BfB

Mark Marshall spent most of Phil Parkinson’s final season at Bradford City – and his first – sitting on the bench. He stands to spend his second season as one of the key players in Stuart McCall’s team.

On arrival at Valley Parade McCall discovered deep in a back cupboard a pair of wingers in Marshall and Paul Anderson in the same way one might knockdown a plasterboard wall in a Weatherspoons and find an ornate fireplace. Two flying wingers – as well as a tidy inside player in Filipe Morais – were idling around the training ground under contract and under used. It would seem that of all the things changed in the New Stuart McCall his love of a wide player is not one of them.

Said McCall on Marshall “He has proved he can play left or right. He’ll put crosses in from either side. We’ve had a bit of interest in him but for me he’s going nowhere. He can play a key part on both sides of the pitch. He likes to get wide and put crosses in and he gets lots of good balls in. And I’ll tell you what, he can finish. I know we haven’t seen it yet but he can do that as well.”

Wiki

Only one of ninety one crosses results in a goal.

That is as counter-intuitive a statement for supporters of English football – especially those of a certain age – to hear but with the plethora of statistical analysis of Premier League and Football League games over the last few season it has become obvious that eight-nine attempts to cross a ball do not result in a goal.

It cuts against the grain for a generation of City fans who grew up watching – loving – Peter Beagrie and Jamie Lawrence and then enjoyed Omar Daley, Kyel Reid and Adam Reach. Watching a winger tear into a full back is one of my favourite things to watch in football. But it is not one of the most effective.

This is attested to in research presented at Harvard and in in FourFourTwo magazine. Teams which cross the ball in open play more than others are significantly practically disadvantaged in scoring goals.

Crossing makes you lose more often. With a 0.01% chance of crossing resulting in a goal it is both inefficient as a way of creating goals and a poor way of retaining meaningful possession in the final third, as cross often results in turning over possession, and thus impairs other excellent ways of creating goals. Given the number of crosses in a game and that given that there are two teams in a given game one can only expect any single team to score from a cross once ever six games.

Once a month you can expect to see a cross result in a goal, and it could be against you.

Crossing, on the whole, does not work. Why did Phil Parkinson bring in two wingers? Why does Stuart McCall like them now? Read on, dear reader…

Tiki

The number of crosses (which is to say those in open play) in a game of English football has been falling for the past ten years. There are many reasons for this but all those reasons are haunted by the notional attachment to the Barcelona style of play known as Tiki-Taka. Tiki-Taka itself is a statistical reduction of the analysis that teams with low possession score fewer goals. Keep the ball away from the opposition and they will not be able to score. It is an inherently defensive tactic and always has been but has always been misunderstood as being based around attacking possession.

The world fell in love with Tiki-Taka because it fell in love with Barcelona and with Lionel Messi and this love blinding managers to some of the system’s drawbacks. First it is very hard to drill players into a Tiki-Taka system and equally hard to integrate new players into it. The authoritative work on this is I Am Zlatan where the iconic Swede all but states that Barcelona should change of they play to suit him because it is impossible for him to play as they do. Secondly it requires a specific possession skill-set in all but two of the eleven outfield players (goalkeeper, and one central defender who is allowed to be a clogger) and by requiring that skillset it diminishes other skills.

Which is to say that to play a possession game approaching Tiki-Taka one filters one’s players on how best they fit the skills needed and necessarily ignores those who have skills which do not fit. This reached an English nadir in Euro 2016 when Iceland’s overran an English midfield of Wayne Rooney, Dele Alli and Eric Dier. All three selected for the positions for their abilities in possession football rather than their abilities as central midfielders. Let us hope that Sam Allardyce does things differently.

This approach has become common in the Premier League rank and file and at clubs up and down the Football League who hold pretensions. If we take the definitive middle of the Premier League club at the moment – Everton – and look at their line ups towards the end of last season 1, 2, 3 one sees a morass of possession based attacking midfield players: Ross Barkley, James McCarthy, Tom Cleverley and Aaron Lennon.

Lennon is titularly a winger but started his career as a centre-forward at Leeds United before drifting out wide where he can beat players with pace but has no devastating cross to speak of. He is able to hold a ball and play a possession game and so he prospers. And this is not to criticise Lennon just to suggest that the game prizes some abilities he has to an extent where it overlooks ones he does not. Roberto Martinez – Everton manager at the time – would rather not lose possession than deliver a cross that found Lukaku more than one in ninety times.

It is not restricted to managers either. When he was favoured at Valley Parade many a fan’s team sheet was drawn up with a 433 that saw Devante Cole deployed in a wide attacking position despite seemingly never having crossed a ball in his life. Other skills are viewed of as more important.

Kiki

Which is to say that crossing has declined so it works one time in ninety because players selected by managers are not selected for their abilities to cross a ball and so quality suffers. As a result the ability of defences to deal with crosses has suffered from lack of use and a filtering of selection. When teams cross less they do other things and other defensive attributes are needed to play against them. Man-marking is more important than heading away high passes in much of football because there are so few high passes and so much movement into attacking space.

One hates to refer to England 1 Iceland 2 again but watching Chris Smalling play against the Icelanders is watching a player who has never been on a field against a James Hanson trying to work out where to stand against a player who does not want to spin off him.

Likewise strikers spin off defenders, they take up and look for space rather than occupying a defender as once they did. And the strikers who are good at finding space in order to retain possession are the ones who managers are picking. Ibrahimovic is once again the case in point here. His inability to retain possession in the way Tiki-Taka festished it meant that players who previously would have been described as midfielders were picked ahead of him for Barcelona to play as centre forward.

This was no problem for Barcelona and this is not a criticism of their achievements but rather an illustration of the priorities which football has fostered. Being good at attacking the area where there is no space – that is to say where a cross is aimed for in front of the goal and thus a direct path to goal – is less important in football than getting into the areas where there is space because there is no direct path to goal.

Teams are bad at crossing, and bad at defending crosses, and bad at attacking crosses and so there is an opportunity for a team who can cross a ball well to do so. This, one suspects, is why Parkinson experimented with bringing in Anderson and Marshall in the first place and why he abandoned that experiment after a few games last season.

McCall can revive that experiment and there is a scope for an advantage if the rot in defensive abilities is deep enough that League One central defenders are not able to deal with a decently floated ball into the box but statistical trends are against a manager who sets up a team to cross that ball.

Teams that cross forego goals – so the information tells us – and goals are hard to come by.

Fargo

This is a true story about a four team football tournament that never happened but was going to happen at Valley Parade in the Summer of 2012 at Valley Parade, Bradford.

The tournament would be hosted by Bradford City and feature three of the biggest names in British football: Rangers, Everton and Manchester United.

It is a strange story and one which seems out of keeping with the profile of the club at the moment but take my word for it, it did happen.

Some of the names have been left out to avoid embarrassment for the people involved who did embarrassing things.

This does not include David Moyes who, if he reads this, may feel embarrassed.

Sorry David.

Flashback episode

Jason McKeown and myself, when we talk, invariable talk about the day we spent with the Chief Scout and would-have-been Director of Football at Bradford City Archie Christie. At the time we talked about the day as like being on Jim’ll Fix It but now we don’t.

The day had an unreal air about it. The aim for Christie – the 49 year old Scot who had recently arrived at Bradford City – was to show what he did in a day and how what he did did not conflict with manager Phil Parkinson but rather augmented Parkinson but thinking back I believe there was something else behind our invitation.

Christie lived in London but worked out of the a Bradford hotel most of the time. The conflict between Christie and the people he worked with like Mark Lawn, Roger Owen, and Peter Jackson I could – and perhaps will – write a book about but suffice to say that at the end of long, hard days of work the gregarious Christie went back to The Cedar Court hotel at the top of the M606, and was alone.

I imagine that Christie thought when he took the job that he would have more to do with the people around Bradford City. I imagine he thought that he would be part of a group of people, a gang, and that he would trade stories about his adventures in football and about the club he had joined but instead was spending a lot of time in a featureless Bradford hotel.

I think he probably wanted someone to talk to about Bradford City, and I think that someone was me.

Everton Part 1: Tom Cleverley

Tom Cleverley signed for Everton under freedom of contract and for no transfer fee this week leaving Bradford City without a percentage payment on the deal which took the England international – then a twelve year old child – to England’s biggest football club Manchester United.

Bradford City co-chairmen Mark Lawn is honest about how much the club were expecting that one day Cleverley would leave United and sign for someone in a deal which activated City’s sell on clause but that will not happen now and so City were – in his reading of the situation – out of pocket.

The detail of the transfer that took the twelve year old Tom Cleverley from Bradford City’s to Manchester United included a percentage of any transfer fee paid for the player, and it included a payment for each Football League/Premier League appearance the player made and – I believe – ended up netting City about £75,000*.

At Bradford City it was thought that that £75,000 was dependent on Cleverley playing for Manchester United. It was also thought that the “sell on clause” percentage applied to full transfers, and not loan deals.

However in the Autumn of 2011 Christie he drove over to Old Trafford with a copy of the transfer deal in hand and demanded the money be paid for the games played for Leicester City, Watford and Wigan on loan, and a cut of any loan fees that United were paid for Cleverley.

Christie’s point was that the transfer deal didn’t specify that the games Cleverley played had to be for Manchester United – they could be for anyone – and did specify that City were entitled to any transfer fee which included temporary transfers. The Scot was prepared to sit in the reception area until someone would deal with him, and agree with him.

He camped out for a few hours in Manchester before returning back to Valley Parade with a cheque from United for the amount which went straight into manager Peter Jackson’s budget.

The fact the money arrived for Peter Jackson to spend rather than over the following years may, or may not, been significant but what was useful was the conversation which that Christie had started with one of the biggest clubs in the World.

Christie used the opportunity to create a relationship with people in the system of Old Trafford. The terms of the relationship seemed to be that Christie would keep Manchester United informed of developments at Bradford City, and in his newly set up Development Squad and Manchester United would compensate his Development Squad Fund for that to the tune of £45,000 over a period of time*.

Money, and The Development Squad Fund

The Development Squad Fund is always a source of some confusion. It confused me and I had a good look through the spreadsheet. I knew how much the young player who Christie had offered the chance to turn their careers around at Bradford City were being paid and let me tell you they were not millionaire footballers.

Players were on around £100 a week. Christie believe that that would root out players who wanted the lifestyle of a footballer rather than to be a footballer. To live on £100 a week in Bradford you had to really want it*.

As with all clubs The Football League give money to Bradford City to be spent on for youth development some of which created a part of the fund as was appropriate because it featured some of the youth side.

The fund was augmented by other money that Christie could generate from the squad itself. This might include the Development Squad being paid to play closed-doors friendly matches at other clubs, or it might include anything raised by loaning out Development Squad players*.

This money then went into a separate pot to the manager’s budget and could not be used by the manager because it was – in part – made of Football League grants and could not be spent on transfer fees or first team players.

Christie controlled that separate pot and used for his Development Squad. From this pot players like Scott Brown, Dean Overson, Dominic Rowe, and Nahki Wells were paid, although they were not very much.

Some of the players who joined the Development Squad from other clubs were given a simple proposition by Christie. “You’ve failed as footballers to this point, your previous club does not want you, and you are going to have to get a real job now but we at Bradford City will give you a last chance. Impress us and we will put you in our first team and you do not have to go work in a Supermarket.”

Nahki Wells’ name stands out on the list because he embodied that proposition whereas the rest have had more modest careers as footballers, or no careers at all.

Wells’ name seems to justify a project like a Development Squad for clubs like City – who benefited from his transfer to Huddersfield Town for £1.25m – and justify too Premier League clubs like Manchester United investing in what are ostensibly rivals to make sure that any gems they – or their rivals – accidentally let go can be polished up and returned to the crown.

Wells has not gone to the Premier League football but Cleverley did, and so did Fabian Delph. Delph and Cleverley were both spirited away from City very young and coincidentally both played in last week’s FA Cup Final. They made the big time.

Of the tens of thousands of eleven and twelve year olds kicking a ball every weekend how did Delph and Cleverley ended up becoming the subject of real football transfers. How do clubs like Manchester United or Leeds United (who bought Delph from Bradford City) even find out that if they watch that specific game of the thousands they could watch in a weekend then they will see a future England International?

The answer seems to be from relationships such as the one which existed between Bradford City and Manchester United as a result of Archie Christie’s involvement in making Manchester United pay for Tom Cleverley.

A Person with a Black Book

In the World of Advertising Agencies (in which I have worked) there is always a New Business department and within that department there is always a Person with a Black Book.

In that book is a list of names and the names are the Person’s Contacts and those Contacts work for potential Clients. Probably the Person has got his or her job because of the names in that book and the prospect of linking Agency up with Client that Contacts represent.

After a while the Person moves on to another agency and takes the book with them. At the new Agency the Person start getting in touch with Contacts who by that time have moved to different Clients and work is done. Even though the Agency and the Client are different the Person and the Contact are the same, and that is how the business works.

What is important though is that the relationship between Agency and Client is actually a relationship between Person with a Black Book and Contact.

I’ve worked in an Agency where the Person with a Black Book has been fired on a Monday and on the Tuesday the Contact has taken the Client’s business away. This is how I am used to business working.

Advertising is a strange business like football is. It seems in both that the people have all the control they need but they do not. No matter how much work you put into a Pepsi campaign if Coca-Cola do a better campaign you lose, and no much how much work you put in in a football match if the other team do it better you lose.

In this world without control people are loyal to people.

Whatever relationship there was between Bradford City and Manchester United was really a relationship between Christie and someone at Old Trafford who was taking an interest in making sure that the Red Devils knew what was going on in the youth set-up of various clubs to make sure that they would be on hand when the next Cleverley, Delph, or Andre Wisdom or (in 2011) George Green emerged.

Whoever that was at Old Trafford – and I have no idea who it was – would probably be highly sought after for the contact book he had and likewise the contacts Christie made at Bradford City would stay with him wherever he would go after.

The cost of being Manchester United

All this might seem odd but think that Manchester United spent £59m in a transfer fee on a single player last season, and paid that player Angel Di Maria a further £280,000 a week in wages. It is estimated that Di Maria will cost United £70m over the course of five years.

By way of contrast in 2014 players who were signed young at United were often paid much less than those bought in for large transfer fees. Juan Mata was paid £140,000 a week, Shinji Kagawa £80,000 while Danny Welbeck got £75,000 and Cleverley got £40,000.

This means it would probably cost United a six times more over five years to employ of Angel Di Maria rather than Tom Cleverley.

In that context it is not hard to see why a club like United will have relationships with teams like City. To bring in a serviceable first team player when young represents a massive saving for a club even at Manchester United’s level.

Team #2: Manchester United

So it was that Manchester United agreed to take part in a four team tournament at Valley Parade in the summer of 2012 along with Bradford City which was of course an agreement between Archie Christie and someone at Old Trafford. City would be playing their full team and United would not which is how – one suspects – the agreement could be made.

The tournament was designed to fill a part of Phil Parkinson’s pre-season plans on the one hand and to showcase Bradford City on the other.

It was something Christie would have liked to do when he was working in his previous role at Dagenham and Redbridge before joining City but the poor facilities at that club prevented that.

Dag&Red is no place for entertaining the glitterati of British football but Valley Parade – a Premier League standard ground – is. Christie was a place where football people could be networked and the club could re-build relationships within the game.

“He runs up and down and kicks people”

At the start of 2011 Liverpool signed Jordan Henderson for £15m from Sunderland and some four years later that would seem to have been a good investment. Henderson has blossomed into a very good player.

At the time though Henderson was considered a curious signing by Reds boss Kenny Dalglish and was the poster boy for the idea that football’s valuations of transfer fees had lost touch with reality.

It was probably that reality which had prompted the Bradford City’s board to be somewhat amused by Archie Christie’s statement that he could get over a million pounds for fifteen year old junior player George Green. At the time Green was unknown even in Bradford City circles.

Christie had told me that the other co-chairman Julian Rhodes told him how much City were hoping to get for Cleverley and that he would be impressed if Christie could get more for Green.

Christie did. Everton paid £2m for the youngster in October 2011.

I once asked Archie Christie if he thought George Green was worth that much money and he shrugged his shoulders and indicated that most players values had little to do with their abilities and much to do with how many people wanted to buy them.

With George Green the value was set by a bidding war which was started out by Spurs following a game Green played on trial for Alex Ingerthorpe junior side (Ingerthorpe is now at Liverpool, and a great example of a person who has taken his contact book with him to another club) and the bid went to a number of clubs before eventually settling on Everton.

One of the suitors was Glasgow Rangers.

Christie’s relationship with Rangers had started long before I crossed paths with him and would carry on after. Christie involved himself in one of the many takeover bids for the club he supported and would have – when asked – call Rangers his dream job.

Christie saw Rangers as the perfect club for Bradford City to sell George Green to explaining that he wanted the youngster go to a club who would then sell him after he had progressed as a player and so City’s sell on percentage clause value would be maximised.

I believe* that Rangers put a bid in for Green and that bid included City getting their choice of the Rangers youth ranks to take on loan to Valley Parade. I was asked who I would take and joked “John Fleck“, to which Christie indicated that not only did he agree but that that would be the deal.

Fleck turns up at Valley Parade as an impressive Coventry City player now and again but at the time signing him seemed unrealistic.

Negotiations with Rangers seemed to have produced an offer and part of the negotiations included Christie telling his opposite number at Rangers that Green would eventually be a better player than Henderson who “runs up and down and kicks people”

Rangers agreed – or rather someone at Rangers agreed – to join in the four team tournament in 2012 and like Manchester United they would be sending a young side. They may have had a similar agreement in place about the Development Squad or being kept informed but not long after they were thrown out of the Scottish League structure after spending more than they could afford and many of the staff left the club, including Fleck.

I asked Christie what he really thought of Henderson and he said he thought he was a good player. I asked him how Green was worth £2m and sighted an example of another player who had sold for less and his reply stays with me now for its oddness: “I’ve Spice Girlsed this.**”

That Championship Manager problem again

We are a generation of football fans schooled on the computer game Championship Manager.

In Championship Manager every player has a value set by the game as a function of his abilities as represented by statistics. The higher the stats the more a player is worth, and the stats are (mostly) visible to all.

This is how we got to understand transfers as we grew up to a football world increasingly interested in money. We understood that within football there was a way of looking at a player and – with an experienced eye – knowing what his true value was.

Of course there is not. Not in reality.

We also know the economist credo that something is worth what a purchaser will pay for it. That proposition does not help us in trying to find how much a footballer is worth in the absence of anyone attempting to purchase him, or anyone making a bid.

City had had a single bid for Tom Cleverley and so Tom Cleverley was worth £75,000*.

With George Green bidders were set against bidders and the price escalated until a fifteen year old who only played his first League Two games this season (on loan at Tranmere Rovers) sold for more money than City would end up receiving for top scorer Nahki Wells when he left for Huddersfield Town three years, forty two goals and two appearances at Wembley later.

Nahki Wells was not Spice Girlsed.

Everton Part 2: “I was pissing by the door”

Tottenham Hotspur had put in a transfer offer for Green. This transfer offer was for £1.5m is unique in the entire history of professional football.

It is the only one which I have held in my hand.

I walked to the printer, I picked up the five copies, and I read one. It was six or seven bullet points detailing when City would get various payments for Green’s services and it was signed at the bottom by Daniel Levy, the Spurs chairman.

None of the points were that Spurs would take part in the pre-season tournament at Valley Parade but Christie told Jason and myself that the North London team would be sending a side as he headed to a board meeting, transfer offer in hand.

Again the relationship seemed to exist between Christie and someone at Spurs, rather than Spurs themselves.

Eventually Everton made the deal and agreed to take Spurs’ part in the four team tournament. We’ve talked about this before, dear reader, but there was a curious aside and an interesting finish.

Christie was rarely in London but late one night – I was surprised by how late football does its business – during the bidding for Green I was on a call with Christie on his house phone when his mobile, paced within earshot of the landline, rang.

“Its Davie Moyes” Christie said excitedly before asking me to go along with anything he said to Moyes in the next five minutes. I caught my breath.

Sure enough the familiar tones Moyes could be heard from one phone to another and I heard Christie informed the then Everton manager that he could not take the his call because he was on the other line but rather than saying it was a conversation with me, he said he was talking to Bayern Munich General Manager Uli Hoeness.

Moyes did not believe Christie at first and so Christie offered to allow Moyes the chance to talk on the phone with his German rival. This inspired no little panic on my part as I imagined my inability to convincingly impersonate Hoeness.

I know no German at all and my accent is very much Bradford. I thought of the television programme ‘Allo ‘Allo and uttered the word “Ja” softly but audibly in practice. No one heard I assume.

I need not have worried. Moyes was convinced of Hoeness’ presence and hastened off the other line.

It struck me as embarrassing that Moyes should believe such a fanciful story as Germany’s leading football club trying to buy a young English player that no one had ever heard of but it turns out that at the time Bayern Munich were doing just that.

They were indeed one of the many clubs to express some kind of vague interest in George Green and later they signed Dale Jennings from Tranmere Rovers. They had set up a scouting network in the English lower leagues under the belief that English Premier League clubs might be ignoring the talent that was under their noses in favour of buying in players.

Munich may still believe that but the only player they signed from English lower league football was Jennings and he left for Barnsley after a few years. The English are notoriously bad settlers and this may put Bayern off but it is true that Bayern Munich have scouts watching English League Two football. Perhaps they are the only European club who do or perhaps not.

Maybe City games are occasionally attended by the Barcelona and Real Madrid, Juventus and AC Milan scouts all searching for the next big thing and fearing that if they do not over turn every stone in that search then their rivals will.

After our crossing of sorts I followed Hoeness’ career. He was jailed in 2013 for evading 30m Euro in tax and resigned from Bayern Munich. I tracked down a recording of him speaking about his case.

He sounded very German.

Team #4: Tottenham Hotspur Everton

The deal was done at £2m for George Green to join Everton.

Christie sealed it with a handshake and drove away only for – and this is how Christie related it – Spurs to get back in touch and Harry Redknapp himself to up his offer over Everton’s £2m to £2.4m.

The new Spurs bid was turned down because a deal had been agreed but not before Moyes had “become aware” of it and had sought assurances that he would not be gazumped.

It was important that Christie show that when a deal was made with Moyes all football knew it could not be broken. It was important in re-establishing Bradford City’s credentials in football as a club you could do business with.

Re-establishing because in 2011 City had twice been in administration in the previous ten years and that means twice evaded debts they should have paid. This could make people nervous around deals with City and so it was important to Christie that the club start a rehabilitation of their reputation as a club of good standing.

The handshake sealed the contract and this impressed Moyes who had already agreed to send an Everton side to Valley Parade for the Summer of 2012 Four Team Tournament and now agreed to send his first team as a show of gratitude.

That Moyes would send a strong Everton side was a mark of respect but it was the respect which would prove most valuable in the long term. I was started to see the point of the Summer of 2012 Four Team Tournament that Christie was planning was far beyond good matches and bums on seats.

I had thought that football was an imperfect meritocracy before but now I was beginning to see where those imperfections were. Of course a lack of money holds you back in football but it seemed that a lack of respect was a problem too. If you are not taken seriously as a club then serious clubs will exploit you.

This could have been what happened with Tom Cleverley, Fabian Delph and Andrew Wisdom who joined Liverpool when young all for small fees – I could not say – but I’ve been watching Bradford City for over thirty years and have always noticed that our best players leave us for relatively small amounts.

City’s 1980s heroes Stuart McCall and John Hendrie were good value for the teams that picked them up. Nahki Wells was good value for Huddersfield too when he joined them. The only time I can recall City selling a player and seeming to have got the better side of lopsided deal is Des Hamilton‘s exit to Newcastle United in 1998.

Then City were run by Geoffrey Richmond. He was a serious man indeed.

By assembling a group of big name sides to stand next to City Archie Christie believed that City would start to build networks, to get respect by association, and to become a serious club in the business of football.

The business of football was not unlike other businesses and was built on personal relationships and on being well thought of in the football community as being capable or at least that is what Christie seemed to think.

In writing this I read back this comment from Mark Lawn about the Cleverley deal which seems unlike anything else the co-chairman has ever said in its tone and content.

We’re currently in discussions with (Manchester) United. They are a professional and sensible club so I don’t see a problem.

That sounds like Christie’s words and not Lawn’s who is lauded for being the plain speaking Yorkshire man on Match of the Day. I mention this not to suggest Lawn did not say them but to show how the club was operating in those days.

The highest complement that City could pay the highest team in the land in negotiations – some carefully chosen words – was that they were professional and sensible. City – via Lawn – bestowed upon Manchester United the traits they were so keen to claim back for themselves.

Christie had been offered the Director of Football job at Valley Parade. He had a letter making the offer which he had – for reasons which would become clear – not replied to despite his having a plan in place for the Summer of 2012.

Before that though he would host a collection of influential football scouts and agents to watch a game at City as part of his building of City’s reputation.

It was relationship building but Christie told me he had seventeen people who could help him help Phil Parkinson get together squad he wanted. It was Archie’s way of announcing that City were a serious and credible football club that football could do business with again.

The game was Marine at home in the Second Round of the FA Youth Cup.

So now then

The Summer of 2012 Four Team Tournament never happened of course.

I have no idea how close it came to being scheduled or even if it been talked about at any level with anyone else at Valley Parade but Christie left Bradford City.

It would not surprise me at all if the people at the various clubs had – like Christie – moved on and that little is remembered about sketched plans to take teams to pre-season games.

David Moyes may recall agreeing to bring his Everton side but he has – famously – left Everton since for Manchester United and then Real Sociadad.

The person was at Rangers is almost certainly not at Rangers anymore and who knows who was in the depths of Old Trafford agreeing to bring whatever team to Valley Parade but one can imagine that that person makes it their business to make many of those deals every season.

I would not like to say if what Christie was planning at Valley Parade was unique but I doubt it was. I suspect football is littered with the plans of the ambitious. Not remembered as the agenda moves on, and perhaps not worth remembering to some.

I remember though. I remember because it was such an education into how football worked beyond how we – the supporters – assume it does.

It was arbitrary in a way that exceeded anything I could have imagined even after covering City for the ten years previous and it was more personal than anyone would think.

That is what makes football like any other business. It is not because of the money involved but because like any other business people want to do business with people they like, and respect, and believe can do a good job.

And while those relationships are crucial to a club they are not tied to the clubs but rather to the individual people at the club.

Epilogue: The Archie Christie Memorial Trophy

Summer 2012 in Winter 2013.

A Saturday of semi-finals and then a third place and a final on the Sunday. It was the Olympic Summer and I remember heat of the end of July but it was a cold Winter eighteen months later and I had not much to do.

1. Bradford City
2. Manchester United (II/u18)
3. Glasgow Rangers II
4. Everton

I played out the games using Championship Manager (FM2013) assuming that City would play Manchester United in the semi – City lost – and Everton would beat Rangers leaving a full strength Everton side to play a Sunday final against Manchester United.

Everton won. Moyes beat Manchester United.

So David did get something out of it whole thing, in a way, but I don’t think anyone else really did.

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Notes

* These figures and deals are from memory rather than recordings, and could be inaccurate because of that, but they are to the best of my memory.

** Archie Christie died in 2014 and much of this article is made up of conversations only some of which were recorded so I have attempted to avoid verbatim quotes through out. Some stick in the mind though.

This story works well when read with Archie Christie Day: Part 1, Part 2 and Part 3.

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If you have never heard of George Green before today you are not alone. The fifteen year old who joined Everton for a fee which would rise to in excess of £1.75m is a virtual unknown yet in a list of the most expensive sales in the club’s history Green would rank in the top three. Dean Richards cost a fee up to £2.135m to Wolves, Andrew O’Brien cost up to £2m, then comes Green.

How is it that this kid from Batley Carr that no one has heard of is a part of this deal which could pay for City’s future?

Pull up a chair, dear reader, because the deal was being done on the day BfB spent with Archie Christie and now it is public we can fill in a few details.

Before we arrived for our early morning swim Archie Christie had been meeting David Moyes (the time to allow the manager get to training) to talk about Green but by the time we ended the day we had held in our hand a bid for the player from another Premier League Club.

The deal had been in the offing for sometime although it was coincidence that we got exposed to it (the day of the interview was enforced by mine & Jason’s work commitments, Christie took the first day we offered some eight days in advance of the interview) although in setting up there was a time when I was on Christie’s house phone and David Moyes was the mobile being told that he would be called back.

It is probably not fair to say who the other Premier League team was it was but you might notice that Everton are replacing Tottenham Hotspur in the four team tournament next summer. Spurs are pivotal in the story of Green’s rise. It was on the training pitches of Tottenham Hotspur that Christie showed off his young player’s talent. “He is Rooney,” Christie told us he had told Premier League managers, “the best in the country.”

They agreed. Green played for one of Spurs’ youth teams against Aston Villa and turned in a match winning performance in front of the the massed ranks of scouts. By the end of the game those scouts were literally chasing Christie to find out about the kid.

27 clubs – including top clubs from Germany and Scotland as well as the Premier League – registered an interest in George Green. Christie proudly showed us the DVD of the game in which Green scored a hat-trick. Fifteen in a game of lads older than he Green stood out, and two of the three goals he scored were superb. A mazy dribble with sublime finish and a first time curled goal that did recall Rooney were impressive enough to enchant youth scouts, Premier League managers, Chairmen, Directors of Football recruitment.

Christie had built up Green’s confidence – a confidence he showed on the field against Aston Villa’s kids who had a pair of central defenders rated as the best young pairing in England – by giving him a place in the Development Squad. Green is proof of concept for the idea of having a way to graduate players from the kids but not to the first team. Green could not have played in the first two months of City’s season and even if he had the realities of League Two football probably would not have helped the player’s development.

But playing in the middle area that Christie’s Development Squad provided a place for City to build Green, and be sure of him. While in the Development Squad Christie and the coaches moved Green’s play forward on the field, putting him into a more attacking role. One of the skills Christie is credited as bringing to his role (See Archie Christie Day: Part 2) is the ability to tweak a players game to develop it. In this case he nudged Green forward up the field and the results are there for all to see.

When I asked him how he could attract the attention of top clubs when parading Green Archie Christie said it was because he so rarely did promote a player, and when he did that player was worth promoting. Said Christie “This is one of the highest deals ever for a 15-year-old from a League Two club. But George is the best I’ve seen in his position at his age. He could become another Wayne Rooney or Paul Gascoigne.”

However Christie would not take all the credit for George Green and Peter Horne – and his team of coaches – have once again found a player and brought him to City who has provoked interest from the top division. The difference between Green and Tom Cleverly is not in the finding but the export. As I understand the deal for Green City have got more up front than the stand to make from the full Cleverly deal, sell on clauses aside.

One can hardly blame the club or the board for that. If you or I – well versed in watching football as we are, dear reader – watched a young player impressing in a youth team game would we know at what level he could go on to play at? Would we know if the player was England material or just someone who might play 150 lower league games? If some club offered lower six figures we might take that because we knew not what the player was worth and how the market worked.

It was obvious watching him work that Christie knew that market. He told the board that he would get over a £1m George Green, they were sceptical – I’m sure that many reading this article are sceptical about someone being able to pull a kid from the youth set up and sell him for more than Andrew O’Brien – but Christie has made good on his promise. Not only that but he had looked at a player and recognised what is rare talent (how many other 15 year olds get sold for £2m?) which might indicate that the man knows a thing or two about spotting players.

In the morning we spent with Christie the deal on the table had a limit to a buy out clause, and a few other points that at the end of the day had been changed. That was on Thursday and a different club so I would not be able to say what the final details were but I’m pretty sure that that deal will be superb for City.

It would have been great to watch George Green break into the first team, to cut a dash in claret and amber, and it is sad in a way that that will not happen but that income can pay for City’s progress. The Development Squad is paid for and so are a good few first team players. Christie’s hope is that with deal like Green City will be paying for the wages of three or four League One players in years to come.

(As a side note, and the complexities are detailed and I may have misunderstood them, but when a player reaches sixteen the FIFA rules on transfers change to mean that rather than being able to get a transfer fee clubs can sign players paying compensation on the basis of a mechanic rather than as the selling club dictating the terms. Had we kept hold of Green with the aim of putting him in the first team there is a risk that he would have left after any professional contract he signed expired – typically the deals offered to sixteen year olds are two years, the deal with Brown differs because it has been subject to a transfer already – and that City would have been paid only “training compensation”. That compensation which would have been much less than the fee Everton have eventually paid.)

The Green deal is a massive success for Bradford City and hopefully a massive one for Everton too – they have developed a few decent young lads in their time – and one which starts to move the club out of the era of relying on cash input from the chairmen and into a time when the club begins to not only pay for the year on year football but also for its own improvement.

I recall watching Dean Richards’ last game for Bradford City and when he left for a deal which could have snuck over £2m with clauses that City could have got more. When Andrew O’Brien joined Newcastle for only £1.5m plus a bit I remember thinking that we should probably view his sale as being aggregate of the fee for Des Hamilton. Dean Windass for the £1m we paid for him, Robbie Blake for half of what we had valued him at. I’ve always thought that City’s players leave cheap. I’ve seen that changing now.

George Green: Remember the name not because he is going to be the greatest player in the future of Bradford City but because his move could pay for the future of Bradford City and rather than being a product of blind luck this boon is brought about by a hard working youth development squad delivering players to a development environment and having a business environment which was able to maximise the opportunity.

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This story works well when read with Archie Christie Day: Part 1, Part 2 and Part 3.

The conventional thinking on Merseyside is that when Everton brought out the salmon away shirt a number of years ago it had a single purpose: to make supporters buy the home strip. By creating something that no one would want the salmon strip gained a kind of cult appeal, but the blue sold more.

Nike showed off a Bradford City away strip of a similar colour alongside a claret and amber striped home shirt and perhaps that a similar agenda might be at play. Football clubs have lost control of what supporters consider to be “the shirt” and the fact that the Bantams home shirt is distinctive and rare in the world of football heightens that problem. Wearing anything claret and amber to a game and you are wearing “the shirt” regardless of what is the current vogue.

The away shirt though is pink and the colour pink – although not this shade of it – has connotations. Pink is feminine – it will be interesting to see if the away shirt gets a significant uptake from female fans – but when worn by men it is gay. We have the Nazi to thank for starting this connotation – Jews were given yellow stars, Romany given black triangles, and homosexuals pink triangles – but the gay rights movement reclaimed the connection.

Others do not though and it is interesting – if somewhat depressing – reading comments flying around about the new garb how easily the connotation between gay (or female) and pink is drawn and how quickly that becomes negative.

“Look like girls play like girls” is one side of a line, “It could be an ‘Away Gay Day'” is simple homophobia. In the space of four months we have gone from the players not being fit to wear the shirt to the idea that shirt not being fit for the players.

Then others go much further suggesting that the players might be embarrassed to wear the away kit, perhaps even refuse to play in it, and that any supporter buying it should “take a serious look at themselves.”

Another has suggested that the pink will cause trouble at grounds. That away fans – their sexuality questioned by home supporters – will respond with fists and that the fact that eleven men are wearing bright pink will bring violence. I wish I were making up the fact that people would present such a spurious justification for violence but sadly I am not.

Sometimes football is embarrassingly anchored in a different era, other times it is dangerously so. Anyone verbalising such thoughts might be correct, but then again the same could have been said in September 1970.

Players would be embarrassed to play alongside Ces Podd who made his début that month, some would refuse to play with a black man. Perhaps people said that anyone supporting a black player needed to “take a serious look at themselves” and perhaps there was the suggestion then that it would bring violence as one set of fans felt the need to fight to empathise their right to hold onto petty, poisonous bigotry.

Footballers like Podd – and supporters who would not allow those bigotries to be justified – challenged the way that supporters thought and changed it. It was football being an instrument of social change – eventually – and it is something that should be and will be celebrated.

City have already played their first gay player but that player – and the other who followed him, and the others at every other club – decided that he would keep that to themselves. Football has an environment which suggests that gay players should keep themselves in the closest and the reaction to things like City’s pink away kit highlight the reasons for that.

In the end Ces Podd was just another footballer, this is just another away kit, and the next gay player to play for City is just another player. Consider it this way and football gets to that instrument for social change via acceptance and something other than 22 men kicking a bit of leather around the field.

There is a moment etched into the collective memories of Bradford City supporters of a certain age in which City rake a long, high ball forward for a flick on and then for Mark Leonard to out jump his defender and loop a header into the goal. If you were at that game already you have conjured the moment in your mind.

Mark Zico Leonard scores against Everton.

The ball lofted forward was by Peter Jackson – putting a lie to the idea that he did nothing on his return – and Ian Ormondroyd’s flick on to Leonard would be repeated when Sticks headed down at Wembley eight years later. The Everton side featured a recently transferred Stuart McCall on his return to Valley Parade and the goal loops over Neville Southall – at the time considered the best goalkeeper in the country if not the World – who would finish his long, illustrious and brilliant career in that very goalmouth aged 41.

Watching the goal again does not dim the memory although things jar: The bars fencing in supporters for another, The way that Southall picks up and rolls out a back pass, The physical size of the players who to a man are seemingly a stone heavier than their modern day counterparts;

On that night Leonard shone as bright as any player might. Against the league champions, and uncharacteristically for a team starting to decline, that was Mark Leonard’s night.

The story wrote itself of course. Leonard had broken his leg having been hit by a car on the way to sign for Everton and this was his “unfinished business”. He had joined City from Stockport County with a good scoring record at the lower levels but had not been able to fill the not inconsiderable boots of Bobby Campbell competing for a place in City’s forward line with Ron Futcher in the season the Bantams made the Division One play-offs. Leonard scored 29 goals in 157 appearances for City, none of them recalled with the glee of the evening against Everton.

Leonard did not score a goal every other game, his knowledge of the offside law – or his ability to put that knowledge into practice – was massively limited and seldom has a City striker strayed beyond the back line to invite the flag more. His nickname – Zico – was ironic. For all his hard work, honest endeavour and tireless efforts the only flash of brilliance Leonard showed was that header.

Which damns the man with feint praise. Leonard worked hard as a player and that was appreciated by City supporters. Zico was ironic but affectionate. The mood might have wished for Leonard to be putting the goals at the rate that Mark Bright and Ian Wright – Crystal Palace’s deadly strikers that season who were first and second in the top scorers list – but the fact he did not was not for the want of effort. Leonard was one of football’s triers. Everton was his moment in the sun, but he never let anyone down in his years in the shade.

Indeed for a time he played at centreback before his unwept at exit from Valley Parade in 1992. He went on to win a promotion to the Football League for Chester City playing for Preston North End and Rochdale but never moving above City. When he left football became a top class crown green bowler ranking in England’s top ten. Perhaps he really was Zico when aiming at a Jack.

When thinking about Mark Leonard – Lenny to some, Zico to others – I wonder how he would be received by the modern Bradford City. Perhaps he would be a Gareth Evans of a player with as many critics as he had people in his corner, perhaps he would be a Jake Speight with his hard work ignored and eyes fixated on his goal tally, perhaps he would be a Barry Conlon.

Looking at Leonard’s goal scoring record one is struck by how the higher up the divisions he went, the lower his return. Like Chesterfield’s Jack Lester who seemed to work out after his spells at Nottingham Forest that he was more effective the lower down the leagues he was and one might have forgiven Leonard for staying low and being a good scorer in the bottom two divisions. As a rule though footballers though are built from ambition always want the bigger prize, and to play at the highest level, to forgo a good career in the shadows for some time in the light.

And for one night, Mark Leonard achieved that.

A look at the Premier League table – frozen over a cold FA Cup weekend – puts Liverpool under Everton and above Blackpool as Roy Hodgson leaves the Anfield club by mutual consent. The position tells much.

Blackpool are much lauded this season under Ian Holloway who is being talked as a potential England manager with his maverick style likened to Brian Clough and the idea of him being passed over representing the same kind of error. Nevertheless his side sit down Liverpool who now have Kenny Dalglish returning as manager.

The natural reaction by many, if not most, is that the two cannot be compared and that what is a good performance for the Seasiders is unacceptable for the Reds. That Liverpool should be being far better than Blackpool, not one place.

And this is true at present. Blackpool were a fine team in the 1950s when every factory shut down for a week and whole City’s headed East for the coast, sea and a week of a good time but when the package holiday arrived Blackpool descended the leagues. At 13th in the Premier League Blackpool are “over performing” but taking their highest watermark they are some way off the days of Stanley Matthews. The money to sustain the club, the affluence of the town itself, had diminished.

Blackpool are by no mean alone in this fall from grace and no better example is needed than Bradford City in this the anniversary of the 1911 FA Cup win. The Glorious 1911 is well worth a read detailing (one of ) the best team(s) in the country who played at Valley Parade in a Manningham that ranked as one of the most productive and affluent areas of the United Kingdom.

Walk around Manningham and look at the housing on the crescents, the stone work, the beauty of it all were one to strip away a hundred years of industrial decline. As with Blackpool and the package holiday the artificial fibre and end of the wool trade is the underlying story of the decline of Bradford City. The tide ebbing out.

It is this tide which ultimately decides the success or failure of clubs. Looking over Europe and it is rare for the town on its uppers to have a successful team and often the decline of an urban centre is mirrored in the decline of the club that it supported and other clubs rise up and up as a result of money coming to a City. Wander around Manchester and see the affluence of the reinvented City Centre or the new Salford Quays and then look at the top two in the table.

Now anyone who talks ambition at Valley Parade talk about getting the club “To the Championship, where it belongs” which is a point one could debate all day without resolution. Bradford being a City in the top ten of population one might ask why the target is set so low? Bradford being a City with so many scars of financial turmoil one might ask why so high? Certainly the ambition is no bad thing.

Back to Liverpool and like Blackpool and Bradford the City is not what it was. Various statistics from various Government departments conflict on population sizes and relative wealth but the overall view of Merseyside is that it has lost a lot of people to other parts of the country and what remains is not that well off.

Like Bradford and Blackpool Liverpool the City has declined and with it has gone the two football teams. Everton used to win UEFA Cups and were two weeks off doing the double but now their aims are more modestly set at getting as close to fourth place in the League as possible.

Liverpool, however, still maintain the aims of the times when they were dominant in English football and talk about challenging for the Premier League title. As a recent Champions League winner they certainly have cause to talk in such a way – although that was before the First Americans and their abuse of the club – but they do so swimming against a tide that ebbs away as surely as it has done at Valley Parade or Bloomfield Road.

There is a benefit in the brand of Liverpool which is built on the belief that the club is a successful one and the aims that see them want to be performing better than they have this season. Setting high aims and (more importantly) believing they can be achieved is a vital part of creating success and it is no coincidence that all successful teams are often dubbed “arrogant”.

Hodgson’s exit from Liverpool is thus painted as useful. It says that Liverpool expects better performances and in doing so continues the (perhaps healthy) belief amid the players, the fans and the world at large that the higher echelons are the club’s rightful home.

It staves off the reality of a situation – a reality which has become endemic at clubs and in cities like Blackpool and Bradford – which redraws the map of football.

28th of December, 1999 and Bradford City are nursing a 4-0 hangover from Old Trafford and take on Everton at Valley Parade. The game finishes 0-0 and is one of the many odd points that Paul Jewell’s side picked up on the road to a halcyon day in May that saw the Bantams retain top flight status and – it is said by many – bring about the ruination of the club.

A home game with Shrewsbury Town represents a ten years of football which few would have predicted and many who are in control of the game would do well to reflect upon. Football in 1999 was on the crest of a wave with a rich bounty to spend. Since then forty-seven of the clubs one hundred and three who have competed in the four football league in the last decade have had to seek the protection of administration while the top division spends over a billion pounds on wages.

The fall of Bradford City represents – in the opinion of this observer – a mix of poor timing and poor management. The Bantams crime in the Premiership is well know – Six Weeks of Madness – but the punishment of being cast down to the lower reaches is perhaps disproportionate. Leeds United – who also benefited from City’s best day in May 2000 were punished massively for trying to take a step up the footballing ladder.

One could argue all day about Richmond and Risdale and how they went about their respective jobs but when the dust settled many would agree that the fact that those two chairmen, a good number of the forty-five other head honchos and the odd other former Bantams chairman/landlord should have been more rigidly governed when they were in charge of the civic institutions. Yes, if businesses then not just businesses, we have learnt that from the last ten years.

In ten years time will we be reflecting on a revolution in football that has seen what could be considered the souls of clubs protected from those who would exploit them so that the events of the previous decade can not occur? Probably not. If we are still playing at Valley Parade on 28th December 2019 then a victory will have been won to reclaim our ground from the hands of Gordon Gibb who managed to slip it away from us.

In the snowy Bradford that still threatens this game Stuart McCall has recalled a time when City planned a training facility with the riches of the Premiership which never materialised. The story is common throughout the game when clubs spent money on players in an attempt to top the sun from setting rather than reaping the harvest when it shined.

City close off this decade at home to a Shrewsbury team who under the guidance of Paul Simpson – his Uncle John used to teach at St Bedes, you know – managed to spend “huge” resource and not be promoted in the same way that Stuart McCall and the Bantams are oft accused proving perhaps that it takes more than a big pile of money to make a winning team.

Both McCall and Simpson are rejecting calls for them to leave from some elements of the support which are argued with by other elements. The arguments are similar at both clubs despite the Bantams drastic decline. Shrewsbury Town have had six managers in the last ten years, City have had eight, and some fans at The New Gay Meadow think that that is more of a problem than the sale of Grant Holt which mirrored the departures of Graeme Lee and Paul McLaren at the end of last season.

The Bantams go into the game having not played in the league since 12 December 2009 against Rotherham United having gone out of the JPT at Carlisle United three days later. Simon Ramsden – sent off in that defeat – is still waiting to serve a suspension which he should do against the Shrews on the 28th.

Ramsden will be replaced by Jonathan Bateson in a back four that sees Steve Williams fit to return and gives Stuart McCall the chance to pick a pairing from Williams, Zesh Rehman and the resurgent Matthew Clarke. Luke O’Brien plays left back and Simon Eastwood continues in goal with a question over his future as he comes to the end of his loan spell at Valley Parade.

McCall attempts to reformat his side to a 442 as Omar Daley prepares for a return – he lacks match fitness despite playing in the last fifteen minutes of the last game but so do the rest of the squad sat idle – and the Jamaican winger might be featuring on the left hand side with Scott Neilson on the right and Michael Flynn and Lee Bullock in the middle. If Daley is not ready James O’Brien or Chris Brandon may get called into action or McCall may play Simon Whaley although it seems that the loan signing I was excited about seeing will make a brief stay at Valley Parade.

Gareth Evans and James Hanson are guaranteed places up front in either a 442 or a 433 as Michael Boulding continues to recover from hack in the back by Pablo Mills. Neither will hope to match one Gary Shaw’s striking efforts in this tie when the former Villa man scored a hat-trick in two and a half minutes.

That game was two decades ago, the Everton match was one. Today we start more unpredictability.

What makes Everton a good team? According to Tim Howard the Toffee-men are “a Jerk-Free Zone.”

The keeper has sung the praises of the squad around him that prepare for tomorrow’s FA Cup final and for his gaffer – David Moyes – who has build a squad without egos, at least at the moment. Tomorrow the Jerk-less meet up with the likes of Didder Drogba – a bigger jerk in football it is hard to find – as Everton play Chelsea for the FA Cup.

Coin-throwers, phone-in callers, with sixteen year old affair havers. It is tempting to characterise Wembley tomorrow as Jerkless vs Jerks but doing so fails to recognise the duality of “Jerks in the locker room” – as Howard might say – and the effect it has on clubs on the whole and Bradford City last season especially.

The Jerkless Everton are a team without egos who get along well and one doubts the same could be said about City last year who’s relations can be summed up by the phrase attributed to Paul Arnison – although rumours have a way of being divorced from fact and Arni may have said nothing of the sort – that he didn’t want to move to Bradford because “none of the rest of the squad like me.”

For sure the Mexico four may have gone on holiday – Swine Flu seemed to stop when MPs started expense claiming – but as John Hendrie said in his T&A column

I know three or four of the Bradford lads are going on holiday together this summer but every year we’d go away as a whole team – even the club secretary would come along. That’s how close we were.

Hendrie notes that current City boss Stuart McCall would love to build something similar – a look at the reaction to a lad’s night out shows it is not as simple as getting the players to drink together once or twice – and no doubt he would but it was not the presence of jerks (or lack of, in Everton’s case) that were the problem at City but rather the split that characterised Chelsea’s fall from Premier League Champions to the third place they occupied this season.

The figures were ludicrous to think of but Michael Ballack and Andrei Shevchenko’s wages near doubled the next highest earners who were no mean players to begin with. Even at that level the likes of Frank Lampard were looking in the direction of Sheva and asking them to do twice as much to earn twice the wage.

Think back to Michael Boulding, Graeme Lee, Paul McLaren last season and compare them to Barry Conlon, Dean Furman or Nicky Law. Disparity in the dressing room always causes problems regardless of the jerk factor of a club. Benito Carbone was a really nice chap but the fact he was paid almost five times the average wage was a massive problem and one the team of 2000/2001 never looked like coming to grips with.

With Graeme Lee reported to be interesting Oldham and Paul McLaren raising looks from Rotherham McCall might have some movement in his team next season and should he then it is important not only to bring in the right type of player – good spirit comes with wins but having a set of nice blokes in training helps – but also to avoid created a two tiered dressing room again.

When you need a good word the English language has plenty to choose from but just occasionally it is necessary to borrow one from elsewhere.

“Schadenfreude” has no single English equivalent but is an appropriate term for a common football emotion – delight in the misfortune of others.

There will be many who took great delight in Milwall’s victory last night but is it time to think why?

Whatever our respective fortunes next season it will be at least 2010/11 before we can hope for the renewal of the local derby we all love to see on a league basis. So is it time for a comparison?

Two neighbouring clubs both with recent financial troubles and fading successes now exist in the lower leagues. Both have experienced “failure” this season and both need to restructure and review playing staff as a consequence.

We are all too aware of the hold that some of our expensive staff have on us in terms of contracts – we need to offload costly players and come to terms with a reduced budget. This is the reality here and it would seem to be the case down the road as managerial “vultures” survey the pickings left after defeat. Some will be easier to move on than others, we may even gain financially from their end of season sale, but an upward move for a player is more likely there than at Valley Parade.

We need players who want to play for City not those who just want a job. A commitment to a club is not easy to achieve on reduced wages. “Stars” who sit tight in the hope of improved offers from elsewhere may find that they get cramp from sitting rather than playing.

However the contract conundrum pans out, I think it is us that stands the best chance of the two for promotion next season. If we don’t lose high-earning players we can at least get them to play to their potential. If they go, we already have the shopping list that takes account of our limited spending power. They may get more money down the road but finding effective replacements is not going to be easy – money can make mistakes as we know all too well.

Which brings me back to Schadenfreude. It has its place. I can recall chanting “Stuart, Stuart , What’s the score?” when he returned to play against us for Everton in a 3-1 victory for the Bantams and a good victory at that.

It was a taunt – fun but not malicious. But I can not subscribe to the way in recent seasons that we have turned a blind eye to some dismal performances and instead taken some kind of pleasure in failure elsewhere. I see no sense in cheering losing scorelines in another division when we have been watching some of our own players give less than their best. “We’ve lost but so have they” is no consolation whatever to me.

So is it time for perhaps a small change in action if not attitude? Do we really need to have another season where scorelines from “them” are flashed up at our games in order to raise a cheer? Those who are keen to know what is going on with the Beeston Boys have access to personal technology to keep them informed. Personally I prefer to watch and encourage my team rather than cheer an irrelevant result.

When we play in the same division maybe then I’ll reconsider. Until then, rather than deny history, I’ll focus on the future and forget schadenfreude – at least until the ref falls over anyway.

There was a sense of vulgarity to the whole thing.

Man City supporters, trying their best to ignore reports of a poor human rights record and corruption charges this past year, had run out of patience when their ‘ruthless’ owner Thaksin Shinawatra was suddenly unable to buy new players. On transfer deadline day he was ousted, collecting twice the money he’d paid 12 months earlier – by the Abu Dhabi United Group (ADUG).

Man City fans were celebrating suddenly becoming the richest club in the world.

In the few remaining hours before the window closed, the new owners managed to cause enough of a stir to suggest the Premier League’s natural order might be threatened over the next few years. “We can win the Champions League in 10 years” has been the cry, amongst boasts of signing the world’s best players in January. Despite having just broken the British transfer record – £32 million – to lure a confused Robinho to Eastlands, the club will apparently have no problems – financially or ethically – spending £120 million on one player to help make those dreams come true.

Not so long ago, as Kevin Keegan will now have time to tell you, football clubs succeeded through clever management, shrewd buys, developing youngsters and adopting better tactics than others. In the modern day, the way to succeed in “the most exciting league in the world” is to have more money than your rivals. For how well the likes of Martin O’Neill, Harry Redknapp and David Moyes have managed their respective clubs, the glass ceiling just above their heads means they’ll achieve little more. After a superb season last year things are unravelling at Goodison, due to money of course. Everton can’t match others’ spending power and their Chairman, Bill Kenwright, offers the solution that the club needs a billionaire owner themselves.

Do billionaires grow on trees? One can only respect people who have built up vast fortunes during their lives, but also question why they would want to invest in a football club. Do they just have so much money that they want to get rid of some by donating it to clubs, or is it more likely that what got them to the level of billionaire in the first place will play a part as they eye up TV money, loyal fans and corporate facilities? Sure, come in and spend £80 million to get your new ‘toy’ into the Champions League cash cow, but ultimately most will collect a profitable return.

Man City might be the exception, just like Chelsea with Roman Abramovich, but the price of success will be felt somewhere. Without a hint of sorrow, Man City Assistant Manager Mark Bowen has warned his club’s youth players that they’ll largely be ignored in favour of paying over the odds for the world’s best players. As Man City start rising, so to will their worldwide fanbase. They already joke about overtaking their neighbours but, after years of self-smugness at been the club true Mancunians support while Man United’s followers hail from Essex, their die-hards might have to get used to the people sat next to them at games having funny accents. If Man City were a band, they’d be accused of selling out.

Last week someone asked me if I was jealous no billionaires were eyeing up Bradford City and I surprised them with my negative reply.

Suddenly having the relative fortune to buy the best players and rise up the leagues might seem exciting, but the price is one we’d more than likely have to pay. Would a billionaire appreciate the virtues of offering supporters cheap season tickets? Would they think there was a point to the youth team? Would we bother harbouring links in the community? Already Mark Lawn has uttered the ‘brand’ word when talking about City, but it’s a long way removed from the rampant commercialism of his Premier League counterparts.

Of course the Bantams were guilty of throwing money in pursuit of the elitists’ dreams eight years ago and the consequences are still with us. The aim, during those six weeks of madness, was to speed up the club’s growth beyond its natural resources but, unless you have an Ambromich or ADUG to soak up the losses, it’s a huge gamble.

We learned some harsh lessons when reality set in but for all the misery it has caused, not just to us supporters but the people who lost money due to our actions, one also wonders how happy we’d really be had it succeeded and we were now a regular Premiership club, when even the wildest of ambitions would stretch to no more than touching that glass ceiling.

Back in the big four, Arsene Wenger has made laudable noises about ensuring Arsenal becomes self-sustaining in a few years, rather than relying on the pocket of a rich owner. He’s pinned his faith in a youth system which, while not above criticism, has reaped great rewards. Their impatient fans might not agree but, if the team takes a few years to succeed, it will still be all the more worthy for doing it the right way. Some ran off into the sun at the whiff of more money, but Arsenal are building a team of players fully committed to their club’s cause.

Stuart McCall did not use money to persuade those who joined this summer; he used his own ambitions for glory and the club’s biggest asset, its fanbase. Last week Stuart revealed that promotion this season would surpass anything he has achieved in his football career.

“I have been lucky enough to realise a few dreams in football but promotion this time around would mean everything. How much? Put it this way, I can’t see Alex Ferguson getting more pleasure than I would from taking my team into League One. That might sound daft but it illustrates just how deeply I care about Bradford. This club is in my heart and soul. Every win we get gives me so much satisfaction, it’s unreal.”

Should Stuart succeed, we’ll be looking back and noting promotion was not achieved because of throwing pots of money at it; but by using the club’s resources to build a hungry team desperate to succeed, having gone through years of hardship as punishment for going down the route of spending beyond our means. In it’s own way that will make the achievement seem greater and be celebrated wilder – the feeling we’ve earned it after years of punishment.

Two years ago this site looked at how the club could arrest itself from the decline and, while there has been more misery since it, some of those ideals have been followed. Success can be an overnight thing when money’s thrown at it, and of course it shouldn’t be forgotten that the investment of Mark Lawn has speeded up our recovery, but it can be hollower and raise headaches further down the line.

It might be a long time before we play Man City on merit again, but if they are now living the dream it’s not one all of us are interested in pursuing anymore. Reality could prove far more enjoyable.