BfB

As Edin Rahic started interviewing new managers for the Bradford City job bemoaning his poor fortune at any attempts for a smooth transition of ownership were wrecked by Phil Parkinson’s departure it became clear to any seasoned Bradford City watcher that nobody has a clue who will be the next City manager.

The German owners have had applications for the job starting from Friday night when Parkinson exited – although one suspects that people have mentioned themselves before then – and are sitting down with a candidates to interview.

Applications for football management always seemed a strange idea to me. How does one write a CV to be a football manager? What does one play up in interviews and what does one seek to hide? When Jose was talking to United in May did the really ask him “what do you think you biggest weakness is?”

(Answer: John Stead)

Nevertheless in our brief sojourn around Bradford City just after Phil Parkinson got the job five years ago JayMc and I got the the chance to flick through a glossy brochure about Scottish manager John Hughes.

The brochure, which had superior production values, was all about Hughes and his attitude and approach to the game. It read like a Which? magazine article about football management where every chart, graph, or table ended up with Hughes’ attribute at or near the top. After flicking through it for five minutes I’d have given him any job he wanted.

On the counterside to that when Steve McClaren won the England job away from Martin O’Neill it was said that O’Neill sat and talked to the FA as one might expect but McClaren had a more impressive presentation including slides. The idea that England’s 2000s slump could have been avoided had the FA not found a Powerpoint transition impressive is a curious one.

Much of the time one can imagine what a club wants in the application process it is going though. When Peter Taylor left Peter Jackson filled a hole in a comforting manner for all supporters and the part of the boardroom who craved familiarity. Geoffrey Richmond dismissed Frank Stapleton because of his 20 hour a week work ethic. Every manager following that was a grafter.

But in the case of Edin Rahic who knows what he wants? Anyone who tells you they have a clear idea is either very good at making friends in Europe very quickly or lying their face off. I know which I’d suspect.

Rahic has talked about wanting a manager who can take players who come out of academies and using them for League One – a team of Steven Darbys if you will – and in keeping with the trends of German football wants a manager who employs gegenpressing. That aside Rahic has no modus operandi to educate a guess from.

The reason that the names which appear are appearing for the job is – one suspects – because they are the names which have been considered habitually for any League One job which arises. The kryptonite to those Bolton Wanderers “big club” claims is that it was one of the names off the: Nigel Atkins, Steve Cotterill, Phil Parkinson ; list they appointed that the likes of Derby County, Nottingham Forest, Aston Villa et al have been ignoring for a few years.

So Stuart McCall is keen to get the job and Uwe Rösler has been more than mentioned in dispatches. Some people seem to want Neil Warnock or Steve Evans and there are a great many other names flying around and most of them have no mooring to Earth.

Why would Edin Rahic not look at convicted football fraudster Steve Evans and decide that he would not want anything to do with the man? Evans’ history with Bradford City is not the issue, it is his base unimpressiveness, unless he does a good Powerpoint that is.

Mark Lawn and Julian Rhodes will be used to looking for a new manager and – after three appointments two of which lasted less than a year and a bit – they show no signs of having a grasp of the right criteria to make those appointments.

When Stuart McCall “resigned” from the club the question we asked was what the plan was for the recruitment of his replacement was. A lot of these questions have been answered with the move to new facilities at Woodhouse Grove and the appointment of Archie Christie as Chief Scout and Director of Football Development.

There is a plan at the club which Christie was brought in to implement to develop players for the first team – and to provide more players for the manager with a more extensive scouting network – which aims to take some of the onus of recruitment from the manager and have a retention of knowledge beyond the man in the dug out. Unlike the situation where Peter Taylor left and his backroom staff were sent away with him Jackson having left yesterday the players have familiar faces around them.

It is this type of system which saw an end to Kevin Keegan’s second spell at Newcastle United and – in a way – Alan Curbishley at West Ham but is increasingly common in football. Indeed on Jackson’s last day at Valley Parade Michael Flynn told Radio Leeds that Colin Cooper took the players through their paces while the manager spent the morning on the phone to football managers trying to find a striker on loan. The team and manager lunched and went over the plan for the Barnet game, then resigned.

(It should be noted, and as an aside, that Keegan’s contracted stated that he would have the final say over players brought into the club and when the club’s Director of Football Recruitment Dennis Wise signed Xisco – the issue which Keegan resigned over – Newcastle United were in breach of that contract and while Keegan resigned he later successfully sued the club for constructive dismissal. One wonders what the detail of Jackson’s contract was.)

The manager’s remit is the first team and the requirement is not for an holistic club builder but rather for a game winner, and someone who with coaching and deployment can edge a performance an inch or two better. There is a list of managers who were considered to replace Stuart McCall (now Motherwell): Peter Taylor (now Bahrain), Steve Cotterill (now Portsmouth), Russell Slade (now Leyton Orient), Peter Jackson, Lawrie Sanchez (now Barnet), Jim Magilton (now caretaker assistant manager Shamrock Rovers), Dean Windass (working for BSKYB), John Coleman (still Accrington), Iain Dowie (no club), Martin Allen (now Notts County) and Wayne Jacobs. Six months ago John Hughes (no club) declared an interest in joining City and John Still (still Dagenham) interviewed for the position.

How many of these fulfil the remit which Jackson was being asked to work within? Certainly John Still – the victorious Dagenham manager of last week – would do having worked with Christie before but one has to wonder how much of an appreciation of what skills the next manager needs to have, and how those skills are distinct from those which were required when looking for McCall or Taylor.

Having appointed a big personality in Jackson – and perhaps had personality clashes – Lawn and Rhodes may be tempted to opt to bring in a younger manager who is more malleable, less set in his ways of how to run a club, and able to work within the current structure. They would do well to avoid “Yes” men.

The aim of the club is to have an appointment before next week’s trip to Morecambe which suggests that there is someone in mind – probably someone who has talked to the club six or eighteen months ago – but that Lawn and Rhodes do not have the clarity to bring someone in immediately. Were John Still to be the choice then one imagines a call would be made, a resignation drafted, and the new man revealed on Monday. The fact that there is a week until appointment suggests that there are discussions to be had and a choice to be made. There is a suggestion that three interviews will be held this week. One has to wonder what Lawn and Rhodes think they will hear in those interviews which they had not heard in the last two rounds, and how they will be able to sift the answers to get the right man. We are to assume that Jackson and Taylor were both the most impressive people in interview.

The early runners

The link to John Still – who talked about how he would have joined City were it not for the uncertainty over the future of Valley Parade – is a strong one with the Dagenham manager being in the final two of the club’s thoughts when Jackson was appointed. The club would – not doubt – have to pay Dagenham to free Still from his contract.

Impressive in the last round of interviews was former Hibs and Falkirk manager John Hughes who is out of work at the moment and could come in without any compensation payable. Hughes is a strong candidate for the job but one might expect him to be appointed this morning rather than next week if he is the chosen one.

Former players Peter Beagrie and Dean Windass have their name’s mentioned often in connection with the job. Beagrie has shown no interest in moving into management thus far but Windass has made his desire to take over the club known – Terry Dolan as his assistant – and could fit in as the type of rookie manager who may appeal to the board who have had problems dealing with experienced number ones.

Former Barnsley manager and City man of the 1980s John Hendrie is also an option although one might wonder how many conversations Hendrie has had with Stuart McCall about the board at Bradford City and how that would colour his view of the job were it offered.

City have always been fond a bit of fashionability and so perhaps Jim Magilton – who is working as caretaker assistant at Shamrock Rovers who qualified for the Europa League with this superb strike last night may be an outside bet having talked to the club previously.

Other names work mentioning include Colin Cooper the current caretaker manager and former player and Farsley manager Lee Sinnott. Paul Ince has been mentioned – his promotion with MK Dons would impress the board almost as much as his collection of shiny medals but his track record is patchy.

Finally John Coleman has interested City in the past.

Manchester United’s record-breaking title triumph on Saturday was another excuse for the media to shower manager Sir Alex Ferguson with gushing praise – and with good reason. The latest league championship means Fergie has now won 47 trophies over his managerial career – making him easily the most successful British manager in history – and no matter how many times the story of the job he has done at Old Trafford is retold, it never fails to be inspirational.

A one-off, never likely to be equalled may be – but there is so much about the legacy Ferguson has built that should act as lessons for football clubs up and down the country, at all levels.

Almost as famous as the success he has achieved are the struggles Fergie endured during his early days at United. In the modern era no football club would tolerate their manager failing to live up to its expectations in the way the Manchester United Board did during the late 80s. To say they were handsomely rewarded for maintaining patience in Ferguson is an understatement, yet still no football club owner or set of supporters have afforded their present manager a similar length of time to build a club before demanding their dismissal.

Indeed the previous argument used by people backing an under pressure to “remember it took Sir Alex time at Man United” has been mocked to the point of parody. It has become an ‘excuse’ that lacks credibility, or as the excellent RochdaleAFC.com put it in July 2009, when talking about our then-manager Stuart McCall:

Can anyone still try using Alex Ferguson at Old Trafford as an excuse for not getting rid of a manager with a straight face?

Straight face or not, Ferguson keeps lifting trophies while the majority of the rest of English football gets through manager after manager, sometimes stumbling on the right one but in the majority of cases looking back on their current appointment as a mistake. Unless success is fairly immediate, the opportunity for the manager to build up the club on and off the field in a similar to manner to Ferguson is lost. For the under-pressure manager the priority is obvious. Why devote time and resource to matters such as improving the youth set up, if you’re a couple of games away from the sack?

While Ferguson has built his Old Trafford empire, 16 different managers have occupied the dug out at Valley Parade. Clearly more failures than successes during that time, and it is revealing how the club’s most successful period – 1995-2000 – occurred from a hire-from-within approach that ensured greater continuity and evolution. All kinds of strategies have been tried since, but the decline down the leagues illustrates how unsuccessful they have proved.

Equally telling is the immediate backwards direction the Bantams embarked upon after removing managers awarded an above average tenure – Colin Todd and McCall. Both driven out because they were struggling to take the club forwards, but their departures had an entirely opposite effect. Todd and McCall were as close as City have come to following the lessons of Ferguson, but in the end fear became too strong and action was taken.

This summer City are once again looking to recruit a new manager, and though off-the-field events completely overshadow this task right now the apparent neglect over making a decision is troubling. Over 40 people applied for the vacancy in February, but Head of Operations Dave Baldwin has admitted the majority have not being contacted yet. A six-person shortlist was then apparently drawn up, with only John Hughes interviewed. Later we were informed the next manager was between current interim boss Peter Jackson and Dagenham & Redbridge gaffer John Still. Though in recent days Still has committed his future to the relegated League One club. Sammy McIlroy could be a late contender after leaving Morecambe.

Has the club kept in touch with Hughes? How many of those 40+ applicants have since got other jobs or being left feeling let down by the lack of response from City and so no longer be interested – either this time or the next occasion City are advertising a managerial vacancy?

Jackson remains the likely choice as manager. He’s been asked to sort the retained list, and even made a first signing for next season in Ross Hannah. Joint Chairman Mark Lawn’s comment that Jackson is signing players any manager would be interested in is ludicrous, however. Whoever is given the job eventually, City are very fortunate that Jackson is willing to continue managing the club with such uncertainty at the moment.

Nevertheless the whole manager recruitment approach is troubling. Of course there are more important matters at the moment, but given the club has in recent days attempted to blame this poor season on Peter Taylor one might think efforts to truly get the appointment right on this occasion would be more determined and proactive. Baldwin has confirmed City will still exist next season no matter what happens, and the club surely has to start planning for it regardless of where they are playing.

At the very least, it seems unlikely the next manager of Bradford City will be given much time. Longer term building seems to be yesterday’s idea and, no matter what the playing budget might be next season, the manager who oversees it will be expected to over-perform. Whether City are at Valley Parade or elsewhere next season, the backwards steps taken over the past two years means another campaign of failure and under-achievement won’t be tolerated by many. Despite the size of the rebuilding job, progress will probably have to be swift.

You just get the feeling this next appointment will be heavily criticised, retrospectively.

Jackson has probably already had his honeymoon period, while a new manager would be quickly criticised not because of the job they have done but because of the lack of thought that went into appointing him by the club. When in the past Lawn and Julian Rhodes have been able to devote their full attention to finding the right manager they have – rightly or wrongly – been judged to have failed. This time hiring a manager is halfway down a sizeable to do list, and it will arguably be more luck than judgement if their eventual choice proves to be a success. Then again, there’s a question mark over whether it will ultimately be Lawn and Rhodes who make the decision.

Despite the fact Sir Alex Ferguson turns 70 at the end of this year, it appears a safe bet that he will still be in the Old Trafford dugout the next time City are beginning the search for a new manager.

On attending a game, and when asked the question “Who will win today?” veteran commentator Barry Davies used to retort that if he had known that piece of information he would have no need to be at the match.

Indeed it was a point of some conviction for the Valley voiced microphone man that the joy of football – the thing that made it worth watching – was the competition within a single game. If Davies could have predicted the result of matches with accuracy he would have lost interest and I echo his thoughts.

In May 1981 it will be thirty years since I went to my first Bradford City game – a 1-0 reversal to Hereford United – and in the years between then and now the only thing I’ve been convinced by when it comes to predictions is that they play out over the long term and not that short.

I can predict, dear reader, that over the course of two or three seasons any given team will win over half the home games it plays, and that when that team goes away it will win less often, but these predictions (which, in truth, are more statements of eventualities) are possible because of the length of time of the sample. Given two or three years anomalies are ironed out and the data can be made lore and conclusions drawn.

A glance over the win ratios of the various names suggested as the next Bradford City manager reveal that the difference between the good and the rest is often within a deviation of around 10%. A good win percentage is 45%, a poor one 35% but most managers are in the middle. Roy McFarland – whom wikipedia tells us is the most successful City manager – has too small a sample for this statistic to be meaningful and an indicator of ability as noted by Paul Jewell’s lowly figure as a result of the season in the Premiership which saw view victories but a great result.

The object point being that it is only over time that conclusions based on statistical data – results in other words – can be drawn.

Which brings us to Peter Jackson – one game into what is rumoured to be three in which the former skipper can prove himself the man for the full time manager’s job – and his claim for the role which man press his claim for.

Jackson’s first time out as City manager saw an improvement of sorts. Losing while playing well (or at least excitingly) is better than losing while playing negative football or at least it is said to be although those who took Stuart McCall to task on the idea that emotion (rather than pure results) might be important are no doubt sharpening whatever implements one sharpens when one wants to cut a manager away from a club.

Having had one of his three games Jackson is looking back on Saturday as a good start and something to build on. Certainly he will have learnt much about his charges at Valley Parade from the ninety minutes although if he had said on day one that they team was not winning because a player very like (or very actually) Jon Worthington was not anchoring the midfield then for all the jibes that might of produced he would probably have been right.

Shod of a holding midfielder for most of the season Worthington’s exit to injury on Saturday weakened City’s centre and the Bantams boss will hope that he can call upon the player’s services in Tuesday night’s visit of Rotherham United. Worthington and Flynn – as a midfield – seems to have a good balance and the fact that Jackson picked that on his first day in the job saw me warm to him immeasurably. Indeed it is fair to say that from the days of often odd choices of players under Peter Taylor Peter Jackson’s first team – a 442 with a big man and a crunching midfielder – was very much template I would use.

(I make no apologies, by the way, for waiting for Jackson to do something other than walk through the front door to begin to comment on him in a positive way. At the start of the season The City Gent’s Mike Harrison was hauled down to Valley Parade for daring to suggest that Peter Taylor’s team might finish 8th. Demanding a huge positive reaction to the appointment of a paid caretaker manager sits alongside those early season antics in demanding fealty.)

The template perhaps but just as Taylor had struggled to assemble a squad to play his way so Jackson is left with the team bent out of shape. If when Kevin Ellison was swapped for Omar Daley between these two clubs a few weeks ago it suited Taylor it does not suit Jackson, and rumours have already started that City are looking at ways to undo the deal.

Not that either player will take a part in this match leaving Jackson looking at who he can deploy on the left hand side of midfield. James Hanson will start up front and Jake Speight may get the nod alongside him although Scott Dobie is pressing for a place if only because of Speight’s showing on Saturday. The loser of that could end up on the left wing. Failing that Leon Osborne, Tom Ademyei and David Syers might all want to play on the flank.

Gareth Evans will be on the right – I long to see Evans though the middle once more – with Worthington and Flynn in the middle. The back four of Lewis Hunt, Steve Williams, Luke Oliver and Luke O’Brien seems to pick itself although O’Brien may be called to go forward. Lenny Pidgeley will – no doubt – remain in goal although Jackson might fancy giving Jon McLaughlin a game.

All of which details a team which will beat Rotherham United, of that there can be little doubt. It may seem a curious and bold claim but were I to engage in the relatively pointless process of prediction it is one I would make but make without confidence. Predicting the outcome of single matches is guess work, predicting the patterns over long periods is more possible.

Understanding that begs the question as to how – for the second time in a year – Bradford City are left looking at such short term indicators as if they dictate a long term significance.

There will be a moment in the game tonight where a bobble of a ball robs a chance which robs a victory, or brings a defeat perhaps, and that will dictate (so rumour has it) if Peter Jackson or John Hughes becomes out manager.

If one can make a long term judgement on the basis of such a twist then – unlike Barry Davies and myself – perhaps one can find out if Bradford City to beat Rotherham United tonight.

Bradford City want to talk to Accrington Stanley’s John Coleman about being the next Bradford City manager. Coleman wants to talk but it seems that Accrington Stanley want compensation for their manager and City do not have that sort of money. Insert your own comment about paying interim managers here, dear reader, I’m all commented out.

Nevertheless it seems that Coleman would like a word with the Bantams too making all the noises around the idea that City – as a club – can take him where his ambition drives. After 526 games at The Crown Ground the 48 year old believes that he has something else to give at a bigger club.

He is right – or rather he is right that Bradford City are a bigger club – but how much he has to give is probably not his decision. Third in the list of the longest serving managers to Sir Alex Ferguson and Arsene Wenger Coleman has been in his job since 1999. Peter Taylor was in his for forty six games.

Taylor’s replacement – on what if John Coleman or fellow interviewee John Hughes had their way would be a very short term basis – by Peter Jackson has been greeted with some considerable delight in some quarters. It is a generational thing of course and to those who are of a certain age then Jackson alongside Stuart McCall, Ces Podd and John Hendrie in the club’s pantheon. The image of him kissing the curiously tube like Canon League Division Three trophy in May 1985 is no one’s enduring image of the day, but it is the one we would all prefer to remember one.

Replacing the five time promoted Taylor Jackson – as with Stuart McCall compared to Colin Todd – pales into insignificance for experience but it is hoped that his connection to the club will steer him good. That in having the club in his bones his belief will be a more powerful agent than anything that the hired hand could muster.

In his bones, perhaps in his blood. There is much made of the colour of the Oh Neg that flows through the man’s veins. If Stuart McCall was the wounded idealist feeling every result – even his next job saw him with claret and amber – and Peter Taylor the academic unhurt by scores then Jackson is the opportunist able to find the right thing to say at the right time.

When in Rome swear you are claret and amber, unless talking to Lazio supporters then you bleed blue and white.

Which is not a criticism of the man just a recognition – were it needed – that if one wants to have a career in professional football one needs to be flexible about one’s passions. George Graham managed Arsenal, John Rudge went to Stoke after decades at Port Vale. Matt Busby played for Liverpool, John Hendrie for Leeds. Perhaps Jackson is Bradford City’s Brian Clough ousted from one rival to lead another.

Certainly if he is the opportunist then this short term role he has at City is his opportunity and opportunity that has been presented because of his connection to Bradford City. It is not easy to imagine the likes of Andy Richie or Mel Machin (The shoulder’s to Jackson’s time at Huddersfield) being given the Valley Parade job let alone being well received in it. Jackson’s prior connection serves him well.

We should not speak ill of this shield of popularity – it was that shield and its ability to allow the manager space to build the club which had me excited about Stuart McCall’s appointment – but with John Hughes and John Coleman interviewing and rumours that the club has set its sights on Keith Hill (Quote Mark Lawn: “We would all like a Keith Hill”) or Rochdale or Alan Knill of Bury (Para-Quote Mark Lawn: “But even there I’d be thinking play-offs three times and no promotion?”)

In Jackson City have one of the better qualified and highest profile of any of the people considered to be connected with the club in a significant manner – although Carlisle United manager Greg Abbott and the guy at Motherwell who did what Rangers could not might be considered above and Ipswich’s Paul Jewell certainly is – but considering the Bantams alarming turn around of players per season in the last fifteen years it is not surprising that a whole host of managers have some Bantams connection.

Chris Wilder – the Oxford manager – meandered to Valley Parade at some point in the 1990s before exiting for the team he supported in Sheffield United but one has to wonder if three months at a club a decade and a half ago is even worth considering as a prior connection to the club.

And so City’s joint chairman are presented with a choice between Jackson – who represents a significant link to the club’s past – and one of the interviewed managers who has no connection but (in some cases) great track records. In short, it seems, they have a chance to decide between the club hero or the CV. There is an irony there.

The question is an open one. What, if there is one, is the benefit of a club appointing a manager who has a previous connection with that club?

Former Hibs manager John Hughes has declared an interest in being City’s next manager.

The 46 year old took Falkirk to promotion to the Scottish Premier League in 2005 and the 2009 Scottish Cup Final and then took over at Hibs taking them into Europe, but left after a poor start to the season.

Hughes has little experience of English football and oddly that experience comes from playing for Welsh side Swansea in the late 1980s, a team he joined from Scots league side Berwick Rangers, of England.

Hughes managed 283 games for Falkirk and 54 for Hibs. He is infamous for streaking on TV during an interview – something that Jim Jefferies described as “The funniest thing I’ve ever seen” which – recalling Jefferies dour demeanour – is hardly pitting the incident against very stiff opposition.