BfB

Heart and Soul

When Steve Davies arrived at Bradford City the role he would play in the squad seemed straight forward.

As a target man of sorts he would replace James Hanson when James Hanson could not play. City’s number nine is not without the odd strain for sure but as a man who spends Saturday afternoons being bashed around thirty yards of pitch Hanson – we recall – needs a rest.

In fact it was this need that prompted City to bring in Jon Stead on loan twice. The second time Stead wrote his name in the to the club’s folklore but in my estimation did too little else.

Stead could be the smart, give-nothing-up, resourceful target man that City wanted but was not too often – or rather was not when he did not want to be too often – and so he is in the middle of League Two at the Notts County inner circle.

No Love Lost

Alan Sheehan’s rather curious parting shot at City – that he could not get into manager Phil Parkinson’s inner circle of players – was a somewhat heartening thing for a team that seemed to be losing the very core that the left back who rejoined Notts County could not crack. Parkinson’s response – that Sheehan never cracked the core because he never was better than other players in the positions he played in – tells half a story.

Sheehan has shown some ability at his time at the club and one excuses him the drop in form after his mentor/dad died but he was never a player who led by example, and never one who put his heart and soul into a game. A professional for sure and one of the rank and file but no one ever left a match saying that Sheehan had run his legs down the knees, or committed himself to tackles, or any of the other cliché we use when talking about full-hearted players.

The Irishman’s finest moment in City colours had come twelve months ago at Rochdale where his ability with a dead ball from central defence turned the game which is much less than Jon Stead’s performance at Chelsea but if if Stead or Sheehan wanted an illustration of why a player with talent are outside the core of squads at so many clubs he need look no further than Steve Davies’ in the 59th minute at Rochdale chasing down James McNulty until the home defender slipped and Davies squared a ball that after ineffectual swipes all round was in the goal with Devante Cole running away happy.

New Dawn Fades

The enduring problem for Bradford City since the change in the team of 2013 has been a lack of character. The enduring problem for Bradford City fans has been being told this after every defeat only – following victory or a decent draw – to be alerted to the character returning.

I’m guilty of this myself of course and can only apologise in the hope that that buys some credibility back. There is a tendency to use the word “consistent” in the place of “excellent” in football – a team could be “consistent” by losing 10-0 every week – and the character of a team which is lacks character is the kind of lose-a-game/win-a-game runs which City go on.

Every win is assumed to the the start of a consistent run of other victories. A kind of endless Disneyland of football in which defeats never occur, until they do and reading the output of #bcafc on Twitter have the character of all the other Joy Division songs, or the lyrics of the one now oft sung.

When we say want character to end inconsistency we say that we want the team to win more and to lose less which is a statement with almost no content of use in it whatsoever.

Atmosphere

At Spotland where Keith Hill tells us – and I am legally not allowed to argue with him – that there were more Bradford City supporters in the ground than there were Rochdale fans City’s character was hardly tested at all. Perhaps it was the feeling of being tourists at home that robbed Rochdale something today. Andy Cannon chopped Tony McMahon in half on the touchline near the visiting supporters after 29 seconds and one might speculate that the noise was enough to keep the home side quiet for the rest of the afternoon.

Whatever caused it aside from a tidy finish by Peter Vincenti after a shot by Callum Camps has been deflected into his path City had little pressure to cope with. That Camps rans so far with the ball unchallenged was the only black mark on another good afternoon for Lee Evans.

Evans scored an opener for City when a McMahon free kick hit the wall and bounced invitingly to him. He floated a cross which Oliver Lancashire looped over his own keeper in the second half just after Cole’s goal to give the scoreline the entirely correct impression that the visitors won the game with something to spare.

Which is not to suggest that the Bantams faithful roared City to victory – although I’m sure I will read that too somewhere this weekend – just that the supporters like the team were surprised by just how little resistance Rochdale offered.

Leaders of Men

So the problem with the leadership shown by Bradford City’s players is not so much answered as fudged but there are things to reflect on for Phil Parkinson. The midfield was strengthened by Tony McMahon on the right hand side coming in to add to the middle two when needed. The balance of a one-wide/one-tight midfield with a central two players one of whom wins the ball and the other who goes box to box rarely fails.

Does Parkinson seen McMahon in his best eleven? One doubts that he does but without someone else to play that role – and with a need to have a more sturdy midfield more often – one can see McMahon continuing to feature. On the other side Kyel Reid returned from City and had a wonderful afternoon of spiriting with the ball at feet and crossing. This is – in theory – what Paul Anderson should have done but seldom wanted to.

Reid talks about playing with a smile on his face – which he does – but players like a player who has an understanding of how temporary careers can be when outside the higher divisions of English football. That Reid will run all day is the character which we have talked about lacking, as is Davies’ pressure which led to a goal, leading us to a conclusion which Sheehan – and perhaps Stead in a different context – missed: That running in a straight line up and down the left wing as often as you becomes the inner circle.

Bradford City want to talk to Accrington Stanley’s John Coleman about being the next Bradford City manager. Coleman wants to talk but it seems that Accrington Stanley want compensation for their manager and City do not have that sort of money. Insert your own comment about paying interim managers here, dear reader, I’m all commented out.

Nevertheless it seems that Coleman would like a word with the Bantams too making all the noises around the idea that City – as a club – can take him where his ambition drives. After 526 games at The Crown Ground the 48 year old believes that he has something else to give at a bigger club.

He is right – or rather he is right that Bradford City are a bigger club – but how much he has to give is probably not his decision. Third in the list of the longest serving managers to Sir Alex Ferguson and Arsene Wenger Coleman has been in his job since 1999. Peter Taylor was in his for forty six games.

Taylor’s replacement – on what if John Coleman or fellow interviewee John Hughes had their way would be a very short term basis – by Peter Jackson has been greeted with some considerable delight in some quarters. It is a generational thing of course and to those who are of a certain age then Jackson alongside Stuart McCall, Ces Podd and John Hendrie in the club’s pantheon. The image of him kissing the curiously tube like Canon League Division Three trophy in May 1985 is no one’s enduring image of the day, but it is the one we would all prefer to remember one.

Replacing the five time promoted Taylor Jackson – as with Stuart McCall compared to Colin Todd – pales into insignificance for experience but it is hoped that his connection to the club will steer him good. That in having the club in his bones his belief will be a more powerful agent than anything that the hired hand could muster.

In his bones, perhaps in his blood. There is much made of the colour of the Oh Neg that flows through the man’s veins. If Stuart McCall was the wounded idealist feeling every result – even his next job saw him with claret and amber – and Peter Taylor the academic unhurt by scores then Jackson is the opportunist able to find the right thing to say at the right time.

When in Rome swear you are claret and amber, unless talking to Lazio supporters then you bleed blue and white.

Which is not a criticism of the man just a recognition – were it needed – that if one wants to have a career in professional football one needs to be flexible about one’s passions. George Graham managed Arsenal, John Rudge went to Stoke after decades at Port Vale. Matt Busby played for Liverpool, John Hendrie for Leeds. Perhaps Jackson is Bradford City’s Brian Clough ousted from one rival to lead another.

Certainly if he is the opportunist then this short term role he has at City is his opportunity and opportunity that has been presented because of his connection to Bradford City. It is not easy to imagine the likes of Andy Richie or Mel Machin (The shoulder’s to Jackson’s time at Huddersfield) being given the Valley Parade job let alone being well received in it. Jackson’s prior connection serves him well.

We should not speak ill of this shield of popularity – it was that shield and its ability to allow the manager space to build the club which had me excited about Stuart McCall’s appointment – but with John Hughes and John Coleman interviewing and rumours that the club has set its sights on Keith Hill (Quote Mark Lawn: “We would all like a Keith Hill”) or Rochdale or Alan Knill of Bury (Para-Quote Mark Lawn: “But even there I’d be thinking play-offs three times and no promotion?”)

In Jackson City have one of the better qualified and highest profile of any of the people considered to be connected with the club in a significant manner – although Carlisle United manager Greg Abbott and the guy at Motherwell who did what Rangers could not might be considered above and Ipswich’s Paul Jewell certainly is – but considering the Bantams alarming turn around of players per season in the last fifteen years it is not surprising that a whole host of managers have some Bantams connection.

Chris Wilder – the Oxford manager – meandered to Valley Parade at some point in the 1990s before exiting for the team he supported in Sheffield United but one has to wonder if three months at a club a decade and a half ago is even worth considering as a prior connection to the club.

And so City’s joint chairman are presented with a choice between Jackson – who represents a significant link to the club’s past – and one of the interviewed managers who has no connection but (in some cases) great track records. In short, it seems, they have a chance to decide between the club hero or the CV. There is an irony there.

The question is an open one. What, if there is one, is the benefit of a club appointing a manager who has a previous connection with that club?

Mark Lawn sits opposite us and jokes “I’ll tell you what bits you can put in, I’ve worked with media before.”

How did we get here?

There are reams of conversation around the people who write for BfB about Mark Lawn, and about Bradford City, but never any contact with the club. It is a kind of house rule going back to the days when Geoffrey Richmond ran the club with something akin to an iron fist and famously dismissed a long set of questions from the Internet Bantams with a series of one word replies.

So many questions too, none of which will be answered but all speculated on ad nauseum. The season stumbles from promotion hunt to relegation battle and the questions continue begging for answers which speculation and rumour will not provide.

Jason McKeown takes the plunge, contacts the club, asks for an hour of the joint chairmen’s time and we sit and wait. The wait goes on and we expect nothing but are wrong and, as the club suffer defeats on the field, an invitation is extended to us to go to Valley Parade Tuesday lunchtime.

Julian Rhodes would be attending but another meeting rules him out – that turns out to be the negotiations for the signing of Jon Worthington, or so we guess – but Mark Lawn is going to answer what we ask.

Overlooking the pitch

So there we are, in a suite overlooking the pitch, with the club chairman that we have criticised any number of times offering a welcome smile as we set about trying to set a few things straight.

Lawn is a funnier man that you expect him to be. He is welcoming although seems a little guarded at first before relaxes and answers all our questions in an honest and occasionally light hearted, occasionally sombre manner. One feels the weight of expectation hanging over the man as he talks, the knowledge that the expectations he has for the club are mirrored and magnified by supporters.

And so to the main event

BfB: What are your views on the season to date?

Not good enough, I would have expected us to be in the play-offs at least although we are not a million miles away but I have to say we have to do a lot better in the second half of the season.

BfB: It’s good to hear what your opinions are, because it seems to us that – over the last 12 months – you and Julian have kept a very low profile and haven’t communicated to supporters or the press as often as you have in the past. Is this a deliberate ploy?

No, no. That is basically because when I have done it, and when I came in I did get involved, and people treated me like garbage, you wonder why you should do it? I was talking to people and they were taking it out of context it. I spoke to Julian and he said “That’s what you get, you try be helpful, you put out and tell people what is happening and you get slagged off.” Eventually it just wears you down. It’s just worn me down.

BfB: Do you see a way that that position would change?

Don’t get me wrong I don’t want people to love me at all, but for people to mis-quote me and to do things like – I’ll give you an example – for people like (City Gent’s) Mike Harrison to slag me off by email saying I’m putting money into a restaurant in Baildon that I own, which I don’t own, I just bought as an investment property to pay rent. (Mike’s email) has been taken as gospel and then the rumour gets taken into all sort of stupid craziness. It frustrates you when people do that.

BfB: Geoffrey Richmond was “mouth on” all the time. Would you be more vocal if success came?

No, I would be if people stopped quoting me out of context when you tell them things that they don’t want to hear such as transfers in January (and the fact that there is no money for them). There are only two people who put the money in and we have done that for the last three years.

I’ve funded Stuart to the tune of £1m. That year (2008/2009) Stuart had the highest budget in the league and I took a gamble – with my money admittedly – I took a gamble and it did not work. So I think that the fact is now that I don’t have any more money to put in and we have to look at other ways to do that.

BfB: It has been rumoured relations with supporters groups – specifically the Bradford City Supporters Trust – are strained right now.

There is no strain with the supporters groups. I think they should be treated equally. The problem with the Bradford City Supporters’ Trust is that they think they should have a priority arrangement. I think you should treat all supporters clubs on a even keel, and they don’t like that.

BfB: What’s your view on the role this organisation – and supporters in general – have to play in the direction of Bradford City FC?

I only look at myself as a custodian of the football club. I’ve been a fan, Julian is a fan, we both look at it like that, just like supporters ourselves. I think supporters groups have as important a role as we do.

I’ve been trying to get Friends of Bradford City for ages, Gladys – everyone knows Gladys if you’ve been around the club for the last thirty years – earned £5,000 a year for the club selling raffle tickets. If you could get ten of them, that is the average wage for a player and we could put that on the pitch.

If I’ve got supporters who want to do that then they can assign it to something like “We want it for this player” – obviously they can’t say who, the manager has the choice on that and even I don’t get the choice on that, I just get a choice on the wages and that is not much of a choice, it is “That’s what you have to pay him if you want him.” I’m willing to do that and I’m quite willing to do that.

We have coming through the gates 9,000/10,000 – that is what “clicks” through – someone could be selling things out there. That would be raising funds for the club and it does make a difference. And you look at Lincoln City and Lincoln City Supporters’ Trust, they raised money to get a stand built.

Our supporters trust seems to be more interested in “Why haven’t we got a black on our kit?” which I don’t understand. To clarify everything there never was and never has been anything on the football kit for the fire. The fact that there was black on was that there was black on it and it was a fishwife’s tale and blah, blah why we did it.

When I came we put the ribbon on and the ribbon is always going to be on the kit, because I believe we should never forget, I was here for the fire and it affected my life. I don’t think we should ever forget it so that is why I wanted to make sure we and the ribbon which is on but the commemorative ribbon has always been claret, never black, because of the club’s colours but sometimes if you have a claret kit you have to (change it).

It depends on the manufacturer. The manufacturer is going to be Nike, I can tell you that because it is launching on Thursday, but with it being Nike we can only do “stock kits”. The fact that we can go on to Nike is because Arsenal have gone onto Nike and now they have the claret, so they can do us claret and amber.

BfB: What happens with the shop?

Nike take over. Well not Nike, Sports For All who are a subsidiary of Nike.

BfB: How do you keep in touch with the mood of supporters. Do you go on the official club message board?

No, I used to but stopped when I read about my family being slagging off. I’m a great believer that if some lawyers want to make some money they really want to chase message boards, and not just football, message boards in general because the libel on there is unbelievable. They would make a fortune.

BfB: There was a time when you stopped, was there an incident that made you do that?

Yes, when they started slagging off my kids, I won’t take that. The incident that upset me more than anything else was the Accrington Stanley one when they attacked my car and then someone started going on “What’s he moaning about, we played crap.” What does it mean? So you can attack a car and you have the right to damage someone’s property? To me they are just vermin, absolute vermin and I don’t care who they are if they want to come get their season ticket money back they can. If anyone thinks that is right, to attack property, well they are not Bradford City fans as far as I can see.

BfB: We have a problem being put in a position where if we disagree with something, and the next person agrees but adds “so I smashed up his car…” then we are put in a difficult position.

The problem you have, running a website, and I’ve had this out with Mike Harrison – and I don’t know if you know but City Gent castigated David Baldwin – who worked for nothing for six months and does not work for a lot now because I don’t pay that well, I concentrate on getting as much money onto the pitch as I can, and they turn around and slag him off. Now editorially he should not have printed that because it’s not right and I told him that David could sue him because it is you, as editor, who would be sued. If it is Punch then it’s not the person who wrote the letter who is sued, its Punch for printing the letter.

(Editor’s Note: this was certainly true in the case of BfB vs Rochdale where the crux of Rochdale FC’s complains were drawn from the comments including our publishing of comments written by Rochdale supporters which we had published)

You need to be careful with your editorial rights as to what you are doing because one of these days someone is going to come and sue. If The City Gent had done that about me I would have taken exception to it. I think it’s a disgrace, people should think about what they are saying.

I’ve not got a problem with anybody taking a contrary point of view. Football is a matter of debate. I think David Syers is great, you might think he is a lump of cheese, that is what happens. You might say “I don’t think they should have set on Peter Taylor”, I might say “I think he is the best thing that has ever happened.” It is contra-point of view is football and that is great but getting down to personally slagging people off and saying they don’t do the work then that is when they have to be held responsible.

BfB: How does the club run on a day to day basis?

The day to day running of the football club is done by myself, Julian (Rhodes) and David (Baldwin) really. Roger (Owen) comes in a couple of days a week to help out and the rest of the board is there to be used as a springboard for ideas and things. None of them live a million miles away and they all come to the games and we talk. We have a board meeting once a month where we go through things as well which is on Thursday.

BfB: It was stated at the beginning of the season that Peter Taylor was operating with an increased playing budget compared to the season before, yet to date City have not been able to improve on last year’s efforts and mount a stronger promotion challenge. What do you put this down to?

Well that’s a good one. Well, it’s the players isn’t it? Does anyone think that the players we did bring in, we should not have brought in? Jake Speight for example. We paid £25,000 for Jake, you look at what he did at Mansfield, you look at his background and you think “What a great player to bring in” and he has not done it for us.

Doherty has done it at every single club he has been at, he’s come in, and he has not done it for us at Bradford City has he? He’s not performed to his best. I’m sure the players would all turnaround and say that. Some of the players we have brought in have not performed to their best and don’t think that they are not capable of it.

You don’t make a bad player overnight, you don’t go to being that. So I think we just have to try to get the best out of them. We look on paper a very good squad but sometimes when we play we don’t look as if we have congealed at all.

BfB: Recent poor results have of course placed Peter Taylor under a lot of pressure from disgruntled supporters. A couple of weeks ago, you were quoted in the Telegraph & Argus stating you believed he was doing a good job and hinted a new contract could be in the pipeline. We appreciate you will be reluctant to talk about Taylor’s future publically, but where does the Board see the managerial situation for the rest of this season and the next?

It depends on where we are at the end of the season.

Peter Taylor knows exactly where we have to be. I’m not going to put that out in public because it would not be fair to Peter Taylor and would not be a professional thing to say but Peter knows exactly what he has to do to get another contract here.

BfB: Is that an automatic thing written into the contract or (is it discretionary)

It’s a year’s contract and before we offer any extension to that things have to be achieved, certain goals have to be achieved. There is nothing written into his contract.

BfB: Before he arrived did you have any thoughts about the style of football he plays?

Yes I did, and out of the whole board I was the last one to make my mind up. I watched the games and – after the Aldershot game which was 1-0, 2-0, and we had beaten them with Stuart (McCall) 5-0, and it was a different type of football but I believed it was a type of football which would get us out of this league.

So far it isn’t working but everyone knew when Peter Taylor was coming that we were not going to get smooth flowing attacking football, that’s not his style. He tends to like his two lines of four and then hit them on the break and it has worked very well for him everywhere he has been. He needs to sort it out here.

BfB: Back in October, before we went to Barnet there was significant national media speculation Taylor had to win or he would be sacked. Was there any truth in these reports, or was it more to do with the press needing a story during a blank weekend for the top flight?

I think you have to look at the whole season on its merits. I can tell you exactly what happened before the Barnet game the Thursday before the game Peter came up to me and said that there were rumours in the press that Barnet was his last game and I turned round to Peter and said “Peter, you will be in charge for Cheltenham. That is definite, you will be in charge.”

So he knew, never mind Barnet you go concentrate on Barnet and Cheltenham so he knew what he was doing.

BfB: Would you ever use an ultimatum as a way to manage in the short term?

We are all looking at a certain standard of where we have to be. Where we are at present is not good enough, Peter knows that, I don’t need to tell him he is an intelligent man.

BfB: How much conversation do you have with Peter on a daily basis? Because he is 58-years-old and perhaps doesn’t need the same hands on the last manager might have?

I think a lot of people have misread how I’ve ran my businesses and it’s come across that I interfere a lot. I expect people to manage and then if it’s going I wrong I’ll sit down with them and discuss it. I don’t interfere with my management structure and I never did with (Lawn’s previous company) Driver Hire.

I put people into manage and, if they weren’t doing their job, then I sit down with them and say “Look, it’s not working. How can we help you and how can we go about getting this right?” I think it’s always better to work with people and try and get them on board, and that’s what we did with Stuart.

We sat down and said “How can we help you Stuart?” We did that with Peter when he was struggling through a period and that’s where the loan signings came in. We let our managers manage. Maybe we shouldn’t after the last four years (laughs).

BfB: That’s certainly very different from Geoffrey (Richmond)…

I don’t think that’s the way to run a football club.

BfB: On Thursday January 8th, 2009 you said in an interview with Radio Leeds: “Bradford City have had enough turmoil and non-stability at this club” yet thirteen months later the club has offered a three month, and a year-long contract which would seem to offer anything but stability.

The club has not changed its position on stability. When Stuart left he was an ill man. But still in my mind he is a legend. It wasn’t nice seeing what Stuart had to go through. And I think if anything Stuart was too near to the job and it hurt him too much, if that’s possible.

The reason that we’ve asked Peter Taylor to do a year is because we can only afford him for a year unless we have success.

BfB: So the club still follows a policy of stability for the long-term?

I’d love to get a Keith Hill. Everyone out there is looking for a (Rochdale manager) Keith Hill. And also, in not so much the same vein, (Bury manager) Alan Knill. People who consistently get into play offs on similar budgets or even smaller budgets. Look at (Dagenham & Redbridge Manager) John Still, when you look at when Dagenham & Redbridge got promoted his budget was only £750,000.

BfB: And how did our budget compare?

Ours was a lot more, certainly over double that.

BfB: How do you feel when you read someone like Paul McLaren saying “I’m a better player than I showed at Bradford”, but not offering to pay any of his wages back? Does that frustrate you?

You’ve got to appreciate that he’s probably said that for the fans. A lot of players, certainly ones who have been around a bit, know how to work the fans. And his comments were perhaps aimed at saying “It’s wonderful at Oxford” and that “it wasn’t wonderful at Bradford” and perhaps that’s a little bit of PR.

BfB: Simon Parker recently hinted that if the club fail to earn promotion this season the wage budget will be trimmed during the summer. Is this likely to be the case and, if so, are we set to see a repeat of two years ago where high earners are shipped out and the manager struggles to afford new players?

The plan for the summer is to stay within budget and do whatever we need to do to stay in budget. I don’t want this football club to go through administration again and that would be the last possible thing. I’m not going to say that will happen again but you never know, and I’ve got to say that, looking at this stadium, how would we afford it if we dropped into non-league?

But what I can say to Bradford City fans is that I will make sure this club always stays alive, and that is one thing that I will always do. But to do that it means I can’t be throwing money around and we’ve got to live within our means.

BfB: Estimated at costing over a million pounds a season before a ball is kicked Valley Parade is seen by some as crippling the club financially and being the most significant block in the way of the club going forward. How important do the board of feel the effect of the cost of Valley Parade is? What is being done to address this situation? (If considered important) To the board believe that City can achieve any of its aims with the current financial drag of renting the ground?

The running costs are about £1.3 million now. But in terms of the future it’s really gone fairly quiet now, because we don’t know what’s happening with Odsal. No one knows what’s happening with Odsal. And even if we did go to Odsal, it’s got to be better fiscally for Bradford City.

And although it’s a big stadium, fiscally sharing the revenue of things like the sponsors names might not be better, so we’ve got to make sure that if we go to Odsal at any stage it would be only because it would be fiscally better.

BfB: What about (Valley Parade Landlord) Gordon Gibb?

He’s overvalued the ground. And right now he’s getting about a 15% return on his investment every year. You tell me where you can get that, with a 25-year guarantee?

BfB: Do you think Gordon Gibb gets away with it in terms of the public attention? I mean Julian Rhodes gets flak for it. You take flak for not being able to do anything about it and Gibb sits there as if he hasn’t bought into a club and taken its biggest asset…

I would say that we have offered Gordon Gibb a fair return to buy it back. If he was a Bradford City fan, he would have let it go at what we’re offering, because he was going to make a good profit on the figures that we offered him. I can’t quote the figures but he wanted nearly double what we offered.

BfB: BfB reader Luke Bottomley recently told the site that he wrote to Gordon Gibb about the VP situation a year ago and was told an independent valuation of the stadium had been carried out (post-recession) and the ground is available at that price and that the City Board had been offered the asset on that basis when they had recently enquired…

Course we would, but practically speaking he wants (figure withheld) for it, not a penny less. How are we going to raise that?

BfB: If we were to move to Odsal, there’s the 25-year VP lease to think about.

We could not afford to break the lease without going into administration, unless we could purchase our way out of the lease. We don’t know what he wants for it (the lease). We’ve not spoken about it. Until we go to Odsal or are going to go to Odsal there’s no point in talking to him about it.

Certainly we would have to dispense with the lease and dispending with the lease means administration, which I wouldn’t like to do. But (pauses) I’m not counting it out, but turning around and buying him out of the lease is an option.

If we went into administration and moved out of here, the rates here are £130,000 a year. So he loses his rent and he’d have to pay the rates. And technically he doesn’t own anything inside the stadium because we own the fixtures.

BfB: Speaking of this and remembering Geoffrey Richmond leasing all the facilities inside Valley Parade. When he was unveiling Carbone at a press conference at the same time, did you trust him?

No! (laughs) Whenever I shook his hand, I always checked how many fingers I had left (laughs). I didn’t buy his 25-year season ticket, but I’ve been a fan for 40 years. I didn’t trust him with that amount of money. No I didn’t trust him. If I ever would have had to come across him in business back then, even a small amount of business, I wouldn’t have trusted him.

BfB: So what’s your opinion on him doing things like leasing back the fixtures and fittings like he did?

I suppose it depends what you do with the money. I wouldn’t say I’d never do it, but if I’d be doing it I’d have invested the money back into the team. But I wasn’t involved at that stage, so I don’t know where the money from the carpets etc went.

BfB: They were strange times to have supported the club through.

I would have thought so too! Because literally, when the club first went into administration they owned nothing. If he (Richmond) could have leased the paint on the wall I think he would have done! There was nothing they owned.

BfB: Strikes us as a very different set up now compared to then, that the club operates at a different level.

Well I’m a Bradford City fan. Geoffrey Richmond was a businessman who had come in to run it as business. I try to run the club as a business so I can make profit which I can put onto the pitch.

BfB: We are now, as we understand it, currently in the black – apart from loans to you?

We have an overdraft, a small overdraft facility.

BfB: Is it still the case that we are in the black?

Yes, but it depends on budgets this year and how it pans out. We struggling to put bums on seats which, you know, the results we’re getting ain’t good. So we need to be putting bums on seats. Now I’m sure you’ll now get comments on your website now saying “Sack Taylor” as though that’s the answer.

But I tell you, I would love for some of the people who say this to come in and run the club for a week to see what it’s like. Because they’d lose more hair than I do! And pay for the privilege of coming in. All that me and Julian get for running this football club is our mobile phones, and we pay the bills on them. We even pay our own petrol money to away games. I don’t get any wages, none of the directors get wages. There’s only David (Baldwin) who gets an income out of it, and it’s not a lot compared to what people in other companies in his place get. And that’s just because he’s got to put bread on table. So you’re quite lucky that you’ve got fans running this club.

BfB: Is there a lack of appreciation of the fact that the board are supporters?

My health has deteriorated since I bought this club. If I wanted to live longer, then I wouldn’t be involved. It is not easy running a football club but I’m not looking for sympathy from anybody, I chose it and I’m here but I look at what I’ve done at this club as failure, so far, and I’ve never failed at any club I’ve been in so I’m going to work harder to make sure this club gets some success, because the only way I know about business is that you work harder. I’ve never known any business when, if it is going wrong, you work less.

End of part one…

Next time, dear reader, Lawn talks about training facilities, season ticket prices, about how Julian Rhodes did running the club and about how much enjoyment he gets out of Bradford City.

A lot can happen in three months at a football club.

Three months ago Luke O’Brien faced an uncertain future at Valley Parade when – three months previous – Peter Taylor had arrived at the club and signed a player who had been scouted by Stuart McCall in Robbie Threlfall and the former Liverpool loanee had won his place in the Bradford City team.

The local left back was given a standing ovation for warming up on Saturday – an acknowledgement from supporters who thought his being dropped for Manchester United loanee Oliver Gill – which is a far cry from the criticism that the player was given when Threlfall arrived. O’Brien had – some supporters attested to – been embarrassed by the new signing, probably wished he has a contract and had a future at Guiseley perhaps.

How times have changed.

Indeed three months of loan play at Bradford City and Threlfall was coveted in the Summer but with the rider that City would never be able to land the player from Liverpool. His signing – three months ago – was a part of a series of arrivals that saw City supporters and the wider football public start tagging Peter Taylor’s Bradford City as favourites for League Two.

The past three months have seen Taylor’s stock diminish in a way that few would have thought possible on his arrival but that some worried it would after his initial three months at the club. Taylor’s football at the end of last season was dour but carried on along the same average points achievement as the previous manager had struggled to better and it was assumed that those were the seeds out of which an oak of promotion would grow.

Three months ago Taylor gave Bradford City’s board a list of requirements which could see the club improve on the field. Taylor wanted a flatter pitch, a more professional attitude and new training facilities and while the ground is flat and the players are now wearing very nice suits the plan to move to Weetwood fell through. Three months of the dog poo uneven pitch of Apperley Bridge has perhaps shown that Taylor’s judgement was correct – City did need to sort out the training facilities if they were going to progress.

So perhaps three months down the line of working in a situation which he did not to – Taylor, it is believed, would not have joined City were his demands not met – perhaps the manager will turn to the board in any one of the rumoured “emergency summits” at the club and tell that that he cannot be held liable for failures that he has given the solution for, but that solution has not been put into practice.

What Taylor can be held responsible for is the way that the Bradford City team have been playing which after three months is grinding on the eye. If the first three months at the end of last season seemed like a long time it did – at least – end with decent run that avoided the worst finish for the club since 1966. The fact that this last three months has seen City amass only eight points from ten games with a won one, lost one cup record has caused the time to drag.

The season has seemed a very long time indeed. Taylor was brought into the club not to play pretty football or to be friendly with the players – indeed these were cited as negatives about the previous manager – but to get results.

When people talk about the attractiveness of the football then people speak out of place (although one might agree with them) because the winning side in the argument over Stuart McCall established an idea that “you can’t keep a manager because of sentiment”. That those people will not stand up for Taylor and tell people who go dewy eyed for watching a City team under McCall which tried to play football and did so with vigour and energy is (on the whole) a character flaw on their part but should not count against the manager who has a single remit: promotion; and until that remit it unachievable should carry on with the full backing of all.

You, or indeed I, might not like that idea but such is the non-sentimental view that was allowed to take hold at Valley Parade when some fans and some people in the boardroom decided that they wanted to oust Stuart McCall as manager. They won the day (if not the argument) and to them the spoils.

Three months ago saying these thoughts would have provoked the ire of the club. David Baldwin interceded on a Telegraph and Argus message board argument, The City Gent’s Mike Harrison was hauled over the coals for suggesting that the Bantams would finish 8th in the table (one wonders how many in the Valley Parade boardroom would take Mike up on his offer if it could be made so right now) and should you believe the rumours City’s Football in the Community Officer and weekend wireless pundit Ian Ormondroyd was given a forty five minute grilling by his superiors because he was not enthusiastic enough on his radio commentary.

One can imagine Mark Lawn’s frustrations at Ormondroyd, Harrison et al and he is left looking foolish at his insistence that City followers be positive about the football which has seen City in the lowest position many, if not all, can recall and he might ask how was he to know that Taylor’s team would be performing so poorly three months into the season.

Indeed three months previously the appointment of Taylor was heralded by many (including me) as “outstanding.” Indeed were one to line up the runners and riders for the Bradford City job post-Stuart McCall then the pragmatic, experienced Taylor who had significantly achieved success and repeated that success. Would still be the best choice.

Lawn gave Taylor a three month contract and then – after that initial three months – a one year deal which represented promotion or bust for the manager and much has been talked about that in the situation that City currently find themselves in but perhaps it might be worth considering those first three months.

Taylor’s side did not excel at the end of last year and the football was seldom good to watch. The manager was abrasive then and had the same way with the media as he does now. After three months of working with Peter Taylor Mark Lawn decided that he was worth a one year contract.

Consider that for the moment.

Lawn had the longest trial period for a manager in Bradford City’s history on which to judge the replacement for a manager he spend half a season seething about and planning to replace. It was – perhaps – the most considered managerial change the club has ever had and ten league games later we are where we are and – it is said – that “the board” have given Taylor two games/a month to improve or face the sack.

Having had three months working with him, and a good few months thinking about who he would replace Stuart McCall with, sacking Peter Taylor would be the single greatest statement of failure Mark Lawn could make. It would make the most significant act of his joint chairmanship an utter failure, and absolute failure and one which would totally question any qualifications he has to make another similar decision in the future.

If after working with Taylor for three months Lawn offered him a contract (and that is the way it appears externally) and now wants to rip up that contract then how can he be trusted by the rest of the board to be involved in a similar recruitment process again? In three months time if Bradford City do have a new manager then one has to hope that someone else has made the appointment.

However in three months time things might have turned around totally.

Taylor is on the low ebb of a ten game bad run but bad runs are not uncommon in football and had he had won over eighty points and then in the last ten games limped over the line to promotion after eight points in the last ten games then few would suggest he should be sacked (although some, no doubt, would) which is in effect what happened to Keith Hill at Rochdale last season.

Hill’s wheels falling off the wagon at the end of last term was as unexpected as Taylor’s side suddenly getting two points a game or more for the rest of the season but if such a thing happened then both teams would have had losing runs – one at the start of the season and one at the end.

So should the club turn around then perhaps it should do it tonight in the Associate Members Trophy at Hartlepool United where Peter Taylor is expected to field a side which differs from the eleven who started on Saturday – one would struggle to dub that “the first team” – and could give any number of players chances to win back favour.

O’Brien and Threlfall may both hope to be fielded although word has it that Oliver Gill has been guaranteed a place as a part of his loan deal from Manchester United. The same could be true of Reece Brown at right back.

Michael Flynn looks set to play some part although Tommy Doherty – injured but on the bench on Saturday – is not expected to play. Chib Chilaka might hope to replace Luke Oliver in the forward line, one wonders if Oliver’s favours stretch to this competition.

On the whole though City’s problem is not one of personnel – there are very few that would agree with the assessment two sets of three months ago that Stuart McCall’s legacy was a group of poor players when players like Gareth Evans have gone from bulldog exciting to stolid woe under Taylor – but of attitude. Players like Louis Moult are in the running for a place although the Stoke striker is said to be counting the days until he can go home.

The entire squad is peopled with players who could perform better but are not doing. Three months ago I suggested that the mark of Taylor as a manager was in how much of a performance he got from Zesh Rehman. A player with pedigree he represented raw materials which I expected the manager to sculpt in a way that his predecessor could not. To smooth edges and motivate, to bring back to the path of progress and to get the best out of.

Rehman is benched for a Manchester United reserve despite two other right back injuries. Tonight he is the very type of player who might get a chance to show Taylor what he can do and in doing so preserve Taylor’s job and reputation.

Three months ago few would have thought that.

This season will be fascinating. Every move will be analysed, every game mark a position, ever result considered as a proof of a concept about building slowly and in a determined fashioned. One can only guess at the outcome too – a team that takes change as part of progress, that sees development as a thing done over years, not over a summer.

It will be a very interesting League One season for Rochdale.

After the best part of four decades in the basement division Rochdale have gained an upward mobility which saw them promoted last season despite having sold – to a club who plead poverty for a figure they did not disclose – their best player in Adam Le Fondre but prospered because of the strength of the unit. Defender Craig Dawson is looking to move on this summer with the club waiting for someone to match the £1m valuation they put on him and – once again – Keith Hill will look to his side’s whole being able to withstand the withdrawal of one of the parts.

Rochdale are an object lesson in the idea of retention. Keith Hill has been at the club since his retirement being in charge of the youth side, then the assistant manager and finally as manager. The squad has long service – captain Gary Jones has played 229 games for the club – and with that has come a resilience.

One could take issue with other things about Spotland but on the field there is much to admire about Rochdale and their progress this term represents a test of their ideals.

Bradford City represent something of a contrast being a club that has firm and fast plans off the field which have seen the club be rightfully proud of being one of only two professional football clubs in the black as well as taking firm action against troublemakers. The commercial side of operations at Valley Parade come on a pace we are told and off the field – despite the legacy of huge debts ten years ago – the club are in rude health.

It just goes wrong when kicking a football come into the equation. It would not be true to say City do not have a plan on how to go forward – they have lots of plans – and they change on a regular basis.

Over the summer Peter Taylor has gone about augmenting what he inherited when he moved into Valley Parade while keeping some things in place. Wayne Jacobs, Michael Flynn, James Hanson, Steve Williams and Jon McLaughlin have all benefited from this as the manager recognises that all retention builds institutional knowledge. Nevertheless Hanson and Williams both arrived as part of the club’s plan of harvesting the lower leagues. That came after the club’s plan of spending £600,000 on talent. Remember City’s Mexican academy? City had a plan that included with Royal Racing FC Montegnee and the development of young players? A side note here is that the Bantams Belgian partners picked up Willy Topp on January three years after City took him from them RRFCM’s grasp.

While Rochdale have been pursuing a single approach, City have had many and perhaps they would have all failed in the long term but having not been given that time who could say?

Taylor’s one year contract evidences this – clearly the best man for the job – with the club hedging bets so that another plan can be sprung into place to replace the current one which at the moment is “the right thing.” If you buy enough lottery tickets then one day you will win, maybe.

Taylor has something of an injury crisis on his hands with James Hanson – who is expected to lead the line for the season – struggling to be fit for the first day with Gareth Evans and a new mystery striker who the manager hopes to sign today – replacing him in the forward one of a 433.

Evans would be deployed as a wider player alongside the likes of Scott Neilson, Jake Speight, Leon Osborne who is injured, Omar Daley who is suspended for the opening day of the season and perhaps Ryan Harrison and Norwich loanee Tom Adeyemi who are midfielders who may move forward.

For Speight the chance to play in front of his new fans and start to build bridges after a summer of sentences and suggestions will be welcome. If every a player needed a good start to his City career it is Speight.

City’s idea midfield three are Flynn, Lee Bullock and Tommy Doherty but the bearded maestro is injured suggesting that Adeyemi may be used in the middle although Luke O’Brien may slot onto the left hand side of a three as he did last year. With James O’Brien leaving this week City seem light in the midfield area with those three, the Norwich loan player and youngsters Luke Dean and Ryan Harrison and perhaps Taylor will be looking to replace the exiting Irishman.

At the back the Bantams have some strength and the names write themselves on a team sheet: Simon Ramsden, Steve Williams, new recruit Shaun Duff and Robbie Threlfall; Luke Oliver may yet end up pressed into attack once more – that is a pudding that is only for the eating – and Zesh Rehman would seem to be marked to provide cover for Ramsden and the central players.

If Taylor has one aim this year it should be to get Rehman – who has a pedigree of playing Premiership football – to perform appropriately consistency. Rehman put in a half dozen excellent performances towards the end of the last season under Taylor and if the manager is the manager everyone (seemingly including Fabio Capello) thinks he is then it will be in getting performances out of the likes of Rehman which will evidence that.

In goal Jon McLaughlin is expected to get the number one shirt with Lloyd Saxton to wait for his chance as McLaughlin did.

City face Rochdale and then entertain Bradford Park Avenue at Valley Parade on Tuesday before starting the season on Saturday at Shrewsbury. At least that is the plan.

This could be a pivotal week in Bradford City’s season.

A win against Rochdale this evening would place the Bantams on the cusp of the play offs, follow that up with a win at bottom-placed Darlington on Saturday and the talk may even be of automatic. A defeat against Rochdale this evening would keep City wedged amongst the midtable traffic, follow that up with anything less than a win at bottom-placed Darlington on Saturday and the talk may even be of manager Stuart McCall’s future.

A couple of weeks ago Joint-Chairmen Mark Lawn likened City’s campaign to a pot of stew – “all the ingredients are in and we are simmering away. But now is the time we have to look to turn up the gas and bring it to the boil.” The temperature began to increase with the 3-0 success at Grimsby a week ago, a further two victories this week would see the vapour begin to rise. After Darlington, City have a week without a game before a busy Christmas period featuring six matches in three weeks. Often a critical phase of a campaign, this week’s target is to go into it in a strong position.

For now though the focus is firmly on Rochdale, who arrive at Valley Parade second in the league and with a string of impressive recent results. Keith Hill’s side has won 4-0 at leaders Bournemouth and triumphed 2-1 at fourth-placed Dagenham, who previously were unbeaten at home. They have defeated current play off occupants Bury and, last time out, Notts County at Spotland. They could go top with a victory tonight and, after two successive play off failures, look a strong bet to make it third time lucky and seal a first promotion since 1969.

As the likes of Accrington, Cheltenham, Burton and in the fact the Bantams can testify, the Dale are from invincible. But the impressive side built by Hill is well respected among City supporters for the attractive style of high tempo football and ability to mix it up with crafty counter attacking when required. Chris Dagnall already has 10 goals, Tom Kennedy is a classy attack-minded full back, Will Buckley a determined winger who tore Paul Arnison to pieces so badly last season the now-Darlington right back’s summer departure became inevitable.

Rochdale’s promise and fact it has wrecked City’s own promotion chances for two seasons in a row – plus the fact Dale’s manager, chairman and supporters appear to dislike the Bantams –  give this encounter the level of anticipation no other League Two club coming to Valley Parade can generate. How good is this Bradford City side? Tonight arguably offers the biggest indicator of the season’s prospects so far.

The line up to undertake the challenge is likely to unchanged side from the one which largely impressed at Blundell Park a week ago. Simon Eastwood’s rehabilitation continues in goal in front of a back four that will feature ex-Rochdale full back Simon Ramsden, Zesh Rehman, Steve Williams and Luke O’Brien. Consistency of selection in defence has been a characteristic of Stuart’s managerial reign, for better or worse, and the fact the present incumbents collectively improved enough to keep a clean sheet at Grimsby will ensure Matt Clarke and Jon Bateson remain on the sidelines for now.

The midfield three will be Lee Bullock, Michael Flynn and James O’Brien. The latter’s return at Grimsby made a clear difference and his corner deliveries have improved throughout the season, with the Irishman setting up a number of goals in recent weeks. Chris Brandon and Scott Nielson will be back up, but how we long for the sight of Omar Daley taking a place on the bench. The Jamaican was due to play in the reserves last week before the game was called off, the next second string fixture is later this week. Stuart will be grateful the number of other injuries has reduced, thereby lessening the urgency of Daley’s long-awaited return.

The front three will probably be James Hanson, Gareth Evans and Simon Whaley. Michael Boulding is pushing hard for a start and the close-to-returning Peter Thorne still has a significant part to play, making the competition for striker positions fiercely competitive. Hanson’s strike record of seven goals from 18 starts is highly impressive. Evans is not far behind on five goals from 17, and will hope to rediscover his scoring touch after some recent bad misses. Whaley struck a memorable goal on his debut and, up against a side he was playing for just 17 days ago, has plenty of incentive to build on an impressive start.

As will a certain Rochdale forward. For the third game in a row City are lining up against a former striker and for the third game in a row that former striker has a point to prove. Chris O’Grady’s brief loan spell at Valley Parade last January was a curious one given many City supporters were so quick to turn on him and criticise Stuart for signing him. Many of those same supporters were, around the same time, demanding Stuart bring in a fourth striker to compete with Thorne, Boulding and Barry Conlon.

O’Grady’s scoring record before was impressive, and while he undoubtedly struggled to make an impact in the two sub appearances he made (he was recovering from an injury), I’ve never seen a player given so little time before being universally slagged off. Should O’Grady start and complete the game tonight, he will have more than doubled the time he spent on Valley Parade pitch than when he wore Claret and Amber – a whopping 39 minutes.

No doubt O’Grady will be booed by some, but such is the regularity of former players lining up against the Bantams this season the fear is not so much the law of the ex, but the law of averages which dictates whether he will have the level of influence on the outcome Steve Schumacher and Michael Symes have previously enjoyed, or what Barry Conlon and Graeme Lee endured.

But as Stuart will be telling his players in the dressing room prior to kick off, it’s what City do which counts. Tonight is a tremendous chance to take a step forward from constrained to capable, this week is a tremendous chance to upgrade the season’s hopes from reasonable to realistic.

In other words, it’s time for Stuart to serve up his stew.

If the end of last season started with the 3-0 defeat at Rochdale’s Spotland then the end of City’s promising start came at Shrewsbury’s New Meadow when the Bantams lost 2-0.

The Rochdale ghost was buried in the week when Stuart McCall’s men came back from behind to take victory with a goal from Scott Neilson that took enough of a deflection to be chalked up to luck.

Not that Dale boss Keith Hill would agree with that railing against the referee on the evening as not being fit to officiate. Odd that last season’s man in the middle who seemed to want to gift the game to the home side did not incur Hill’s wrath. That kind of myopia would fit right in at Rotherham if – should rumours be believed – Hill replaces Barnsley bound Mark Robbins.

At Shrewsbury last season Referee Jarnail Singh practically proved he was not up to refereeing by once again allowing goals to be scored while players were down with serious head injuries and the sight of TJ Moncur staggering away collapsing with the home side celebrating is the enduring one. Moncur and Lee Bullock were invalided away from right back that day.

Bullock’s return to the City team this season owes a deal to the injury to Stephen O’Leary who continues to miss games with a toe problem following his impressive debut against Port Vale.

Bullock is far from universally loved by City fans and in this post-Joe Colbeck era we enter is the next player to split fans.

Personally I’m conflicted internally on him not especially enjoying watching him in the way I enjoy the robustness of Michael Flynn but noticing the correlation between his name on the teamsheet and City winning. Call it the inverse Nicky Law effect.

Bullock and Flynn are likely to be rejoined by Steve O’Brien in the midfield following the youngsters benching in the week while those tight three midfielders will notice little difference on the right with the aforementioned Colbeck gone but replacement Scott Neilson impressing and exciting in his opening one hundred minutes for City.

Peter Thorne was robbed of the chance to impress by a hamstring injury on Tuesday night but he would have likely stepped down for James Hanson and Gareth Evans to continue a fruitful partnership.

At the back the four of Simon Ramsden, Zesh Rehman, Steve Williams and Luke O’Brien will return in front of Simon Eastwood.

That Rehman missed the midweek game was officially put down to a thigh strain although in all likelihood he was being given recovery time being in that twilight zone between injured and fit. As City’s squad shrinks the prospect of the player carrying injuries into games emerges. A week of rest becomes a rare thing and a player’s season becomes defined by how they deal with niggling injuries that would be rested at a higher level but are played through in League Two.

The counter to that resting is the benefits of confidence coming from playing games and it is that which Stuart McCall believes will get the best out of keeper Eastwood.

Eastwood had a ropey start to his City career but the start is coming to an end and the Huddersfield loanee is improving.

As are City. A win at Shrewsbury would be an impressive return – the home side have not yet lost a half dozen games at this stadium – but would be a fourth win in a row and set up parallels with Colin Todd’s side that collected fifteen points out of fifteen four years ago. A draw would no doubt be welcomed by the management keen to show the ability to be pragmatic away from home as a table begins to form and City begin to nestle into it.

BfB struggles. A server move hit us two weeks ago and nothing has been the same since.

Things that used to work no longer do, comments are broken, Jason could not log on, links that were added vanished, errors littered the front page, the guy in charge of shouting at the people who hosted the server (me, in other words) lost his job and things dragged on without an update for ages.

Things dragged on at Valley Parade too. Simon Ramsden came into the club to play right back and a war of words started between Rochdale FC and City boss Stuart McCall with Keith Hill – manager at the Spotland club – accusing the City gaffer of lying about how much was offered to the right back who joined City and stating that the Bantams were telling the current squad that they could afford to pay x while offering y

If McCall wants to make anything of it then we have dealings with Rochdale’s solicitors. They were very zealous in the past. The date of Tuesday night on 23rd of February 2010 should be interesting.

If McCall has wrongly told some to sign up for less then they have believed him with Matthew Clarke, Lee Bullock and Peter Thorne putting pen to paper. There was much upset about Nicky Law Jnr going to Rotherham United but I would suspect that shouting loud enough to the players leaving Premiership and Championship clubs this summer on frees would find far too many players who are in the Law/Kyle Nix attacking midfielder role and what City need is to retain Dean Furman.

Furman seems to be interesting Oldham Athletic. I’m not surprised. Oldham are also said to be trying to get Benito Carbone but face competition from Walsall. The Saddlers are managed by Chris Hutchings – obviously Carbone’s time with the former City boss for four months in 2000 was not wasted.

Some have said that Carbone might come back. The stuff of dreams. Dreaming is good. Carbone seems to be constantly at the end of his career but City are – at the moment – in the middle of a close season of uncertainty. Oldham have sniffed around Graeme Lee but he – as with the other big earners Chris Brandon, Paul McLaren and Michael Boulding – shows no signs of going. One hopes if they do stay this unwillingness or inability is not held against them. As Jim Jefferies’s time following Hutchings at Valley Parade showed the only thing worse than having high earners on the wage bill you can not shift is having high earners on the wage bill you can not shift and you leave in the reserves.

If Lee, Boulding, McLaren, Brandon line up for City next year lets all make sure that we get good value out of the money we have to pay them even if we are in the middle of getting rid of them.

McCall is in the middle of trying to bring in Gareth Evans from Macclesfield Town but worries about the potential cost of the 21 year old striker. One wonders what Keith Hill would say about City’s abilities to afford Evans. How City’s pursuit of the young Evans or the 37 year old Carbone will end is not known but City seem to be in the middle of building another squad which the bookies think will challenge for promotion next season.

The Bantams though are talking down chances. A League Cup first round tie at Nottingham Forest is viewed on as unwinnable and the opening game at Notts County is “tough”. A look at the City squad with the addition of names linked reveals little when viewed through the prism of last season’s “World Beaters” and how the wheels fell off the wagon with weeks left on the season. Put simply any eleven players pulled together for a League Two campaign could be the next Brentford and the fact that the Bantams join Lincoln and Shrewsbury in the fixtures shows that spending money is no guarantee.

So in the middle of the mid-year break it is hard to say which way the Bantams will go next term. Things at BfB still do not work properly but they will be fixed in time. Such is the problem with writing in the middle of things. It is not knowing how things will end it is the shape of them when they do.

League Two has yet to take shape – unless you count the hope that the Bantams will stay at the top and the Alan Davies on QI way that some clubs hang at the bottom – but already City have made their intentions known by winning two on the trot. Rochdale – last year’s beaten play off finalists – offer a more stern test than Notts County and Macclesfield did.

Indeed Dale – who have spent longer in the 4th tier of English football than anyone – beat City twice 2-1 on the way to that Wembley final with the Valley Parade game ending Stuart McCall’s men’s slim playoff hopes.

Following Wembley Keith Hill’s men have spent money on Jon Shaw – who at one point interested City – and fancy themselves as promotion material and a comfy win over Barnet got those ambitions on track.

All of which recalls the glorious spirit of 1969 when Rochdale got promoted back to the third tier of English football having been placed in Division Four following the split in Divisions Three North. Dale were out of the bottom available league for five seasons before being relegated in 1974 – a season in which they won only twice. It is the club’s centenary year this term and they hope to celebrate with a second league promotion in one hundred years.

Dale have lost key man David Perkins since last season but retained the impressive Gary Jones and have a goalkeeper who the manager calls one of the finest passers in the football league.

The Bantams are expected to field the same starting eleven as beat Macclesfield last week with Rhys Evans in goal; Paul Arnison, Graeme Lee, Matthew Clarke and Paul Heckingbottom at the back.

Joe Colbeck starts his first home game of the season on the right after having a hand in both Peter Thorne’s goals last week. Paul McLaren and Lee Bullock are the middle and Omar Daley is expected to line up on the left wing in the continued absence of Chris Brandon who not only tweaked his ankle to delay his debut this week but also moved back to a shiny new house in Bradford.

Peter Thorne and Michael Boulding start up front with Barry Conlon on the bench. Willy Topp will miss up to four weeks after getting injured in the reserves during the week.

I do not really know who Shawn Crawford is and I’ve never heard of Walter Dix. I confess too with a shameful lack of patriotism that I’d not really heard of Christian Malcolm until yesterday. I know who Usain Bolt is.

Usain Bolt – the man who makes Omar Daley look sluggish – won the 200m in Beijing with the sort of performance which would make his competitors wonder if they were engaged in the same race as him. His eight foot stride bounded him past and away from the seven other athletes who could just watch him win.

Such clarity of victory, such obvious excellence, is rare.

Bolt’s win caused celebrations in the streets of Kingston not seen since the national football side scored at the World Cup in 1998. One can bet too that Omar Daley was on his feet and he probably wondered by Bolt’s now famous languid arms out celebration is not dubbed “lazy”. One hopes Daley can feel motivated by his country man’s success and certainly it will be interesting to see which of Saturday’s goalscorers pay tribute to the World’s fastest man in celebration.

However, unlike Bolt, Daley is not the master of his own destiny. Football – in its beauty – tests all skills, not one and while if he could finish a bowl of Corn Flakes I’m sure someone would – and will – give Bolt a go as a striker it is a combination of skills including sprinting that is required to excel and that combination must be used alongside others doing the same.

Not that one could say that about Fabio Capello’s England side as they achieved the not easy task of being utterly thrashed 2-2.

Capello’s continuation of the policy of forcing the most talented midfield player we have – Steven Gerrard – to drift away from position to accommodate Frank Lampard Jnr has seen him fall foul of that oldest of accusations for the man in his chair. That the national side are less than the sum of their parts.

Coverage of the England national team has overtaken the results as a barometer of performance and the doublethink required to say that the Czechs are a great team of players – such as Petr Cech – who light up the Premier League while simultaneously holding that England should easily beat them is astounding.

One would think that the dominance of an Usain Bolt was common in sport – certainly England are expected to show it – rather than scarce and that when faced with Bolt’s powerful performance all the other competitors simply have to decide to run quicker to beat him. “Get a move on Malcolm,” the shout would go, “Get your arse into gear and run. Lazy Malcolm!”

Athletics, Football and to be honest most other things are multi-polar and when Usain Bolt runs as well as Usain Bolt can, then how do you catch him? When Brazil are on top of their game, how do you win the World Cup? There is the long held belief that should England “get it right” then 1966 Mark II will follow but what if we come up against the Usain Bolt of football in a quarter final game? No matter how “right” we get things – and Capello will know that it must be more right than last night – we are always subject to someone else getting it “righter”.

Bradford City are held to a similar yard stick to Capello’s charges – they are expected to win regardless of the opposition’s quality – but are seen by some – including Rochdale boss Keith Hill – as the Usain Bolt of League Two able to stretch long legs and stride away from the rest of the clubs should the application of our abilities be correct.

The numerous season preview supplements produced at this time of year act as a reminder, if it were needed, that the hopes and expectations we City supporters have for the coming season are not dissimilar to the majority of League Two fans.

Much has been made locally about how last season’s promotion of the MK Dons and Peterborough has left a more levelled playing field, but we aren’t the only ones thinking such sentiments. Some clubs will look to Hereford’s unexpected promotion last season and be confident they can emulate it, others may be hoping it’s emerging young talent can push them forward in the manner of Stockport and Rochdale, while others are upping the wage budget in a bid to go for it. League Two may look weaker without the presence of the Dons and the Posh, but it’s likely to be just as competitive.

When considering who might be in the promotion shake up it’s typical to start with the clubs who have spent money, those who lost out in last year’s plays offs and those relegated into the division last season. The club record £170,000 that Shrewsbury Town has spent on Nottingham Forest striker Grant Holt stands out like a sore thumb compared to everyone else’s summer recruitment. Last season was one of underachievement for the 2007 Play Off Finalists but manager Paul Simpson will begin his first full season with expectations not much lower than at Valley Parade.

Holt made his name at last season’s play off finalists Rochdale, who are likelier to be up there come May. Keith Hill has worked wonders at Spotland and their counter attacking approach impressed last season. Arguably lacking a decent striker, the Dale will hope Halifax’s Jon Shaw can make the step up; especially as midfield playmaker David Perkins, twice the thorn in the side of City last season, has left.

Wycombe Wanderers parted company with manager Paul Lambert at the end of last season and welcome Peter Taylor – with more than a point to prove following a difficult couple of years. They will probably do better than the other semi-finalists of last season, Darlington, who have lost star players David Stockdale and, while not confirmed yet, Tommy Wright. Dave Penney spent big last summer but doesn’t appear to have significant funds this time around.

Elsewhere big things are expected of Lincoln City, who prospered last year under Peter Jackson before his time off through illness. New keeper Rob Burch was sought after by others, including City, while Frank Sinclair could prove a clever buy if he still has the legs. Chesterfield fans seem to dislike their manager Lee Richardson but have one of the best strikers in the division in Jack Lester, Alan Knill will be looking to continue his rejuvenation of Bury and they could be dark horses, while Grimsby has strengthened defensively and will hope young striker Danny North can fulfill his potential.

It’s a sad state of the continuing financial problems many clubs in the lower reaches of the Football League are suffering from that this year’s League Two relegation battle could be determined by point deductions. Three seasons ago Luton finished 10^th in the Championship, but the odds are heavily stacked in favour of a third successive relegation and drop into non-league following the 30 points taken off them. Play off form will be needed just to stay up and, with the club still in a mess, that seems unrealistic.

Bournemouth and Rotherham’s hopes of merely beginning this season are still in the balance and respective 15 and 17 point deductions look like a best scenario. That may allow other clubs to breath easier but Chester City, another club with money problems, won’t be counting their chickens as they remember how last season’s dramatic collapse in form almost cost them their league status. Some of the division’s smaller clubs, such as Macclesfield, Accrington and Dagenham, will also be targeting the 50 point mark rather than any loftier ambitions.

Gillingham’s recent financial difficulties make it difficult to imagine they can achieve much beyond midtable but Port Vale, under former City defender Lee Sinnott, will be a better bet for an instant return to League One. The league’s new boys, Aldershot and Exeter, arrive with romantic stories of rebirth and should both be good enough for midtable, where they will surely be joined by Notts County, Barnet, Brentford and Morecambe.

The quality of League Two is derided by some, while others trumpet it as featuring real football and real fans. Last season many clubs enjoyed better form on the road but the ones who did make it to the division above were strong at home, too. This season’s League Two promises to be unpredictable, ugly and beautiful; and those successful in realising their pre-season expectations next Spring will probably be all three.