BfB

Mark Lawn and Julian Rhodes will be used to looking for a new manager and – after three appointments two of which lasted less than a year and a bit – they show no signs of having a grasp of the right criteria to make those appointments.

When Stuart McCall “resigned” from the club the question we asked was what the plan was for the recruitment of his replacement was. A lot of these questions have been answered with the move to new facilities at Woodhouse Grove and the appointment of Archie Christie as Chief Scout and Director of Football Development.

There is a plan at the club which Christie was brought in to implement to develop players for the first team – and to provide more players for the manager with a more extensive scouting network – which aims to take some of the onus of recruitment from the manager and have a retention of knowledge beyond the man in the dug out. Unlike the situation where Peter Taylor left and his backroom staff were sent away with him Jackson having left yesterday the players have familiar faces around them.

It is this type of system which saw an end to Kevin Keegan’s second spell at Newcastle United and – in a way – Alan Curbishley at West Ham but is increasingly common in football. Indeed on Jackson’s last day at Valley Parade Michael Flynn told Radio Leeds that Colin Cooper took the players through their paces while the manager spent the morning on the phone to football managers trying to find a striker on loan. The team and manager lunched and went over the plan for the Barnet game, then resigned.

(It should be noted, and as an aside, that Keegan’s contracted stated that he would have the final say over players brought into the club and when the club’s Director of Football Recruitment Dennis Wise signed Xisco – the issue which Keegan resigned over – Newcastle United were in breach of that contract and while Keegan resigned he later successfully sued the club for constructive dismissal. One wonders what the detail of Jackson’s contract was.)

The manager’s remit is the first team and the requirement is not for an holistic club builder but rather for a game winner, and someone who with coaching and deployment can edge a performance an inch or two better. There is a list of managers who were considered to replace Stuart McCall (now Motherwell): Peter Taylor (now Bahrain), Steve Cotterill (now Portsmouth), Russell Slade (now Leyton Orient), Peter Jackson, Lawrie Sanchez (now Barnet), Jim Magilton (now caretaker assistant manager Shamrock Rovers), Dean Windass (working for BSKYB), John Coleman (still Accrington), Iain Dowie (no club), Martin Allen (now Notts County) and Wayne Jacobs. Six months ago John Hughes (no club) declared an interest in joining City and John Still (still Dagenham) interviewed for the position.

How many of these fulfil the remit which Jackson was being asked to work within? Certainly John Still – the victorious Dagenham manager of last week – would do having worked with Christie before but one has to wonder how much of an appreciation of what skills the next manager needs to have, and how those skills are distinct from those which were required when looking for McCall or Taylor.

Having appointed a big personality in Jackson – and perhaps had personality clashes – Lawn and Rhodes may be tempted to opt to bring in a younger manager who is more malleable, less set in his ways of how to run a club, and able to work within the current structure. They would do well to avoid “Yes” men.

The aim of the club is to have an appointment before next week’s trip to Morecambe which suggests that there is someone in mind – probably someone who has talked to the club six or eighteen months ago – but that Lawn and Rhodes do not have the clarity to bring someone in immediately. Were John Still to be the choice then one imagines a call would be made, a resignation drafted, and the new man revealed on Monday. The fact that there is a week until appointment suggests that there are discussions to be had and a choice to be made. There is a suggestion that three interviews will be held this week. One has to wonder what Lawn and Rhodes think they will hear in those interviews which they had not heard in the last two rounds, and how they will be able to sift the answers to get the right man. We are to assume that Jackson and Taylor were both the most impressive people in interview.

The early runners

The link to John Still – who talked about how he would have joined City were it not for the uncertainty over the future of Valley Parade – is a strong one with the Dagenham manager being in the final two of the club’s thoughts when Jackson was appointed. The club would – not doubt – have to pay Dagenham to free Still from his contract.

Impressive in the last round of interviews was former Hibs and Falkirk manager John Hughes who is out of work at the moment and could come in without any compensation payable. Hughes is a strong candidate for the job but one might expect him to be appointed this morning rather than next week if he is the chosen one.

Former players Peter Beagrie and Dean Windass have their name’s mentioned often in connection with the job. Beagrie has shown no interest in moving into management thus far but Windass has made his desire to take over the club known – Terry Dolan as his assistant – and could fit in as the type of rookie manager who may appeal to the board who have had problems dealing with experienced number ones.

Former Barnsley manager and City man of the 1980s John Hendrie is also an option although one might wonder how many conversations Hendrie has had with Stuart McCall about the board at Bradford City and how that would colour his view of the job were it offered.

City have always been fond a bit of fashionability and so perhaps Jim Magilton – who is working as caretaker assistant at Shamrock Rovers who qualified for the Europa League with this superb strike last night may be an outside bet having talked to the club previously.

Other names work mentioning include Colin Cooper the current caretaker manager and former player and Farsley manager Lee Sinnott. Paul Ince has been mentioned – his promotion with MK Dons would impress the board almost as much as his collection of shiny medals but his track record is patchy.

Finally John Coleman has interested City in the past.

Peter Taylor exits Bradford City after Saturday’s game with Stockport County which is described by joint chairman Julian Rhodes as “possibly one of the biggest in the club’s history” but the judgement on his time at the club will not follow until the end of the season.

Taylor’s time at City has been marked with upset over negative play and managerial mistakes as well as the manager criticising supporters who he revealed today were the cause of his decision to leave but his position in City’s history will be written in May when he is either written off as an experiment gone wrong or written in stone as the man who had Bradford City relegated out of the Football League after 106.

An assessment which would be harsh for sure – you do not go from the Premiership to the Football Conference in just over a decade because of the guy who got the job twelve months ago – but one which will no doubt be made. Taylor’s only input into this writing of history is the tone he sets in his final game.

The final game with Stockport who – in something of a minor irony – have helped to seal the manager’s early exit. Mark Lawn and Rhodes talked about their requirements for the medium and long term when thinking about the next appointment but it cannot have escaped their notice that by changing manager Lincoln City and Saturday’s opponents have turned seemingly moribund seasons around with revivals.

There is something to be said for that approach too. It is football in the ludicrously short term – the financial position being what it is and relegation hovering City may only have a short term left – but increasingly it seemed as if the players had lost belief in Taylor and that they might benefit from another voice in the dressing room.

Be it David Syers and Tom Ademeyi being given the midfield roles against five Lincoln players, Scott Dobie being given the job of chasing high balls or Luke O’Brien and Lewis Hunt playing full back without anyone supporting them when they are doubled up on the players are coming under criticism for decisions made by Taylor, and on occasion that criticism comes from Taylor.

That they stop thinking that following the manager will lead to success is a problem addressed by Taylor’s exit, although after that one suspects the problems will begin and that chief amongst those problems will be finding a new manager who has the same effect on City which Steve Tilson has had on Lincoln to some degree or another.

If the benefit of Taylor’s exit is a change of voice in the dressing room then there seems little benefit in appointing Wayne Jacobs until the end of the season but the assistant manager has twice taken control of the club as caretaker in the past. The two week gap that follows the Stockport game suggests City will have time to bring in short-term appointment and that a caretaker taker will probably not be needed.

Names suggest themselves: Phil Parkinson and Brian Laws mentioned in one breath, Dean Windass and Terry Dolan in another. Martin Allen has previously impresses Mark Lawn and could get a chance to do again but those problems are for Monday. Saturday is more pressing.

The effect of Taylor’s departure on that game is hard to measure. The City players responded to Stuart McCall’s departure with a loathsome display at Accrington Stanley in Peter Taylor first game. In his last one might expect the squad to be equally nervous although perhaps they will feel they have something to prove to the outgoing manager. If they spot a trenchcoat in the main stand they may feel they have something to prove to the incoming manager too.

Taylor is likely to stand by the players who have figured in the majority of his squad although there is a sneaking feeling that he may employ a 235 1911 style in a final flash of “attacking football.”

Assuming he does not Lenny Pidgeley will keep goal behind Lewis Hunt, Steve Williams, Luke Oliver who more than most will be effected by Taylor’s departure one suspects and Luke O’Brien. A middle three of Michael Flynn, Lee Bullock and Tom Adeyemi seems set to continue – one has to wonder why Jon Worthington was brought in – while the forward three could feature a return for James Hanson alongside one of Scott Dobie or Gareth Evans, and Kevin Ellison.

These players are tasked with winning the game – an everyone in for a pound offer which sadly was not extended to the visitors should see a few more bums on seats – and starting writing what could prove to the the last chapter in the 58 year old manager’s career.

A win and graceful retirement to Newcastle United’s backroom awaits, a defeat and he starts to become the man who killed a club.

Following on from Part One, our interview with Mark Lawn continues as we move onto the relationship with Bradford Council and the training facilities…

And we continue

BfB: How about the council, is there any interest on their part to help out?

I’ve worked very hard to build relationships with this council, and we now have an okay relationship with the council. They don’t do a lot for Bradford City Football Club, we don’t ask a lot out of Bradford City Council.

BfB: Following on from Valley Parade other people see the training ground as a significant problem – back in 2000 we had Benito Carbone, Dan Petrescu and a flooded Apperley Bridge – and Peter Taylor was keen to address this problem.  Again how important do the board of feel the state of the training facilities is? What is being done to address this situation (if considered important)? Can the club’s aims be achieved using Apperley Bridge?

We’re looking at ventures, perhaps with a private company that may want to address Apperley Bridge to improve the facilities down there. But it’s in the very early stages so I can’t discuss who it is and what it is. It’s council-owned land, so we’ve got to talk to the council about it as well, but we are looking to get those facilities down there.

BfB: Are the players still having to get changed at Valley Parade and go down there?

Yeah they are, but under Peter as well they’re using the pitch here (Valley Parade) a lot. The pitch is in better condition now, so it will take it and then we can fix it and get it right (for matchdays). So they tend to use this pitch when it’s bad down there.

BfB: How important do the Board think the training facilities are?

It’s a little bit like a chicken and egg really. I mean you can turn around and say that’s been our training facilities since the 1960s and they got us into the Premier League. I mean the facilities have got to be improved, but they can be used as an excuse I think as well.

If I’d have been here in the Premier League I’d have made sure that we have something like Blackburn Rovers now have without a doubt. I’d have put money back into the club and into facilities like that. But Blackburn Rovers are struggling aren’t they? And then look at Middlesbrough, they are renowned for having the best academy for kids – and they’re dropping down the leagues. And I think that’s the state of the game today, because we have so many foreigners coming in. And Geoffrey had this thing, and maybe he was proven to be right. He turned round to me and said “It’s no use giving me a kid who is going to be good in six years – I need someone to score on Saturday.” And I think that goes right throughout the leagues.

You look at these academies, and the problem is they’re (young players) not coming through are they? I think that is to do with the pressure put on managers to get a result as well. They’re not under pressure to bring a kid through.

I think that Leon Osborne, personally, would be better if he could get a run of six or seven games – but who is going to give him six or seven games if he doesn’t perform after two? Because the manager has got the fans on his back.

BfB: Talking of young players, what did you think of the reception Joe Colbeck received from some fans when he came back recently?

I think they forgot that Joe gave his all when he was here, he might not be the best player in the world but what Joe did give you was 100%. And I’ve always thought that Bradford fans always respected players who gave 100%. I always tell new players who come here that “You can be rubbish, but if you always give 100% these fans won’t slag you off.” So it is a bit disappointing that Joe has come back and got that. We seem to have problems with wingers getting stick don’t we? You go back to Summerbee and things like that.

BfB: If Peter comes up to you and says he wants to bring in a loan player for Saturday, in the back of your mind do you think “Why don’t you just play Leon?” (for example)?

Yeah I’d like that because it saves us all money (laughs), it means the budgets are easier! But if he turns round and wants one that’s his decision. We’re in talks with a loan player now.

(Note: Lawn then discusses negotiations with a loan player but doesn’t reveal who. We later discover, at the game that evening, that it is Jon Worthington).

In terms of negotiations for players, we usually take it in turns and Julian is working on this one. I normally get the awkward ones (laughs). I was the one who had to tell Martin Allen he’d didn’t get the job (laughs).

BfB: And on Martin Allen, how close did he come to getting it?

He was very impressive. His commitment (pauses) and if we’d have wanted a cheaper option – he didn’t want paying!  He’d got a pay off from Cheltenham until October, so he just said I’m already getting paid. So if we’d have wanted a cheaper option we could have taken Martin on.

BfB: Going back to the training facilities, do the club think they’re good enough for our aims of getting back to the Championship?

Well they will have to be, because we ain’t got the money to improve them unless we go into a joint venture with a private company. That’s what we’re trying to do. We might not be able to put up capital, but what we can do is rent the facilities off the company at a guaranteed rent for 10 years – so they’re getting a return on their investment. So that’s what we’re talking about doing and hopefully we can get that cracking.

We’re trying to make the facilities better for everybody, but let’s just turn round and state a few facts. Did you know Blackpool still take their training kit home and wash it? Did you know Rotherham take their training kit home and wash it and they don’t get fed? We’ve got a chef who cooks for them here (Valley Parade). And not only that, some of them have got dietary needs and some want a bit of fish and the chef looks after them. He spoils them!

So, I do expect a bit more out there than what we’re getting – considering what we’re putting in.

BfB: Much has been said about the affordable season tickets which are being offered once again for a fourth year.  Do the board feel that this has been a success? Is that success qualified in any way? Would anything result in the club moving back to the previous pricing policy?

It’s a difficult situation of where you balance it. We could do with more money, and surely the fans have got to realise that we’re doing it for them. What gets me is that (pauses) I mean I don’t read the websites, but people tell me what they’ve read – people saying “we should be charging more money.” So I think “well why doesn’t that person donate another £100?” No one is stopping anyone who is paying £150 from turning round and saying, “It’s too cheap; here you are, here is an extra £100.”  We don’t get any of that. So all those people who are saying we should be charging more, well pay more. We’re not stopping you from paying more.

We looked at this year in particular because of the recession and we thought, it’s going to be a tough year and a troubling year for people – everything’s going up, and people are going to be down. And you know what if you can still get to see a football match, you’ve got your ticket paid? I think that (the season ticket initiative) it’s a great idea.

I don’t think that Bradford City get enough credit from the Football League and the FA. We’re doing it, and no one is praising us. Four years we’ve done this, and not a single bit of praise from anybody. People turned around at first and said “you’ll never be able to keep it going.” Well we have kept it going.

The demographics in Bradford – it’s not the best paid here. So we’ve got to keep it reasonably priced.

BfB: So is the pricing a permanent thing?

As much as anything can be permanent. We’ve got to get prices up, but the Board still want to make football accessible. I think we’re still the only club who do under 11s free – everywhere else it’s under 7. And we don’t get any credit for that. We don’t win Family Club of the Year, Huddersfield do. And when they quote why they won that they say “under 7s go free” – and our under 11s are free. Maybe we don’t shout about it enough.

BfB: From an ethical point of view I believe the pricing policy to be utterly commendable – times are tough and City are helping people out for one, for two why should it cost two and a half times more to go watch football than it does to see a film? – but considering that ethical basis would the club consider extending the offer to include people who pay on the door and to include away supporters? If not, why not?

The away fans is something we’ve not thought of to be fair. They are getting in same price as our fans because of Football League rules. So if we did that we’d have to do walk ups (City fans who pay on the day) at that price as well.

Now to be fair we’ve said if you want to put your money there ahead it’s cheap, if you want to pay game-by-game and choose when you come or not, it’s a little bit more expensive. Because those people are subsidising the people who do buy cheap season tickets.

BfB: Do you get many fans who turn up on a game-by-game basis?

We get about 1,000. 1,000 when we’re not so good (laughs) and you can get 2,000 when we’re doing alright. I think we’ve got a fan-base, realistically in this league, of about 13,000-14,500. I think that would go up by 3 or 4,000 if we went up a league. And for some games, certainly, we’d be filling it if we were in the Championship. We play Leeds United – well they’d want 5,000 for a start.

BfB: Before you joined City, Julian agreed deals with Surridge and EMC to run the club shop and catering facilities respectively, are these deals proving financially-rewarding?

Absolutely brilliant – he stitched them up like a kipper! We’ve never taken as much money as we get from EMC, even when we were in the Premier League. We are having to renegotiate the deal with EMC this season, so they will continue but perhaps not as a good a rate going forward. What people need to realise is that the staffing levels, just to build and maintain facilities like that, is frightening. You can’t just get temporary staff in, you need a fair bit behind you.

BfB: Do you find there is a massive difference between what people perceive the problem is and what the problem actually is?

Well I was the same! Before I came on board, I didn’t realise what was involved with running a football club. It is very difficult, and there’s lots and lots of problems that you’ve got to sort. I used to think “why don’t they do this?” and then you come in and you understand why.

BfB: Any examples of that?

(Thinks for a few seconds). One of them was food for the footballers. I thought “bugger it; I’m a chef I will do that.” But you can’t because you’re too busy doing everything else! So you think there are roles that aren’t necessary, but they are when you get involved. It’s not as simple as you like to think.

BfB: Words like “failure” are banded about for most clubs in football – for Chelsea second in the Premier League is failure, for Aston Villa that would be success – and the term loses its meaning if it is not rigidly defined on a club-by-club basis. So what do the board consider to be a failure for Bradford City at present and what constitutes a success? Is there any middle ground between the two?

Well you have to have bite-sized chunks don’t you? And my first bite-sized chunk is that we’ve got to start finishing in the play offs. That’s got to be the minimum bite-sized chunk. Every season we don’t get into the play offs is, in my view, failure.

BfB: And then, does it get to the point where we finish in the play offs and that becomes acceptable or do we then say that’s not?

Not more than twice! I wouldn’t be happy losing in the play offs more than twice. If I was the Bury chairman, I wouldn’t be happy about losing in the play offs two or three times. I’d be starting to ask questions.

BfB: Which brings us onto the long-term. 18 months ago I was present at the VP Fans Forum where Mark you stated the club’s objective is to be in the Championship in five years. With only three-and-a-half years to go that vision may not occur in this time frame, but do you believe the club can still rise up the divisions in the next few years?

Well 18 months ago I put £1 million in and that was part of the thing that got blown (laughs). So, like with any aspect of business sometimes you’ve got to change your thinking. Look, our business plan is still to get there but our business plan has been curtailed by (pauses); I don’t want to speak ill of people, but we put a lot of money into this club and it didn’t work.

BfB: It’s almost like a snowball effect in that if we got one promotion we’d build momentum…

Yes I think so. If we got one promotion we’d get more fans. I think the base is there to bring more fans in. I think we’ve got a hardcore of around 7,500 fans – real hardcore. I think 7,500 would watch us if we were playing on Peel Park. And then I think we’ve got another 2-2,500 who are dependent on things like where we are in leagues. And I think we’ve probably got another 5,000-10,000 more fans where it depends where are in leagues, how we’re doing and whether they can pick and choose games they want to come to. I might be wrong but that’s where we are abouts.

BfB: Do things like the size of the fan-base come into it when we’re talking to people like Nike and EMC?

Without a doubt. When they see things like our season ticket sales for this year and next, it’s that sort of thing they want to get on board with. They realise that, if we can get up these leagues, they got a base there. You know Bradford City Football Club – and I’m not being derogatory to other football clubs here – Bradford City are a proper football club, that’s been starved of success. You’ve only got to turn around any look at what happened when we went to Wembley. If we could give the Bradford public success, I think they will come out and watch us. And that’s what we’re trying to do.

BfB: Is more outside investment needed to climb the leagues?

It’s a difficult situation that, because you look at other football clubs. Look at MK Dons, they got out of this league by having the biggest budget. I think there budget that year was £2.5 million.

BfB: That’s a lot for this level…

Well we had £1.9 million once, and we didn’t get out of this league. So is it the budget? Then you turn round and see Dagenham get promoted with a £750,000 budget. So is it the budget? I think it’s down to managers, I think you look at managers and it’s getting that right manager.

As for us, I don’t know if we’ve been kicked by Gypsies or something (laughs), whether we are cursed, but you look at what we’ve done. We’ve put in lots of money, we’ve brought in an established manager in Peter Taylor who has been a success at every single level that he’s been at – and certainly this level – and up to now it’s not worked.

I’m still not giving up on this season, there’s still a lot of games to be played. But what we do need to do realistically is go on a run of winning five games. We need 69-72 points by the end of the season, that’s what you need to get in that last play off position.

BfB: So you don’t see that more money is the only thing that will get us success?

Well more money often buys more success whereas more money for us didn’t buy success. It did buy MK Dons, it did buy Peterborough…

BfB: What about the lad Tom Cleverley? If he moves on from Man United do we get a similar kind of pay out to Fabian Delph?

Not quite as good. The one that’s good is if we get the lad from Liverpool (Andre Wisdom) – that’s better than the Delph. Knowing our luck he will probably play for Liverpool for the rest of his bloody life (laughs). Have a great career, and never move on!

BfB: Would we put that money straight into the playing budget?

Yes of course. This club needs to be in the Championship. In the Championship we survive and we survive well. That’s where we need to be. The overheads suddenly don’t become as bad because we need this type of stadium to survive. Everything works in the Championship, once we get into the Championship. So everything needs to be directed on getting players to get us into the Championship. Then when we get there, we can turn around and start looking at buying new facilities, etc.  First of all it’s how can we get out of these leagues?

BfB: What is your view on the way the non-league players have developed at the club? For example some people are calling David Syers player of the season…

Well let’s not call him player of the season because they always go then don’t they? (laughs). I think Syers has a long way to go but he’s got a lot of potential. He’s shown he’s got it if he can keep improving. I think that (James) Hanson needs to keep improving as well, but I think he can go on. I do think Hanson should be playing in the Championship. If he can keep learning from old pros and stuff. That is how to be a centre forward, I’m not talking about his lifestyle, but how to make the right runs, etc. If he can learn that I think he can play in the Championship. I think Steve Williams has also got the potential. There’s not been as much fuss about him like Hanson, but if he can learn as he makes the full transition he can go far.

One thing I would say is that the transition can be a problem, and this is where the PFA should be getting involved and helping. They have to quickly learn to become athletes, because they haven’t been brought up as pros. And perhaps this is a transition that maybe we could help better with – because it’s a big leap for them. It’s not just the training, but a matter of I’ve got to watch what I eat now, I’ve got to watch what I drink now, I’ve got to go to bed early. It’s that sort of thing that, at non-league level, they don’t really need to do. So perhaps we could do a little bit more for them.

BfB: No one doubts how hard you and Julian work and how much you have put into the club; it must be so frustrating for you to see the club continue to fail on the pitch despite your best efforts…

I have a lot of sleepless nights. When I bought into the club Julian shook my hand and said “Welcome to Bradford City, now you become an alcoholic insomniac!” I said to him “I think you’re joking” and then talked about my Driver Hire company which had a turnover of £75 million and 120 franchises – “You don’t think I can run a football club?!”

When we lost to Morecambe in the first season I rang Julian up the next day and said “I’m in the alcoholic-insomniacs club!” And I think it’s been like that ever since (laughs)!

BfB: But you do seem to enjoy it?

I have a passion for the club because I love the club. I’m probably the only Chairman in the Football League that has a tattoo of their football club on their arm. I had an argument with Peter Risdale at one of the Chairmen meetings, because I said “I can’t understand why, if you’re a Leeds fan, you’re at any other football club.” I would never be at any football club but Bradford City. It’s hard work, and I certainly ain’t here for the glory or money. I’m here because I’m a fan, so I didn’t understand him. He took exception to that!

BfB: It’s been really great to talk to you like this and I’m sure our readers will be delighted to have this opportunity to hear your views. As a final question, what are your favourite memories of supporting Bradford City over the years?

(Long pause) Oh the ones I can tell you (laughs). Darlington away (1969), I was nine-years-old. My sister took me on the coach. It was my first success. Then we had the bleak years didn’t we? I think everyone forgets that.

I’ve supported them since 1964, I think. My first game, Southend United I think it was. We won 3-0 and I thought that’s what always happens!

Also, Cambridge away (1984/85). Leaving my coat on the barbed wire so everyone could use it to get over onto the pitch! I ended up kissing John Hendrie, I don’t think he appreciated that! (laughs) I’ve known John and the players from then a while before and those lads aren’t as aloof as they are now. If you could get that spirit now – they used to be singing songs on the bus going home. And they mixed with the fans as they weren’t aloof. Maybe they’re under more pressure these days, I don’t know. Certainly there is more expectation on Bradford City players now than there was then.

But the best day of my life was Wolves (1999). I’ve got four girls and a boy and we took everyone down except for the wife. After the game they all just dived on me and I ended up in tears. The whole family was crying with joy. That’s something my wife is really upset about because she missed that, and it’s something that you can never take away from me. Pure joy between myself and children at that stage.

Wembley was good too, but I spent most of it throwing up in the toilet with nerves. Even though we battered them didn’t we? (Laughs) I didn’t really enjoy that one!

Post-amble

What is the perception of Mark Lawn? That he is a blunt man but a passionate one, perhaps? Perhaps that he is a Bradford City supporter first and a chairman second. Going into – and coming out of – an hour and a half conversation with the man these perceptions seemed confirmed.

He speaks as he sees it for sure and that may or may not be a good thing but few could doubt that his dedication for the club, and for bringing success to it. Talking to the man he seems as desperate and one might not agree with or appreciate way he is taking the club to try achieve that but not his commitment to, and his honesty about, wanting those achievements.

Moreover though talking to Lawn – the first contact that BfB has had with the club – there was a feeling of a man (or a group of men) isolated from a support with both sides entrenched into positions of opposition. There are plenty of brickbats thrown over the walls of Bradford City at Lawn and his fellow directors – we have thrown a few ourselves, and no doubt will again – but for all the things lobbed over the wall it seems that, if you try it, the door is open.

Anyone trying to enter with an idea, an inspiration, even a constructive criticism might be surprised at the welcome they get.

Mark Lawn sits opposite us and jokes “I’ll tell you what bits you can put in, I’ve worked with media before.”

How did we get here?

There are reams of conversation around the people who write for BfB about Mark Lawn, and about Bradford City, but never any contact with the club. It is a kind of house rule going back to the days when Geoffrey Richmond ran the club with something akin to an iron fist and famously dismissed a long set of questions from the Internet Bantams with a series of one word replies.

So many questions too, none of which will be answered but all speculated on ad nauseum. The season stumbles from promotion hunt to relegation battle and the questions continue begging for answers which speculation and rumour will not provide.

Jason McKeown takes the plunge, contacts the club, asks for an hour of the joint chairmen’s time and we sit and wait. The wait goes on and we expect nothing but are wrong and, as the club suffer defeats on the field, an invitation is extended to us to go to Valley Parade Tuesday lunchtime.

Julian Rhodes would be attending but another meeting rules him out – that turns out to be the negotiations for the signing of Jon Worthington, or so we guess – but Mark Lawn is going to answer what we ask.

Overlooking the pitch

So there we are, in a suite overlooking the pitch, with the club chairman that we have criticised any number of times offering a welcome smile as we set about trying to set a few things straight.

Lawn is a funnier man that you expect him to be. He is welcoming although seems a little guarded at first before relaxes and answers all our questions in an honest and occasionally light hearted, occasionally sombre manner. One feels the weight of expectation hanging over the man as he talks, the knowledge that the expectations he has for the club are mirrored and magnified by supporters.

And so to the main event

BfB: What are your views on the season to date?

Not good enough, I would have expected us to be in the play-offs at least although we are not a million miles away but I have to say we have to do a lot better in the second half of the season.

BfB: It’s good to hear what your opinions are, because it seems to us that – over the last 12 months – you and Julian have kept a very low profile and haven’t communicated to supporters or the press as often as you have in the past. Is this a deliberate ploy?

No, no. That is basically because when I have done it, and when I came in I did get involved, and people treated me like garbage, you wonder why you should do it? I was talking to people and they were taking it out of context it. I spoke to Julian and he said “That’s what you get, you try be helpful, you put out and tell people what is happening and you get slagged off.” Eventually it just wears you down. It’s just worn me down.

BfB: Do you see a way that that position would change?

Don’t get me wrong I don’t want people to love me at all, but for people to mis-quote me and to do things like – I’ll give you an example – for people like (City Gent’s) Mike Harrison to slag me off by email saying I’m putting money into a restaurant in Baildon that I own, which I don’t own, I just bought as an investment property to pay rent. (Mike’s email) has been taken as gospel and then the rumour gets taken into all sort of stupid craziness. It frustrates you when people do that.

BfB: Geoffrey Richmond was “mouth on” all the time. Would you be more vocal if success came?

No, I would be if people stopped quoting me out of context when you tell them things that they don’t want to hear such as transfers in January (and the fact that there is no money for them). There are only two people who put the money in and we have done that for the last three years.

I’ve funded Stuart to the tune of £1m. That year (2008/2009) Stuart had the highest budget in the league and I took a gamble – with my money admittedly – I took a gamble and it did not work. So I think that the fact is now that I don’t have any more money to put in and we have to look at other ways to do that.

BfB: It has been rumoured relations with supporters groups – specifically the Bradford City Supporters Trust – are strained right now.

There is no strain with the supporters groups. I think they should be treated equally. The problem with the Bradford City Supporters’ Trust is that they think they should have a priority arrangement. I think you should treat all supporters clubs on a even keel, and they don’t like that.

BfB: What’s your view on the role this organisation – and supporters in general – have to play in the direction of Bradford City FC?

I only look at myself as a custodian of the football club. I’ve been a fan, Julian is a fan, we both look at it like that, just like supporters ourselves. I think supporters groups have as important a role as we do.

I’ve been trying to get Friends of Bradford City for ages, Gladys – everyone knows Gladys if you’ve been around the club for the last thirty years – earned £5,000 a year for the club selling raffle tickets. If you could get ten of them, that is the average wage for a player and we could put that on the pitch.

If I’ve got supporters who want to do that then they can assign it to something like “We want it for this player” – obviously they can’t say who, the manager has the choice on that and even I don’t get the choice on that, I just get a choice on the wages and that is not much of a choice, it is “That’s what you have to pay him if you want him.” I’m willing to do that and I’m quite willing to do that.

We have coming through the gates 9,000/10,000 – that is what “clicks” through – someone could be selling things out there. That would be raising funds for the club and it does make a difference. And you look at Lincoln City and Lincoln City Supporters’ Trust, they raised money to get a stand built.

Our supporters trust seems to be more interested in “Why haven’t we got a black on our kit?” which I don’t understand. To clarify everything there never was and never has been anything on the football kit for the fire. The fact that there was black on was that there was black on it and it was a fishwife’s tale and blah, blah why we did it.

When I came we put the ribbon on and the ribbon is always going to be on the kit, because I believe we should never forget, I was here for the fire and it affected my life. I don’t think we should ever forget it so that is why I wanted to make sure we and the ribbon which is on but the commemorative ribbon has always been claret, never black, because of the club’s colours but sometimes if you have a claret kit you have to (change it).

It depends on the manufacturer. The manufacturer is going to be Nike, I can tell you that because it is launching on Thursday, but with it being Nike we can only do “stock kits”. The fact that we can go on to Nike is because Arsenal have gone onto Nike and now they have the claret, so they can do us claret and amber.

BfB: What happens with the shop?

Nike take over. Well not Nike, Sports For All who are a subsidiary of Nike.

BfB: How do you keep in touch with the mood of supporters. Do you go on the official club message board?

No, I used to but stopped when I read about my family being slagging off. I’m a great believer that if some lawyers want to make some money they really want to chase message boards, and not just football, message boards in general because the libel on there is unbelievable. They would make a fortune.

BfB: There was a time when you stopped, was there an incident that made you do that?

Yes, when they started slagging off my kids, I won’t take that. The incident that upset me more than anything else was the Accrington Stanley one when they attacked my car and then someone started going on “What’s he moaning about, we played crap.” What does it mean? So you can attack a car and you have the right to damage someone’s property? To me they are just vermin, absolute vermin and I don’t care who they are if they want to come get their season ticket money back they can. If anyone thinks that is right, to attack property, well they are not Bradford City fans as far as I can see.

BfB: We have a problem being put in a position where if we disagree with something, and the next person agrees but adds “so I smashed up his car…” then we are put in a difficult position.

The problem you have, running a website, and I’ve had this out with Mike Harrison – and I don’t know if you know but City Gent castigated David Baldwin – who worked for nothing for six months and does not work for a lot now because I don’t pay that well, I concentrate on getting as much money onto the pitch as I can, and they turn around and slag him off. Now editorially he should not have printed that because it’s not right and I told him that David could sue him because it is you, as editor, who would be sued. If it is Punch then it’s not the person who wrote the letter who is sued, its Punch for printing the letter.

(Editor’s Note: this was certainly true in the case of BfB vs Rochdale where the crux of Rochdale FC’s complains were drawn from the comments including our publishing of comments written by Rochdale supporters which we had published)

You need to be careful with your editorial rights as to what you are doing because one of these days someone is going to come and sue. If The City Gent had done that about me I would have taken exception to it. I think it’s a disgrace, people should think about what they are saying.

I’ve not got a problem with anybody taking a contrary point of view. Football is a matter of debate. I think David Syers is great, you might think he is a lump of cheese, that is what happens. You might say “I don’t think they should have set on Peter Taylor”, I might say “I think he is the best thing that has ever happened.” It is contra-point of view is football and that is great but getting down to personally slagging people off and saying they don’t do the work then that is when they have to be held responsible.

BfB: How does the club run on a day to day basis?

The day to day running of the football club is done by myself, Julian (Rhodes) and David (Baldwin) really. Roger (Owen) comes in a couple of days a week to help out and the rest of the board is there to be used as a springboard for ideas and things. None of them live a million miles away and they all come to the games and we talk. We have a board meeting once a month where we go through things as well which is on Thursday.

BfB: It was stated at the beginning of the season that Peter Taylor was operating with an increased playing budget compared to the season before, yet to date City have not been able to improve on last year’s efforts and mount a stronger promotion challenge. What do you put this down to?

Well that’s a good one. Well, it’s the players isn’t it? Does anyone think that the players we did bring in, we should not have brought in? Jake Speight for example. We paid £25,000 for Jake, you look at what he did at Mansfield, you look at his background and you think “What a great player to bring in” and he has not done it for us.

Doherty has done it at every single club he has been at, he’s come in, and he has not done it for us at Bradford City has he? He’s not performed to his best. I’m sure the players would all turnaround and say that. Some of the players we have brought in have not performed to their best and don’t think that they are not capable of it.

You don’t make a bad player overnight, you don’t go to being that. So I think we just have to try to get the best out of them. We look on paper a very good squad but sometimes when we play we don’t look as if we have congealed at all.

BfB: Recent poor results have of course placed Peter Taylor under a lot of pressure from disgruntled supporters. A couple of weeks ago, you were quoted in the Telegraph & Argus stating you believed he was doing a good job and hinted a new contract could be in the pipeline. We appreciate you will be reluctant to talk about Taylor’s future publically, but where does the Board see the managerial situation for the rest of this season and the next?

It depends on where we are at the end of the season.

Peter Taylor knows exactly where we have to be. I’m not going to put that out in public because it would not be fair to Peter Taylor and would not be a professional thing to say but Peter knows exactly what he has to do to get another contract here.

BfB: Is that an automatic thing written into the contract or (is it discretionary)

It’s a year’s contract and before we offer any extension to that things have to be achieved, certain goals have to be achieved. There is nothing written into his contract.

BfB: Before he arrived did you have any thoughts about the style of football he plays?

Yes I did, and out of the whole board I was the last one to make my mind up. I watched the games and – after the Aldershot game which was 1-0, 2-0, and we had beaten them with Stuart (McCall) 5-0, and it was a different type of football but I believed it was a type of football which would get us out of this league.

So far it isn’t working but everyone knew when Peter Taylor was coming that we were not going to get smooth flowing attacking football, that’s not his style. He tends to like his two lines of four and then hit them on the break and it has worked very well for him everywhere he has been. He needs to sort it out here.

BfB: Back in October, before we went to Barnet there was significant national media speculation Taylor had to win or he would be sacked. Was there any truth in these reports, or was it more to do with the press needing a story during a blank weekend for the top flight?

I think you have to look at the whole season on its merits. I can tell you exactly what happened before the Barnet game the Thursday before the game Peter came up to me and said that there were rumours in the press that Barnet was his last game and I turned round to Peter and said “Peter, you will be in charge for Cheltenham. That is definite, you will be in charge.”

So he knew, never mind Barnet you go concentrate on Barnet and Cheltenham so he knew what he was doing.

BfB: Would you ever use an ultimatum as a way to manage in the short term?

We are all looking at a certain standard of where we have to be. Where we are at present is not good enough, Peter knows that, I don’t need to tell him he is an intelligent man.

BfB: How much conversation do you have with Peter on a daily basis? Because he is 58-years-old and perhaps doesn’t need the same hands on the last manager might have?

I think a lot of people have misread how I’ve ran my businesses and it’s come across that I interfere a lot. I expect people to manage and then if it’s going I wrong I’ll sit down with them and discuss it. I don’t interfere with my management structure and I never did with (Lawn’s previous company) Driver Hire.

I put people into manage and, if they weren’t doing their job, then I sit down with them and say “Look, it’s not working. How can we help you and how can we go about getting this right?” I think it’s always better to work with people and try and get them on board, and that’s what we did with Stuart.

We sat down and said “How can we help you Stuart?” We did that with Peter when he was struggling through a period and that’s where the loan signings came in. We let our managers manage. Maybe we shouldn’t after the last four years (laughs).

BfB: That’s certainly very different from Geoffrey (Richmond)…

I don’t think that’s the way to run a football club.

BfB: On Thursday January 8th, 2009 you said in an interview with Radio Leeds: “Bradford City have had enough turmoil and non-stability at this club” yet thirteen months later the club has offered a three month, and a year-long contract which would seem to offer anything but stability.

The club has not changed its position on stability. When Stuart left he was an ill man. But still in my mind he is a legend. It wasn’t nice seeing what Stuart had to go through. And I think if anything Stuart was too near to the job and it hurt him too much, if that’s possible.

The reason that we’ve asked Peter Taylor to do a year is because we can only afford him for a year unless we have success.

BfB: So the club still follows a policy of stability for the long-term?

I’d love to get a Keith Hill. Everyone out there is looking for a (Rochdale manager) Keith Hill. And also, in not so much the same vein, (Bury manager) Alan Knill. People who consistently get into play offs on similar budgets or even smaller budgets. Look at (Dagenham & Redbridge Manager) John Still, when you look at when Dagenham & Redbridge got promoted his budget was only £750,000.

BfB: And how did our budget compare?

Ours was a lot more, certainly over double that.

BfB: How do you feel when you read someone like Paul McLaren saying “I’m a better player than I showed at Bradford”, but not offering to pay any of his wages back? Does that frustrate you?

You’ve got to appreciate that he’s probably said that for the fans. A lot of players, certainly ones who have been around a bit, know how to work the fans. And his comments were perhaps aimed at saying “It’s wonderful at Oxford” and that “it wasn’t wonderful at Bradford” and perhaps that’s a little bit of PR.

BfB: Simon Parker recently hinted that if the club fail to earn promotion this season the wage budget will be trimmed during the summer. Is this likely to be the case and, if so, are we set to see a repeat of two years ago where high earners are shipped out and the manager struggles to afford new players?

The plan for the summer is to stay within budget and do whatever we need to do to stay in budget. I don’t want this football club to go through administration again and that would be the last possible thing. I’m not going to say that will happen again but you never know, and I’ve got to say that, looking at this stadium, how would we afford it if we dropped into non-league?

But what I can say to Bradford City fans is that I will make sure this club always stays alive, and that is one thing that I will always do. But to do that it means I can’t be throwing money around and we’ve got to live within our means.

BfB: Estimated at costing over a million pounds a season before a ball is kicked Valley Parade is seen by some as crippling the club financially and being the most significant block in the way of the club going forward. How important do the board of feel the effect of the cost of Valley Parade is? What is being done to address this situation? (If considered important) To the board believe that City can achieve any of its aims with the current financial drag of renting the ground?

The running costs are about £1.3 million now. But in terms of the future it’s really gone fairly quiet now, because we don’t know what’s happening with Odsal. No one knows what’s happening with Odsal. And even if we did go to Odsal, it’s got to be better fiscally for Bradford City.

And although it’s a big stadium, fiscally sharing the revenue of things like the sponsors names might not be better, so we’ve got to make sure that if we go to Odsal at any stage it would be only because it would be fiscally better.

BfB: What about (Valley Parade Landlord) Gordon Gibb?

He’s overvalued the ground. And right now he’s getting about a 15% return on his investment every year. You tell me where you can get that, with a 25-year guarantee?

BfB: Do you think Gordon Gibb gets away with it in terms of the public attention? I mean Julian Rhodes gets flak for it. You take flak for not being able to do anything about it and Gibb sits there as if he hasn’t bought into a club and taken its biggest asset…

I would say that we have offered Gordon Gibb a fair return to buy it back. If he was a Bradford City fan, he would have let it go at what we’re offering, because he was going to make a good profit on the figures that we offered him. I can’t quote the figures but he wanted nearly double what we offered.

BfB: BfB reader Luke Bottomley recently told the site that he wrote to Gordon Gibb about the VP situation a year ago and was told an independent valuation of the stadium had been carried out (post-recession) and the ground is available at that price and that the City Board had been offered the asset on that basis when they had recently enquired…

Course we would, but practically speaking he wants (figure withheld) for it, not a penny less. How are we going to raise that?

BfB: If we were to move to Odsal, there’s the 25-year VP lease to think about.

We could not afford to break the lease without going into administration, unless we could purchase our way out of the lease. We don’t know what he wants for it (the lease). We’ve not spoken about it. Until we go to Odsal or are going to go to Odsal there’s no point in talking to him about it.

Certainly we would have to dispense with the lease and dispending with the lease means administration, which I wouldn’t like to do. But (pauses) I’m not counting it out, but turning around and buying him out of the lease is an option.

If we went into administration and moved out of here, the rates here are £130,000 a year. So he loses his rent and he’d have to pay the rates. And technically he doesn’t own anything inside the stadium because we own the fixtures.

BfB: Speaking of this and remembering Geoffrey Richmond leasing all the facilities inside Valley Parade. When he was unveiling Carbone at a press conference at the same time, did you trust him?

No! (laughs) Whenever I shook his hand, I always checked how many fingers I had left (laughs). I didn’t buy his 25-year season ticket, but I’ve been a fan for 40 years. I didn’t trust him with that amount of money. No I didn’t trust him. If I ever would have had to come across him in business back then, even a small amount of business, I wouldn’t have trusted him.

BfB: So what’s your opinion on him doing things like leasing back the fixtures and fittings like he did?

I suppose it depends what you do with the money. I wouldn’t say I’d never do it, but if I’d be doing it I’d have invested the money back into the team. But I wasn’t involved at that stage, so I don’t know where the money from the carpets etc went.

BfB: They were strange times to have supported the club through.

I would have thought so too! Because literally, when the club first went into administration they owned nothing. If he (Richmond) could have leased the paint on the wall I think he would have done! There was nothing they owned.

BfB: Strikes us as a very different set up now compared to then, that the club operates at a different level.

Well I’m a Bradford City fan. Geoffrey Richmond was a businessman who had come in to run it as business. I try to run the club as a business so I can make profit which I can put onto the pitch.

BfB: We are now, as we understand it, currently in the black – apart from loans to you?

We have an overdraft, a small overdraft facility.

BfB: Is it still the case that we are in the black?

Yes, but it depends on budgets this year and how it pans out. We struggling to put bums on seats which, you know, the results we’re getting ain’t good. So we need to be putting bums on seats. Now I’m sure you’ll now get comments on your website now saying “Sack Taylor” as though that’s the answer.

But I tell you, I would love for some of the people who say this to come in and run the club for a week to see what it’s like. Because they’d lose more hair than I do! And pay for the privilege of coming in. All that me and Julian get for running this football club is our mobile phones, and we pay the bills on them. We even pay our own petrol money to away games. I don’t get any wages, none of the directors get wages. There’s only David (Baldwin) who gets an income out of it, and it’s not a lot compared to what people in other companies in his place get. And that’s just because he’s got to put bread on table. So you’re quite lucky that you’ve got fans running this club.

BfB: Is there a lack of appreciation of the fact that the board are supporters?

My health has deteriorated since I bought this club. If I wanted to live longer, then I wouldn’t be involved. It is not easy running a football club but I’m not looking for sympathy from anybody, I chose it and I’m here but I look at what I’ve done at this club as failure, so far, and I’ve never failed at any club I’ve been in so I’m going to work harder to make sure this club gets some success, because the only way I know about business is that you work harder. I’ve never known any business when, if it is going wrong, you work less.

End of part one…

Next time, dear reader, Lawn talks about training facilities, season ticket prices, about how Julian Rhodes did running the club and about how much enjoyment he gets out of Bradford City.

By the end of this week we should know Bradford City’s new caretaker manager until at least the end of the season, but who is in contention? Here’s the who-what-why-when-where-how of the reported candidates.

Peter Taylor

Why might he be interested? Having guided Wycombe Wanderers to promotion from League Two last season, Taylor was surprisingly given the boot last October as the club struggled to come to terms with League One life. That his successor Gary Waddock has done little to improve the Chairboys survival hopes once again underlines the futility of changing managers. Taylor has also been linked with the vacant Notts County position.

What’s he achieved? A lot in a lengthy career which beginnings included non-league Dartford and Dover Athletic. He rose to fame after then-England manager Glenn Hoddle asked him to manage the England U21’s in 1996. He also took over at Gillingham in 1999, guiding the Kent club to promotion from Division Two, via the play offs.

Taylor had one game in charge of England as caretaker in 2000, a 1-0 defeat to Italy. It’s well documented he handed David Beckham the England captaincy, but he also helped to bring in the new generation of England players in place of the aging ones which had failed dismally at Euro 2000.

After guiding Brighton to the Division Two Championship in 2002, Taylor left for Hull and lifted the historically-underachieving Tigers from the bottom division to the Championship thanks to back-to-back promotions. He again managed the England U21s at the same time.

Where has it not gone so well? In between Taylor’s successes has been some notable failures. Following Martin O’Neill at Premiership Leicester in 2000 was always going to be a tough act. At Filbert Street he spent a whopping £23million in 18 months, and was sacked as they headed to relegation.

After the success at Hull, Taylor took charge of Crystal Palace but failed to lift the Championship club towards promotion and was sacked after 16 months, with the Eagles languishing in the bottom three.

When has he previously crossed the Bantams’ path? At Gillingham, Taylor’s side caused an FA Cup shock when they defeated Paul Jewell’s Premiership City 3-1 in 2000.

Who might welcome them to Valley Parade? City’s four ex-non-league players might welcome him here because of his non-league background.

How should message board users go about abusing him? Well Taylor has a similar persona to Colin Todd (four years younger). So you could try labelling him a miserable old man and claim his team talks must be very uninspiring.

 

Steve Cotterill

Why might he be interested? Cotterill has been without a club since leaving Burnley in 2007. He has been linked with the VP position, though BfB understands he wasn’t interviewed prior to the weekend. He may be one of at least two interviewees lined up for Tuesday, and has recently been linked with vacant positions at Preston and Sheffield Wednesday.

What’s he achieved? Cotterill is best known for his success at Cheltenham Town at the turn of the millennium. He guided the Robins from the Conference to Division Two. In 2002 he left to manage Stoke and then, after just 13 games in charge, went to Sunderland as assistant to Howard Wilkinson. Cotterill is Burnley’s longest serving manager and in his time took the Clarets to the FA Cup fifth round.

Where has it not gone so well? His decision to move to Sunderland in 2002 was a disaster, as he and Wilkinson oversaw a dismal relegation campaign and won just two games. Cotterill was clearly lined up to be Wilkinson’s long-term successor, but was sacked with the former Leeds boss before the season ended.

When has he previously crossed the Bantams’ path? One of his 13 games in charge of Stoke included a 2-1 success over City. A Gary Walsh miskick allowed future Bantams’ striker Andy Cooke to score a tap in, which sadly spelt the end of arguably City’s finest modern-day keeper.

Who might welcome them to Valley Parade? At Burnley, Cotterill earned the nickname “Cotterball” for his long ball tactics; so our centre backs, who seem to love hoofing the ball aimlessly forwards, would presumably welcome carrying this on.

How should message board users go about abusing him? His quick departure from Stoke and fact he left Cheltenham suggests he uses clubs as stepping stones, so you’ll be able to say he doesn’t care about City.

 

Russell Slade

Why might he be interested? Sacked as Brighton manager in November, Slade has managed several lower league clubs and will be attracted to the Bantams, as arguably the biggest club he’ll have managed.

What’s he achieved? Not a lot really. His arrival at clubs has often caused the short-term effect of strong winning runs and he’s guided Scarborough and Brighton away from relegation troubles. Slade has also reached two play off finals – with Grimsby and Yeovil – but lost both times.

Where has it not gone so well? Over a longer period Slade has been unable to significantly take any club forwards and has been known to walk away. He was sacked at Yeovil last season for ‘gross misconduct’.

When has he previously crossed the Bantams’ path? Just ask Gordon Gibb. In 2003 Slade had apparently all but agreed to become City’s youth team manager, but changed his mind to the clear annoyance of the former chairman.

Who might welcome them to Valley Parade? Simon Ramsden played under Slade at Grimsby.

How should message board users go about abusing him? Slade was said to be interested in returning to Grimsby when there was a vacancy at Blundell Park late last year. Fans didn’t want him, and that the man who got it instead hasn’t won a game yet means you can justifiably moan, “even bloody Grimsby didn’t want him!”

 

Peter Jackson

Why might he be interested? Sacked by Lincoln City last September, Jacko would apparently love to take over at his former club.

What’s he achieved? Became Town manager in 1997 with the Terriers bottom of the league, managed to pull it around so they beat the drop but, despite a flying start to the season after, he could only lead them to a midtable finish and was sacked the day after City were promoted to the Premiership. Returning in 2003 with Town languishing in the bottom division and just coming out of administration, Jackson guided Huddersfield to promotion via the play offs. He took over at Lincoln in 2007 when the Imps were in the relegation zone and lifted them up the league.

Where has it not gone so well? He was sacked twice by Huddersfield and at Lincoln, and his boastful nature can count against him in the long term. For me though, the usual style of football he plays – defensive-minded and all about the counter attack, time wasting and fouling – has limited his progress. Not pretty to watch.

When has he previously crossed the Bantams’ path? Jacko obviously has a long history with City and fans’ attitudes towards him generally differ by age. In recent years the dislike towards him has softened and, when Jacko was receiving treatment for throat cancer two years ago, he revealed he’d received more letters of support from City fans than any other club.

Who might welcome them to Valley Parade? Chris Brandon and Matt Glennon played under Jackson at Town and would presumably welcome him.

How should message board users go about abusing him? You don’t need my help on this one.

 

Lawrie Sanchez

Why might he be interested? Like Cotterill, Sanchez has been out the management game for a few years. He was last at Fulham.

What’s he achieved? Starting at Wycombe, he guided the club to the FA Cup semi finals in 2001 (beating Peter Taylor’s Leicester along the way). His achievements at Northern Ireland were highly impressive. Taking over with the country winless in three years, he guided them to famous wins over Spain and England as they climbed from 124th to 27th in the FIFA rankings.

Where has it not gone so well? Away from the cup exploits at Wycombe, league form wasn’t great and he was sacked. Sanchez must surely regret leaving Northern Ireland for Fulham, where he signed some of his star Irish players but couldn’t lift the club upwards. He earned the boot after just 24 games in charge (four wins).

When has he previously crossed the Bantams’ path? Just before he became Northern Ireland manager, Sanchez expressed his interest in the managerial vacancy at City that was eventually filled by Bryan Robson, saying it was an attractive job as there would be “money to spend”. Hopefully Sanchez did his homework when applying this time.

Who might welcome them to Valley Parade? At Wycombe Sanchez was criticised for sticking with aging players, so any City player the wrong side of 30 might hope he persists with this approach.

How should message board users go about abusing him? The style of football he introduced at Fulham was widely derided, so expect similar moans about “hoof ball” if he got the job.

 

Jim Magilton

Why might he be interested? Sacked from QPR before Christmas due to an alleged bust up with a player, the Irishman will probably be hoping for a Championship job but might see a spell at City as an opportunity to be in the shop window.

What’s he achieved? A popular player at Ipswich, Magilton was handed the reins in 2006 after Joe Royle left. He twice came close to finishing in the play offs but after his second failure was sacked to make way for Roy Keane. In his second of three seasons at Ipswich, Magilton turned Portman Road into a fortress (they lost just once at home). Appointed QPR manager this summer, the club had started this season well.

Where has it not gone so well? At both Ipswich and QPR Magilton had sizable transfer funds, but he couldn’t take Ipswich up. How would he do on a shoestring budget?

When has he previously crossed the Bantams’ path? As a player, Magilton greatly impressed City fans during a 0-0 draw with Ipswich in the 1998-99 promotion battle between the two clubs.

Who might welcome them to Valley Parade? Michael Flynn, Lee Bullock, Steve O’Leary and Luke Sharry would surely learn a few pointers from a brilliant midfielder. The attractive passing football he introduced at QPR would also see City’s midfield be given greater responsibility.

How should message board users go about abusing him? Unproven, fights with players (allegedly), only here until he gets a better job, etc.

 

Dean Windass

Why might he be interested? The former City striker hung up the boots earlier this season after a brief spell as player-assistant under Colin Todd at Darlington. He’s making an impression as pundit on Sky Sports, but is said to be desperate to become a manager.

What’s he achieved? With no previous managerial experience, nothing yet. However his exploits at City – 216 games, 76 goals – demand respect.

Where has it not gone so well? Both spells at City ended less happily with Deano typically shooting his mouth off. His second exit, on loan to Hull, was particularly unhappy with rumours I couldn’t repeat here.

When has he previously crossed the Bantams’ path? See above.

Who might welcome them to Valley Parade? Only Matt Clarke and Luke O’Brien were at the club when he departed. In his autobiography Windass praises Todd for allowing him to solely focus on getting on the end of chances rather than dropping deep to help the team, Peter Thorne may welcome a manager asking him to do something similar.

How should message board users go about abusing him? When playing for City message board users poured some frightful and at times disgusting abuse towards Deano, expect that to continue if he takes over and doesn’t do well.

 

John Coleman

Why might he be interested? Accrington manager, the third longest serving in the top four divisions. It seems unlikely he would give that up for a few months at City, but he has yet to sign a new contract at Stanley and keeps been linked. Perhaps he’s sick of people going on about the milk advert.

What’s he achieved? Since taking over at Stanley in 1999, Coleman has lifted the famous club back into the Football League via three promotions. Despite very low gates and financial worries, Coleman has kept Stanley away from the relegation trap door and, even with recent form dipping, they still retain an outside chance of the play offs.

Where has it not gone so well? Nowhere yet, perhaps he wants to keep it that way by staying put.

When has he previously crossed the Bantams’ path? The shock 3-0 success of Stanley at Valley Parade in October 2007 was described by Coleman at the time as the best performance of his time at Accrington.

Who might welcome them to Valley Parade? His career rejuvenated by Coleman, former City striker Michael Symes might relish following his boss to BD8 to show what we missed when he was here.

How should message board users go about abusing him? Coleman would quickly be labelled ‘out of his depth’. Those who pretend to be wiser would also go back to last season’s 3-2 City triumph at Stanley – where Accrington blew a 2-0 lead – as an example of his lack of tactical know-how in not seeing out the game. “I knew after that day he should never become our manager” you might claim.

 

Iain Dowie

Why might he be interested? Other than the odd appearance on BBC’s final score, Dowie was last seen assisting Alan Shearer at Newcastle United. After a very promising start to his managerial career, Dowie’s stock has fallen in recent years and he might see this as his route back.

What’s he achieved? After starting at Oldham, Dowie became Crystal Palace manager in December 2003 with the club 19th in Division One. His objective was to keep Palace up, he ended the season taking the Eagles to the Premiership via the play offs. Despite a good fight, Palace went down and the following season Dowie’s team lost in the play offs.

Where has it not gone so well? Everywhere since. He left Palace for Charlton and was sacked after 12 games, did little at Coventry and managed only 15 games at the trigger-happy QPR.

When has he previously crossed the Bantams’ path? Guided Palace to a 2-1 win at Valley Parade in January 2004, as the Eagles headed to promotion and City headed to relegation.

Who might welcome them to Valley Parade? Not Zesh Rehman, who was at Loftus Road when Dowie took over. Zesh was instantly loaned out to Blackpool.

How should message board users go about abusing him? Dowie’s usually had plenty of money to spend, but his record in the transfer market isn’t great. Expect him to make a couple of dodgy loan signings and be written off there and then.

 

Martin Allen

Why might he be interested? Having left Cheltenham under something of a cloud earlier this season, Allen is looking to restore a battered reputation.

What’s he achieved? Allen made his managerial name at Brentford where he saved the Bees from relegation from League One in his first season before steering them to successive play off semi finals. He also oversaw some memorable FA cup exploits, which included him swimming in the river solent ahead of a tie at Southampton.

After resigning due to lack of investment in the team, Allen helped to turn the MK Dons tide by taking the relegated League Two club to the play offs. The defeat to Shrewsbury was widely cheered given the MK Dons unethical emergence.

Where has it not gone so well? He left the Dons for Leicester and was sacked after just four games due to not getting on with chairman Milan Mandaric. He emerged at Cheltenham last season, but couldn’t save them from the drop to League Two.

When has he previously crossed the Bantams’ path? He was of course the opposition manager for City’s remarkable 5-4 win over Cheltenham earlier this season.

Who might welcome them to Valley Parade? The much-loved City supporter, ‘Charlie’. When Allen’s Brentford side were being well beaten by City in 2005, Allen left the dugout to sit and talk to Charlie in the stand. He later remarked on how Bradford City fans “know their football.”

How should message board users go about abusing him? Allen was a popular in The Game a few years ago when passionate managers screaming on the touchline was in fashion. Widely-viewed as nutters these days, Allen at City would be slated for getting worked up during games.

 

Wayne Jacobs

Why might he be interested? Just like McCall, Jacobs cares passionately about Bradford City and is said to not be able to imagine being anywhere else.

What’s he achieved? As assistant at Halifax, he helped Chris Wilder guide the club to the Conference play offs.

Where has it not gone so well? His caretaker record at City now reads P 2 W 0 D 1 L 1 F 0 A 1.

When has he previously crossed the Bantams’ path? No explanation needed, Jacobs proved himself a true City legend during his 11-year spell as left back.

Who might welcome them to Valley Parade? It’s been suggested the players are very disappointed McCall has left, so they may welcome Jacobs taking the step up.

How should message board users go about abusing him? Already some OMB users have threatened to chuck away their season tickets if Jakes is appointed, which is a shame. As assistant, some fans moaned he clapped too much; expect close scrutiny over his touchline routine which will of course be considered wrong.

If one were to believe the rumours heard then Lawn has been keen to replace McCall since the start of the season – certainly McCall’s exit can not have come as a surprise to him although reports in the T&A say the two were not speaking – and so one must assume that the joint chairman has a successor in mind. Indeed the same T&A article suggests that Lawn has been pressuring for a management change for some time.

Reading that article – the talk of a rift between manager and chairman, the talk of a suggestion of bringing in a “senior man” – Lawn sounds no different to the OMB supporters he criticised recently. Indeed for strong leadership to be shown in this situation were the exit of the manager has been brewing for so long Lawn needs to have the successor in place on Saturday, and he needs to select wisely.

Distressingly Lawn is talking about appointing an interim manager until the end of the season which calls into question any idea of the joint chairman having a plan for City’s future post-McCall.

There is no reason why – should Lawn think that Stuart McCall should have been challenging for promotion with this squad of players why supporters should accept anything other than a team that can amass (circa) 37 points or more in the next 19 games.

Without putting too fine a point on events Lawn must have thought about a new manager who he believes is an improvement and a continued spell without that man needlessly exposes the club to risk. Lawn talked about the club’s need for stability in the past yet seems to have decided against continuing that policy now.

A manager who offers obvious improvement is needed and the position Mark Lawn has City in forgoes the idea of any risk in this appointment.

The next City manager should not be a repeat failure so people like Peter Jackson – sacked twice in his career – need not apply and should not be considered if they do. What is the point of replacing a manager who you do not think will succeed with one who is proven to fail?

The list of two and three time failures who would love the chance of eighteen months getting paid at City is long. Everyone on it should be ignored.

Likewise hundreds of players who are approaching the late thirties and fancy a player/manager job will be keen to apply and City have had success down this route in the past with Roy McFarland and Trevor Cherry but the risks of appointing a rookie to a role to gain the experience you have just lost by allowing someone who has been doing that job for years to depart is far too great. The unproven, like the proven failures, should not be considered by Mark Lawn.

Lawn needs to look at the pile of CVs that will arrive on his desk and ask the question what is a good football manager? How does one decide that one is better than the other? How can one guarantee that this manager is better than the last?

Certainly that does not come with someone else’s cast off who has never succeeded nor does it come with a new appointment. It comes from finding a manager who has not only had success – Mike Walker had success at Norwich but had no idea how he had achieved it let alone how to recreate it at Everton – but had multiple successes in disparate situations, perhaps situations which are applicable to the one the Bantams offer.

Again Jackson’s name should be struck off. A manager who once got it right as Jackson could point to in his second spell at Huddersfield Town does not offer the risk free promise of improvement but rather the chance that the success he had may not be repeatable.

There is a great example in City’s own history. Paul Jewell was able to create success at City but he is not alone in coming through the ranks at a club and taking them to glory – Walker followed that route Norwich City – but tellingly Jewell was able to do it again at Wigan Athletic unlike Walker who spend eleven months on Merseyside before getting the boot. Similarly Chris Kamara brought success at Bradford City but failed at Stoke City.

A manager is not a proven success if he has only achieved once and similarly CVs that show single achievements should be put in the bin next to the unproven and the proven failures. Lawn will already no this because he will have already gone through this process in consideration of the manager he would replace McCall with.

Jewell is an outstanding candidate for the job and while he still talks in terms of Premier League he said of City after his departure while on a visit to Valley Parade “This is still my club.” Lawn could do must to restore some faith in the idea that he has an idea on how he will improve City should he state on Monday that Jewell is his number one target and that he wants to speak to him about the job.

Jewell aside very few candidates suggest themselves although another is Peter Taylor who has taken Wycombe Wanderers, Brighton & Hove Albion, Gilligham and Hull City to promotions in the past showing his ability to reproduce success. Both would be good appointments but both have done their best work when funded handsomely and both have patches of failure in their careers.

To be honest if the rumours that Lawn has been keen to replace McCall since the start of the season are the case then he should have already have had that conversation with Jewell or Taylor someone of that ilk and calibre and have him ready to take charge for the game with Grimsby at the weekend.

No unproven, no proven failures, no flash in the pan single success managers if Lawn is to convince anyone that he has a plan to improve the club.

A common phrase heard of late is that football is a results business and should that be the case then the smart football chairman looks for a manager with manifest repeated results to reduce the risk to the club.

That is if the idea in the Bradford City boardroom is about trying to make low risk improvements and not just of appeasement and getting one’s own way

If Lawn is even seen standing next to Dean Windass, Peter Jackson, Peter Beagrie, Simon Davey, Brendan Rodgers, Russell Slade, Martin Allen, Mike Newell, Gareth Southgate, Ian McParland or any of the other managers who fall into these three catagories where risk is attached to the appointment then one has to wonder what the net benefit of this process will be other than the history of the club being bent in a way that simply lets the chairman get his own way.