Swindon / Flattened / Outside

The perception of Mark Hughes from outside of Valley Parade is something which we – as people within Bradford City’s bubble – struggle to understand, but as he exited we were able to glimpse through him an unflattering view of the club.

Regardless of what you thought of Hughes, and his time at City, with distance the complexities are flattered out, and Hughes’ name is added to a list. That list includes Simon Grayson, David Hopkin, and Gary Bowyer, and it is a list of people who are said to have tried to but that ultimately were incapable of managing an unmanageable football club.

The distinction between the people who have run the club: Ryan Sparks, Julian Rhodes and Edin Rahic; is also flattened out and while we might think this is unfair to all concerned what riposte is there to the idea that untried Kevin McDonald, 32, is looked on as the same type of appointment as untried Michael Collins, 33.

Popularist

The few weeks when Collins was Bradford City manager were a symptom of the unmanageable club, where a CEO – tired of an experienced, truculent manager – decided that he wanted someone with less experience who was less truculent, and who he could impose his will on.

That Sparks is fundamentally different from Rahic is a given, but what value that difference if the outcomes are the same? If it is obvious that the Collins appointment and the McDoanld one are different, then why are those differences not observable by people outside the club?

Sparks, ever the popularist, is not imposing his will in the way which Rahic was reported to have, but rather the will of a vocal section of supporters who had decided that Hughes – experienced, truculent – needed to be replaced by a manager who do the things they wanted him to do. Play the players they wanted, play the formation they wanted, play the way they wanted.

Mewing

As Richie Smallwood – superb against Swindon Town – played a pass across the back line to Brad Halliday to rapturous applause, it was difficult to know where those demands made of Hughes stood. The charge sheet against Hughes had included his playing Smallwood at all, and when Smallwood played, the player’s sideways passing, yet the here those two things were to be cheered.

Hughes also stood accused of trying to – to borrow the simpering mewing of client journalist Simon Parker – “play Premier League football in League Two” which we were told on Wednesday was not possible only to watch on Saturday as Swindon Town in the first half, and City in the second, passed the ball at speed and accurately through the lines.

McDonald’s first team as Bradford City manager could have been picked from any starting line up Hughes put out in 2023. The seven players at the back were the same as would have played in last season’s push for the play-offs, as was Jamie Walker, as was Andy Cook, and the team played in the same way. During the first half City played 25 passes from the back third to the front and only four of them resulted in retained possession, in the second half the number reduced and City looked better for it.

Pointing

Finally, Hughes was accused of failing to play Bobby Pointon – goalscorer yesterday – who Hughes had played four times, so perhaps the charge is that he should have played Pointon more. Hughes talked about how Pointon was being educated in the game, and certainly he was right to do so.

Pointon – in keeping with a lot of players who have jsut come out of Academy football – is largely focused on football in one direction and his crossing and his build up play is good, and sometimes very good, but his failure to take up defensive positions is a problem and one which right back Brad Halliday spent most of the afternoon coping with.

This is not a bad thing. It is how young players develop and is good to watch. The capacity for the young player to retain their game while becoming a more rounded footballer is definitive in them having a career in the longer term but in the short it adds to the cognitive load for the surrounding players. At times, Halliday operated Pointon as a puppet, demanding him come back or move forward, and it is to Pointon’s credit that he did as his full back said.

Pointon took his goal well enough – a kind of thrust of the Pelvis that The Alhambra would have recommended – and can reflect on a good performance. Reflect he must.

Respect

My experience watching Bobby Pointon play football is largely unpleasant, in the same way in which it would be watching a twelve-year-old play a local pitch when his aggressive parent was watching. The problem with aggressive parents at youth football is well documented and the FA’s response is a Code of Conduct which bares reading. “Encourage all the players (not just your child)” stands out as having some relevance here.

Nothing Pointon does can ever be wrong. He misplaces a pass and while he holds a hand up to apologise the anger directed at the player Pointon is apologising too for “being in the wrong place” is all around. When he crosses to no one, the forward should have got it.

If Pointon does not play, the players who are on the field are viewed with suspicion. Pointon comes off after an hour of running, “Why is he taking Bobby off?” You can almost hear the engine starting and the words “Get changed in the car, lad.”

Toxic

Support is good, but this seems like a toxic version of support in which Pointon has been both weaponised against the manager, and has had his learning environment shattered by wishful thinking which has already manifest the potential he shows.

This being gravamen of the problem is that it does Bobby Pointon no good at all to be told after a good performance that he has put in a great performance. The difference between Pointon and Adam Wilson yesterday was that Pointon’s close range finish went in and Wilson’s two chances resulted in a ball screwed wide, and a well saved shot.

I’ve no idea of the character of Bobby Pointon, but both he and Wilson need to be in training on Monday and trying to improve, and this probably becomes substantially more difficult when you get a man of the match award for a developing performance. If Pointon can do that, he will do it despite his thousands of aggressive parents.

Return

Defenders of Rahic are rightly rare, and I am not one of them, and those who are critical of him can largely be assigned to two camps. One camp suggested that the footballing side of a football club should be in the hands of people with football expertise.

Those people – and I probably include myself in them – looked at the Dortmund model of Michael Zorc as a Director of Football working with Jurgen Klopp and saw much that was good. Football decisions were to be made by the manager but could have collective input, although that that input needed to be qualified, and Rahic lacked that qualification.

The other camp agreed about Rahic but thought they should be allowed to pick the team or rather that the team should be picked along the lines they wanted. It was not that people other than the manager should not input on tactics, formations, how the team should play and who should be in it, it was that specifically Rahic should not.

Lennon

So Kevin McDonald beat Swindon Town with Mark Hughes’ team playing Mark Hughes’ formation in Mark Hughes’ style, getting the sort of one-nil result which Mark Hughes used to get. I enjoyed it, but I’ve no idea why the people who did not enjoy watching Mark Hughes’ team did.

Wandering away I was reminded of listening to Oasis having grown up with my parent’s Beatles albums as my first music. The former being derived so clearly from the latter that it was very obviously able to replicate what had gone before – “I Am The Walrus” – but incapable of coming up with evolving on that work. “The White Album” is an endlessly fascinating work, but “Be Here Now” is almost unlistenable.

Hughes left City as his attempts to evolve the system led to a patch of poor form, and that poor form was viewed as being definative. It was a grievous fault, and grievously hath he paid for it. Now honourable men write newspaper columns about honourable men looking for a new manager, but do so in a climate of absurdity.

Wanted

Bradford City will have a new manager soon because the same logic that tells the world that the club is a place where managers can only fail, tells it that if one gets it right at Valley Parade, the potential is more significant than it is at most League Two clubs. Hughes knew this, Sparks knows this, the next manager will know this too.

And as with Smallwood’s sideways pass, the charges brought against Mark Hughes will be forgotten and Sparks will be sitting opposite Real Football Managers talking to them about wanting to play exciting football, and nurture the club’s talent, and we are not sure if we like three at the back up here, and retaining possession isn’t that just passing the ball around the back, and will you always play Bobby Pointon…

We are all very certain that this is far distant from the club as run by Edin Rahic. From the outside, though, you could understand why some might not care to make the distinction.

Next / Questions / Knowledge

With far too few games left in the season David Hopkin wandered off into mid-distance and Bradford City started looking for a new manager.

Since the transfer window emerged in football around ten years ago new managers have become a panacea. Where as once in the days of low success supporters would have called for a “Big Signing” would now they ask for a “New Manager”. Changing managers has become the de facto response because it is one of the only responses.

That Hopkin also subscribed to that view is odd but largely because we assume that the manager is the grown up in the room and when he behaves like one of his charges and exits our view on football becomes confused.

And so the vacancy at Valley Parade is obvious. Less obvious is the remit of the job.

Bus

Aggressively obnoxious football manager Steve Evans is a big man but despite that few would compare him to an actual bus. I am going to.

Steve Evans is to the Bradford City job what this large Red Bus is to politics. He is a promise made by a group of people about another group of people where the one cannot assure the other’s compliance.

For the past few years Evans has hovered over the City job with the understanding that were he given the role he would smash backsides until the players were, well, better and would win more.

This is a persistent meme in football supporters which originates at some point in the 1970s when the Gentleman managers of Bill Nic and Shankley gave way to the new breed of Brian Clough and Alex Ferguson who saw physical and verbal aggression as tools at their disposal. Those days are gone, a point underlined to all but the more borish by the more congenial style of Gareth Southgate’s approach in the run to the semi-finals of the 2018 World Cup. Nevertheless it is the more borish who perpetuate the meme and so it is pervasive.

I am wary about Faustian arrangements that suggest that one can realise a desire if only one will sell a tiny part of the soul precisely because they are Faustian.

Remit

The next Bradford City manager’s remit should not be to avoid relegation to League Two it should be to have an excellent team on the field in August 2020.

The squad which David Hopkin has left at Valley Parade, which was passed him him by a transfer committee that took over from a manager who had very little interest in building a squad in the long term is not only badly unbalanced but it is poorly prioritised.

Unbalanced in that it is festooned with attacking players which comes from poor prioritisation away from defending and, especially, defending by being able to win the ball back. There is nothing attacking about not having the ball.

It would be easy to blame this on the members of the transfer committee but the problem goes deeper. Football has forgotten this basic of the game with low rent tiki-takas and would be Sarriballers selling lower league chairmen on the idea that they will be the next Marcelo Bielsa. Occasionally they go to a club and are successful, most they are not.

Even managers think managers should leave clubs if success is not quick. The first generation of players who saw a fast turnaround of gaffers has now begun to manage. We shake our heads today but Hopkin’s time at the club as a player started when he was sounded out by Paul Jewell, played under Chris Hutchings, was injured for Stuart McCall and left under Jim Jefferies. He only played 11 games.

Hopkin, like many of his peers, has had a football career where management is entirely in the short term.

Long

To say “Bradford City need a manager who…”, and prescribe a set of features, needlessly complicates matters. All clubs need to employ people who have a stable approach to managing the resources generated.

Such a phrase goes well beyond the borders on the tedious but almost all the successful clubs in the Football League have this as a core value. In an environment where even the people who are doing the long term thinking expect to not be able to carry that thinking out there seems to be a benefit in creating an environment where all thinking is long term.

Want

At Barnsley away – because I am what is known as a “funny bugger” – when the first crack appeared in Hopkin’s revival I turned to a friend and quietly sung “We want our Edin back.”

No one feels the loss of Rahic but the loss of the things he talked about – about long term development of the team and about creating an identity around Valley Parade – are significant. Rahic’s failed to instill the values he and Stefan Rupp talked about bringing to the club but no values have replaced them.

It is not that Bradford City need a manager to have and be given time, it is that Bradford City need a manager to bring knowledge.

Question

The failure of Rahic was his inability to infuse his belief in others. Despite a turnover of staff on and off the field allow him to craft an environment he wanted no one but Rahic seemed to buy into Rahicism.

Bradford City – being Julian Rhodes and Stefan Rupp – should not pretend that they know how to make a successful football club and if they do you should not believe them.

The question the manager needs to be asked if they are being interviewed for the role is not how will they keep City in the division – those Yorkshire Puddings are already in the over, only time will tell if they will rise – but rather what City will look like in August 2020 or 2024 or 2029, and how we will get to that point.

Rhodes and Rupp need someone with domain knowledge on how to construct a successful club and they need that knowledge more than they need six wins between now and May.

Manager / von Neumann / Advantage

A small group of scientists asked a larger group of scientists who would best represent the intelligence of human kind and, with as much of a consensus of scientists every give, the answer was John von Neumann.

American-Hungarian von Neumann was a polymathic figure in science and his contribution to the fields he touched – which were many – were significant. His work on Quantum theory will shape Mathematics for the next 100 years, his work on The Manhattan Project shaped the history of the 20th century, and his work on Game Theory should shape the selection of the next Bradford City manager with his minimax theorem is our case in point.

In my limited way I will summarise it thus: When making a decision in any game theoretic situation a player will consider all options and select the one which minimises the maximum loss. Which is to say – in this instance – that when selecting a football manager players (in this case chairmen) will make the selection of the person who should things go wrong will go least wrong.

It is hard not to see this in action with Bradford City chairman Edin Rahic’s previous two selections. Neither Stuart McCall or Simon Grayson are bad managers and – and this is important – neither could be accused of being poor managers. If McCall were relegated there are some who would have defended him and Simon Grayson did do badly and is defended.  Both were acceptable appointments though and within the remit of what a League One club is expected to do.

This remit is discussed in the work of a slightly less intelligent but significantly more famous Mathematician John Nash.  The main thrust of Nash’s work was that game theoretic situations relied on the participants knowing the range of acceptable and common moves to them, and anticipating the range of acceptable and common moves available to the other players.

The Nash equilibrium also comes into play when considering the game theory of manager selection. There is an idea that the management of football club’s is a settled matter and a decision has been made on how it is done, and that any variation on that is to do it wrong, which means that football is in something like a Nash equilibrium.

Pardew

Except selecting a football manager is not a Nash equilibrium. The role that a manager does changes often. As recently as the 1990s managers used to sell in ground advertising. The Head Coach that Bradford City are looking for would expect that to be done by someone else no doubt, and would find that scouting is done by another person, and one does not have to agree with this breakdown of work that to accept that the role of manager changes.

And should the role change then the demands of the role changes and so does it’s remit as does the profile of a person who would do it well. von Neumann’s minimax theorem is the way which football deals with this.

The desire of chairmen when making the selection of a manager is to make the choice which is least likely to be a very bad choice which very often is the best available of the group of football managers looking for a job at any given time who have experience at the level you are at.

I am not even a tenth as smart as John von Neumann but I feel certain that he, as I, would call this The Alan Pardew Effect.

Unfair

Edin Rahic and Stefan Rupp have a list of League One’s Alan Pardews ahead of them and von Neumann theorem would tell them to pick a name from that list. No one person the list will give them an advantage over any other but, at the same time, no one will give them a significant disadvantage. If there are managers who can be found lower down the leagues but who are in effect passing through to find them requires someone to break out of minimax and risk an outcome which does not minimise maximum losses.

So, for example, were the 29 year old Bolton Wanderers player Stephen Darby be offered the role of player manager at Bradford City – and he seems like a qualified man for that role – there is a risk that Darby will manifest zero abilities in the role and the club will loose a dozen games before sacking another club legend. However Darby would seem to have all the indicators that a player can show that he will be a good manager and should he be an Eddie Howe the decision to give him the job will pay far better dividends than appointing any of the League One Pardews.

Two things allow Bradford City to follow this find of approach. Few people seem to expect much of the next management appointment and there is a small but verbal section of fans think that the club is going to be relegated to League Two next season although the chairmen believe that the manager should over-perform and – by definition – expecting one of the League One Pardews to do this is against logic.

Credulity

In selecting a new Bradford City manager Edin Rahic and Stefan Rupp a continuum of choice. At the one end they can pick from the list of what we might unflattering call League One Pardews and hope for an uncharacteristic over-performance knowing that an under-performance would not damage the club in a way which is beyond repair. At the other end of the scale is as far away from that list as is possible while still appointing someone who is a credible football manager with the stretch in credulity being the commensurate amount as is justified by the abilities of the target, should such a target be identified.

Which brings us to Nick Cushing.

Cushing is probably not going to be considered by any Football League club this season yet he won the Women’s Super League with Manchester City last season. He is, of course, in possession of an obscene level of resources at Manchester City but his reputation as a coach is very good. He is 33 years old and contracted to Manchester City WFC for sometime but that deal hardly seems necessary. Even the FA seem to believe that you need no ability as a manager at all to manage Women’s football.

If may, or many not, think that women’s football and men’s are non overlapping magisteria and you could believe that were a club like Bradford City to appoint Cushing they could be getting a superb manager or you could think they could get someone who has no relevant experience at all but my point would be that if the club are attempting to get someone who is disproportionately better than the standard of League One they need to find a candidate who has those qualities but is undervalued.

As well as appoint Cushing a club like City could look – and one doubts they would – at Mark Sampson who has experience taking England to a World Cup Final or, should they wish to annoy all the right people, Hope Powell. The level of experience on offer is not going to be matched by someone who got sacked by Scunthorpe Town, unless all that experience is irrelevant.

Instinct

The marketplace for football managers overvalues many irrelevant or partially irrelevant characteristics – such as one’s ability to play the game, or one’s connection to a club – leaving a significant inefficiency that can be exploited. As Arsene Wenger retires is it difficult to recall how hostile the English game was to the idea of overseas managers but Arsenal found they could replaced the entirely unimpressive Bruce Rioch with the Imperious Wenger because Wenger’s Frenchness saw him undervalued by English clubs who were hitherto happy to move around the same talent pool.

Wenger is probably the most celebrated example of a club getting a significant competitive advantage from recruitment. The Frenchman changed the way that footballers behaved at Arsenal, and his legacy is that every other team in the game duplicated the professional, thoughtful, tactical approach and a good number overtook him. This was able to happen because Wenger was undervalued in the marketplace and not just be the xenophobic. His extremely limited career counted against him in his home country as did his demeanor. Famously he was said to resemble a Professor more than a football manager. By ignoring all these points Arsenal were able to create disproportionate benefits.

To find a competitive advantage from recruitment Rahic and Rupp have to identify such areas of value negativity in the market and exploit them. That is exactly what the chairmen of Bradford City should be doing right now.

Come / Grayson / Go

Simon Grayson came and went from Bradford City so quickly that one might excuse him making few friends.

The manager was hired after Stuart McCall was sacked – and no one liked that – with a brief of turning around a slump which saw McCall’s team go from inconsistent play-off contenders to very consistent team heading for a middle of the league finish which would be finalised in May 2018.

Grayson failed in this. He failed for many reasons.

The squad had been split following one of the more serious disciplinary issues that a dressing room can face in January which McCall was ill-placed – and perhaps ill-equiped – to to counter. McCall was everyone’s friend but you cannot be everyone’s friend when sides have been taken.

The manager who can claim to have been promoted four times from League One seemed have enough of a grasp of a game to see what was going wrong both with that squad and during games and some of the time he could do something about that but not often enough to make a difference.

The chairman Edin Rahic had the finger pointed at him as the reason for Grayson’s failure. He has not paid Charlie Wyke a bonus that Wyke was due in the haste when Wyke had wanted it, or so we were told, and because of that Wyke and his fellow squad mates had effectively stopped playing.

How that story reflects worse on Rahic than Wyke I do not know but Rahic has become persona non grata at Valley Parade. He is autocratic they say, and he interferes. The same was said about Geoffrey Richmond of course and one suspects that Rahic would enjoy the same regard were the club to have the same success. Everything in football is seen though a lens of results on the field.

So the squad that was in the play-offs for eighteen months under Stuart McCall went to scoring a third of a point a game and Simon Grayson was on hand to say why.

It was not good enough.

Budget

A bad workman, the adage says, blames his tools. Grayson blamed McCall’s tools but – sensibly given the fact that Our Stuart was able to do far better with them than Their Simon – not because they were poorly assembled but because they were not costly enough.

A club like Bradford City – Grayson said – needs to put is resources into the First Team. One assumes that Simon said that to Edin, and Edin said to Simon that he and Stefan Rupp have a plan to develop young players, and to turnaround Academy released players and the two parties did not meet, or perhaps meet again.

The offer to the manager of Bradford City seems to be that you will get a budget to spend on the first team squad of between £2m and £2.25m and access to – and the obligation to work with – a development set up which one might guess costs the better part of £500,000 to support. That is money paying for squads with coaches who are paid to bring those squads on, who develop those players.

You get Tyrell Robinson, Reece Staunton, Josef Hefele, and George Skyes-Kenworthy and you get at least a half a dozen other players to consider. If you are a football manager you might find that attractive – raw talent and all – or you might also think that you’d rather that money is spent a contract for a senior professional or two.

If it is the latter then you would probably not be the man for Bradford City. And not just today.

Unpleasing

If there is not something that strikes you as unpleasant about the above sentences there should be.

Simon Grayson could not get the same performances out of the team that Stuart McCall could and, because of that, he wanted the dozen or so coaches at the club to be put out of work and the kids that they are coaching to be told to find a new club.

That is what focusing all your budget on the first team is. It is closing down anything that is not the first team. It happened under Phil Parkinson when the Reserve Team closed down and the path from promising youngster to first team member for Oli McBurnie was a broken path.

If you can imagine a Bradford City in the 1980s that did not bother with Stuart McCall, John Hendrie, or Greg Abbott then you can do what I cannot. A football club without the optimism that comes with player development is not really a football club I recognise. It is an artificial thing, a constructed thing, and gives up something too precious to be lost.

Simon Grayson wants to go down that route, Edin Rahic and Stefan Rupp do not, and so it seems like a good thing that there has been a parting of the ways.

Nahki / Armstrong

And so the rumours continued.

Greg Abbott announced that Bradford City were interested in signing Adam Armstrong from Newcastle United while The Times are reporting that Armstrong’s parent club are now interested in Nahki Wells who, should he move to St James’ Park, would trigger a percentage clause in the transfer deal that took Wells from Bradford City to Huddersfield Town and give Bradford City the cash to spend on a striker.

The breathlessness of the above is indicative of a change in football over my eighteen years writing this website.

It used to be that football supporters lived for the football matches. Now the matches are a frequently ignored data point in the continuing narrative of squad gathering. Hull City’s victory in the first two games of the Premier League season is a quirk in the story of a team with too few players.

Bradford City beat Coventry City, Milton Keynes Dons and Peterborough United in eight days but this has not stopped the conversation around the club being entirely about who should be brought into – or moved out of – the squad.

Improving the squad may or may not be something that is needed this season – that would be a retroactive judgement made in May 2017 and speculation before that – but it is hard to imagine what football supporters would do in August if they were not talking about squad gathering.

Football supporting is now Pokemon Go with young men filling in for Pikachu.

Two

Nevertheless there are two things to note about the current cycle of rumour around Adam Armstrong arriving on loan from Newcastle United.

Notice how it is Chief Scout Greg Abbott and not Manager Stuart McCall who is talking about Armstrong. In fact it is Abbott who leads much of the conversation about recruitment to the club.

This in itself is in keeping with Abbott’s remit at Valley Parade and no bad thing but it is as stark a contrast with Bradford City up to the Summer of 2016 as one could see.

When Archie Christie had Abbott’s role he was geographically abused for having taken too high profile a role in transfer dealings and taking control away from the flailing Peter Jackson.

It is almost impossible to imagine Phil Parkinson’s Chief Scout Tim Breaker fronting a discussion on a target as Abbott does. In fact the first time most City fans heard Breaker’s name was in the revelation that he had left the club with Parkinson to join Bolton.

Abbott’s increased profile is a good thing. For football clubs to get better at transfers there needs to be a group-think approach to recruitment. Too often deals are done by managers to best serve the aims of that manager rather than the club.

The £250,000 that Phil Parkinson was able to reuse from the deal that took Oliver McBurnie to Swansea City was reused in the manager’s budget that season but as McBurnie starts to impress in Wales it is worth wondering if the long term aims of the club have been best served in that deal. I’m not the only one to have worried that after Parkinson, Lawn and Rhodes there is little left behind at Valley Parade.

Transfer group think is not popular in the English game – Liverpool’s transfer committee is seen as a problem – where any control taken from the manager is seen as a bad thing inherently.

my years of football have convinced me of it.

So Abbott speaking for the club is a change but and so it what Abbott is saying.

Should Armstrong join City on loan – perhaps as a result of Wells joining Newcastle United and freeing up the younger forward to move on – then City will be able to play Armstrong and Jordy Hiwula up front. Obviously this are two loan players.

City’s bid for Matt Green and the reported – or perhaps that is hopeful – interest in Adam le Fondre suggest that the alternative to a young loan signing not is an older permanent deal.

Which is a contrast to Edin Rahic and Stefan Rupp’s stated aims when the new owners arrived.

Much was made of the fact that City could find value in signing released players from Premier League Academy football, turning their careers around, and developing them. That was how Bradford City would scale from being a League One club to being a club able to get into – and stay in – The Championship.

Hiwula or Armstrong or Josh Cullen might play well for City but the value for that will go elsewhere. City might get promoted because of their contributions but – we are told – when they are gone City will not have a Championship quality team.

Which suggests that either the plan has changed – let us hope not – or the plan was never there – let us very hope not – or that City are caught up in the Pokemon Go of squad gathering as much as the supporters are and that a deep breath would be best for all.

What are we trying to achieve and is signing Armstrong the way to achieve it?

On the day that Wells was to join to Newcastle United then City will be richer than they were. How is that money to be spent? Is it a scatter-signing for a player in August 2016? If it is how is it going to work better than when Stuart McCall scrambled for signings in his first spell as manager when the budget fluctuated wildly?

Which returns us to the central question of 2016 which is how are City without Parkinson, Mark Lawn, and Julian Rhodes going to be better? Indeed are they going to get better? There is no reason to assume an era of success will be followed by another and every reason to assume it will not be.

Is The Rahic Development Plan still being followed? Is it being followed by everyone at the club? If it does then it would make more sense rather than bringing in Armstrong to find a promising teenage striker we own or can own – such as Reece Webb-Foster – and give him the development time.

And while doing that take any money that comes from a resale of Nakhi Wells and use it to fund infrastructural additions which will make the club able to stand up in the Championship.

Opening / Generative / Failings

One day after the last game of last term Bradford City was sold to new owners starting a close season which felt like nothing of the sort. Managers went and came, players followed or did not and and so the opening day 0-0 draw with Port Vale which marked a new era beginning felt oddly like a remnant of the old.

Oddly because while the faces had changed the problems remained the same. Stuart McCall replaced Phil Parkinson as City manager and will have been pleased not only with his team’s clean sheet but with how untroubled his goalkeeper was. Colin Doyle’s opening day did not see him seriously tested.

That the defence played as well as it did denied its rapid construction with Romain Vincelot dropping in along Nathaniel Knight-Percival and both putting in fine first ninety minutes. In training in the week Nathan Clarke joined Rory McArdle (injured) and Matthew Kilgallon (to fit) on the sidelines but the famously niggard Parkinson would have been proud of how few chances the City back four gave up today.

The midfield saw Timothée Dieng injured too – that last week in training must have been very exciting – and with Vincelot dropped back Daniel Devine came into make his début as Nicky Law Jnr made his second, or is it third, first appearance for City.

Devine’s first game answered a problem for McCall. As an eighteen year old he was largely able to stand up to the cut and thrust of a physical Port Vale who anchored the midfield with the impressive and tough Anthony Grant but looked confident enough to play on a level with the more senior players around him. He was good in the way that eighteen year old midfielders should be good.

There is a desire to bring in another midfielder to the club and one hopes that that desire is sated by Devine’s performance. It certainly should be. New chairman Edin Rahic has talked about wanting to develop young players and here is the first opportunity. The virtues of development are seen alongside Devine in Nicky Law Jnr who left Bradford City some six years ago as the kind of flimsy attacking midfielder who needed the steel of a holding man alongside him and returned cast in iron.

That may over-dramatise his changes but his usefulness at collecting the ball and taking responsibility for it was a revelation in the truest sense of the word. Law spent much of the first half setting the midfield line and controlling the distance between himself and wingers Filipe Morais and Mark Marshall. He plundered the occasional shot at goal too as did Vincelot who saw a shot just go over the bar, Billy Clarke watched Vale keeper Jak Alnwick push his effort onto the bar too, and there was a slash off the line to keep Alnwick’s goal intact.

But to iterate chances oversells City as an attacking force. Marshall, Morais and Anderson toiled without much return or sign of return. Morais involves himself in much and performed best of the three but never managed to find a cross or through ball or piece of play that created the chances the play up to the final third merited.

Morais on corners seemed a curious thing when one watches this video of all seventeen of Tony McMahon’s assists last season and notes how many of them were corner kicks. McMahon was at right back today, James Meredith at left back, and neither combined on the flanks with the wide men in front of them as well as one might have hope. The season is early and there is work to be done on understanding players patterns but all five fullbacks and wingers used were at the club last season yet seemed more adrift that then players in the heart of the team who were making first appearances.

Marshall followed on from last season with a performance which left one wondering what his aims on the field are. Is he to supply the ball quickly to James Hanson before the defence is formed up or is he to take his time and why – assuming he has one or the other of those instructions – does he not do it nearly half the time?

He is frustrating to the point of bringing down expectation levels when the ball comes to him. His delivery – which I would have argued was the best part of his game when he arrived at City – is so seldom seen that he borders on making himself redundant.

Which is a good word for Paul Anderson who has – in August 2016 – mislocated anything that made him a player to get excited about when he arrived from Ipswich Town. Anderson is a spectator to his own abilities with seemingly no sense of position – he comes forward when the ball goes beyond him, he drops back when James Meredith wants an option – and no output. I’m reminded of Irvine Welsh’s take on the unified theory of life: “At some point you have it, and then you lose it.”

McCall could persist with both Anderson and Marshall and in the hope that the pair will rediscover whatever it was that attracted Phil Parkinson to them and one suspects he will. One of the better parts of McCall the manager was his warm hearted work with players to try improve them. It might be that one longs for the ruthlessness of Parkinson who sliced Gary Liddle out of his team eight months ago having had him as a core member of the team previously.

Perhaps McCall might ring The Macron Stadium and tell Parkinson that he left a couple of things behind? But that is not McCall’s style and it is a real test of the manager who is praised for his man-management that he might manage these two (or three) men into something much more impressive than they showed today.

Football was – for a time – not wanting for attacking midfielders who could play in wide positions. The decline in wing play seems to have altered this and now every player who does not have a position is a number ten rather than an eleven. I’m not a man of faith and faith is required to believe that Paul Anderson will do in his second season what Peter Beagrie did in his.

As it is McCall is stuck with a generative unit which adds too little to be worth the shirts they take up. Add Billy Clarke to the mix and one ends up with a Bradford City team that can defend well, takes the odd pot-shot, but does not create good enough chances. Plus ça change.

Neither James Hanson nor Billy Clarke are the twenty a season striker that are bayed for but I’d argue that with a generative unit that fails to create no player would score twenty in this team. Which is not to say a further forward is not needed but that the real problem lays in creating rather than converting.

Port Vale were happy with their point at five o’clock and the aforementioned Anthony Grant will have impressed the watching scouts but City should not be wondering how this draw was not a win.

Club / Preview

It will become obvious, dear reader, how little new Bradford City owners Edin Rahic and Stefan Rupp are like former Bradford City owners Mark Lawn and Julian Rhodes and how that difference is going to change the club over the coming years.

It was noticeable when talking on Radio Leeds that City’s James Mason told a story about how Stuart McCall – when he was approached for the City job in 2007 – was told by Julian Rhodes that had he not accepted the role then the club may fold. Indeed we might recall that the weekend after McCall’s final game Rhodes was faced with the same existential question over the club.

As Lawn and Rhodes recede into City’s history – where they will enjoy a luxurious place no doubt – one can expect lips like Mason’s to continue to loosen and the stories to tell themselves. When they do Bradford City will have moved on.

And moved on with Rahic and Rupp who are starting to generate warmth amongst City fans. Rahic took to a flat cap in Wednesday night and impressed people. His plan is to prepare a club for The Championship and allow football osmosis have its effect.

Having kept the season ticket prices “low” – of in German terms “high” – there was a move towards lower match day prices to £20. One wonders how far into a German model the pair will go and one assumes not to giving 50%+1 of the club away to supporters.

Rahic and Rupp’s changes to the club are glacial. There is much talk about improving the infrastructure around the club which had been previously underfunded with what seemed to be an effort from previous manager Phil Parkinson ensuring that as much of the budget was spent on the first team as it could be. It was noticeable that the new Bolton Wanderers manager has noted that he was not wandering around his new place of work in awe of the facilities he now had at his disposal.

A stark contrast to Benito Carbone’s statement that when he arrived at Bradford City he could find “Nothing that resembled a football club.”

City’s trusty facilities in Apperley Bridge have been subject to improvements but one wonders how much of Rahic and Rupp’s planning might include a move away to somewhere bigger, better, and more well suited. Peter Taylor had agreed a move to Weetwood in Leeds and Geoffrey Richmond was keen to build new facilities at the top of the M606.

City’s scouting structures have never been especially well stocked but in Greg Abbott Rahic and Rupp – and Stuart McCall – have appointed the highest profile person in that position the club have ever had signalling an increase in importance of the role. Forget Abbott as a former player City have never had a former manager in the role.

The importance of Abbott will become more obvious in time but from Rahic’s statements it seems that something of a transfer committee – or at least a transfer group think – has been build up where manager, chairman and Chief Scout get heads around a table to discuss not only the current transfer hunt but the plans for the future.

Assuming that Abbott’s future is not tied directly to McCall’s this gives City a possibility of institutional retained knowledge. Also it summons up the image of Parkinson and his Chief Scout Tim Breaker sitting down with Mark Lawn to talk over – rather than tell – which players they should be signing.

When do these changes manifest themselves? Slowly, one suspects, but in a determined way the fabric of the club around Bradford City is going to be different from this point on and different in a way which builds into place structures which have long been needed.

Unfamiliar / Preview

Matthew Kilgallon joined Bradford City on a one year deal from Blackburn Rovers bringing a level of excitement to some supporters at the end of a summer where things at Bradford City fell apart and were put back together again.

The usefulness of Kilgallon’s recruitment will be seen in time. He and Nathaniel Knight-Percival joi in the central defensive position and Nathan Clarke and Rory McArdle remain. This gives Stuart McCall’s Bradford City three or four – depending on your view on Clarke – strong choices to start in the middle of the defence.

At the other end of the pitch things are different and attacking options are thin on the ground. McCall arrived in June to find James Hanson still at the club he had left five years ago but one could argue that Hanson and his colleagues players in attacking positions: Mark Marshall, Paul Anderson, Billy Clarke; need improvements on last season’s performances to be significant.

Teams score goals, not players and while four of those mentioned above could be more creative than converting – the flick down from McArdle’s diagonal ball is an act of creation – none could be said to have created enough.

Tony McMahon’s withdrawal to right back form the right wing – where he spent a season under Phil Parkinson – is a curious move from McCall exactly because it removes the one player in the Bradford City team who excelled in creation last season.

Drop

His name dropped into the preview it is worth acknowledging that Phil Parkinson is going to have more of of an impact on Bradford City 2016/2017 than Stuart McCall will. Parkinson – who of course exited for Bolton Wanderers in June – built as much of a monolith as football allows a manager to create in the modern game at Valley Parade.

Parkinson took his backroom team with him to Bolton and his backroom team – it is reported – took everything they had worked on with them. Once again – just as with the situation a few months prior to Parkinson’s arrival at Valley Parade – the file cabinets that contained scout reports were empty and the structures around a football club were scant.

And it is this way because Parkinson wanted it this way. The former Bradford City manager had had experiences sharing out the power at a football club previously – most notability at Hull City – and found it wanting. Parkinson fought a hard fight against unspecified directors with unspecified roles to make sure that he had some control in every aspect of the footballing side of Valley Parade and he won those fights.

There was no pressure on Parkinson to develop young players and so Stuart McCall arrived to find no young players with first team experience. There was no pressure on Parkinson to create a squad which was sustainable from one season to the next. There was no pressure on Parkinson to develop a squad with resale value until new owners Edin Rahic and Stefan Rupp arrived at the club and – within a few weeks – Parkinson was gone.

Rahic and Rupp arrived to replace Mark Lawn and Julian Rhodes as Bradford City owners and began to talk about a future in which the squad was shaped around recycling the waste product of Premier League academies.

That last statement sounds needlessly dismissive and should not. If one looks at the example of The Chelsea Academy of the last fifteen years one can only think of a single player – John Terry – who was not waste. Millions are spent on players who are discarded for not reaching and elite standard but are able to be turned around and made into useful footballers.

A production line of turnaround players is as close to a business model as the game at lower levels has ever had and one which Rahic and Rupp believe they can benefit from. Clearly the club they bought was an ill fit to achieve that.

Mark Lawn and Julian Rhodes freely admitted that they could see no other way of the club going forward than someone arriving and injecting more money and, as the ultimate result of that paucity of thinking, they were prepared to give Parkinson total control of all football matters.

Which is not to say that Parkinson should not have enjoyed carte blanche to do any or all these things as he sees fit. Parkinson’s methods showed constant year-on-year improvement and perhaps would have continued to do so but without the manager ceding some control they would not have aligned with the owners.

Parkinson used many short term contracts, and Parkinson used many loan signings, and Parkinson was not entirely interested in developing young players, and if the club are now interested in long term permanent signings of young players then it starts from a negative position.

Which is a long way of saying that the 2016/17 season – the first post-Parkinson season – is defined by the decision taken by Rhodes and Lawn to allow Parkinson to be the entire centre of the footballing side of Bradford City. There was no institutional retention of knowledge – the scouting cupboard was bare – and that is the result of choices made before June 2016, not after.

Five

Phil Parkinson’s final finish for Bradford City was fifth in League One and it is that which – rightly or wrongly – Stuart McCall will be measured against in the next twelve months as will Parkinson at Bolton Wanderers.

Both measurements could be unfair. For Parkinson his record of first season success is thin and the Trotters would be better to be prepared to wait.

For McCall he is a manager who started late and without structures which are necessary. McCall has not walked into a Southampton where the manager is an appendage to a well run system. He is at a club which – both rightly and wrongly – allowed itself to be defined by its manager and who has now gone.

There is much work to do to replace Parkinson and while Rahic has an idea of the shape that he would like the club to take in the long term there is no reason at all to believe that any of the work ahead of McCall, Chief Scout Greg Abbott, James Mason or Edin Rahic can be achieved without any negative effect on performance.

That Bradford City that finished fifth last season is gone and progress must now be judged anew.

These are unfamiliar times.

Mister / Definitely

Uwe Rösler is definitely joining Bradford City who are definitely going to be selling Bratwurst at half time and definitely paying one and a half million for Reece Burke who definitely posted a picture of himself in a City kit and he will definitely replace James McDarby who is definitely joining Parkinson at Bolton with Jamie Proctor who would definitely have scored twenty five goals this season as would Dylan Mottley-Henry who is definitely in the Barnsley first team by Christmas and definitely would have been brilliant for us as would George Green who is definitely the English Antoine Griezmann and Stuart McCall missed out in him because he is definitely not a proper manager and definitely just signing his mates which is odd because we definitely have not signed anyone but when we do sign people we will definitely be signing cheap German players who will definitely not be good enough but will be in the team because Edin Rahic definitely picks the team and all this definitely would not have happened if the Germans had not forced out Parkinson because the old boardroom definitely would not have forced a manager out and we definitely are going to be awful this year and definitely will be rubbish and under prepared and Greg Abbott definitely let Nahki Wells go because he does not know a good player when he sees one and why didn’t we sign Tom Bradshaw anyway because without him there is no chance at all of promotion and without Josh Cullen there is no chance of even winning a game and the young players are definitely not going to be given a chance because Omar Daley is definitely coming back.

But I expect promotion.

Definitely.

Incommensurable / McCall

Officially announced new Bradford City manager Stuart McCall needs no introduction at Valley Parade and so let us not waste words with them.

And let us waste no time heaping praise on his playing career at City, at the FA Cup Final, at the World Cup, at Rangers. We know it was good, and he knows that we know it was good. We’ve been here before. Stuart McCall does not start his time at Bradford City ab ovo.

By appointing McCall Edin Rahic has joined a story en media res. The new City manager is the old City manager and in some ways he begins exactly at the point where he left the field having lost 1-0 to Bury in February 2010. The League Cup final, promotion at Wembley, Chelsea, Sunderland et al become a separate timeline that ended at Millwall and Phil Parkinson’s last game.

Rather than nothing being known about the new manager, everything is, and that brings with it a collection of nervousness about known quantities. Uwe Rösler would have brought with him questions, not so McCall.

With McCall we have answers on past behaviour, or at least we think we do, and the gnarling feeling in one’s stomach is the acceptance of that. It is the feeling of knowing what your birthday presents are.

McCall has been at Rangers, has been at Motherwell, and has been at Scotland and those qualifications need to disavow the most embarrassing of the criticism of him in the past – that he was “not a proper manager” – but from those experiences McCall needs to have learnt much to correct that course that he was on when he walked off the pitch after the Bury game five years ago.

Things that went wrong have to be put right in order that McCall be successful and some successful things need to be retained.

Ethic

McCall’s predecessor Phil Parkinson created teams which – through a peerless team ethic – dragged out results playing a direct game centred around not conceding goals. McCall’s Bradford City teams were in many ways the opposite of that. His teams worst characteristic was (and I exaggerate for effect) their ability to turn a poor decision about a throw in into a eight game winless run.

This is the greatest difference between the two managers. Parkinson build his team with an internal belief based on a spirit within the dressing room. There were times when this did not work and it was obvious that this did not work and times when it spectacularly did. It is impossible to imagine the McCall’s teams of 2007-2010 slowly grinding themselves back into a game at Chelsea when 2-0 down.

McCall’s teams, when they worked, were belief bubbles that players floated on. Remembering perhaps McCall’s best game – the 4-1 win over Exeter City – it was a projection of what Joe Colbeck could be to Colbeck and to the rest of the team that spurred the performance. This approach was not open to Parkinson who told the players that their achievements are the sum of their inputs rather than the fulfilment of their buoyancy.

Likewise ten minutes after Barry Conlon came on 2-0 down at Accrington Stanley the game was won 3-2 after the Irish striker caused mayhem in the penalty area. McCall cast the game plan at The Crown Ground aside in a way that Parkinson never did. When 2-0 at Chelsea (admittedly a different proposition) Parkinson’s team did not change how it played other than to play better. McCall’s ability to add a randomness to proceedings is a strength at times but was a weakness too.

Not only a weakness but a cause of weakness. When the belief is not in the dressing room and the player’s belief in each other’s abilities it is always subject to being assailed by external pressures. When Parkinson’s teams lost they looked at themselves and saw how they were good, and that how they would come good over time, but when McCall’s teams lost the looked at themselves to see all the ways they were bad.

Needless to say one hopes that the lessons McCall has learnt include an understanding of this and built it into his management philosophy.

Hope

Which leads onto a worry about losing the capacity that Bradford City under Parkinson had of being able to maintain a position within games. The term “game management” has become overused to the point of de-definition but recalling McCall’s celebrated 3-2 win at Accrington is to forget the times when games went beyond his side and they had little character to bring them back.

This is not uncommon but was uncommon under Parkinson who only rarely saw his City team more than a goal down. The ability to keep a game with grasp, even if it could not be grasped, is something that encouraged belief in the dressing room. City under Parkinson never lacked hope.

Yet so much of McCall’s managerial style was based around hopefulness (which is to say that his teams were never to be described as negative) that the nature of defeats like the 3-0 reversals to Rochdale and Accrington at Valley Parade came at a huge cost. To chase games at 1-0 down defensive responsibilities would be abandoned which would bring defeat, not victory, closer.

Those games were painful to watch in the stands and did damage to the squad. They were the counter to the sensational comeback but seemed to do more damage than those comebacks did good.

Another term used to the extent of de-defined is “stability”. It is not just manager retention, or squad retention, it is an environment in which lessons taught are understood and worked on, and improved, rather than one where behaviour patterns are random or seem to be random. McCall needs to have understood how to take the lessons from defeat but to not dwell on defeat and he needs to ensure that practise continues at City.

McCall the coach wins the praise of players for his ability to work with them but what is the point of having a coach to improve players if – as was the case – every twelve months the squad is changed drastically? Edin Rahic’s hopes of bringing in post-Academy players from top clubs seems to tie in with McCall’s skills but it will only work if there is a lengthy commitment to a stable development environment.

McCall can do this – arguably he can do it better than Parkinson – but the whole club has to be aware of the necessity of stability beyond the idea of just having the same manager standing in the middle of chaos.

Environment

Chaos perhaps being an apt description of 2007-2010 at times.

Stuart McCall created three teams at Bradford City and they can be summerised thus: The first one, the one that had a load of money thrown at it, the one that had a load of money ripped out of it; One might want to pretend against evidence that money is the governing factor in football but experience tells us otherwise.

It is rare that one finds a disharmony and successful football club. There are exceptions to this rule but more often it is accurate as it seemed to be in McCall’s first period as manager of the club.

Because there is a telling of history that is entirely manager-centric that is applied to Bradford City over the last decade. That Phil Parkinson arrived and – by virtue of his being a better manager than all who proceeded him – the club turned around.

This empowerment of the manager to the auteur of success is very common in football as it is “>in history. It speaks to something romantic in us all – that a single person can create wonders – and that romance is the hope that one such person might come and turn the fortunes around.

And the counter to that is that anyone who is a manager at a club that does not succeed has failed, rather than the failure being common or shared, as seems most often to be the case.

The reason Liverpool have not won the league since Kenny Dalglish left is because Kenny Dalglish Great Man theory says obviously untrue.

There is another view of history which would have it that Bradford City in Stuart McCall’s first time at the club was – to be frank – a mess.

This is an unpopular view and one that people are criticised for voicing. The perceived wisdom is that the club was making purposeful and direct steps back to the rude health as early as 2007 and that left it in good condition when Edin Rahic and Stefan Rupp bought it. That wisdom does not correlate with what we know of the times.

You can pick your own example of this. What was going at Valley Parade when a deal was done with Royal Montegnée that brought Willy Topp to City as the first in a partnership? Did McCall want (W/B)illy and if not why did he get him? What was going on when Phil Parkinson – in the glow of the greatest FA Cup shock of all time – was seemingly forced to onto bended knee to apologise to two directors for pointing out the obvious problem with the pitch at Valley Parade?

What happened to the link up with RIASA? Was it a success or not? Why did the club employ Archie Christie to do one job and the manager Peter Jackson to do another when it would be generous to say that the two men did not work well together? Who wanted Christie at the club? Who didn’t? Why was Paddy Lacey signed on sixteen times the wage of Nahki Wells? Why did City end up paying £250,000 for a player that no one seemed to want at the club? Why was one of the chairmen serving up a spiteful fish course?

Only the most fanciful retrofit of history can call this a club pulling in the same direction.

Return, mentally, to the idea of the Bradford City squad being called in on a Sunday to play a game for a South African player that Mark Lawn had “discovered” and then having the game called off half way though and to be accused – according to then manager Peter Jackson – that they would not pass to the new “star player”.

That Jackson even let it happen, that Rhodes let it happen, that the architect of it Lawn let it happen, says so much about the state of the club at the time.

It all changed – for regrettable reasons – when Lawn took a step back and Phil Parkinson was able to take a team to Wembley. This consolidated Parkinson’s power at the club and all other directions were ignored, and retroactive considered ignored, because the idea of upsetting Parky by making him bring his team in to try out the South African lad risked too much.

And so the club had a single direction and benefited from it.

Which is what Stuart McCall needs to have learnt from his first stay at Valley Parade. When he was given a budget that required one squad to be ripped up and another build McCall should have said “no, that is not what I’m doing here. It will not bring us closer to what we want.”

If McCall is a different manager now this is how he needs to be different. He is a “legend” but that is an honourific afforded by the supporters and not the boardroom. He needs to use his legend status rightly rather than have it used to mask any number of curious goings on.

Fr example When one of the chairmen stopped talking to Stuart McCall in 2009 he should have asked supporters – publicly if he had to – just how the eight month sulk helped move Bradford City in the direction they wanted?

If a legend is not on the side of the fans he is not a legend.

A football club needs to have a single direction and everyone is adjunct to that. If the direction comes from the manager – as it did under Parkinson – then everyone at the club needs to stand behind him and anyone who does not needs to get out of the way.

If the direction comes from Edin Rahic then McCall needs to either understand that and be able to agree and support Rahic’s direction or he needed to have not taken the job.

But he has taken the job and while at the moment it is unclear as to what the shape of this new era Bradford City will be McCall, Rahic, Rupp et al need to be of one mind in this.

There is a view of the history of Stuart McCall as Bradford City manager that paints him as a capable manager in what was an increasingly dysfunctional situation. It is a view that writing BfB during the course of the years, and talking to the people involved, I subscribe to.

His capabilities are shown at Motherwell getting them into the Champions League qualifiers, the dysfunction at City was seen by Peter Taylor, and by Peter Jackson, and all the many messes which made the rise under Phil Parkinson so remarkable.

It is hard to say if that is the case and if McCall was a good manager in a bad situation, or if McCall is the failure in the Great Man theory that some say, or if it is some other history as yet untold about to shape the course of our club.

As Stuart McCall is welcomed back to Bradford City for a fourth coming we might be about to find out.

McCall / Recall

And so it was that Stuart McCall returned to Bradford City.

McCall – manager from 2007-2010, player from 1981-1988 and from 1998-2002 – has agreed in principal to replace Phil Parkinson at Valley Parade will see the former captain leave his current role as a coach at Scotland and return to full time management for the first time since he left Rangers in 2015. McCall also enjoyed success at Motherwell in the SPL.

His credentials at Bradford City are above reproach. For many he defined the club and his exit as manager was a painful chapter in the club’s history.

However his time as manager continues to divide supporters, as does his return. While McCall offers something of a safe place for Edin Rahic and Stefan Rupp – the club legend is always a popular figure – there will be a sense that having not been able to achieve promotion previously McCall is tried, and tested, and failed.

Whatever one’s thoughts behind that it seems that McCall was able to impress the German owners of Bradford City in a way that the other candidates – including supposed preferred choice Uwe Rösler – was not. His experiences as a player are impressive, and his presence in the Scotland set up adds to his knowledge. One wonders how McCall has changed as a manager since he left City, and how much that has played into Rahic and Rupp’s decision making.

McCall is expected to be formally announced as Bradford City manager before the week is out. There is also speculation that the incoming manager has started a recruitment drive at the club. Maybe his list of preferred targets and Rahic’s belief in who the club should be signing correlate.

When Stuart McCall arrived at Bradford City he was a club legend and while he was criticised (by me, although that was often ignored) there was this was tempered in a way it was not for his successor Peter Taylor. One doubts that on his return the Scot will have any illusions that his reputation is still stainless, or that it will not stain.

In full knowledge of how much easier it is to talk about football rather than do it, to coach players rather than take the responsibility of the big chair, to be a hallowed and separate club legend rather than get dirt under the fingernails to try improve things Stuart McCall return as Bradford City manager.

In my opinion that speaks much to the character the man.

Welcome one and all to the fourth, and different, coming.

Interview / Empty

As Edin Rahic started interviewing new managers for the Bradford City job bemoaning his poor fortune at any attempts for a smooth transition of ownership were wrecked by Phil Parkinson’s departure it became clear to any seasoned Bradford City watcher that nobody has a clue who will be the next City manager.

The German owners have had applications for the job starting from Friday night when Parkinson exited – although one suspects that people have mentioned themselves before then – and are sitting down with a candidates to interview.

Applications for football management always seemed a strange idea to me. How does one write a CV to be a football manager? What does one play up in interviews and what does one seek to hide? When Jose was talking to United in May did the really ask him “what do you think you biggest weakness is?”

(Answer: John Stead)

Nevertheless in our brief sojourn around Bradford City just after Phil Parkinson got the job five years ago JayMc and I got the the chance to flick through a glossy brochure about Scottish manager John Hughes.

The brochure, which had superior production values, was all about Hughes and his attitude and approach to the game. It read like a Which? magazine article about football management where every chart, graph, or table ended up with Hughes’ attribute at or near the top. After flicking through it for five minutes I’d have given him any job he wanted.

On the counterside to that when Steve McClaren won the England job away from Martin O’Neill it was said that O’Neill sat and talked to the FA as one might expect but McClaren had a more impressive presentation including slides. The idea that England’s 2000s slump could have been avoided had the FA not found a Powerpoint transition impressive is a curious one.

Much of the time one can imagine what a club wants in the application process it is going though. When Peter Taylor left Peter Jackson filled a hole in a comforting manner for all supporters and the part of the boardroom who craved familiarity. Geoffrey Richmond dismissed Frank Stapleton because of his 20 hour a week work ethic. Every manager following that was a grafter.

But in the case of Edin Rahic who knows what he wants? Anyone who tells you they have a clear idea is either very good at making friends in Europe very quickly or lying their face off. I know which I’d suspect.

Rahic has talked about wanting a manager who can take players who come out of academies and using them for League One – a team of Steven Darbys if you will – and in keeping with the trends of German football wants a manager who employs gegenpressing. That aside Rahic has no modus operandi to educate a guess from.

The reason that the names which appear are appearing for the job is – one suspects – because they are the names which have been considered habitually for any League One job which arises. The kryptonite to those Bolton Wanderers “big club” claims is that it was one of the names off the: Nigel Atkins, Steve Cotterill, Phil Parkinson ; list they appointed that the likes of Derby County, Nottingham Forest, Aston Villa et al have been ignoring for a few years.

So Stuart McCall is keen to get the job and Uwe Rösler has been more than mentioned in dispatches. Some people seem to want Neil Warnock or Steve Evans and there are a great many other names flying around and most of them have no mooring to Earth.

Why would Edin Rahic not look at convicted football fraudster Steve Evans and decide that he would not want anything to do with the man? Evans’ history with Bradford City is not the issue, it is his base unimpressiveness, unless he does a good Powerpoint that is.

Tedious / Multiplication

At some point in the future football supporters are going to realise that they know more about football than the media that make money out of them.

Today this can be seen in serious terms in Marseilles following violence around the England vs Russia Euro 2016 game. The initial attempts to write stories about “the English disease” seem to have struggled against social media showing events as they occur.

Perhaps the best way to sum this situation up is that the media which took 25 years to tell you the truth about what happened to football fans at Hillsborough are trying to tell you the truth about what happened in Marseilles last night.

More light is the story this morning that Bradford City – which is to say Edin Rahic and Stefan Rupp – have decided that Neil Redfearn is the choice for the vacant manager’s seat at Valley Paarde. The Daily Star reported this. That is the Daily Star that reported “I saw the killer smoke bomb” in 1985. Keep it light, Michael.

What are the chances that after a month in England Rahic has decided that the ineffectual former Leeds and Rotherham manager is not only a choice, but the choice, for the new managers role? I’d suggest that Rahic and Rupp might not even know the man’s name. How many twice sacked 2. Bundesliga managers do you know?

The Daily Star’s report is not even good rumourmongering. They have – one suspects – looked at the fact that Redfearn has no job and added to the fact that he once played for the club and probably not noticed the change in ownership. Perhaps Redfearn’s people want to remind all and anyone reading that he is available and some writer owed them a favour.

It is no more educated a report that all the reports linking Phil Parkinson to Reading were, and almost certainly no more accurate.

It is guesswork. And not even inspired guesswork.

Yet we, as football supporters, lend these fumbled in the intellectual dark a level of interest that they ill deserve. Because it is “int’ paper” we think it must have some truth to it. The media understand this and act accordingly taking our money as they do.

And it is easy to say that this is no problem at all. “It is just a bit of fun” but these people earn money by leeching of the interests of football fans and inserting themselves between clubs and supporters.

If we, as football supporters, decide we can do it all better ourselves (which I think we can, and that when this website was it is 25,000 a day pomp, we did – see comment below) we could cut out the people who make money by making things up and have the clubs talk directly to us.

Which, along with some honesty, would be a welcome change in how football works.

Untruth / Misinformation

If you are anything like me you probably spent a good deal of yesterday being lied to.

At 12:00 Phil Parkinson was due at a press conference where he would become Bolton Wanderers manager. He was late and the reason that was given by Bolton was that the new manager was stuck in traffic.

Of course he was not. Some two and a half hours later when Parkinson did take the the stage it was not the result of a traffic jam it was – as Bradford City’s official statement would later all but say – because the paperwork around the deal (which, lest we forget, is the deal and everything before is negotiation) had not been completed.

It is a white lie of course – stuck in traffic – and hardly anything to be especially upset about. Only it comes at the end of a week where where almost everything that seemed to come out of the Bolton Wanderers camp was – being kind – misinformation.

At the end of their negotiations with Parkinson the man himself would confirm that the club had made a contract through his agent some weeks ago. Once he had said that a lot of what had emerged out of Bolton in the last few weeks started to look like, at best, misinformation.

But one might be understanding to a need to not show one’s hand in negotiations was there really a need to lie about traffic conditions on the M62?

They have also told Parkinson that their debts are not what everyone says they are and that they will be able to sign players because their transfer embargo will be lifted soon. Very well, believe that too.

The Hunt

One should not single out Bolton Wanderers as especially egregious offender in this. They figure recently but are far from alone in seeing lying to football supporters – be they those who follow your club or not – a matter of course.

So much of the talk that comes out of football is colourful misinformation and most of this is considered to be fairly harmless. Teams overplay their chances, talk up their atmosphere, and do all those other things which sit comfortably on the side of “public relations” rather than lying.

And of course clubs deal in a marketplace where there is a negative result of allowing rivals to know you business dealings. This is obviously true in some cases. One recalls Bradford City flying Stephen Hunt from Ireland only to be told when he landed at Yeadon that Hunt had been contracted by, and would be signing for, Reading.

Even with the cover of secrecy that clubs protect their business dealings with Hunt was swiped away from City. It is impossible to say how many deals would be scuppered if there was no secrecy involved but then again it is also impossible to say how many would go along exactly as they do now.

All football club’s business dealings are treated as if secrecy is sacrosanct and the price of that secrecy is a practised dishonesty with supporters which I would suggest is unhealthy.

Unless one considers one’s self a consumer of a club’s football product then one probably sees immediately the problem that emerges when the community around a football club becomes used to the heart of that community habitually lying.

Look at any club forum on any discussion and there will be a theme running through that whatever the official line is, it is dishonest.

The football clubs that sit in the middle of our communities are thought of as having the ethics of politicians – and not the good ones – and for good reason. As the “stuck in traffic” suggests being dishonest with the community they are in is as natural as breathing for them.

Does it have to be this way?

Trouser

What would happen if a club decided that – as a core principal – that openness with the stakeholders in the community and transparency was the foremost concern.

In such a situation unless there was a critical reason to keep something secret it would be public. If a player wants to be paid £5,500 a week to play for the club then that would be known. If the club makes an offer for a player – in or out – then that would be known.

That someone might gazump a bid for a player is an obvious concern but players (and specifically player’s agents) are happy to tell our rivals who are interested that they had better make a move quick because money is on the table. At the moment what we have is not secret dealings, it is just secret from us.

Imagine if as soon as Bolton Wanderers made an approach for Parkinson, or Huddersfield Town made one for Nahki Wells, the information and amounts offered were available to all to read. Would the business of Bradford City have been significantly disadvantaged by this?

And while one could understand that a number of people would be upset by a searchlight being shined in all corners of a club’s business – George Graham would never have been able to trouser £425,000 in such a situation for example – the benefits could outweigh those concerns.

What those benefits are are, I’d suggest, that a fully informed community is better able to make judgements. Judgements on how the team should be performing, on how the business is performing, on almost every aspect of the club.

And better judgements make for a better community. #chairgate shows what a good community can be. If you are happy with, and see nothing other than, being a consumer of the Bradford City football product this will mean nothing to you.

History

That club’s are run with such secrecy comes from the origin as factory clubs owned by the bosses and watched working classes. When clubs moved to being privately owned the bosses became businessmen who held the same regard for the spectator as the paternal boss did for his employees. They were to be told what they needed to know and little more.

Now football clubs are part of an industry arm of capitalism they treasure secrecy as the source of a competitive advantage and Manchester United would no more reveal their plans any more than Apple would show you the next iPhone. In that they will leak it when it suits them.

Of course coming from the land of EV and 50%+1 this would be alien talk to Edin Rahic and Stefan Rupp. With the exception of three German football clubs are owned by the members and while the expectation is not total transparency from elected boards down the level of openness that Rahic will have experienced at Stuttgart is probably unheard of in modern English football.

Ultimately this subject rests on how one likes to be addressed. Football club treat supporters like children to be protected from the bad, told only what is good for them, and expected to behave as they are instructed.

I do not have that constitution and that cuts against my grain.

This week has been a good week for Bolton Wanderers but – were a Trotters fan – I would not appreciate being spoken to in such a low tone of voice.

Selection / Manager

First this then what? While the history of BfB remains unwritten if I were to follow our friends at A Post in doing so there would be a large chunk of that about the process of recruiting managers.

Because while Bradford City have not had to appoint a replacement manager for some five years in the five years before the practice was becoming so common as to have started to be tedious.

The transition from Peter Jackson to Parkinson was something of a disorganised fumble with the candidates being interviewed not understanding the remit of the role they were applying for. Colin Cooper is believed to have told Mark Lawn and Julian Rhodes that were he to get the job he would sack Chief Scout Archie Christie and Rhodes reply – as reported by Christie – was that Christie’s input on the manager would weigh heavily on the process.

At the time Rhodes and Lawn had wanted John Still the then Dagenham and Redbridge manager (who is now manager of Dagenham and Redbridge again) to take the position but were turned towards Parkinson as a better option.

Jackson’s appointment was a Sunday afternoon nonsense where it seemed that the club had decided that as a former player Jackson could skip an interview process for who would replace Peter Taylor and go straight to the manager’s chair,

Jackson had been working in a care home when he got the call to become a football manager once more. In my view he was barely adequate in his performance and the problems of his appointment were those of his departure. No matter how Edin Rahic and Stefan Rupp go about recruiting the new manager for Bradford City one doubts it can be worse than that period of the club’s history.

Peter Taylor had been an outstanding appointment to replace Stuart McCall bringing to the table a seniority which McCall lacked and a proven track record of success. Taylor’s time at the club is rightly not fondly remembered but it is his professionalism rather than the lack of material which stopped him from sticking a few boots in on the way out.

The Shane Duff fish story speaks volumes.

Taylor’s appointment is perhaps the model that Rahic and Rupp – and any other chairman looking – would best follow when looking for a new manager. Selecting a candidate who had achieved success is important but much more important are multiple successes across different situations.

This adaptability is probably what attracted Bolton to Parkinson. Parkinson has worked on a budget at City at first, and at Colchester United, and he has shown an ability to take on big occasions at Chelsea, Arsenal et al.

There is an element of confirmation bias in Parkinson’s appointment.

The news that Chief Scout Tim Breacker is leaving with Parkinson comes as music to the ears as the club badly need to readdress that area. Parkinson’s recruitment was becoming an problem at Bradford City. Of the players he was happy with Stephen Darby, Rory McArdle, James Meredith and Kyel Reid were all picked up a long time ago and if there was a faultline between Rahic and Parkinson along the idea of recruitment then one would struggle to suggest that the manager should have been allowed to carry on doing things the same way.

Likewise following the defeat to Millwall I expressed a concern that Parkinson had created a kind of Oakland Athletics in League One (The Oakland A’s being the subject of the book Moneyball) which was able win in the grind of week to week football but were found wanting at the sharp end of the season.

That concern was just that – a minor concern, rather than a fully stated question – and of course is denied by memories of Aston Villa away and Stamford Bridge but while the strength of Parkinson was his team’s ability to grind out results and sneak 1-0 wins that was a weakness when overplayed.

One should never be critical the the days of milk and honey ended but Millwall game illustrates this concern. In one of the forty five minute periods – the first – the Londoners dominated City and in the others the Bantams were arguably the better team but did not repair the damage done.

Perhaps more significantly to the concern is that in those three forty-five minute periods that followed Parkinson’s side did not seem as if it could repair the damage of being 3-1 down. Keeping game’s tight and nicking goals works over a longer period, less so in a two legged tie.

But would overplays this at one’s peril. Parkinson was an exceptional Bradford City manager and as Edin Rahic and Stefan Rupp look for his replacement they must hope to keep the best of Parkinson.

Parkinson’s teams were seldom out of games. Rarely were the side over a goal down and always did it look capable of getting something out of an encounter. One of the more compelling reasons to follow Parkinson’s City on the road was the fullness of the ninety minutes of football. Never being out of a game was a watchword of the previous manager, and hopefully will be one of the next.

This was in no small part down to the spirit Parkinson’s side had which was second to none seen at Valley Parade. One could write books about how the players aided each other through bad moments that stopped bad games and probably still not understand exactly how that team spirit worked. Suffice to say whatever it is needs to remain, as to Stephen Darby and Rory McArdle the chief proponents of it.

Finally Parkinson’s pragmatism needs to be a factor in the new manager especially when confronted with the stated iconoclasm of Rahic and Rupp who have a clear idea of how they want the Bantams to play (“High pressing, exciting”) but may have to accept as Parkinson had that tactics are created to suit players and situations. Parkinson’s final season at City was defensive by necessity. The new manager, whomsoever he may be, should hope to make sure that he understands this.

Gone / Parkinson

It would seem that Bolton Wanderers will confirm that Phil Parkinson is their new manager tomorrow after Bradford City’s new owners Edin Rahic and Stefan Rupp agreed to allow the long serving manager to talk to the Lancashire club.

Parkinson leaves behind him a Bradford City transformed from the struggling League Two team he inherited when they sat in 23rd position. His record of having improved the league standing of the team in each of his five finishes is impressive in itself but coupled with a League Cup final, wins over Arsenal, Aston Villa, Chelsea, Sunderland and Leeds United make a case that Parkinson is the club’s most successful manager in the club’s history in terms of the resources available to him and what he achieved with them.

Parkinson built teams of iron character with players who redefined, for me, unity on a football field and his legacy will be measured in the high watermark set for players who wear the shirt from now on in terms of the effort put in and the support given to team mates.

Legacy

While it is Parkinson’s abilities to make these teams of his overcome huge obstacles that will have him remembered – giving Chelsea a two goal start is a good example – his real successes are on the nuances of manufacturing a team which rewarded effort in support with effort on the field.

But it would be wrong to say that Parkinson did not have his detractors. There were many who were concerned with his style of play and how it focused on a long delivery into the final third. There were questions about his ability to recruit players to improve the team with the summer of 2015 resulting in a lottery of players none of whom worked out. There were also concerns about his willingness to bring young players into the Bradford City first team set up which contrasted with Edin Rahic and Stefan Rupp’s stated aims of developing talent.

Those questions will not need to be answered and Parkinson leaves Valley Parade having created a genuine symbiosis between supporters and team that becomes the next incumbents biggest asset and the now former manager’s lasting legacy.

Parkinson also achieves that rarest of things for a Bradford City manager in that he leaves on something of a high. He has not been sacked (well, only the once, and that was a few years back now), or forced into resignation, or hounded out, or told he would have not had his contract renewed, nor did the club or a majority of supporters want him to leave.

Parkinson was a good thing and – it seems – that good thing has come to an end.

Motivation

As Parkinson leaves suspicion is thrown on Rahic and Rupp as to how they could have avoided the manager’s departure and how determined they would be to have kept him. One could only guess at this but it would seem that Rahic had meetings with Parkinson and one assumes that at those meetings the two explained their approach to each other. Parkinson, one assumes, did not especially like what he heard from Rahic and decided that his career was best served elsewhere.

One can have one’s own thoughts on if Rahic should – when Parkinson told him that he wanted to carry on his career elsewhere – have told Parkinson that all the manager’s plans would trump all the owner’s decisions. While the change of ownership might have given Parkinson the pause to exit it seems unlikely that fundamental disagreements could have emerged in the space of two weeks that precipitated the exit.

Parkinson may explain his motivation but ultimately you, I, and Edin Rahic have to accept that he has made that decision and take it with good grace. That good grace to the likes of Gary Jones and Jon McLaughlin who return to Valley Parade as opposition players, rather than boos and backbiting, is another part of the Parkinson legacy and something best carried on, in my opinion at least.

Incumbent

And with Parkinson exiting thoughts turn to his successor and very quickly to Uwe Rösler who has been linked with the position since the new owners arrived although Rahic was quick to speculate that the link was created in the English press because both parties were German.

Rösler’s track record in management is not especially good enough to promote his name above any other candidates and one hopes his application is considered in that way. Linking Rösler seems to be educated guesswork as does linking Dutchman Huub Stevens.

Steve Parkin and the rest of Parkinson’s management team are expected to follow him to Bolton Wanderers and – experiences with Chris Hutchins colouring judgement – that may be the best for all.

Wandering / Parkinson

If Phil Parkinson is going to Bolton Wanderers – and at the moment it seems that he is not – then Edin Rahic and Stefan Rupp would be confronted by the perennial problems of Bradford City which dominated their predecessors tenure.

How does a football club give the manager total control while retaining institutional knowledge of how to bring success?

If Parkinson and his team were to leave, and it seems that he will not, then what at Bradford City is there to carry on the good work he has done? There is no Director of Football, no powerful Chief Scout, no Youth set-up turning out talent, no facilities that guarantee quality. It seems that the whole of the footballing side of Bradford City is Phil Parkinson.

Which is no bad thing.

Parkinson is the start and end of the football side of Bradford City because – one suspects – he wants it that way. His experience sharing power in a structure at Hull City that worked out very poorly. The club is shaped the way Parkinson wants it and that is probably why Parkinson is not looking to leave Valley Parade any time soon.

The manager as “club builder” is a massively out of fashion thing in football at the moment. Even the word “manager” is often not used to describe the man who picks the team who is often described as a “Head Coach” or “Chief Person Selection Architect” or similar. The structures to support the man who picks the team have long since bled over the lines that a person like Bill Shankly or Sir Alex Ferguson would have considered the remit of the manager.

And this may be no bad thing – too often clubs give a former player with no business, scouting, or planning experience the final say on everything at the club and a remit of a few months to start to show progress. Sharing the responsibility around a football club is a very good idea from the club’s point of view. The manager does not always agree.

Take, for example, the story of Rafa Benitez at Newcastle United. People all over Europe are scratching their heads as to why the Spaniard would go from The Champions League and Real Madrid to Tyneside and the Championship in the space of twelve months. The answer seems to lay in the responsibility Benitez has been promised by Newcastle United. He has been told he will have the final say on everything. That he can have the club builder at a club which (considering Leicester City are reigning champions) has genuine potential in European football.

No club of the size of Newcastle United in the rest of Europe wants a club builder manager. The offer is too tempting to refuse. Benitez could turn it down and find a club who want him to pick the team and sit on a transfer committee – and that might be a club that wins a league – but to control everything is to be the sole author of any success.

One assume that the same offers come into Parkinson – albeit under the radar – and are met with a response that unless control is near total then the City boss will stay where he is. Leicester City’s Claudio Ranieri is praised for how little of the set up he found at Not Filbert Street he changed. Winning the Premier League is massively impressive but it is a shared success.

Any success Parkinson has – and a promotion and a cup final is pretty impressive – he is the sole author of. The difficulties Mark Lawn and Julian Rhodes had – and Stefan Rupp and Edin Rahic now face – is how best to support Parkinson’s efforts without bleeding over the lines of his responsibilities.

Ultimate / Reasoning

The news that Stephen Darby and Rory McArdle will miss the first month and two months of the season respectively following operations leaves Bradford City in a position of having five players for the opening day of the season.

Of the entire City squad – stripped of those on loan or on contracts that run out at the end of June – Phil Parkinson has James Meredith, Mark Marshall, James Hanson, Josh Morris, Filipe Morais, Paul Anderson and Tony McMahon remaining (see comments below). With recruitment over the summer a problem for the City boss but with investment having arrived one wonders if things were not meant to be this way.

Edin Rahic and Stefan Rupp had declared an interest in buying City twelve months ago. One can assume that that interest became more concrete as the season went on. One wonders how much impact the German pair’s arrival had on Parkinson’s winter spending. Had the previous regime known they were selling the club would they have authorised signing players on deals that went beyond the end of the season? Would Parkinson have wanted them to?

Devante Cole – a square peg at Bradford City – left for around £45,000 and a loan deal for Jamie Proctor that became a short term contract. The money – one imagines – went into the books for negotiation making the club look healthier and Parkinson was not saddled with an eighteen month contract for a player (Proctor) who he probably would not want if he had improved resources.

The reported £85,000 for Gary Liddle caused a lot of upset and head scratching at the time but perhaps makes more sense now. The player is sold, the money goes onto the bottom line of the club, and Liddle is replaced with a loan player in Cullen improved the team. Again knowing that the club would be being invested in one might speculate that Parkinson would have been looking to replace Liddle with some Bradley Dack-a-like.

So Parkinson goes into the recruitment phase with a near clean slate which – if the James Hanson to Sheffield United talk come to fruition – could be even cleaner because of the approach to signing players adopted in the last transfer window.

As Alan Sheehan – who departed yesterday to Luton Town – might have been tempted to say. There is just an inner circle left at the club now and that seems to be the way it is supposed to be.

Burton / Bolton

There was so little in the statement and interviews given by Edin Rahic on his first day as Bradford City chairman that there seemed to be a challenge to the accepted wisdom that it is always easy to be negative.

The German’s remarks ticked so many of the boxes Bradford City fans wanted ticking that they presented even the most pessimistic person a problem finding something to be unhappy about. Rahic respects the club’s traditions, is looking forward to working with Phil Parkinson, and wants to bring success a measured way.

Rahic said that he and Stefan Rupp had looked at four or five clubs and settled on City because of a alignment of aims. This could be the start of a beautiful friendship.

Could be.

While everyone hopes Rahic and Rupp will be everything they say they will be the fact is that the Football League has welcomed these new owners with only a tick on a Fit and Proper Test which many have serious reservations over and very little else.

What have Rahic and Rupp had to do to prove they should own a big community assets in one of England’s top ten cities? What did Massimo Cellino have to do to show he should own Leeds United? What did Ken Bates have to prove? Very little.

And this is not a comparison between Rahic and Rupp and those two brigands just a realisation of the lack of protection afforded supporters as they watched the process of the club being sold. A recognition that the level of regulation in English football around clubs is so scant as to be virtually non-existent.

The Football League has made some movement in the past decade to regulating the owners of clubs – a response perhaps to the “never again” moment of Milton Keynes – but still it is an under-regulated body with members who like to keep regulation loose.

Even though many clubs struggle, many are run by directors who are using the under-regulated environment to take a few chances with their club’s futures.

City will face Bolton Wanderers – recently of the Premier League – in League One next season. League One is littered with clubs – clubs like Bolton Wanderers, Charlton Athletic, and for that matter City – who have gambled and lost.

Bolton Wanderers were £172.9m in debt at the end of 2015 having fallen from the Premier League and seemingly had no method of dealing with the decline. I cannot say why no one at Bolton arrested this financial situation sooner but I feel sure that it is uncontroversial to say that there is something wrong with a system where a club can spend that much money unchecked.

Another former Premier League club Charlton Athletic are run in a way that scares the Football League to an extent that they fear their supporters protesting the Championship presentation. Blackpool have exited League One downwards with their fans practically at war with the the people who run it.

When the likes of Burton Albion – the new Crewe if you will – reach the second tier of English football seemingly just by being persistently sensible in a sea of insanity you might wonder if Rahic and Rupp wanted an English club because all you need to get on is an ounce of good business planning.

Burton Albion, AFC Bournemouth, even Leicester City all have some money behind them but they are mostly characterised by sensible management. Contrast that with Newcastle United, Aston Villa, Leeds United, Bolton Wanderers, Charlton and on and on.

Nevertheless there is little appetite in football for any type of regulation which might stand in the way of clubs being run exactly how clubs wish to be run.

The hope for supporters is that it is run like a Burton and not like a Bolton.

Welcome / Willkommen

As far as first words go Edin Rahic and Stefan Rupp had chosen well. They had bought Bradford City – they explained – because of the supporters.

In their opening statement Bradford City’s new chairman Rahic – who will run the club while Rupp funds from Germany – spoke about how “(he and Rupp) have seen the way the club and fans interact and the model of affordable football is very important to us… having witnessed games here at the stadium we know how passionate the fans are.”

Rahic made the right noises and continued “I met with Phil (Parkinson) this morning and we had a very encouraging discussion about the future.”

And with that a good deal of worry over the future of the City manager was assuaged although one would wonder what the new chairman and football’s fifth longest serving manager will have talked about. One assumes that Parkinson, planning for this summer’s recruitment, will have sought to have an assurance that he would not be replaced (By Uwe Rösler or anybody else) understanding the importance that that assurance would have when signing players. Chief Executive as well as chairman one imagines Rahic will involve himself in that recruitment handling contracts as his predecessors used to take turns in doing and will have given Parkinson and indication as to what sort of budget he will have.

It is perhaps this working relationship between Parkinson and Rahic which will define the manager’s future at the club. I have been convinced for sometime that recruitment in football is a full time job – or at least two part time ones – and that it is not something that can be left solely to the manager. I am also convinced that there is nothing as disruptive to a club that a structure that means that the manager ends up with players he does not want.

The Newcastle United experience where Graeme Carr recruits players for one of many managers to use is typical of the system in that it has both failed to bring a successful team and failed to find that many impressive players. Newcastle’s policies though are based on Olympique Lyonnais’s approach which – in the days before Paris SG’s oil wealth – saw them win the league eight times in a row under four different two year managers.

It is a give that a transfer policy that – and pardon the Wired speak – crowd-sources the transfer targets while not forcing those targets on a manager seems an model to pursue. Many opinions on a player have to be better than one man’s thoughts but one man’s thoughts – the manager’s – have to be conclusive. Lyon – it is said – based their model on the relationship between Brian Clough who would yes or no Peter Taylor’s ideas on players to sign, and on how the Anfield boot room of old would decide the merits of a player that Bill Shankly suggested.

Last season eleven new permanent signings were made at Valley Parade and none cemented a place the first team. As Parkinson approaches the busiest time for recruitment Edin Rahic’s first priority must be to ask how he can help the manager with this systemic failure at the club.

Nevertheless so far Rahic and Rupp’s investment in City – be it buying or funding the club – is one of many mysteries which will no doubt become clearer in time. Rupp sold a business for €150m but with the club noting that expectations in the short term should be managed – nearly always synonymous with scaled down – then we wait to see what the next few days, weeks, and months bring.

However a smile, some nice words about the fans and a thumbs up for Phil Parkinson is a good first day.

Buy / Bye

Bradford City have been sold to German company ER Sportsgroup for £6m with current joint-chairmen Mark Lawn and Julian Rhodes being replaced by Edin Rahic and Stefan Rupp.

Rahic and Rupp will arrive on Tuesday and will continue to work with some of the current Bradford City staff but – troublingly – are attached to unsavoury noises about preferring Uwe Rösler to Phil Parkinson as manager.

This choice on manager is an early the acid test of Rahic and Rupp. I have said before that there is nothing about the playing side of Bradford City other than the things Phil Parkinson brings and to remove Parkinson would be to buy the club and throw away one of its defining features. To do that is just not the mark of sensible men.

However on Tuesday when Rahic and Rupp outline their plans for the club – and the newly formed ER Sportsgroup is called “group” indicating that the pair might have bigger plans than owning one League One team – should those plans include any form of youth development then one can see where problems with Parkinson’s methodology would arise.

Rahic and Rupp would do well to focus on improving recruitment at Bradford City in the short and medium term and recognising that Parkinson best serves most medium term aims. The club works better in The Championship and with better recruitment – and one notes Rahic has worked in scouting at Stuttgart – it would get there in short order.

However should the long term vision differ from Parkinson’s then – ultimately – they would replace the manager but in doing so without something very impressive to replace Parkinson with in terms of a structure and a pattern of success they would be damaging what they have bought.

If Rösler is arriving to serve that aim of assisting Parkinson then he is very welcome. There will be more on this, one suspects, in the weeks and months to come.

On Lawn and Rhodes one gets into matters of hagiography. One can read no end of appraisals of how they have saved the club in one way or another and the most nauseating of these are those with claim to speak for all Bradford City fans.

My views differ and if that is something which will hurt your sensibilities then return to the streams of praise and glory elsewhere, otherwise progress duly warned.

While he is a crashingly superb chap Julian Rhodes has proved himself dubiously effective at Bradford City in the tasks that he most often credited with.

Rhodes and Lawn are talked about as, indeed talk about themselves as, custodians and stewards of the club but Rhodes was there when £8.5m was paid out in dividends from the club which would spend a decade or more riddled with debts. Rhodes was there when the club went into administration with huge debts having received some of those dividends.

Rhodes was there when the club’s main assets (Valley Parade) was sold to one of its own board members in a deal which benefits that board member but will financially hamper Rahic and Rupp and has been a millstone for the club ever since. Rhodes was there when the club went into administration again in 2004 and watched as £500,000 from supporters pockets was what kept Bradford City going.

Rhodes was there when the club took a 9% above base rate loan from a new director which – were it not for Parkinson’s team’s historic League Cup final appearance – would still be outstanding and costly now.

I know Rhodes has done good things for the club and I appreciate the efforts he has put in and will be sorry to see him leave for reasons that – when I read the above litany – I cannot fathom. The impression seems to be that Julian Rhodes has always wanted to do well and perhaps, had he not ended up with the characters in the boardroom he did, he would have.

But that is not the case, at least not when one considers the club were in the Premier League and ended up at the foot of League Two via two spells in administration.

Perhaps the most honest history on Rhodes’ time at the club is that he represented rationality amongst irrational men and without him the forces of irrationality that allowed a football club to sell its home, to give its money to its directors, to come so close to non-existence, would have been more damaging that they have been.

As it is history named Rhodes the man who took City to promotion twice, and not the man at the club that went into administration twice, and that is nice for him.

History is set to lavish praise on Mark Lawn too, although one wonders for how long.

Lawn is a strange character to meet. Myself and Jason McKeown (mentioned again, like some forgiven child of mine) had a stand up argument with Mark Lawn where the joint-chairman had a tantrum at us for not having painting him in a better light in an interview that painted him in a good light.

Because the tantrum fell in the middle of an interview we were conducting with someone else it was recorded on Dictaphone and made for a curious listen later. Lawn’s main gripe seemed to be that we had been accurate in our reporting of what he had said and that were we more professional – Jason is, I’m not – then we would have changed what was said to something that was not said, but that he wished he had said, because it would have been better to have said that and not what he did.

I mention this because a lot of what I read about Mark Lawn seems to be from people who have had not had the pleasure of meeting him but judge him and his contribution entirely on the progress of the club.

Lawn gets credit because the last few seasons at Bradford City have been very good to watch and there is a reflection from that. How much impact he had on that, how much he created that, is something that will come out in time no doubt.

Lawn was – before Phil Parkinson’s arrival – the joint-chairman who took it upon himself to organise a training match to give a trial a South African player who – according to a ludicrous scene described in former manager Peter Jackson’s book – was not good enough to be a footballer. Lawn then abandoned the game because the players in the other Bradford City squad would not pass to the inferior newbie. That the City squad were involved in the charade Jackson details goes a long way to describing Valley Parade at the time just before Jackson left to be replaced by Parkinson.

He may also be the joint-chairman who – according to former player Shane Duff – used to insult the players performances as he served them lunch in the (admittedly excellent) 1911 Suite at Valley Parade. Imagine being at your work and hearing something like “here is your fish, and by the way you are garbage at your job”. Imagine being the manager trying to build a successful team in that environment. Imagine believing that doing that was a way to bring success. The mind should boggle.

These are two examples, many more come through grapevine. Many who encountered Lawn had a story of curious behaviour but vested interests and the desire to stay on the right side of the club are powerful motivators. With the need to stay in his good graces no longer important you might start to hear a second side to the story of Mark Lawn’s seven years at Bradford City and his role in the progress under Phil Parkinson.

You can choose to believe – Dear Reader – that Lawn went from failed scout (and, perhaps, demotivational chef) to architect of football success in the space of a few months if you wish but I would suggest that if you do then you convict yourself of naivety.

Your choice.

What should not be accepted though is the suggestion that Julian Rhodes and Mark Lawn saved Bradford City.

Lawn’s claim to this has always been a mystery to me. Lawn invested in the club and a good deal of the investment – a loan and some funds – was spent on a promotion campaign with an increased playing budget. There was no promotion but the club did not go out of business as a result.

Had Bradford City not spent that money then the club would have achieved at least the same outcome but – considering later it would get to the League Cup Final with a smaller budget – there was no reason to suggest it would be endangered without it. Just that City wanted to spend more money to get promoted. The only danger of a bust was, not for the first time in City’s history, the result of trying to get a boom.

If Mark Lawn never offered his money to City then City would have just had to make do with (in one season in L2) a £1m smaller wage budget and still not have been League Two’s lowest spenders.

Mark Lawn as the saviour of City is a myth.

Julian Rhodes’ credentials to the honourific are a little better.

Rhodes and his family have invested into the club as well as taking out of it but given an appreciation of the comprehensive view of his time one might be tempted to suggest that Julian Rhodes saved the club from himself, or at least from situations in which he was involved.

It would be wrong to minimise the efforts Rhodes (or Lawn’s for that matter) has put in to Bradford City but equally wrong to overstate them. If he is to be credited as saving the club then he must also be attributed as being there when the club was put in danger.

Which is the crux of the matter.

When Bradford City was put in danger in 2004 following a schism between Julian Rhodes and Gordon Gibb it was not Rhodes who saved the club. It was you.

You and other supporters.

The supporters of Bradford City, and the community of Bradford and football at large, found around £300,000 in the space of a few weeks which was used to fund the club over the summer where football clubs have no income.

This ensured that when Rhodes wanted to return, and for that matter later when Lawn wanted to invest, there was a Bradford City at all.

Without that £300,000 – £300,000 raised by you and people like you and added to by Rhodes (see below) – Bradford City would have not been saved. Neither joint-chairmen at the time (Gibb and Rhodes) would fund a summer without income. When August and paying customers came round again Julian Rhodes was able to launch a CVA that gave him ownership and control of the club without Gibb and – according to the Kroll administrators at the time – with no debt.

That there was a Bradford City to sell for £6m in 2016 is because of the money you gave in 2004. Money you did not give as a loan at nine per cent, or in exchange for shares, or with any expectation of being paid back.

Julian Rhodes as the saviour of City is a myth.

It was not Julian Rhodes who saved Bradford City, nor was it Mark Lawn.

It was you.

If you want to give that credit away then again, your choice, but be very wary of anyone who wants to give it away for you or to take it from you.

As the club changes hands to new owners then it is worth remembering that the reason there is a Bradford City is not because of Rhodes and Lawn, or Richmond, or Gibb, or Rahic and Rupp.

It is because over the years supporters decided it would not let the club die despite the decisions in the boardroom by people who come and go.

Lawn and Rhodes are not the custodians of the club, nor are they saviours of the club. You are.

We are.

People can name stands after Rhodes if they like or build statues of Lawn if they have that much metal but never let anyone say that those people saved the club.

You did that.

Not the boardroom, the fans.

They messed up, you fixed it. You always do. You have the power, not them. Owners, directors, chairmen and all will come and go at Bradford City but you will remain.

You saved the bloody club. You are the bloody club.

Mr Rupp and Mr Rahic need to know that as they arrive at Valley Parade tomorrow.