the meticulous preparation which goes into every game, how every opposition side is scouted three times including once home and once away, and how the reserves are watched to pick up on any players who might be drafted in. We cast our eyes over copies of the latest opposition reports, “detailed” would be a good summation, “very detailed” a better one. “I look at weather reports, get us prepared for that. It is business planning, only in football.”

And so briefed in are the youth team by Phil Parkinson and Steve Parkin – new assistant manager who is impressed with the City facilities – on the basis of the details on Burton, they are playing as Paul Pechisolido’s men might against City’s starting eleven for the game.

“Good work James!” Christie bellows in the direction of five foot seven midfielder James Nanje Ngoe who piles into a tackle with Kyel Reid and come away with the ball. Christie has already told us the story of taking the Development Squad along with eight of the Youth team to Rotherham with people telling him that the Millers were fielding a strong team that would trash his young charges. Nanje Ngoe was one of a pair of midfielders who hunted in a pack in a game won 2-1. “He was one of my Xavi and Iniesta,” Christie explains, his face a picture of pride.

Here though Christie is but an interested spectator watching Nanje Ngoe – and the rest of the squad – but not involving himself. Here he is most like a supporter. When Scott Brown picks up the ball in the would be Burton midfield Christie’s eyes flick around looking for options and a small smile creeps across his lips as the youngster picks the right one. “Six foot one, sixteen, what a player.”

As the training game progresses we talk to Christie about some of the players he has helped to bring in. Chris Mitchell he likens to Phil Neville. “As Alex Ferguson told me, Phil Neville wins you trophies. You play him right back, left back, centre mid, right mid, left mind. They’re worth their weight in gold. They are not spectacular but they win you trophies and if Ferguson says you need a Chris Mitchell, you need a Chris Mitchell.”

Mitchell is an example of the value which Christie has brought to the club. Signed for substantially less than players that then manager Peter Jackson was targeting Mitchell offers quality without expense. Tommy Miller is discussed and later Rochdale’s Gary Jones is mentioned – and the figures that are talked about are substantial for a League Two club.

“How much does the Development squad cost?” we ask, “£145 a day” comes the quick answer. “Including all the salaries, all the expenses, accommodation, everything.”

There is an explanation about how Christie gets his budget provided by the club, how he has a role in generating revenue on things like the Cleverley deal and other deals which are buzzing around and will come to fruition, but in cold figures the Development Squad of a half dozen players including the likes of Brown, Burns and Nakhi Wells costs about the same as a middle weight League Two professional might make and – if you believed the rumours which were heard at the time – about a third of what Tommy Doherty was paid.

“I said to (the chairmen) ‘Take my wage and put it in the development squad’. I don’t get a commission but come to work with me and you’ll see I’m the hardest working person putting it all in for City. This is what I do every day, and I said I’d get it done, because I can.”

Wandering around the pitch towards the Development Squad game we see Mitchell wandering towards us kicking a ball. Archie offers a consoling word for the down looking player – obviously not going to be in the starting XI on Saturday – on a roasting hot day, something about keeping on trying, and that is all. His concern is almost paternal, and there is no suggestion that Christie could do anything to push Mitchell into the side.

The First Team

One thing lacking from our day with Christie is conversation about the first team, and its current struggles. When asked about Luke O’Brien and how he had played all pre-season but not started the year Christie replies that it was all and only ever Peter Jackson’s decision. Phil Parkinson, who has left the squad to watch the Development Game as we do, is the manager and Christie’s thoughts are middle to long term. They are about providing players for the squad at Christmas maybe, next season probably, a fact underlined by Terry Dixon rounding the the goalkeeper in the Development Squad game to put the ball in. “A Championship player in a non-league body, at the moment” says Parkinson.

Phil Parkinson chats to us for 15 minutes and comes over as a thoughtful man. He does not swear – a contrast to the sounds coming from a few of the players on the training pitch – and speaks softly. Christie was involved in his appointment and the two seem in tune with each other. “Phil wants a player, I get the deal over the line,” explained Christie “1,000,000% he decides (on players to sign). That is the way it should be, and I’m happy with that.”

When asked if he had vetoed any of Peter Jackson’s attempts at signing players Christie clearly states that he never has, and never would have, saying that his role is to provide players for the manager to consider that are good and cost effective be that through the Development Squad or the scouting network.

Richie Jones, toiling away on the pitch in the baking sun, is an example of this. Jackson’s attempts to sign midfield players having failed, Christie found Jones who wanted to join City to the extent that Christie tested his conviction by offering him less than he was previously on to drop down a league. Christie is pure fan talking about Jones. “He has had no pre-season, cause he got injured, but when he gets up to speed…”

Parkinson is casting his eye over players on trial in the Development Squad game and likes the idea of it. He explains about how players released from clubs get forgotten about and for the cost of running the squad it is worth offering that chance. “If out of ten, we get two, then it is money well spent.”

The new City boss is still settling into Valley Parade. As Christie’s phone buzzes again in the background and he continues dealing, Parkinson talks about how long it takes to put together a deal in football and how he would not have the time to do that in addition to his first team duties, outlining the need to have people at the club with connections into agents and players. The manager and Christie pass a story between them about a senior pro from Parkinson’s days as a junior, who Archie has encountered and passes on his regards. Parkinson puts a lot of success in football down to having good senior professionals who can set a tone and a culture at a club. On the pitch in front of us Andrew Burns puts in tackle after tackle after tackle claiming everything around him. Later Christie will smile as he recalls this.

Scout Nigel Brown has been brought in after decades of experience with the likes of Blackburn Rovers, Wigan Athletic and Coventry City. He is a part of the network which Christie has assembled to scout “everything” to have it at the fingers of the manager, whoever that manager may be.

Brown is steeped in football talking about things to look for, about his times at Blackburn under Jack Walker. It is not hard to see why Christie has appointed Brown who is rigorous in his approach and with the scouts he employs. He talks about the need for thoroughness and how he demands it.

When talking about player recruitment Brown wants pace. “You can’t teach it,” he says, and Christie has a similar approach, stating, “I watch a player five or six times, I’m looking for one thing: Desire. Just the desire to want to go do it. No one can coach that into you. You just need it.” Christie sees his role as finding players with that desire and teaching them. “You can see how well we (Christie and the Development Squad players) get on, we have a great time but I’m tough. I treat this like a University, they are here to learn. I am tough, but they respond to that very well.”

Brown is unequivocal about Christie saying he an asset to the club, a great wheeler and dealer, and it strikes us that in the hours at Woodhouse Grove alongside Archie Christie meeting Phil Parkinson, Steve Parkin, Peter Horne and Nigel Brown that we’ve found complementary skills rather than competition. Christie speaks highly of his people, who speak highly of him, and each relies on the other to augment the club.

Walking off the training pitches Christie walks past all four of the club’s goalkeepers: Big Man, Jon, Callum, Stuart; and chats to each in turn offering encouragement, enquiry, advice and motivation respectively.

When discussing John Still, Christie mentions how when talking to Julian Rhodes Still had sung his praises but doubted he would come to City having knocked back two Premier League scouting offers. Christie talks in terms of plans that last four years, nothing beyond that, and certainly nothing less than that steadfastly refuting any idea of using the club as a stepping stone. Perhaps it was something about the blank slate that he saw when looking at City that attracted him? Perhaps something about the potential of a club which was in the Premier League a decade ago and has a stadium to show for it? Perhaps it is just his own bloody minded determination to get things done?

As we drive back to Valley Parade it seems like a good time to ask him.

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Concluded tomorrow in Archie Christie Day: Part 3.

18 days on from a rather unpleasant-looking storm brewing over Valley Parade, it’s hard to imagine how the past two weeks could have gone any better for the Bradford City Board. When Peter Jackson resigned as manager on Thursday 25^th August, the lack of explanation initially offered left Joint Chairman Mark Lawn on the receiving end of some truly venomous criticism. Yet just like the summer interest from Steve Parkin in taking over the club, Lawn has avoided any serious blows and emerged in a stronger position.

Sometimes you just can’t win and, having dallied for a long time appointing a replacement for Peter Taylor last season, the speed at which Lawn and Julian Rhodes recruited Phil Parkinson following Jackson’s walk out was viewed by some as too hasty. Yet a period that could have been so disruptive and difficult has proven to be a relatively smooth affair.

Michael Flynn’s last-minute penalty on Saturday means the team still hasn’t lost since Jackson departed – a notable statistic given four of the five previous games had ended in defeat. Parkinson has made three exciting signings that have undoubtedly improved the squad, while at the same time not dismantling the team building that had taken place before him. City have being drawn to play rivals Huddersfield Town in round two of the Johnstone’s Paint Trophy. Colin Cooper’s decision to quit the club last week is the only genuine negative moment in two weeks of good news.

When the storm clouds gathered, Lawn was typically not shy in sharing his views. But while he may not be blameless for Jackson’s departure it’s hard to dispute that – fronting up to a potential crisis – he has shown strong leadership that has made a positive difference. It could easily have gone much worse this last fortnight, and Lawn could have justifiably pointed the blame at others for that happening. But while most managerial changes in recent years have seen this club go backwards, the early signs are that we are still moving forwards.

Lawn probably won’t get it from some quarters, but he deserves credit for this and for maintaining the long-term approach that it appears he and Rhodes chose to instigate this summer. Since the end of last season the pair have secured the club’s immediate future at Valley Parade by pouring more of their own money in, addressed the long-standing training ground problems and revamped the way young players are recruited and nurtured. They could have just as easily told Jackson to make do with Appleby Bridge – it’s not as if he was complaining – and thrown all the money into a playing budget and make it a ‘promotion or bust’ season yet again. Instead they have focused on a new vision to improve the club.

Jackson’s departure was the first test of this strategy, but instead of being tempted to tear it up they sought to take decisions that ensured its continuation. If the rift between chief scout Archie Christie and Jackson was as bad as some say they could have handled that very differently, such as by sacking the former Dagenham scout. We don’t know the ins and outs of what really happened, but it’s clear the pair retained support for Christie and backed him to continue the job he has started.

Time will tell how successful Christie’s development squad will prove. A sad fallout from the whole Jackson saga is that a number of supporters now view Christie in a negative light and seem less willing to support the development squad idea. But in making this appointment during the summer it’s clear Lawn and Rhodes sought to find a football man to instigate a strategy they are not qualified to manage (and – not that BfB believes Lawn cares what we think – we did tell him). That’s not to say Christie is some form of genuis (his role at Dagenham may have been slightly overplayed), but clearly he has strong contacts and has brought in some talented players from Scotland and England.

It appears getting rid of him – if that ever was a consideration – would have left a bigger hole than Jackson did.

Lawn appeared to handle the criticism he received remarkably well. It seemed he accepted why he was targeted and didn’t seek to make it worse by arguing back. He didn’t challenge his critics to a fight, and he didn’t label those who questioned him ‘morons’. Instead he concentrated on getting City back on track. It’s too early to judge whether appointing Parkinson is a great decision, but initial signs look very promising.

Lawn will probably never be widely popular among City supporters. But the fading levels of criticism towards him probably illustrate just what a good job he and Julian Rhodes have done in guiding the club over this unexpected bump in the road.

Colin Cooper today departed Bradford City having built up a standing most unusual in recent years – he was a popular assistant manager.

For sometime now it has felt like, whoever was the Bantams’ number two, he has been responsible for the much of the continuing failings on the field – despite the absence of any evidence. Wayne Jacobs, Junior Lewis (a coach rather than number two, but high up on the ladder under Peter Taylor nonetheless), Bobby Davidson, Ian Banks, Billy Brown, Malcolm Shotton – all criticised either instead of or alongside their gaffer.

It is a high profile role, undertaken in a very low profile manner. We see them often on the touchline, but no one really knows what they are supposed to be doing.

Cooper arrived at Valley Parade in February shortly after Peter Jackson became interim manager – with Jacobs and Lewis having been placed on gardening leave by the Board the day after Taylor bid farewell. For a while you could hear the standard jibes at games – “how come we can’t defend when Cooper is assistant manager?” – but in the end his decision to head back to Middlesbrough to coach the under 18s is one met with widespread sadness.

Perhaps also some confusion. True, Cooper has strong ties with the North East club which he was born close by to and begun and ended his playing career at. He was also assistant manager under Gareth Southgate as Boro slid out of the Premier League. Yet having placed himself in the shop window when thrust into temporary command of City – performing impressively – going on to coach a youth team appears to be a step down, when managing a Football League club would appear to be an achievable ambition better met by remaining a number two for now.

It is slightly foolish to judge Cooper on two matches as caretaker, but the way he guided the young City team through the difficult period of Jackson’s shock exit and helped bed in new manager Phil Parkinson was highly impressive. In charge against Barnet two weeks ago, a passing, attacking style of play was great to watch and led to the club’s only league win to date. He followed that up by leading City to a JPT cup win on penalties, and there were plenty of people wishing he could be given a longer spell in charge of the team.

It appeared Cooper was happy to take a step back and carry on in the previous role of assistant manager, but this attractive offer from Middlesbrough proved tempting.

Like any assistant coach, the legacy he leaves behind isn’t obvious. But the likes of Nahki Wells declaring Cooper was the best coach he’d ever worked with suggested he was popular with the players. We can also, realistically, attribute the improvement in defensive performances at least partly to his tutelage. Luke Oliver is the main case in point – looking average at best under Taylor and surely on his way out, his performances towards the end of last season and this have been outstanding. It will be interesting to see if the giant defender can maintain his form now Cooper has left.

Who Parkinson turns to now as assistant is unclear. Mark Kinsella performed the role for him at Charlton but is currently manager of Southern League Division One Central side Daventry Town. Preston boss Phil Brown was Parkinson’s first team coach at Hull City and Geraint Williams his assistant at Colchester. Interestingly both Kinsella and Williams were internal appointments rather than being brought in by Parkinson. If he goes down this route again, perhaps Wayne Allison is a contender for a promotion?

Whoever gets the role, it may well prove the case that Cooper’s name is not far off our radar. The best manager in the history of Bradford City could be looked back upon as an ‘if only’ moment, especially if Parkinson fails to be successful. Years of failure at Valley Parade leave us regularly second guessing the worst case scenario; and if the pressure builds on Parkinson you can already here the complaints of “why didn’t Lawn give Cooper chance instead of rushing to appoint Parkinson?”

Perhaps Lawn – who it is rumoured was witness to a less than impressive side of Cooper’s attitude than his glowing reputation would suggest, during Jackson’s final days – was in a position to know much better. That’s the frustration with assistant managers, we never truly know how good or bad they really are – not that it stops many of us from forming an opinion anyway.

As Phil Parkinson sits down to watch his first Bradford City game as manager already he will have made a signing and put in approaches for others with Charlton’s Paul Benson having talked to City as one of three clubs he is expected to consider joining before tomorrow’s transfer deadline.

Parkinson is unequivocal. He wants to add players to the squad and he wants to do it before Wednesday. This time last week the current squad were Peter Jackson’s team, his lads, hand-picked and with some security. Now some of them are looking at a long time on the sidelines.

Jack Compton is first with his neck on the block. A player on loan from Falkirk having not parted on the best of terms with his manager he worries that he might be sent back to Scotland but the arrival of Kyel Reid casts a shadow over his future. For sure Parkinson might have watched Compton for a couple of games, but he knows Reid from old.

Compton though is a loanee, and such is the life, but what the likes of Nialle Rodney, Nakhi Wells and Ross Hannah will make of Paul Benson’s arrival should it is a little more significant. These players might all have a future at City, but that future is pushed further away when the club start bringing in senior players over your head. Hannah might look at Benson’s record at Dagenham and Redbridge and think that he could do now what Benson did then, but that he might not get the chance to now.

Hannah is bubbling under, and so are James Hanson and Mark Stewart. Performances like Saturday and momentum builds and careers come from that. Sitting on the bench watching players signed over your head is a route back to non-league.

As Benson would probably testify to League Two is a league that makes players and as Stuart McCall would note bringing in the big names often does not work. Watching Saturday’s performance one might conclude that if you put eleven men on the field and got them playing the right way then you have eleven good players.

Nevertheless manager’s want to change things and while three months ago Peter Jackson was feathering his nest with his own squad so Phil Parkinson will do the same. Players come in with signing on fees, players go out with contract termination agreements. It is not cheap and the three rebuilding jobs of the last few season suggest it is not effective either. Peter Taylor’s self assembled team did no better than Stuart McCall’s.

There is scope for improvement at any time of course. The squad needs more wide men and has very limited resources in the holding midfield area. There is also an argument that when the right player becomes available then you add him to the squad. The right player is an example to the younger players in the squad, someone who trains and plays in the right way and with the right professional attitude. A Stuart McCall if you will, a Peter Beagrie. Paul Benson might be that kind of player.

Ultimately Bradford City, once again, pick up the price of changing the squad once more but there is a different cost an a more human one. Peter Jackson went to people like Hannah, Wells, Rodney et al and – on behalf of the club – told them that Bradford City was a way to start your career. The cost of changing managers may end up being those careers.

Perhaps Mark Lawn is being economical with the truth over the degree of influence and pressure he and his Boardroom colleagues placed upon Peter Jackson. But as it became obvious it was entirely the departed manager’s decision to quit, uneasy questions began to surface over the squad building he has overseen.

Just how bad were these players, to prompt someone apparently proud to manage them to quit after just five games in charge? Had he detected the ship is sinking and so clambered aboard the first lifeboat available before anyone seriously questions his leadership? When Barnet disrupted 15 minutes of promising home play by taking the lead this afternoon, the despair that flooded across Valley Parade weighed heavily.

Although at least the gloom didn’t last long, because James Hanson headed home an immediate equaliser that – in time – could be looked back upon as the crucial moment in City’s campaign. However, even during such a short period of time losing, the cracks of implosion could be heard. Barnet’s opener was almost an exact replica of Aldershot’s first in the opening day 2-1 defeat of the Bantams, with Guy Branston inexplicably allowing Ricky Holmes time and space to charge into the box and send a low cross that Izale McLeod couldn’t miss from. As the game restarted Branston’s next touch was greeted by a smattering of boos. The team was being turned upon by the loud minority. Yet again. Sigh.

Hanson’s goal halted the boos and frustration in the stands, while on the pitch it breathed belated confidence into a young side that in the past five games had simply been on the wrong side of narrow margins rather than humiliated. It was a goal of genuine quality, with Mark Stewart receiving the ball in the final third and expertly laying the ball off to wide man Chris Mitchell. His cross was superb, allowing Hanson to glance the ball into the net. From seemingly on the brink of panic, the corner was being turned.

In a match up between two teams better going forward then defending, City gradually began to take control with so many of the new faces in particular enjoying a season’s best performance. Stewart looked easily-bullied and weak in his two previous league starts; today he ran Barnet ragged with intelligent running and far greater strength on the ball. Liam Moore recovered from a poor start to enjoy a storming second half at right back. Ritchie Jones linked defence and attack up nicely, while Jack Compton was always a threat on the ball.

Ironically this was the same team set up and almost identical line up to the one which begun the season losing to Aldershot. Mitchell looked lost as wide right midfielder that day, but on his recall gave City the balance in midfield needed to allow them to increasingly dominate. He tucked in alongside Jones and the energetic Michael Flynn when an extra body was needed in the centre, and tracked back well to support Moore at moments Barnet tried going down the flanks. When City attacked, he popped up in different areas that included providing width on the right hand side. On this form he is the answer to a midfield conundrum that has plagued the club since dropping into League Two.

And there were his deliveries. His cross for Hanson’s equaliser was breathtaking. Early in the second half, Hanson’s excellent persistence earned City a free kick out wide which Mitchell delivered perfectly onto Branston’s head for 2-1. (And at this point let us say those who booed Branston had no right to cheer this goal.) Five minutes later Mitchell pick pocketed the full back for possession before firing across another glorious cross that Hanson tapped home for 3-1. It was a genuine surprise he wasn’t involved in the fourth goal that occurred early in stoppage time.

But Hanson was. All four of the goals included him. Substitute Nahki Wells may have robbed a defender, dribbled past another and slammed the ball home for a mightily impressive first senior goal, but Hanson’s bullying of his marker enabled it to happen. It was the kind of low-key contribution many fail to recognise the importance of as they slate target men like Hanson.

It’s hard to remember the last time the former shelf-stacker played as brilliantly as he did this afternoon. Yet still, at 3-1 up, numerous fans continued to get on his back and slag him off in the most derogatory of terms. It should leave every right-minded City fan angry enough to march over to the booers and rip their season tickets out their hand.

If you thought Hanson was poor today and so criticised him – you are a moron. End of. If you don’t like being labelled a moron, don’t read this site. I’m sick of people like you ruining the matchday experience and confidence of players for no obvious reasons other than selfish. The people who booed Branston today – who admittedly was at fault for both Barnet goals, that’s hardly the point – deserve to feel very stupid tonight too.

Back on the pitch, the difference in the players from kick off to full time was colossal. The Leeds game had showed the potential offered by the new-look squad, but doubts over where it really matters were finally eased by the way everyone grew in stature and confidence. Against such a turbulent backdrop in the immediate build up, caretaker manager Colin Cooper deserves immense credit for maintaining the players focus and should now figure in the Board’s thoughts if they haven’t already decided who will be next manager. In Jackson’s final two games he was apparently losing his way in team selection and tactics, Cooper brought back a level of organisation that laid the groundwork to an excellent performance.

A performance that could easily have included more goals. In the first half Compton, Stewart and Mitchell both came close with decent shots that flew just wide, while Hanson should have scored (boo!) from a looping Compton cross. Once 3-1 up in the second half City sat back more, but before Wells’ fourth Mitchell forced a smart save from long distance. The inside of the post was also rattled by Wells a minute after his goal.

Defensively there remain concerns with crosses into the box not dealt with well, though even in this area there was improvement as the game went on. Oscar Jansson made a solid home debut that included three excellent saves, but he was beaten by Mcleod for a second time deep in stoppage time to put a slight dampener on the afternoon.

Though the atmosphere – which grew positive from the moment Hanson equalised – remained stirring to the end. The minority digs at Flynn, Branston and Hanson drowned out by enthusiastic chanting. I can only speak for myself, but after the Leeds game and the brave way the players had attacked our bitter rivals I fell in love with this team. I struggle to recall a more honest, hard-working group of players since those halcyon days of 1998/99. For sure ability wise they are not the best, but for effort and determination I am desperate to see them succeed. We’ve had too many false dawns to get excited yet, but this really could be the start of something special.

Which makes the decision of Jackson to walk out all the more baffling. One wonders how he spent this afternoon and if he now regrets not giving it one more week. But most of all – as we enjoyed Stewart, Mitchell and others prosper instead of being replaced in the team by loan signings – one wonders whether Jackson falling on his sword might prove to be a blessing in disguise.

Had Gordon Gibb’s Family Pension Fund been more obliging when Bradford City approached them in their hour of need, it is entirely plausible that John Still would have been installed as Bantams manager during this summer.

The battle to ultimately succeed Peter Taylor had become a straight fight between Still and Peter Jackson. Having achieved five promotions in an 18-year career as manager – including taking Dagenham & Redbridge into League One in 2010 – Still was a strong candidate who ticked many of the right boxes for Julian Rhodes and Mark Lawn. His great skill had been in unearthing hidden talent in non-leagues and selling them on for profit – while the Daggers prospered on the field.

Perhaps City’s Board would have gone on to choose Jackson over Still, but when the Londoner ruled himself out of the reckoning on account of the uncertainty over City’s future at Valley Parade, the options were suddenly reduced.

Five games into this season, would Still be willing to change his mind? As Lawn today revealed that City’s three-person shortlist includes a candidate already managing a club, it appears highly likely the Dagenham boss remains strongly in the Joint Chairmen’s thoughts. The fact his more street-wise side were able to win at Valley Parade less than a week ago may have further strengthened his appeal – particularly as the Board can be confident he would get on well with the other key appointment they made last summer.

As the debate and gossip over Jackson’s shock departure rages on, extremely credible claims that he did not get on with chief scout Archie Christie continue to surface (though it should be noted other equally reliable sources have provided other reasons for Jackson’s departure). It’s speculated bad blood between the pair had influenced Jackson’s team selection, while Christie is said to have been critical of the tactics employed by the first team manager. Christie, of course, rocked up at Valley Parade this summer after moving from Dagenham. It is said he and Still were interviewed for the City job together, presented as a team; and – although Still ruled himself out of the running – Christie was snatched to revamp the scouting network and implement the Development Squad initiative.

Quite who appointed Christie is unclear, with sources close to the club claiming it was Jackson’s decision to select him. Certainly Jackson was responsible for the other coaching staff who were brought in this summer – including Wayne Allison, who has a key role with Christie’s Development Squad. Many of the summer signings were presented as influenced by Christie, but with Jackson having the final decision.

It’s clear that, for the Development Squad idea to work, the first team manager and Christie need to be working closely together. Both have differing goals, but are working for the same cause. Whether Lawn and Rhodes decide to appoint Phil Parkinson, Dean Windass, Still or someone else, the relationship with Christie is going to be a crucial consideration. In this area at least, Still is the frontrunner.

Beyond that, is Still the right man for City? His track record of buying cheap and improving players is one that will be welcomed at Valley Parade with money likely to remain tight for the rest of this season and next. The fact he has proven he can get a club promoted from this league is an achievement that commands great respect. However the success he has delivered didn’t happen over night – and the instability of the City hotseat may prove extremely off-putting.

Still took over Dagenham in April 2004 and in his first two seasons the club finished mid-table, but he was afforded time to get it right. To put that time into perspective, Bryan Robson was City’s manager when Still took over and five gaffers have followed him in and out of the Bantams. Jackson was only offered a one-year contract at City – just like his predecessor Taylor – Still is unlikely to accept such a short-term deal in return for giving up what’s he built.

Then there’s the style of play Still has instilled at Dagenham. While some criticised the direct football employed by Jackson and Taylor, Still takes it to another level. I still recall – with shivers – the physical, long-ball style Still had his side following in a 1-1 draw with City back in December 2008. Other visits to Valley Parade saw similar crude football. Far be it from me to cast an opinion on the reasons behind Dagenham’s relegation from League One last season, but the direct football Still coaches is clearly limited and will only get any club so far.

Still can bring peace and harmony behind the scenes at City; he can coach current players to produce far better than they have offered to date. Yet with the club’s long-term focus firmly in Lawn and Rhodes’ minds – on BBC Radio Leeds today Lawn reiterated the aim vocalised by Christie in the summer that the club aim to be in the Championship in five years – there must be serious doubts over how capable Still would be at fulfilling that journey.

Peter Taylor is a hard act to follow, or so it proved for Peter Jackson at Bradford City and Phil Parkinson the man who replaced him at Hull City and today emerged as the man seemingly most likely to take on the role of Bradford City manager next.

Parkinson has already interviewed for the role of City manager as a part of the last two rounds of interviews having been out of work since leaving Charlton Athletic in January this year. He is expected to talk to Mark Lawn and Julian Rhodes next week, this has been enough to have Sky Bet suspend betting on the next arrival at Valley Parade.

Parkinson followed Taylor at Hull City unsuccessfully having taken the job following his work at Colchester United which saw him take the club to The Championship despite having the lowest attendance in League One that year.

At Charlton big things were expected but did not materialise with the London club bobbing along in League One under his stewardship losing in the play off semi-final to Swindon Town. Parkinson, who lives in the North and is from Chorley, had been offered the job at Huddersfield Town but knocked it back to stay at The Valley.

Replacing Peter Taylor, three stints in management, one promotion and knocking back a club in West Yorkshire. Seven years Jackson’s junior Parkinson has a similar CV to the outgoing manager.

Parkinson is the kind of manager that causes concern for chairmen. Having achieved at his first post he has not been able to replicate that success and one would worry that he had no plan to work from to remake what he had.

As a candidate there is no reason to believe he would be any better than Jackson, nor that he would be any worse but he would not have the baggage that Jackson carried. Parkinson’s blood might be blue and white, but it is the blue and white of Reading.

He is an outsider – like Taylor – not involved in the personalities of West Yorkshire football. Perhaps an outsider can sit in the now vacant manager’s office at Woodhouse Grove and take care of business there without the need to involve himself with toppling the fiefdoms at Valley Parade and attempting to stand tallest amongst people who own stepladders.

A manager smaller than the club perhaps, and perhaps that is no bad thing.

Mark Lawn and Julian Rhodes will be used to looking for a new manager and – after three appointments two of which lasted less than a year and a bit – they show no signs of having a grasp of the right criteria to make those appointments.

When Stuart McCall “resigned” from the club the question we asked was what the plan was for the recruitment of his replacement was. A lot of these questions have been answered with the move to new facilities at Woodhouse Grove and the appointment of Archie Christie as Chief Scout and Director of Football Development.

There is a plan at the club which Christie was brought in to implement to develop players for the first team – and to provide more players for the manager with a more extensive scouting network – which aims to take some of the onus of recruitment from the manager and have a retention of knowledge beyond the man in the dug out. Unlike the situation where Peter Taylor left and his backroom staff were sent away with him Jackson having left yesterday the players have familiar faces around them.

It is this type of system which saw an end to Kevin Keegan’s second spell at Newcastle United and – in a way – Alan Curbishley at West Ham but is increasingly common in football. Indeed on Jackson’s last day at Valley Parade Michael Flynn told Radio Leeds that Colin Cooper took the players through their paces while the manager spent the morning on the phone to football managers trying to find a striker on loan. The team and manager lunched and went over the plan for the Barnet game, then resigned.

(It should be noted, and as an aside, that Keegan’s contracted stated that he would have the final say over players brought into the club and when the club’s Director of Football Recruitment Dennis Wise signed Xisco – the issue which Keegan resigned over – Newcastle United were in breach of that contract and while Keegan resigned he later successfully sued the club for constructive dismissal. One wonders what the detail of Jackson’s contract was.)

The manager’s remit is the first team and the requirement is not for an holistic club builder but rather for a game winner, and someone who with coaching and deployment can edge a performance an inch or two better. There is a list of managers who were considered to replace Stuart McCall (now Motherwell): Peter Taylor (now Bahrain), Steve Cotterill (now Portsmouth), Russell Slade (now Leyton Orient), Peter Jackson, Lawrie Sanchez (now Barnet), Jim Magilton (now caretaker assistant manager Shamrock Rovers), Dean Windass (working for BSKYB), John Coleman (still Accrington), Iain Dowie (no club), Martin Allen (now Notts County) and Wayne Jacobs. Six months ago John Hughes (no club) declared an interest in joining City and John Still (still Dagenham) interviewed for the position.

How many of these fulfil the remit which Jackson was being asked to work within? Certainly John Still – the victorious Dagenham manager of last week – would do having worked with Christie before but one has to wonder how much of an appreciation of what skills the next manager needs to have, and how those skills are distinct from those which were required when looking for McCall or Taylor.

Having appointed a big personality in Jackson – and perhaps had personality clashes – Lawn and Rhodes may be tempted to opt to bring in a younger manager who is more malleable, less set in his ways of how to run a club, and able to work within the current structure. They would do well to avoid “Yes” men.

The aim of the club is to have an appointment before next week’s trip to Morecambe which suggests that there is someone in mind – probably someone who has talked to the club six or eighteen months ago – but that Lawn and Rhodes do not have the clarity to bring someone in immediately. Were John Still to be the choice then one imagines a call would be made, a resignation drafted, and the new man revealed on Monday. The fact that there is a week until appointment suggests that there are discussions to be had and a choice to be made. There is a suggestion that three interviews will be held this week. One has to wonder what Lawn and Rhodes think they will hear in those interviews which they had not heard in the last two rounds, and how they will be able to sift the answers to get the right man. We are to assume that Jackson and Taylor were both the most impressive people in interview.

The early runners

The link to John Still – who talked about how he would have joined City were it not for the uncertainty over the future of Valley Parade – is a strong one with the Dagenham manager being in the final two of the club’s thoughts when Jackson was appointed. The club would – not doubt – have to pay Dagenham to free Still from his contract.

Impressive in the last round of interviews was former Hibs and Falkirk manager John Hughes who is out of work at the moment and could come in without any compensation payable. Hughes is a strong candidate for the job but one might expect him to be appointed this morning rather than next week if he is the chosen one.

Former players Peter Beagrie and Dean Windass have their name’s mentioned often in connection with the job. Beagrie has shown no interest in moving into management thus far but Windass has made his desire to take over the club known – Terry Dolan as his assistant – and could fit in as the type of rookie manager who may appeal to the board who have had problems dealing with experienced number ones.

Former Barnsley manager and City man of the 1980s John Hendrie is also an option although one might wonder how many conversations Hendrie has had with Stuart McCall about the board at Bradford City and how that would colour his view of the job were it offered.

City have always been fond a bit of fashionability and so perhaps Jim Magilton – who is working as caretaker assistant at Shamrock Rovers who qualified for the Europa League with this superb strike last night may be an outside bet having talked to the club previously.

Other names work mentioning include Colin Cooper the current caretaker manager and former player and Farsley manager Lee Sinnott. Paul Ince has been mentioned – his promotion with MK Dons would impress the board almost as much as his collection of shiny medals but his track record is patchy.

Finally John Coleman has interested City in the past.