BfB

Football is a game played on a Saturday afternoon.

I’ve spent most of my life, which ebbs to a fiftieth year this month, watching it at Valley Parade and some of those ninety minutes have had a life changing impact. The game of football unfolds as a grand narrative of point and counterpoint, of disappointment and direction, of the drama of the real.

That decorated footballer and manager Mark Hughes entered the narrative was a curious moment in that drama, but that curiosity has given way to a metronomic, sincere competency. Mark Hughes’ Bradford City have become a watch word for stability.

Always Mark Hughes’ Bradford City. Never miss the prefix.

That prefix features frequently in previews of this season. Mark Hughes’ Bradford City are placed firmly in the five teams which could get one of the three automatic promotion places this season and their position is clear: Understudy.

Dawkins

When biologist Richard Dawkins coined the term memeification in his 1976 book The Selfish Gene he spoke of how culture could be passed in the same way that genetic code was. The useful was retained and propagated. It is useful if an animal can reach the higher branches, so the animals with long necks live while others do not, and then: Giraffe.

The rise of meme culture, inherently tied into online culture, it has grown to a rate where it has consumed Dawkins almost entirely. In Meme culture, an outcome of memeification, a concept’s complexity is stripped away to allow it to pass between groups without friction.

So memeification is changing culture, football, and next season will govern League Two as Wrexham return to the Football League.

Matthews

Wrexham are a proud football club, and have a proud history, and they are managed by the peerless Phil Parkinson whose name is a byword for better times at Valley Parade.

Wrexham have moments of knocking Arsenal out of the FA Cup, and of being knocked out by Rhyl. Sir Stanley Matthews wore a Wrexham shirt, as did Alan Hill. Ryan Valentine scored to keep them in the League, but they dropped out of the League.

None of that matters, though, because they were bought by Hollywood’s second-best Ryan and a guy called Rob from that TV show you always promise yourself you’d watch but never did.

Hamlet

I have not seen much of Welcome To Wrexham, in which Ryan Reynolds and Rob McElhenney navigate the perils of being the owners of a small football club, but I’m told it is not without its charms.

The pair act as Stoppards’ Rosencrantz and Guildenstern constantly away from the action while contemplating their importance to it. Phil Parkinson comes over as an honest, good football man, which is certainly my memory of him, and the player serve up a slice of their lives.

But Wrexham is not Manchester United, and football at this level is difficult even when one has more money, a path forward, and the will to succeed. Welcome to Wrexham, some of us have been here quite a while.

Not Crewe

So it is not Wrexham who are most fancied to win this League but Ryan Reynolds’ Wrexham, and they are followed by Notts County who are pulled into the swirl as the Baby Jane of Wrexham story.

Salford City, owned by a group of former Manchester United players seemingly headed of Sky TV’s Gary Neville make the mix, and so do Stockport County who are remarkable for being unremarkable in this instance.

This is the impact of memeification. The complexities of League Two stripped away to a list: Ryan Reynolds’ Wrexham, The Bad Guys Notts County, Mark Hughes’ Bradford City, Gary Neville’s Salford City and also Stockport County.

Stockport County are interesting. Manager Dave Challinor has a kind of minor note in post-technocratic football alongside the much more important new Brazil and Flumense manager Fernando Diniz and Malmo’s Henrik Rydstrom. These teams are less interested in creating the kind of preset patterns which mark out modern football and are more interested in harnessing creative thinking in attacking play. New signing Nick Powell’s role in that may prove decisive this season, and Challinor may break out of his meme as “the long throw man”.

Nigel Clough’s Mansfield Town, Just Stop Vegan Green Rovers, “Owned by a bunch of idiots” Crawley Town and so on. Maybe it has always been like this. Maybe it is not a bad thing.

Pitch

Often when talking about football we avoid talking about football. We talk about the football themed theatre that surrounds the game – and Wrexham are the prime example of this – but we avoid talking about what happens on the field. Transfers, quotes, filmed training, player interviews, speculation. These are all things around the football which are mistaken for, but are not actually, football.

The discussion is of a become a replaying of personal dramas tangential to the game itself. League Two offers these for Bradford City next season with Parkinson’s return a moment of reflection of how far we have come since he left for Bolton Wanderers, and Derek Adams‘ return a similar moment when Morecambe arrive.

Those moments, I imagine, will be used to define those games but have little to do with them. Increasingly, football is a more technical pursuit. Adams at Valley Parade brought a move towards player data performance at Bradford City which Mark Hughes continued without question.

The Bloke

Within the last generation all football has moved away firmly away from being defined by passion, and the laudable desires to give 110%, into a more scripted approach. Watching Brighton on the field is like watching a Musical, where actions give way to set responses. Watching Hughes’ City team play the ball away from the back has a similar feel.

City try draw on an opposition out of the resting defence, who set traps in passing lanes to quickly force turnovers, while the flow of players between the forward lines give a series of rotating options to disrupt that defence.

“No, we did not play 442 and boot it long to the big man, and we don’t smoke between games or have a pint before the match either.”

GAAaS

Key to how Hughes will play is the performance of Kevin McDonald who comes in to replace the departing Adam Clayton. Clayton’s fulcrum pivot role at the base of the midfield was key to City’s excellent second half of the season, and McDonald’s job is to do the same while being fitter.

The deep sit midfield has retained Alex Gilliead and Richie Smallwood, although the latter was under contract, and if every two players reflected the football of technical analysis rather than instinctual readings it is they. “Get forward”, “Get stuck in”, “Get it in the net” are heard, best passing rate, high win percentage, GAAaS are observed. It is Reals before Feels for Mark Hughes, and for football.

Ryan East suggests himself as the first reserve in those positions, although one might hope he might start to suggest himself more firmly, and many of the more forward minded players can drop in to the three-man pivot midfield.

The two-man double pivot where Smallwood and probably McDonald sit behind three forward midfielders is another option and the success of that depends on the progress of Jamie Walker. Walker was, at times and between the tackles, the best player in League Two last season, which seemed to be so noted by the opposition who focused him.

Scots-ish

If Walker plays well, City win, on the whole, but the key to him playing well would seem to be to have enough options around him that he is no longer the focus of the opposition’s attention.

Enter here Alex Pattison joining from Harrogate Town. Pattison and Walker are not similar players – Walker drifts into space to find the ball, Pattison picks it up deep and moves forward with it – but they perform a similar task of changing midfield possession into attacking and the hope will be that the one will distract from the other. Likewise, a fully fit Emmanuel Osadebe could do the same.

Alongside these three are the likes of nominal midfielders Harry Chapman and Bobby Pointon, and Tyler Smith and Matt Derbyshire of the forwards, who will be peopling the positions behind Andy Cook. Perm any two from four, and play the ones who are performing well.

In a world of memeification Cook is the Medieval Siege Engine rolled up to the Castle walls. It takes an age to get it where you want it to be, but when it gets there, there is no stopping it. Cook is terrific and has the kind of energy which a manager wants. For all the appearance of a blood and guts number nine Cook conserves his bursts, and can be trusted on the field.

And so Hughes’ trusts him with Bradford City’s season. Attempts have been made to add a few more goals from the midfield, but Cook’s thirty plus are factored in. Verdaine Oliver stands by, and is useful in that way.

Best

Footballer turned Podcaster turned Footballer Ben Foster turned up to play for Wrexham in a signing which was mostly a brand alignment exercise, and now he is being talked about as League Two’s best goalkeeper by people who probably do not know their Corey Addai from their elbow.

Harry Lewis is the best keeper I’ve seen in goal for City since Jordan Pickford, and perhaps the best City owned keeper since Matt Clarke and Gary Walsh. I would suggest that he is too good for League Two, but seeing Lawrence Vigouroux leave Leyton Orient to sit on the bench while Burnley blood England u21’s James Trafford is a sobering sight.

Vigouroux was the best keeper in League Two for some time and he may well claim the number one shirt at Turf Moor but if he does not then talent is wasted, and Lewis avoids that waste by keeping goal at Valley Parade. Long may it continue.

Sam Stubbs was the heart of improvements in the second half of the season and will in the back four alongside – probably – Matty Platt. Ciaran Kelly, Ash Taylor and perhaps Timi Odusina give Hughes’ the option of a three-man back line with two-man pivot and three in font of that. That formation is still a work in progress after some creaking pre-season but is seems obvious that Hughes wants to blood it to give himself more flexibility in how City play.

As wide defenders Liam Ridehalgh and Clarke Oduor on one side, and Brad Halliday and Daniel Oyegoke on the other fill out the options.

So Now Then

It is tempting to suggest after a full season that Hughes has to – in some way – “get it right” this season and CEO Ryan Sparks has talked about setting high standards as a quixotic mantra. My belief is now, and always has been, success is a product of good behaviours and not the other way around that Sparks seems to understand that too.

Hughes’ has City doing the right things and his changes in the squad seem to underline his belief in bringing in players with a high level of professionalism. Matt Derbyshire’s arrivial and Jake Young’s departure set a tone about seniority, experience, and what one does in the positions one is given.

The Mark Hughes name seems to be enough to get City mentioned in hallowed circles but seemingly only as the understudy for the likes of Wrexham who might fail. There is a stablity in what City have, and lack of variance, and that is not true of the other clubs in the division.

For what it is worth I think that Wrexham, and Notts County, may faulter but Stockport will not, but what do I know other than that everything will be decided on the 113 x 70 yard space on a Saturday afternoon where the noise around football drops away and there is just football.

Those afternoons are glorious. They are a moment where complexity runs amok, and where the simple is impossible. Every action, the result of and part of a chain of complex pre-actions which could never resolve in football, the cacophony of discussion is replaced by the symphony of the real.

“Come and visit Bar 71 lads”, said the Swindon Town steward who had appeared from nowhere after we had queued up at the County Ground away ticket office for tickets to Saturday’s game. “It’s for away supporters only, and we’ve put Bradford City photos up to make you feel at home. There’s even one charting how far you’ve travelled today, which I researched myself.”

So we did visit Bar 71, located directly underneath the away section of the County Ground. And though the posters looked a bit naff (see photo below) and the beer hardly cheap, it was nevertheless a pleasant experience with plenty of room and big screen coverage of the Chelsea v Arsenal game. And though we were the only people there for half an hour, by the time Robin van Persie was completing his hat trick, Bar 71 was packed out with City fans. And suddenly in from the pitch outside burst a jokingly annoyed Lennie the City Gent, wondering why no one was sat in the stand watching his routines. “Never mind the beer,” he ordered “get out there.”

There has been much comment made of Swindon’s decision to charge us £25 to watch a League Two match and rightly so. Times are tough and all that – football, at this level especially, should be an affordable activity not a luxury expense. A week earlier I’d attended the Blackburn Rovers v Tottenham Premier League fixture and paid just £17 for the privilege. When you consider the petrol expense of travelling 200+ miles to Wiltshire, Saturday was a costly day out.

Yet after getting past the monetary concerns, it was also a hugely enjoyable experience. Bar 71 might be little more than a glorified Working Mens Club, but it was a nice touch by Swindon to lay on facilities for away supporters. Financially profitable for them, of course; somewhere nearby, there will have been a local pub or two missing out on revenue we would have otherwise provided them. But the Robins were also making an effort to ensure our matchday experience was a good one, rather than rely on others to do so.

It may have cost £25 a ticket, but if we’re in the same division next season I personally will favour a trip to the County Ground over some League Two away games (like, for example, Port Vale – £20.50 ticket, not allowed in their supporters bar).

And that’s a point that few football clubs – Bradford City included – appear to be aware of. Away support is an important financial consideration, and there is much they can do to make sure a visit to your stadium is an attractive proposition beyond providing away fans with a decent view of the match.

Perhaps Brighton deserve the status of pioneers in this respect. As part of the development of their brand new Amex Stadium, they built an away stand where they can make bespoke changes to the facilities. Visiting supporters to Brighton this season have arrived into an away concourse in the colours of their team, with posters of their present and past heroes on the wall. Inside the ground, the away seats are cushioned. Martin Perry, Brighton Chief Executive, explained the reasoning to the BBC during the summer: “Why not be welcoming to your visiting club? Why not make it a fantastic experience for them? Because actually what happens is, they look for the Brighton fixture and they say “I’m going to that one” and we get a full house.”

Swindon’s Bar 71 was a low rent equivalent. Bespoke posters on the wall, a chance to socialise before the match and then a 5-second walk to the away turnstiles once everyone in your group had supped up. Certainly profitable for Swindon in terms of the bar and food takings; but potentially even more rewarding for the club when it comes to the number of fans who attend their club’s fixture at the County Ground the following season.

Not that it’s solely a football club’s responsibility to ensure away fans have an enjoyable experience. My favourite away trip of the season so far was Oxford in August. A few hundred yards from the stadium was a pub which put on outdoor seating, a special beer tent and a DJ playing indie classics. We were warmly welcomed to join the large group of home supporters, and we spent a good hour chatting to a number of friendly Oxford fans. A great experience which they do for every game, apparently; and because of it we’ll be travelling to Oxford the next time that City play them.

At Morecambe, Bradford City supporter Dan Thornton – who’s caravan park is based opposite the Globe Arena – has for the last two seasons put on special events before Morecambe-Bradford matches for City fans only. Although the racist stand up comedian was not to my taste and so I won’t be going again, other City fans were not bothered by it and will go in the same high numbers next time.

Whoever instigates them, the efforts of Brighton, Swindon, Oxford and Dan add something extra to the day which makes them more rewarding. When the most important factor – the match itself – is beyond our control and more often than not disappointing, it’s nice to return home from a day out with something positive to look back on from it.

Which brings us to the obvious question of what – if anything – Bradford City and us supporters are doing for visitors to our own city? As much as we can complain about Swindon’s £25 entry, the fact we charge away fans £20 to see their team at Valley Parade makes our moral high ground position rather dubious. The facilities in the Midland Road stand are okay but nothing special, while there is no Bar 71 equivalent (or a realistic location to open one) to offer visitors.

Sadly, there are no decent pubs in the immediate vicinity of Valley Parade and – without doing some research first – few away fans would have a clue where to find one. The excellent Haigy’s is hidden away, and the City Centre pubs aren’t especially football-focused. The Sparrow Cafe on North Parade, for the moment, remains a hidden gem that only a handful of City fans are aware of (well worth seeking out if you’ve not been, mine’s a pint of Bernard Unfiltered if you’re buying). That and a good curry after the match aside, it’s hard to know what would make a trip to Bradford especially more attractive for an opposition supporter.

Does it matter? When opposition away followings at Valley Parade are sometimes dipping below 100 and rarely top 500 I think it does. Consider that – to a Southern-based opposition fan – a trip to Bradford is similar in distance and effort to Accrington, Morecambe and Rotherham, which would you favour if money and a social life meant you had to pick and choose?

In early 2012 City will face away trips to London borough clubs Barnet, Wimbledon and Dagenham – a fair equivalent to the above for us. Some fans will go to all three of these; me I will probably go to two of them. Wimbledon I’ve not been too before so that will be included, and my other choice would probably be Barnet on the basis I had much more fun travelling down to North London last season compared to going to Dagenham the year before.

Perhaps it doesn’t matter. Perhaps we shouldn’t give a toss what away fans think of Bradford and the fact they will rock up on Manningham Lane at 1pm looking for a pint and can find only sex shops. But when experiencing the difference in visiting a club who were genuinely welcoming to me and who had clearly made an effort to ensure I enjoyed my time, I feel sad and wonder if we lose out financially from the fact ‘Bradford City away’ is unlikely to be any opposition fans’ highlight of the season.

Jake Wright was supposed to be little more than a footnote in Bradford City history.

The left sided defender wore number 46 – the highest number the club has issued – in 2003 but was did not feature in the following years before he was released signing for Chris Wilder and Wayne Jacobs at a Halifax Town side where he served well enough that he secured a move to Crawley Town as Fax declined.

Crawley allowed the player to go Brighton on trial and Brighton were impressed enough to sign Jake Wright to the League One club.

The 23 year old battles for a place at the Withdean Stadium at left back or in the middle and has the tributes of Russell Slade – a man City once tried to recruit as youth team boss – ringing in his ears.

One wonders what turned Wright’s career around. Perhaps Wayne Jacobs critics will note that Wright had turned and City’s brightest prospect of last season Luke O’Brien also plays in the assistant manager’s position which might point to Jakes doing something right.

Coaching aside a man changes between 18 and 23 and Wright now is no doubt different from Wright then. More mature, more determined perhaps and that could be a result of release by City.

Nevertheless it is heartening to see a young player turn himself around following release from a league club and with City dipping into signing non-league players such as James Hanson and Steve Williams there is a hope that good players may be available from previously unused sourced.

The eighteen year olds released as kids five years ago become matured twenty three year olds the non-league system further sorted and returned the best.

Moses Ashikodi returned to Watford for a scan on what is a suspected broken leg sustained in the win over Brighton as the anticipation in the run up to City’s biggest game in years began.

The Bantams face Leyton Orient at Valley Parade with the possibility to get out of the League One relegation zone and push towards safety. Orient say that City would rather be in their position than ours and that may be true with 43 games gone. When 44 have been played things could be very different.

Nevertheless Ashikodi – who has built and impressive partnership with Billy Paynter – will not take part in the run in. The striker’s return will allow Spencer Weir-Daley a crack at the cult hero status Mozza was cementing.

Weir-Daley is a good match for Ashikodi – both offer pace and finishing – but perhaps lacks the aggression that the Watford man brought to the forward line. How curious that the future of this club sits in the partnerships and fitness of a Watford, a Southend and a Nottingham Forest player. How ironic that out man with the most bottle is off saving a different club from relegation.

One wonders if Windass is keeping an eye on events at Valley Parade. One wonders if he is feeling the anticipation.

Football is great in the sun. At least it is for Bradford City fans. I think it goes back to wins over Wolves and Liverpool and the bright sun that those games were played in. When the sun comes out and spring is in the air City seem to start the good stuff.

The good stuff being Billy Paynter’s goal in the first half that gave the Bantams a life-saving 1-0 win at Brighton.

Paynter struggled all afternoon after getting clattered in the first minute and stooped in to score after Kelly Youga had heading against the bar. Moses Ashikodi ended the game on a stretcher and the fact that both City’s borrowed forwards could end up out for next week’s massive game with Layton Orient is worrying but the fact that next week means something is down to a dogged display from the Dave Wetherall men today.

Watching Young and Ashikodi and Paynter today got the mind racing to what City will be like as a team next season. We have no idea what division we will be in, who the manager will be and we don’t know if any of these guys sweating and running in claret and amber will ever set foot in Bradford again after the end of the season.

City were lucky for sure with Brighton three times pinging the bar and posts and for long periods we lacked real firepower but doggedness saw us though. Stand in outstanding midfielder Eddie Johnson take a bow after a quality performance that suggests City might have an inbuilt replacement once Marc Bridge-Wilkinson returns to Port Vale in the summer.

So games 44 and 45 of the season see the Bantams facing Leyton Orient and Chesterfield with Leyton promising a place out of the relegation zone for the winner and Chesterfield after that perhaps sending them down should results go the way. One note on the fixture list if Leyton Orient’s last day meeting with Huddersfield Town, an easy three points should Town not need them, and the fact the Londoners have to entertain to Nottingham Forest. Chesterfield have play off chasing Oldham on the last day and Northampton next week. They will see a win agianst us as crucial.

City face Leyton Orient at VP, away to Chesterfield and then finally at home to Millwall. Game is most definitely on.

As I wandered to work listening to the odd tune it struck me that this weekend at Brighton Bradford City’s time in out of the basement of English football could – for all intents – come to an end.

Having only briefly gone to City in the early 1980s Division Four period I shuddered at the idea that having started this decade in the Premiership City could end up playing at a level of football so low that a large chunk of the Bantams support were probably not born when last it was seen at Valley Parade.

What does League Two/Division Four football look like? Is it entertaining? Is it bullish? Which skills are required to win in a league that is one step off not being professional? Is the gap between here and there similar in scope to the Premiership/Championship jump?

One hopes we do not have to find out but should we lose at Brighton’s Withdean Stadium it will be likely we will.

If it does all but mathematically end on Saturday then what better place than the athletic track stadium which most ironically represents the problems of the majority of modern football clubs.

Brighton and Hove Albion have some passionate supporters who struggle manfully to try get the club into a new stadium in the City. At the moment attendences average at around 6,200 in a City of 155,919 people and an area of just under half a million.

The 6,200 of Brighton struggle against the same sort of massive disinterest in the struggling club that most fans find. The majority of people in places like Brighton and Bradford do not give much of a damn about the football club and certainly are not about to pay taxes to support it or see it given preferential treatment for planning applications and the like.

Of course were Brighton and Hove Albion to get to Wembley – or as we did up the Leagues – one can be sure that more than 6,200 would be in attendance.

The Brighton stadium plans are a microcosm of most of footballs problems. A small passionate group looking to enhance something that when working well is a massive civic institution – and when badly still a significant one – against a face of at best indifference and at worse nimby hostility.