BfB

The 1-1 draw with Bristol Rovers at Valley Parade followed on from the previous three one goal each affairs against Gillingham, Millwall and Oldham Athletic as Stuart McCall’s team continue to delight and frustrate in equal measure.

Delight in that McCall has in a short space of time managed to create a team which mirrors much of what was wonderful about watching the manager play his own game. One could argue that City have become – in seven or eight of the players – a team of defensive midfielders so calm in possession, so unhurried in their play, and so pleasing on the eye.

But frustrating that the defensive midfielder is not the creator and the team lacks creation. With James Hanson restored to the starting line-up Romain Vincelot opted to break the pattern of short passes between players who were alive to possession and hit the big man from afar with a well floated diagonal pass.

Le Rory, or Rory Le Cardle. The more things change, one is forced to think, the more they stay the same.

Last season’s Bradford City seemed to get exactly what they deserved from every game. If they were poor or off the pace they were beaten. If they were together and strong they got a point or sometimes more. This season’s vintage the opposite seems true in that every week one is left with the feeling that City were due more but that some Olympian conspiracy had denied them what was rightfully theirs.

This is a trick of the eye though and of the brain. If The Parkinson Years – which will be cemented as The Parkinson Rivalry with next week’s trip to Bolton – taught us anything it was to focus on results as being the purpose of a way of playing. Attractive football that does not succeed is ultimately not attractive football.

Because frustration is not attractive. Mark Marshall’s contributions today include a lashed shot in a crowded which bounced up in the defence and was headed in by James Meredith to make the game 1-0. His replacement after seventy-five minutes Filipe Morais’ contribution was a poorly selected pass to a closed down Haris Vuckic that saw Bristol Rovers break away and score.

Both seemed to be to be the result of this frustration. The City forward play too up much of the game but again one struggled to recall a lot of spurned chanced. Consequentialism suggests that what Marshall did was good – it resulted in a goal for us – and what Morais did was bad – it resulted in a goal for them – and one wonders if McCall is happy with his team playing on such a knife edge.

The knife edge was deep into injury time when Vuckic headed towards goal from a few yards out and Rovers keeper Kelle Roos saved well. Had Vuckic’s effort fell a foot behind the line then the lingering worries that this team does not create enough may have receded.

As it is those doubts still hover.

Hover

Sixty-five minutes into the game a drone hovered over Valley Parade.

It was an amusing story in the morning that the Referee took the players from the field and the game was delayed.

But what it was not was the reason to start a conspiracy theory but start one it did. The Occumist view applies here. There may be concerns about television rights, or about other teams scouting, or about using the drone as a method of attack but – probably – the Referee’s biggest worry was that it might drop on someone’s head.

Perhaps his own.

Matthew Kilgallon joined Bradford City on a one year deal from Blackburn Rovers bringing a level of excitement to some supporters at the end of a summer where things at Bradford City fell apart and were put back together again.

The usefulness of Kilgallon’s recruitment will be seen in time. He and Nathaniel Knight-Percival joi in the central defensive position and Nathan Clarke and Rory McArdle remain. This gives Stuart McCall’s Bradford City three or four – depending on your view on Clarke – strong choices to start in the middle of the defence.

At the other end of the pitch things are different and attacking options are thin on the ground. McCall arrived in June to find James Hanson still at the club he had left five years ago but one could argue that Hanson and his colleagues players in attacking positions: Mark Marshall, Paul Anderson, Billy Clarke; need improvements on last season’s performances to be significant.

Teams score goals, not players and while four of those mentioned above could be more creative than converting – the flick down from McArdle’s diagonal ball is an act of creation – none could be said to have created enough.

Tony McMahon’s withdrawal to right back form the right wing – where he spent a season under Phil Parkinson – is a curious move from McCall exactly because it removes the one player in the Bradford City team who excelled in creation last season.

Drop

His name dropped into the preview it is worth acknowledging that Phil Parkinson is going to have more of of an impact on Bradford City 2016/2017 than Stuart McCall will. Parkinson – who of course exited for Bolton Wanderers in June – built as much of a monolith as football allows a manager to create in the modern game at Valley Parade.

Parkinson took his backroom team with him to Bolton and his backroom team – it is reported – took everything they had worked on with them. Once again – just as with the situation a few months prior to Parkinson’s arrival at Valley Parade – the file cabinets that contained scout reports were empty and the structures around a football club were scant.

And it is this way because Parkinson wanted it this way. The former Bradford City manager had had experiences sharing out the power at a football club previously – most notability at Hull City – and found it wanting. Parkinson fought a hard fight against unspecified directors with unspecified roles to make sure that he had some control in every aspect of the footballing side of Valley Parade and he won those fights.

There was no pressure on Parkinson to develop young players and so Stuart McCall arrived to find no young players with first team experience. There was no pressure on Parkinson to create a squad which was sustainable from one season to the next. There was no pressure on Parkinson to develop a squad with resale value until new owners Edin Rahic and Stefan Rupp arrived at the club and – within a few weeks – Parkinson was gone.

Rahic and Rupp arrived to replace Mark Lawn and Julian Rhodes as Bradford City owners and began to talk about a future in which the squad was shaped around recycling the waste product of Premier League academies.

That last statement sounds needlessly dismissive and should not. If one looks at the example of The Chelsea Academy of the last fifteen years one can only think of a single player – John Terry – who was not waste. Millions are spent on players who are discarded for not reaching and elite standard but are able to be turned around and made into useful footballers.

A production line of turnaround players is as close to a business model as the game at lower levels has ever had and one which Rahic and Rupp believe they can benefit from. Clearly the club they bought was an ill fit to achieve that.

Mark Lawn and Julian Rhodes freely admitted that they could see no other way of the club going forward than someone arriving and injecting more money and, as the ultimate result of that paucity of thinking, they were prepared to give Parkinson total control of all football matters.

Which is not to say that Parkinson should not have enjoyed carte blanche to do any or all these things as he sees fit. Parkinson’s methods showed constant year-on-year improvement and perhaps would have continued to do so but without the manager ceding some control they would not have aligned with the owners.

Parkinson used many short term contracts, and Parkinson used many loan signings, and Parkinson was not entirely interested in developing young players, and if the club are now interested in long term permanent signings of young players then it starts from a negative position.

Which is a long way of saying that the 2016/17 season – the first post-Parkinson season – is defined by the decision taken by Rhodes and Lawn to allow Parkinson to be the entire centre of the footballing side of Bradford City. There was no institutional retention of knowledge – the scouting cupboard was bare – and that is the result of choices made before June 2016, not after.

Five

Phil Parkinson’s final finish for Bradford City was fifth in League One and it is that which – rightly or wrongly – Stuart McCall will be measured against in the next twelve months as will Parkinson at Bolton Wanderers.

Both measurements could be unfair. For Parkinson his record of first season success is thin and the Trotters would be better to be prepared to wait.

For McCall he is a manager who started late and without structures which are necessary. McCall has not walked into a Southampton where the manager is an appendage to a well run system. He is at a club which – both rightly and wrongly – allowed itself to be defined by its manager and who has now gone.

There is much work to do to replace Parkinson and while Rahic has an idea of the shape that he would like the club to take in the long term there is no reason at all to believe that any of the work ahead of McCall, Chief Scout Greg Abbott, James Mason or Edin Rahic can be achieved without any negative effect on performance.

That Bradford City that finished fifth last season is gone and progress must now be judged anew.

These are unfamiliar times.

If you are anything like me you probably spent a good deal of yesterday being lied to.

At 12:00 Phil Parkinson was due at a press conference where he would become Bolton Wanderers manager. He was late and the reason that was given by Bolton was that the new manager was stuck in traffic.

Of course he was not. Some two and a half hours later when Parkinson did take the the stage it was not the result of a traffic jam it was – as Bradford City’s official statement would later all but say – because the paperwork around the deal (which, lest we forget, is the deal and everything before is negotiation) had not been completed.

It is a white lie of course – stuck in traffic – and hardly anything to be especially upset about. Only it comes at the end of a week where where almost everything that seemed to come out of the Bolton Wanderers camp was – being kind – misinformation.

At the end of their negotiations with Parkinson the man himself would confirm that the club had made a contract through his agent some weeks ago. Once he had said that a lot of what had emerged out of Bolton in the last few weeks started to look like, at best, misinformation.

But one might be understanding to a need to not show one’s hand in negotiations was there really a need to lie about traffic conditions on the M62?

They have also told Parkinson that their debts are not what everyone says they are and that they will be able to sign players because their transfer embargo will be lifted soon. Very well, believe that too.

The Hunt

One should not single out Bolton Wanderers as especially egregious offender in this. They figure recently but are far from alone in seeing lying to football supporters – be they those who follow your club or not – a matter of course.

So much of the talk that comes out of football is colourful misinformation and most of this is considered to be fairly harmless. Teams overplay their chances, talk up their atmosphere, and do all those other things which sit comfortably on the side of “public relations” rather than lying.

And of course clubs deal in a marketplace where there is a negative result of allowing rivals to know you business dealings. This is obviously true in some cases. One recalls Bradford City flying Stephen Hunt from Ireland only to be told when he landed at Yeadon that Hunt had been contracted by, and would be signing for, Reading.

Even with the cover of secrecy that clubs protect their business dealings with Hunt was swiped away from City. It is impossible to say how many deals would be scuppered if there was no secrecy involved but then again it is also impossible to say how many would go along exactly as they do now.

All football club’s business dealings are treated as if secrecy is sacrosanct and the price of that secrecy is a practised dishonesty with supporters which I would suggest is unhealthy.

Unless one considers one’s self a consumer of a club’s football product then one probably sees immediately the problem that emerges when the community around a football club becomes used to the heart of that community habitually lying.

Look at any club forum on any discussion and there will be a theme running through that whatever the official line is, it is dishonest.

The football clubs that sit in the middle of our communities are thought of as having the ethics of politicians – and not the good ones – and for good reason. As the “stuck in traffic” suggests being dishonest with the community they are in is as natural as breathing for them.

Does it have to be this way?

Trouser

What would happen if a club decided that – as a core principal – that openness with the stakeholders in the community and transparency was the foremost concern.

In such a situation unless there was a critical reason to keep something secret it would be public. If a player wants to be paid £5,500 a week to play for the club then that would be known. If the club makes an offer for a player – in or out – then that would be known.

That someone might gazump a bid for a player is an obvious concern but players (and specifically player’s agents) are happy to tell our rivals who are interested that they had better make a move quick because money is on the table. At the moment what we have is not secret dealings, it is just secret from us.

Imagine if as soon as Bolton Wanderers made an approach for Parkinson, or Huddersfield Town made one for Nahki Wells, the information and amounts offered were available to all to read. Would the business of Bradford City have been significantly disadvantaged by this?

And while one could understand that a number of people would be upset by a searchlight being shined in all corners of a club’s business – George Graham would never have been able to trouser £425,000 in such a situation for example – the benefits could outweigh those concerns.

What those benefits are are, I’d suggest, that a fully informed community is better able to make judgements. Judgements on how the team should be performing, on how the business is performing, on almost every aspect of the club.

And better judgements make for a better community. #chairgate shows what a good community can be. If you are happy with, and see nothing other than, being a consumer of the Bradford City football product this will mean nothing to you.

History

That club’s are run with such secrecy comes from the origin as factory clubs owned by the bosses and watched working classes. When clubs moved to being privately owned the bosses became businessmen who held the same regard for the spectator as the paternal boss did for his employees. They were to be told what they needed to know and little more.

Now football clubs are part of an industry arm of capitalism they treasure secrecy as the source of a competitive advantage and Manchester United would no more reveal their plans any more than Apple would show you the next iPhone. In that they will leak it when it suits them.

Of course coming from the land of EV and 50%+1 this would be alien talk to Edin Rahic and Stefan Rupp. With the exception of three German football clubs are owned by the members and while the expectation is not total transparency from elected boards down the level of openness that Rahic will have experienced at Stuttgart is probably unheard of in modern English football.

Ultimately this subject rests on how one likes to be addressed. Football club treat supporters like children to be protected from the bad, told only what is good for them, and expected to behave as they are instructed.

I do not have that constitution and that cuts against my grain.

This week has been a good week for Bolton Wanderers but – were a Trotters fan – I would not appreciate being spoken to in such a low tone of voice.

First this then what? While the history of BfB remains unwritten if I were to follow our friends at A Post in doing so there would be a large chunk of that about the process of recruiting managers.

Because while Bradford City have not had to appoint a replacement manager for some five years in the five years before the practice was becoming so common as to have started to be tedious.

The transition from Peter Jackson to Parkinson was something of a disorganised fumble with the candidates being interviewed not understanding the remit of the role they were applying for. Colin Cooper is believed to have told Mark Lawn and Julian Rhodes that were he to get the job he would sack Chief Scout Archie Christie and Rhodes reply – as reported by Christie – was that Christie’s input on the manager would weigh heavily on the process.

At the time Rhodes and Lawn had wanted John Still the then Dagenham and Redbridge manager (who is now manager of Dagenham and Redbridge again) to take the position but were turned towards Parkinson as a better option.

Jackson’s appointment was a Sunday afternoon nonsense where it seemed that the club had decided that as a former player Jackson could skip an interview process for who would replace Peter Taylor and go straight to the manager’s chair,

Jackson had been working in a care home when he got the call to become a football manager once more. In my view he was barely adequate in his performance and the problems of his appointment were those of his departure. No matter how Edin Rahic and Stefan Rupp go about recruiting the new manager for Bradford City one doubts it can be worse than that period of the club’s history.

Peter Taylor had been an outstanding appointment to replace Stuart McCall bringing to the table a seniority which McCall lacked and a proven track record of success. Taylor’s time at the club is rightly not fondly remembered but it is his professionalism rather than the lack of material which stopped him from sticking a few boots in on the way out.

The Shane Duff fish story speaks volumes.

Taylor’s appointment is perhaps the model that Rahic and Rupp – and any other chairman looking – would best follow when looking for a new manager. Selecting a candidate who had achieved success is important but much more important are multiple successes across different situations.

This adaptability is probably what attracted Bolton to Parkinson. Parkinson has worked on a budget at City at first, and at Colchester United, and he has shown an ability to take on big occasions at Chelsea, Arsenal et al.

There is an element of confirmation bias in Parkinson’s appointment.

The news that Chief Scout Tim Breacker is leaving with Parkinson comes as music to the ears as the club badly need to readdress that area. Parkinson’s recruitment was becoming an problem at Bradford City. Of the players he was happy with Stephen Darby, Rory McArdle, James Meredith and Kyel Reid were all picked up a long time ago and if there was a faultline between Rahic and Parkinson along the idea of recruitment then one would struggle to suggest that the manager should have been allowed to carry on doing things the same way.

Likewise following the defeat to Millwall I expressed a concern that Parkinson had created a kind of Oakland Athletics in League One (The Oakland A’s being the subject of the book Moneyball) which was able win in the grind of week to week football but were found wanting at the sharp end of the season.

That concern was just that – a minor concern, rather than a fully stated question – and of course is denied by memories of Aston Villa away and Stamford Bridge but while the strength of Parkinson was his team’s ability to grind out results and sneak 1-0 wins that was a weakness when overplayed.

One should never be critical the the days of milk and honey ended but Millwall game illustrates this concern. In one of the forty five minute periods – the first – the Londoners dominated City and in the others the Bantams were arguably the better team but did not repair the damage done.

Perhaps more significantly to the concern is that in those three forty-five minute periods that followed Parkinson’s side did not seem as if it could repair the damage of being 3-1 down. Keeping game’s tight and nicking goals works over a longer period, less so in a two legged tie.

But would overplays this at one’s peril. Parkinson was an exceptional Bradford City manager and as Edin Rahic and Stefan Rupp look for his replacement they must hope to keep the best of Parkinson.

Parkinson’s teams were seldom out of games. Rarely were the side over a goal down and always did it look capable of getting something out of an encounter. One of the more compelling reasons to follow Parkinson’s City on the road was the fullness of the ninety minutes of football. Never being out of a game was a watchword of the previous manager, and hopefully will be one of the next.

This was in no small part down to the spirit Parkinson’s side had which was second to none seen at Valley Parade. One could write books about how the players aided each other through bad moments that stopped bad games and probably still not understand exactly how that team spirit worked. Suffice to say whatever it is needs to remain, as to Stephen Darby and Rory McArdle the chief proponents of it.

Finally Parkinson’s pragmatism needs to be a factor in the new manager especially when confronted with the stated iconoclasm of Rahic and Rupp who have a clear idea of how they want the Bantams to play (“High pressing, exciting”) but may have to accept as Parkinson had that tactics are created to suit players and situations. Parkinson’s final season at City was defensive by necessity. The new manager, whomsoever he may be, should hope to make sure that he understands this.

It would seem that Bolton Wanderers will confirm that Phil Parkinson is their new manager tomorrow after Bradford City’s new owners Edin Rahic and Stefan Rupp agreed to allow the long serving manager to talk to the Lancashire club.

Parkinson leaves behind him a Bradford City transformed from the struggling League Two team he inherited when they sat in 23rd position. His record of having improved the league standing of the team in each of his five finishes is impressive in itself but coupled with a League Cup final, wins over Arsenal, Aston Villa, Chelsea, Sunderland and Leeds United make a case that Parkinson is the club’s most successful manager in the club’s history in terms of the resources available to him and what he achieved with them.

Parkinson built teams of iron character with players who redefined, for me, unity on a football field and his legacy will be measured in the high watermark set for players who wear the shirt from now on in terms of the effort put in and the support given to team mates.

Legacy

While it is Parkinson’s abilities to make these teams of his overcome huge obstacles that will have him remembered – giving Chelsea a two goal start is a good example – his real successes are on the nuances of manufacturing a team which rewarded effort in support with effort on the field.

But it would be wrong to say that Parkinson did not have his detractors. There were many who were concerned with his style of play and how it focused on a long delivery into the final third. There were questions about his ability to recruit players to improve the team with the summer of 2015 resulting in a lottery of players none of whom worked out. There were also concerns about his willingness to bring young players into the Bradford City first team set up which contrasted with Edin Rahic and Stefan Rupp’s stated aims of developing talent.

Those questions will not need to be answered and Parkinson leaves Valley Parade having created a genuine symbiosis between supporters and team that becomes the next incumbents biggest asset and the now former manager’s lasting legacy.

Parkinson also achieves that rarest of things for a Bradford City manager in that he leaves on something of a high. He has not been sacked (well, only the once, and that was a few years back now), or forced into resignation, or hounded out, or told he would have not had his contract renewed, nor did the club or a majority of supporters want him to leave.

Parkinson was a good thing and – it seems – that good thing has come to an end.

Motivation

As Parkinson leaves suspicion is thrown on Rahic and Rupp as to how they could have avoided the manager’s departure and how determined they would be to have kept him. One could only guess at this but it would seem that Rahic had meetings with Parkinson and one assumes that at those meetings the two explained their approach to each other. Parkinson, one assumes, did not especially like what he heard from Rahic and decided that his career was best served elsewhere.

One can have one’s own thoughts on if Rahic should – when Parkinson told him that he wanted to carry on his career elsewhere – have told Parkinson that all the manager’s plans would trump all the owner’s decisions. While the change of ownership might have given Parkinson the pause to exit it seems unlikely that fundamental disagreements could have emerged in the space of two weeks that precipitated the exit.

Parkinson may explain his motivation but ultimately you, I, and Edin Rahic have to accept that he has made that decision and take it with good grace. That good grace to the likes of Gary Jones and Jon McLaughlin who return to Valley Parade as opposition players, rather than boos and backbiting, is another part of the Parkinson legacy and something best carried on, in my opinion at least.

Incumbent

And with Parkinson exiting thoughts turn to his successor and very quickly to Uwe Rösler who has been linked with the position since the new owners arrived although Rahic was quick to speculate that the link was created in the English press because both parties were German.

Rösler’s track record in management is not especially good enough to promote his name above any other candidates and one hopes his application is considered in that way. Linking Rösler seems to be educated guesswork as does linking Dutchman Huub Stevens.

Steve Parkin and the rest of Parkinson’s management team are expected to follow him to Bolton Wanderers and – experiences with Chris Hutchins colouring judgement – that may be the best for all.

Phil Parkinson is not joining Bolton Wanderers as manager and – and I say this as a seasoned watcher of rumours – it seems that he was never joining Bolton Wanderers as manager so why was so much mental energy wasted on thinking that he would?

A lie can travel half way around the world while the truth is putting on its shoes – Mark Twain

On the surface Parkinson – a man born near Bolton but long since used to moving where his career dictates – is a decent fit for the remit of bringing a once Premier League club back to its former glories. Indeed that is the job he is doing now at Bradford City where one could argue he has hit something of a ceiling having had a few years in the same division. The logic is rough but from it one can get two and another two and sum something like five.

As a rumour it does not want for credibility. It seems like something that could happen regardless of if it will happen which is why somebody made it up.

And let us make no mistake, dear reader, rumours are not spontaneous. Someone somewhere makes them up and circulates them. Every manager move, every player suggestion, every report in the local paper, every whisper on a website is made up by somebody to serve some agenda.

Let us deal with the most easy first. Some people make up rumours and put them online for kicks. I’m going to do it now: City are signing Lionel Messi. You do not believe it because it has no credibility. For obvious reasons.

Change Messi to Bastian Schweinsteiger then credibility is still stretched but with the connection that he is German and Bradford City are owned by the German pair of Edin Rahic and Stefan Rupp then the credibility grows. Albeit by the most tiny increments.

Change Bastian Schweinsteiger to Nick Proschwitz and without having any reason to do it we have a real enough sounding rumour. If Simon Parker is short of useful work to do (Heaven forbid) then I’m sure he can make 400 words out of “Internet theorists talking crazy talk about these Proschwitz rumour” by the Thursday copy deadline.

Creditability

Outside of mischief making the rumour in football is a useful tool in negotiations and publicity. So useful that it seems that there are swathes of the football media for whom speculation has replaced reporting or investigation as a modus operandi. Repeating rumours has become what the back pages of newspaper are for.

Take, for example, the recent coup d’état at Manchester United where the appointment of Jose Mourinho when it happened was almost ignored whereas the rumours that it would happen – which came minutes after the end of the FA Cup final – were given blanket news coverage.

Those reports were not the same inspired piece of journalistic guesswork. They were rumours seeded by someone (or perhaps someone’s agent) in what seems to be a protracted negotiation around Old Trafford.

Almost all rumours that have any creditability are the same.

Obvious

If you read that Proschwitz is likely to sign for Bradford City then someone is behind the rumour (well, I am behind that one, and you just saw me make it up above) be it Proschwitz and his representatives trying to promote his name and try get him a move to any club, or perhaps trying to get him an improved deal at his current club by making him seem wanted.

Or it is nothing to do with Proschwitz and it is someone at Bradford City (again, it is not) trying to put pressure on Jamie Proctor to sign a new contract on the understanding that if he does not then someone else is waiting in the wings to take his deal.

Or it is Bradford City showing an obvious hand to Proschwitz to say to him that he is wanted, or testing the reaction to his signing, or to indicate to anyone interested that they are in the market for a striker, or to suggest that they are in the market to appease these fans, or it is the club releasing information that has happened in a way that best serves their aims.

A rumour could be any of those things but the one thing you can be certain of is that it will not be the result of investigative journalism uncovering information and sharing it with you.

Proposition

One could trace the rumour linking Phil Parkinson to Bolton Wanderers back to source if one wanted to. My guess would be that it originated from someone near to the appointment process for the next manager at The Trotters who was looking to put pressure on the other people being interviewed but that is only speculation on my part.

It could have easily been a show from Phil Parkinson’s side to underline the support he has amongst fans who expressed horror at the prospect of his moving over the Pennines.

Without knowing who is behind the rumour – which was, let me remind you, a fiction – it is impossible to say what purpose it was created to serve.

There is a story in football about the free transfer bound senior pro listed on the off chance on March deadline day and snapped up for £250,000 “and not a penny more”. The art of negotiation is in making the other party feel that the market more favours your side. The rumour in football is another way of achieving that.

The rumour (if it works) engages the emotion of supporters and so we are being used as a bargaining point in someone else’s negotiation whether it suits our ends or does not. The football media is a willing accomplice in this but let us not kid ourselves that it is not our clicks, eyes, and interest that make that viable. We like to think that enshrined as consumers of the football industry product we are King and Queens, and are always right as is the customer’s mantra.

As football supporters we need to demand that our media (including BfB) deal more in talking about facts (and what results from those facts) and less about fanciful propositions, reacting to what has not happened and repeating what someone else said.

Until we do that we will carry on being pawns.

If Phil Parkinson is going to Bolton Wanderers – and at the moment it seems that he is not – then Edin Rahic and Stefan Rupp would be confronted by the perennial problems of Bradford City which dominated their predecessors tenure.

How does a football club give the manager total control while retaining institutional knowledge of how to bring success?

If Parkinson and his team were to leave, and it seems that he will not, then what at Bradford City is there to carry on the good work he has done? There is no Director of Football, no powerful Chief Scout, no Youth set-up turning out talent, no facilities that guarantee quality. It seems that the whole of the footballing side of Bradford City is Phil Parkinson.

Which is no bad thing.

Parkinson is the start and end of the football side of Bradford City because – one suspects – he wants it that way. His experience sharing power in a structure at Hull City that worked out very poorly. The club is shaped the way Parkinson wants it and that is probably why Parkinson is not looking to leave Valley Parade any time soon.

The manager as “club builder” is a massively out of fashion thing in football at the moment. Even the word “manager” is often not used to describe the man who picks the team who is often described as a “Head Coach” or “Chief Person Selection Architect” or similar. The structures to support the man who picks the team have long since bled over the lines that a person like Bill Shankly or Sir Alex Ferguson would have considered the remit of the manager.

And this may be no bad thing – too often clubs give a former player with no business, scouting, or planning experience the final say on everything at the club and a remit of a few months to start to show progress. Sharing the responsibility around a football club is a very good idea from the club’s point of view. The manager does not always agree.

Take, for example, the story of Rafa Benitez at Newcastle United. People all over Europe are scratching their heads as to why the Spaniard would go from The Champions League and Real Madrid to Tyneside and the Championship in the space of twelve months. The answer seems to lay in the responsibility Benitez has been promised by Newcastle United. He has been told he will have the final say on everything. That he can have the club builder at a club which (considering Leicester City are reigning champions) has genuine potential in European football.

No club of the size of Newcastle United in the rest of Europe wants a club builder manager. The offer is too tempting to refuse. Benitez could turn it down and find a club who want him to pick the team and sit on a transfer committee – and that might be a club that wins a league – but to control everything is to be the sole author of any success.

One assume that the same offers come into Parkinson – albeit under the radar – and are met with a response that unless control is near total then the City boss will stay where he is. Leicester City’s Claudio Ranieri is praised for how little of the set up he found at Not Filbert Street he changed. Winning the Premier League is massively impressive but it is a shared success.

Any success Parkinson has – and a promotion and a cup final is pretty impressive – he is the sole author of. The difficulties Mark Lawn and Julian Rhodes had – and Stefan Rupp and Edin Rahic now face – is how best to support Parkinson’s efforts without bleeding over the lines of his responsibilities.

There was so little in the statement and interviews given by Edin Rahic on his first day as Bradford City chairman that there seemed to be a challenge to the accepted wisdom that it is always easy to be negative.

The German’s remarks ticked so many of the boxes Bradford City fans wanted ticking that they presented even the most pessimistic person a problem finding something to be unhappy about. Rahic respects the club’s traditions, is looking forward to working with Phil Parkinson, and wants to bring success a measured way.

Rahic said that he and Stefan Rupp had looked at four or five clubs and settled on City because of a alignment of aims. This could be the start of a beautiful friendship.

Could be.

While everyone hopes Rahic and Rupp will be everything they say they will be the fact is that the Football League has welcomed these new owners with only a tick on a Fit and Proper Test which many have serious reservations over and very little else.

What have Rahic and Rupp had to do to prove they should own a big community assets in one of England’s top ten cities? What did Massimo Cellino have to do to show he should own Leeds United? What did Ken Bates have to prove? Very little.

And this is not a comparison between Rahic and Rupp and those two brigands just a realisation of the lack of protection afforded supporters as they watched the process of the club being sold. A recognition that the level of regulation in English football around clubs is so scant as to be virtually non-existent.

The Football League has made some movement in the past decade to regulating the owners of clubs – a response perhaps to the “never again” moment of Milton Keynes – but still it is an under-regulated body with members who like to keep regulation loose.

Even though many clubs struggle, many are run by directors who are using the under-regulated environment to take a few chances with their club’s futures.

City will face Bolton Wanderers – recently of the Premier League – in League One next season. League One is littered with clubs – clubs like Bolton Wanderers, Charlton Athletic, and for that matter City – who have gambled and lost.

Bolton Wanderers were £172.9m in debt at the end of 2015 having fallen from the Premier League and seemingly had no method of dealing with the decline. I cannot say why no one at Bolton arrested this financial situation sooner but I feel sure that it is uncontroversial to say that there is something wrong with a system where a club can spend that much money unchecked.

Another former Premier League club Charlton Athletic are run in a way that scares the Football League to an extent that they fear their supporters protesting the Championship presentation. Blackpool have exited League One downwards with their fans practically at war with the the people who run it.

When the likes of Burton Albion – the new Crewe if you will – reach the second tier of English football seemingly just by being persistently sensible in a sea of insanity you might wonder if Rahic and Rupp wanted an English club because all you need to get on is an ounce of good business planning.

Burton Albion, AFC Bournemouth, even Leicester City all have some money behind them but they are mostly characterised by sensible management. Contrast that with Newcastle United, Aston Villa, Leeds United, Bolton Wanderers, Charlton and on and on.

Nevertheless there is little appetite in football for any type of regulation which might stand in the way of clubs being run exactly how clubs wish to be run.

The hope for supporters is that it is run like a Burton and not like a Bolton.

I imagine that somewhere in the depths of Woodhouse Grove that there are any number of crumpled up pieces of paper with teams sketched out on them which Peter Jackson has produced as he tries to permeate his starting eleven for the first match of the season in thirteen days time and most probably the greatest number of changes come in the midfield positions.

The City team that lost 4-1 to Bolton in a performance which had no disgrace – more on that later – has a settled back four of Simon Ramsden, Steve Williams, Guy Branston and Luke O’Brien and while O’Brien was guilty of messing around rather than getting rid in the last minute to give the ball away cheaply and lead to the fourth goal by the visitors which was nicely finished by Ivan Klasnic the back four is stable and has promise.

Likewise the power of James Hanson up front and the movement of Mark Stewart seem to be the pair in waiting. Nialle Rodney bangs on the door after a superb dribble which took him by a number of Trotters and saw him apply a cool finish but it seems that Rodney and Ross Hannah will be bench sitters against Aldershot Town when the season kicks off.

The effectiveness of Stewart and Hanson remains to be seen. Hanson has the ability to dominate defenders but last season often that was wasted for the want of support. Stewart’s intelligent play seems to be a good match the idea being that if Hanson is winning the ball and Stewart running to where Hanson will nod the ball on to. Rodney and Hannah suggest that if Plan A does not work then there is something else in the locker. Looking over at Robbie Blake – playing for Bolton and warmly applauded by City fans – the mind drifted back to how Blake was the second choice to Isaiah Rankin back in 1998. The ability to make that switch in the season proved to be key.

Blake set up a fine second goal for Bolton running in behind the Bantams backline and picking out Darren Pratley who came out of midfield well all afternoon including a moment in the first half where having bested his marker he tumbled in the box under the sort of changeling from Mark Howard which is a penalty in pre-season at Valley Parade but will be a foul on the keeper at Old Trafford or Stamford Bridge.

It was Pratley’s running which will cause Jackson to rip up more paper this week. He and Patrice Mwamba – who for my money should be in the England team – battled tooth and nail against City’s midfield two of Chris Mitchell holding and Michael Flynn attacking the the Bantams pair past muster.

Flynn seems to have gone from being stuck in the stiffs at Silsden and seemingly on his way out of the club to being the best Bantams player on show against the toughest opposition he will face all season.

Flynn’s attitude is obvious and excellent and his play saw him breaking forward and being a threat and he combined well with Chris Mitchell who’s holding abilities are second to his abilities from dead ball situations and one suspects that that second attribute is causing Jackson more scribbles. Mitchell’s corners to Hanson, Williams and Branston were a threat that nearly brought goals in the first half but one wonders if he is strong enough in the holding role to justify his selection.

Flynn too – while looking impressive in his own play – has been over the last two seasons a part of midfields which are soft centred. Was that Flynn’s fault or the fault of those around him, or the previous management, and could Jackson’s deployment of Flynn bring the best out of the player? This is where Jackson earns his money.

Mitchell and Flynn are joined in the mix by David Syers – the criticism of Flynn could be equally applied to Syers – Lee Bullock and Richie Jones. Bullock seems less in the running than the others but one can only imagine the permutations Jackson is running in training to try find an answer to this most pressing of questions. A good team needs a good midfield mix and history tells us that at City a good team needs a good start lest it be dragged down by a chorus of disapproval.

The widemen offer options. Jamie Green did not feature today with a potential third Falkirkian in Jack Compton on the left flank and Compton a more out and out winger than Green who could tuck in to provide strength in the middle. Strangely a lot seems to depend on Dominic Rowe who is improving game by game and if that improvement will manifest itself as quality performances in League Two games.

If Rowe can use his pace to effect and continue his habit of simple improvement of possession – when he loses the ball he does so in a better position than when he gathered it and this manifest itself in corners and throw ins – then he could find himself nailing down a place in the starting eleven. On his performance today that is a risk, but it might be a risk worth taking.

Pre-season matches at City are curious affairs. The crispy £10 handed over to watch the game could be the most that any of us pass to a turnstyle operator to watch the Bantams this year with season tickets making the per match price around £6 yet the expectation is often so low. Bolton’s third goal – like their first – was the sort of decision which they would never get in the Premier League and so seems of limit use to give in this game. If Owen Coyle can see his strikers barge Jamie Carragher and John Terry out of the way in the way that Guy Branston was and still be celebrating a goal as he was after Kevin Davies’ tidy lob then he will consider himself very lucky.

Jackson though will be considering his options. The chassis for a team is built, he just needs to figer out the engine.

Pre-season allows a different view on football.

Nestled at the side of the pitch the players – who will be seen from the height of stands and the back of terraces – are up close and personal in front of a few hundred supporters. Players who look almost like a fleshly blur when at the far end of Valley Parade are right in front of you. Live and loud.

Very loud in some cases. Guy Branston’s “discussion” with the Referee at Nethermoor was the sort of language which very much would be both foul and abusive but not only did the officials do nothing about it they did not even break stride or blink, nor did the players. Par for the course perhaps, and not something one appreciates when watching from the stands.

Football is a sweary game up close and the players have nicknames, and they all end with “y” or “o”.

One thing one might notice about the players this season – not those on the field so much as those watching their team mates – is the fact that they are not wearing suits.

This time last year there was much talk about suits. The problem with Bradford City circa Stuart McCall was that the players were a shabby mess of leisure wear and lounging around and the solution in the new, sensible, and obviously better regime of Peter Taylor was to get the players dressing professionally. To this end Roger Owen provide the money to kit out the Bantams in a nice yard of cloth.

That was the narrative of last summer. The rise of professionalism under Peter Taylor and the need for things like overnight stays which would not see the season out and culminating with the clumsily named Make-Tommy-Doherty-Ride-A-Bus-All-Night-Gate.

Those things are not important now, or so the prevailing narrative of Bradford City tells us, because the key the success is the Twitter team and the Development squad.

The Twitter team aptly describing the trend started by Ross Hannah to use the social networking site to talk about the Bantam in a really, really, really positive way.

Hannah, Branston, Nialle Rodney. They beat the drum proudly for Bradford City and this is a good thing. You can buy the PR and good mood which has derived from reading the daily musings of the assembling City squad but it is safe to say that the people who brought you Santa Dave would not have invested in it.

The Twitter team strikes one as indicative of a good squad dynamic. Of young lads getting on well together and enjoying being footballers. It is many things good, and nothing at all to do with the need for suits which was so important a year ago.

Likewise The Development Squad and the rise of “Woodhouse Grove” as the training facility – a far cry but not a long way from “Apperley Bridge” which this time past year we were being told was suitable – are the essentials in the current story of the reconstruction of Bradford City.

Not that one wants to complain about these things. Almost everything that has happened at City this Summer has been a progressive step which will have improved the club at the end of the season regardless of promotion but the worry is that this time next year if promotion has not been reached will the Development squad be hanging up at the forgotten back of someone’s cupboard next to Roger Owen’s suit?

Will City players be banned from Twitter as their peers at Leeds United and would that move be trumpeted as increased professionalism needed to sort out something shabby. There is a cycle of what we are told is salvation one season being shoved out the door the next.

These things would seem dependant on the prevailing narrative of the club, and that is not a good thing.

The prevailing narrative is a powerful thing and one which governs how we view the club in terms of its progress and how the club view us.

City spun from being on our uppers to putting upwards of six figure bids in for players while Peter Jackson has moved from being the man who does not always say what he means when he swears that he bleeds blue and white to being the arbiter of truth when he says that Omar Daley has not been offered a deal by the Bradford City team he now manages. If it is the case that there is no deal then someone might want to tell Omar Daley that. Regardless this shows how Jackson has changed in perception at the demand of the narrative the club creates.

Like Taylor and his professionalism, and like McCall the Messiah, Peter Jackson as City manager is subject to his own narrative arc. He is cast as Saul, converted by the blinding light to the one true path and ready to make good for the faith not in spite of his wrongdoing but because of it.

So the Development Squad goes to Bradford Park Avenue while the seniors will entertain Premier League Bolton Wanderers in the first game at Valley Parade of the season.

Jackson is seeking a gatekeeper and will use both games to try out someone to perhaps replace the ill Jon McLauglin for the first game of the season. Mark Howards’ attempt to impress on Tuesday night was not impressive and so Iain Turner – a wanted man – will be given the chance to keep goal if he wants it against Bradford Park Avenue, or Bolton Wanderers, or both. McLaughlin’s illness keeps him out of both games. Goalkeeping coach Tim Dittmer has been given a squad number.

Simon Ramsden is expected to make a long awaited return against Park Avenue for a team which is thought to be mostly the development squad and Ramsden will feature at and he is expected to partner Luke Oliver in the middle of a back four with Lewis Hunt next to him on one side and Robbie Threlfall on the other. At times last season that back four could have started games for City. Andrew Burns and Adam Robinson could feature in either game but it seems that Peter Jackson is moving towards Chris Mitchell, Steve Williams, Guy Branston and Luke O’Brien as his first choice backline. Expect those to get a run out against the Trotters.

Jackson’s attempts to pair new signing Richie Jones and player of the season for the season where there was no player of the season David Syers met with mixed returns on Tuesday night and the Bantams looked a sterner outfit with Michael Flynn alongside Jones. Flynn seems to be being edged away from the Bantams first eleven but has responded in what seems to be typical fashion for the Welshman with some gutsy performances suggesting he will not go quietly into the night.

Should he play on the Friday night the future for Flynn may have been decided, if not then he has a chance of staking a claim. The development squad against Avenue is expected to feature Patrick Lacey, Alex Flett, Luke Dean and perhaps Lee Bullock while Bolton will face a midfield of Jones in the middle, the impressive Jamie Green on the left, Dominic Rowe on the right and one of the Flynn/Syers/Bullock mix in the middle.

Leon Osbourne is looking too developed for the development squad but not enough for the starting eleven. Scott Brown could play in either squad. Scott Brown is the future.

Up front Jackson is expected to give Nialle Rodney and Nakhi Wells a chance for go at Park Avenue as he tries to get a deal for Wells with Mark Stewart and James Hanson looking favoured for the Bolton game. Ross Hannah is in the middle, a decent place for a forward. Darren Stephenson, already, is starting to look like like he will struggle to get a chance.

Hannah, of course, is not for playing now. He is to be thrown on with twenty minutes left of the Leeds game in the first week of the season and to snatch a goal. That is his narrative, and deviation from it will cause some upset.

Bradford City have today announced their pre-season friendlies for the 2011/12 campaign, which throw up a number of intriguing games. The headlines unsurprisingly centre around a visit from Premier League Bolton Wanderers. And, whether a slip of the tongue or an indication of how the rental negotiations are going, the Telegraph & Argus has stated the friendly will be played at Valley Parade.

Bolton travel to West Yorkshire on Sunday 24 July; the first time they have played the Bantams since Wayne Jacobs’ testimonial in July 2004 ended with the long-serving left back scoring a penalty in the last minute that was so weak you had to question whether it had all been contrived. Bolton manager Owen Coyle has been a regular pre-season visitor to Valley Parade, however, bringing along his Burnley side in 2008 and 2009.

Before that pre-season will begin at Silsden AFC’s new ASDA Foundation Stadium on Wednesday 13 July. As a Skipton resident, the seven-mile journey to watch this game will be the shortest trip I will have ever made to watch the Bantams. Two days later (Friday 15 July) City travel to Ross Hannah’s old club Matlock Town, before the much-discussed friendly with Guiesley (Tuesday 19 July) finally takes place, as part of the James Hanson transfer two years ago.

After Bolton’s visit is the annual game with Bradford (Park Avenue), on Wednesday 27 July, this time at the Horsfall stadium – two miles away from Odsal (so maybe a chance to check out pre-match pubs for next season?). Pre-season ends with a home visit from Greg Abbott’s Carlisle United on Saturday 30 July, one week before the opening League Two fixtures.