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Blackpool chairman Karl Oyston is doing his job so well that he has offered to resign from the newly placed Premier League club.

You may recall the Oyston name from his Dad and the massive collapse the Seasiders had on an off the field when City beat them 3-0 in the play-offs in 1996. The son has been at the club since 1999 and seemed as surprised as anyone when Blackpool got to – and won – the play-off final finding themselves £90m richer and in the glare of the most watched football league in the world.

From that day to this Oyston has seen his stock drop to the point where he offered to resign charged from all sides with a failure to be able to bring in new faces to bolster Ian Holloway’s promoted squad. Indeed with the highly rated Seamas Coleman returning to Everton after a year at Bloomfield Road it is said that the Tangerines are the first club in the history of the Premier League to have an obviously weaker side than the one which saw them promoted.

Oyston’s issues are caused by a refusal to over pay for player, and to over pay players. The chairman vocalises a problem that Geoffrey Richmond also noted in his “King Canute” speech which denied Robbie Blake and Darren Moore five figure salaries but ended up offering such rewards to the ill-deserved collective of Bruno Rodriguez, Jorge Cadete, Ian Nolan, Peter Atherton and David Hopkin.

Oyston – it seems – will not be drawn into valuing what the club does not have more than what it does.

It’s been an eye-opener for us when we’re told by agents that their client wants to play in the Premier League, then they’ll go off and sign for a Championship club, but on more money.

One can almost see the idea forming from Richmond to Oyston through Derby County’s errors and Hull City’s problems that is almost fully formed. Oyston has the actions, but not the reasons. Put simply when a club in the position of Blackpool – or City – is promoted to the top division they should not make any Premier League signings.

Which is not to say that a promoted team should not try buy players – but they should be the same players who they would have signed were they not promoted. City – for example – were locked in bidding for players like David Wetherall with clubs from the league below. Indeed Paul Jewell missed out on signing Clyde Wijnhard because they were not able to match Huddersfield Town’s financial offer for the two players the defender opting for the top league, the striker for more money.

Make the same signings and say on the day that you are promoted that the players who took you to the top flight will keep you in the top flight. After all the Blackpool players have – in that play-off way – proved themselves better than the division below, why not assume they are good enough for this division.

The act of backing the players in such a public manner could – in itself – be decisive. There is much talk about money in football and money is not unimportant but ultimately the majority of money in football is wasted. Manchester City are the riches club in the world, but Manchester United are better and they are better because they have a manager who understands that the game is more mental than it is technical and games are won in the head before they can be won on the field.

Tell the players that you do not want to replace them with any Carlos Kickaball who’s agent has sent you a video, tell them they are your Premier League quality players and let that set of players grow into the roles. “Act as if ye have faith, and faith shall be given to you.”

The price of failure – the relegation which could follow – comes with the sweetener that the money you got for going up has not drained away to players and can be used for genuine long term club growth. This summer – once again – one is forced to curse Richmond’s decision to spend money on Nolan, Atherton et al that could have paid for a training facility the club would be using today.

The benefits of success are multitude. Should the squad that some would have thrown away retain Premier League status then they will do so well rewarded no doubt but without the financial costs of recruitment and paying Premier League wages and they will have a connection to the club which comes from experience wearing the shirt. This is true in failure too. the illustration which showed how few games City’s players had played said much about the connection between fans and players.

Say to all that these are our players, the players we cheered to promotion, and build the belief in the squad that having earned their position in the top division they are good enough to build on that. Oyston is near, but not there yet. His instinct is right though. Why should Blackpool pay more for the players who have achieved less than their squad which achieved promotion last season?

Money seduces all in the Premier League – in football – but the biggest betrayal of that seduction is the idea that one can shortcut hard work and mental belief that brings initial success by throwing around the cash that results from it.